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PODCAST

The Create Unknown

Unknown Media & Studio71

The Create Unknown interviews the most successful online creators to reveal how they got started and how they keep going. iDubbbz. Vsauce. Casey Neistat. iJustine. PsychicPebbles. We talk to the YouTubers, artists, and streamers who exemplify our mantra of “Make Something. Mean Something.” Part high-level analysis, part hopelessly stupid, Kevin Lieber and Matt Tabor from Vsauce2 dissect the complex business, the unpredictable drama, and the uncertain future of creating online. We’ll see you in The

society & culture comedy interviews

All Episodes

88:34

Should You Be Hobby Gooning?

The Create Unknown ·

2026/10/02

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknown Today we dive into the strange psychology of “hobby gooning”, the point where a normal interest becomes an all-consuming niche obsession. Matt breaks down his 1970s Western Electric telephone from an estate sale

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101:03

Project Hail Mary Is... Actually Good?

The Create Unknown ·

2026/08/14

This week we dive into the difference between having a great idea and actually knowing how to execute it. Kevin talks about his decision to step away from directly writing Sleep Warrior and instead use short stories to practice the craft of writing itself. Can separating yourself from something you care about be the hidden key to actually get better at it?That leads into a broader discussion about AI, creativity, and why execution still matters when anyone can generate an idea in seconds. We also

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106:02

Does The Godfather Hold Up?

The Create Unknown ·

2026/07/31

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknown This week we kick things off by correcting a mistake from last week's episode. We talk about why getting the facts right matters, even when nobody notices. That leads us into a surprising discussion about

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137:44

No One Likes Anything. Now What?

The Create Unknown ·

2026/07/24

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknown This week we tackle a question that feels impossible to ignore: why does the internet seem to hate everything? Is online negativity just more visible than ever, or have our expectations fundamentally

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73:48

Saving Physical Media w/ Justin Sevakis

The Create Unknown ·

2026/07/17

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week we’re joined by Justin Sevakis, founder of Anime News Network and MediaOCD, to talk about the surprising resurgence of physical media. As companies move toward an all-digital future, are we putting

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65:08

Reshaping Sports Journalism w/ Grant Cohn

The Create Unknown ·

2026/07/10

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week we’re joined by longtime 49ers reporter Grant Cohn to talk about the changing world of sports media. We dive into how he went from traditional newspapers to building a thriving YouTube career, why

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157:08

The Death of Gaming

The Create Unknown ·

2026/07/03

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week we tackle what may be one of the biggest shifts in gaming history: Sony's announcement that physical PlayStation games are coming to an end. With Nintendo already moving toward game key cards and

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155:01

The He-Man Movie Is Weird.

The Create Unknown ·

2026/06/26

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week we sit down to talk about the new He-Man movie, and we quickly discover that our feelings on it are all over the place. Seeing this property on the big screen is undeniably cool…so why does it feel

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84:40

The Explosive Art of Phil Summers

The Create Unknown ·

2026/04/25

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknown This week we’re sitting down with artist Phillip Summers to take a close-up look at his expertly handcrafted game guides. So join us as we strap on our hiking boots to climb the towering mountain of work it

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114:51

It’s Time to Start Slowmaxxing

The Create Unknown ·

2026/04/21

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown We’re kicking this week’s episode off with about as simple a premise as it gets: it’s time to SLOW DOWN.: We’re diving into what it actually means to “slow-max” your life, and why it feels like everything

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78:02

David Zucker’s 15 Rules of Comedy

The Create Unknown ·

2026/04/12

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknown What actually makes something funny? And why do so many modern comedies feel… off? This week we’re finding the answers with comedy film legend David Zucker. It all starts with a deceptively simple idea: what

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97:57

The Death of Normal Life

The Create Unknown ·

2026/04/04

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknown We open up this week’s episode with a bang by examining the earth shattering, barrier breaking collision of worlds between American and Japanese Twitter. With such an explosive cultural exchange happening

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127:20

Passion is Overrated

The Create Unknown ·

2026/03/28

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknown We’re divining into this episode on MLB Opening Day, and Kevin kicks off the 2026 season by reflecting on his long-standing connection to baseball, recounting a quiet summer in 2004 when watching the Red Sox

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100:42

Why We Hate Everything

The Create Unknown ·

2026/02/13

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknown We kick off this week’s episode with news of a celebrity death, which serves as a morbidly important reminder for everyone to create while you still can. That leads us right into our main topic of the day: why

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77:13

Kevin’s Movie Menu

The Create Unknown ·

2026/01/31

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknown Kevin goes solo this week as your official Unc-Slop Sherpa, and if you’ve been tuning in the past couple weeks, the issue he’s tackling should be pretty familiar now: the zombification of movies, and the

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94:21

Can Youtubers Retire Without Being Hated?

The Create Unknown ·

2026/01/02

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknown This week we dig into what it really means to survive on YouTube long-term, and what happens when the grind that built a channel starts pushing back. We kick things off with a little departure, though, by

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83:35

The Expiration Date on Creativity

The Create Unknown ·

2025/12/19

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknown This week, we start with a strange milestone: Kevin takes his first-ever vacation at 42. But his time off wasn’t filled with sandy beaches or sunshine – in fact, it didn’t include any travel at all. We kick

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77:03

Become Obsessed with Nothing

The Create Unknown ·

2025/12/12

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknown This week, we kick things off with a mix of health chaos and questionable life choices…but, as usual, that takes us down the track of tackling a much bigger question: what if pursuit without purpose is the

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40:56

You Need to be Bored

The Create Unknown ·

2025/09/19

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknown This week, Kevin takes on a deceptively simple subject – boredom. Why do some people feel trapped by it, while others barely experience it at all? And is boredom really the enemy, or could it be the hidden

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65:48

The Secret Life of Kevin Lieber

The Create Unknown ·

2025/09/12

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknown This week, Kevin dives DEEP into storytelling, product creation, and creative independence. We kick things off with a deceptively simple question: can moral clarity actually make a story more compelling? Kevin

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