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PODCAST

Marketing con Sabor with Samantha Hollyfield

Samantha Hollyfield

Welcome to Marketing Con Sabor with Samantha Hollyfield—where marketing gets a flavor upgrade! "Sabor" means "flavor," and in this podcast, we’re here to spice up your marketing strategy. Tired of everyday tactics that drain your time, money, and energy without delivering results? Samantha is an MBA and marketing and in every episode, she dives deep into strategic approaches that help you move beyond stressful and ineffective tactics. Whether you"re a small business owner, entrepreneur, or thought

business marketing

All Episodes

00:21:02

The Human Advantage in AI Saturated Marketing

Marketing con Sabor with Samantha Hollyfield ·

2025/10/30

Have you noticed that everything online is starting to look and sound the same Perfect captions, flawless graphics, and totally lifeless content Ai has made marketing faster, but it has not made it better. We are drowning in content and starving for connection. In this episode, I am sharing how small brands can stand out in a world filled with AI templates, copycat visuals, and posts that blend together.If you are not Walmart, your unique differentiation is everything. You cannot afford to get

en

00:18:50

Visibility Isn’t Authority: Why Your Brand Isn’t...

Marketing con Sabor with Samantha Hollyfield ·

2025/09/24

Can being the clearest voice in a crowded market be more valuable than being the loudest? Join me, Samantha Holyfield, as we challenge the notion that visibility is the key to marketing success. Together, we unravel the vital difference between visibility and credibility, especially for mission-focused brands, authors, and small business owners. By shifting focus from mere reach and impressions to authentic connections, I discuss moving potential customers through the sales funnel with authority and

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00:09:19

What Content Actually Builds Authority?

Marketing con Sabor with Samantha Hollyfield ·

2025/09/17

Can mission-focused brands truly build authority without falling into the vanity metrics trap? Join me, Samantha Holyfield, as we journey through the world of authentic and impactful social media strategies. Forget about chasing likes and shares, and focus on what really matters, engaging the right audience with content that equips and transforms. From using case studies to leveraging the unique strengths of different media formats like carousels and short videos, this episode is packed with

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00:09:28

What Content Do I Create To Grow My Brand? | Bonus

Marketing con Sabor with Samantha Hollyfield ·

2025/09/05

Are you struggling with what to say online to grow your brand? In this video, Samantha Hollyfield breaks down the content strategies that actually attract clients and build authority.You’ll learn:- Why knowing your target audience is the first step to effective content- How to speak to your audience’s felt needs (not just surface-level wants)- How to use the exact questions people type into Google and YouTube to rise in search results- Simple ways to repurpose one idea across YouTube, blogs, and

en

00:44:13

Marketing Funnels Aren't Dead - You're Using Them Wrong

Marketing con Sabor with Samantha Hollyfield ·

2025/09/05

Is the marketing funnel obsolete, or does it just need a makeover? This episode of Marketing con Sabor, hosted by Samantha Hollyfield, challenges the notion that traditional sales funnels are no longer relevant. We explore the evolution of the funnel from the classic "know, like, trust" model to contemporary frameworks that account for today's savvy consumers who demand more control over their purchasing journey. Rather than discarding the funnel, we discuss how marketers can adapt it

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00:35:51

Four Ps of SEO: Rank Higher in 2025

Marketing con Sabor with Samantha Hollyfield ·

2025/09/05

Could mastering the art of SEO be the key to transforming your business? Join me, Samantha Hollyfield, as we explore the powerful synergy between marketing strategy and search engine optimization in this enlightening episode. Learn how the four P's of marketing—product, price, place, and promotion—can be applied to your SEO strategy, with your content acting as the cornerstone 'product'. I share actionable insights into crafting fresh, relevant content that not only resonates with your

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00:19:11

Master Holiday Ads on a Budget

Marketing con Sabor with Samantha Hollyfield ·

2024/12/17

Unlock the secrets to creating captivating holiday ads without draining your budget. Join me, Samantha Hollyfield, as I share my expert insights on harnessing the power of Facebook and Instagram to turn ordinary content into extraordinary ad campaigns. Master Holiday Ads on a Budget Mini-Course: https://hollyfieldconsulting.com/product/master-holiday-ads-on-a-budget-mini-course/ With my Holiday Rush Blueprint, you'll discover strategies to inject urgency into your offers, craft compelling

en

00:26:12

Holiday Rush Blueprint | Social Media Tactics to...

Marketing con Sabor with Samantha Hollyfield ·

2024/12/17

Unlock the secrets to skyrocketing your holiday sales with our latest episode of Marketing con Sabor. Holiday Rush Blueprint | FREE Download: https://hollyfieldconsulting.com/holiday-rush-blueprint/ Learn how to create content that stops the endless scroll and captures attention right from the start. With vibrant colors, strategic messaging, and movement as your allies, your social media posts will shine brighter than holiday lights. Discover the magic of pairing trending audio with your visuals

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00:31:17

Beyond Black Friday | Building a Year-Round Customer...

Marketing con Sabor with Samantha Hollyfield ·

2024/11/19

Boost your seasonal revenue and profit margins without falling into the trap of excessive discounting. Join me, Samantha Holyfield, on Marketing Con Sabor as we unravel strategies that blend ethical selling and quality product maintenance with smart marketing tactics. Discover the pitfalls of relying solely on holiday deals and prepare to leverage your existing customer relationships and data. Through effective strategies like targeted email drip campaigns, learn how to ensure your seasonal success

en

00:10:48

Mini Episode | Improve Your Local SEO

Marketing con Sabor with Samantha Hollyfield ·

2024/11/08

Unlock the secrets to skyrocketing your local SEO and building unshakable brand authority with our latest video with Samantha Hollyfield. Discover innovative strategies to boost your digital presence through engaging video content, perfect for small business owners and marketers. Imagine yourself as a restaurant owner right in Tulsa, as we walk you through how to creatively turn a stroll through Utica Square and Brookside into a marketing tool that improves your local brand authority. You’ll learn

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00:35:36

Interpreting Digital Ad Results as a Small Business...

Marketing con Sabor with Samantha Hollyfield ·

2024/11/03

Explore the intricate world of digital advertising for small business owners. In this episode of Marketing con Sabor, I discuss the critical connection between digital ad spending and its impact on sales, especially as we gear up for the holiday season. We examine Meta's ad platforms and various ad types, including click-throughs, video views, and lead generation, highlighting their roles in maximizing ROI. I share a personal story about a campaign that played a part in the creation of Facebook's

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00:33:00

Unwrap the Benefits of Early Holiday Ad Planning

Marketing con Sabor with Samantha Hollyfield ·

2024/10/25

What if your holiday marketing strategy could transform once-a-year shoppers into loyal year-round customers? Join me, Samantha Holyfield, as we navigate the art and science of planning effective holiday campaigns in this episode of Marketing Con Sabor. It's all about foresight and precision—using your existing customer data to craft lookalike audiences that sharpen your focus and cut your advertising costs. Discover why leaning on seasoned marketing experts can be your secret weapon to avoid the

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12 results

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