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PODCAST

The Panel

Justin Jackson & Brian Casel

When it comes to bootstrapping and building software, there"s rarely one right answer. We want to dive into the nuance. In every episode, veteran founders Justin Jackson and Brian Casel tackle thorny topics – from pricing and product strategy to work-life balance. No gurus, no easy answers – just real conversations we"d normally have behind closed doors.

business entrepreneurship

All Episodes

85:03

Maybe, do the opposite

The Panel ·

2025/10/31

AI dev is changing rapidly, and... AI dev is rapidly changing how we build websites and apps. Brian and Justin wrestle with this new reality and discuss the different phases of a startup, how indies can cultivate brand loyalty, and when you should maybe do the opposite of what everyone else is doing.Timestamps:(00:00) - What does Justin do all day?(00:14) - Welcome to The Panel (04:05) - The phases of startups (20:04) - AI coding might be moving away from spec driven development (27:52) -

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1:40

Bonus: "The Chat" theme song

The Panel ·

2025/10/24

During the last live recording, Justin made a quick song for the folks who show up every week in the livestream chat.Dedicated to our regular "chat crew:" Zack, Dave Giunta, Emmett, Pascal, Ryan, Beau and more!LyricsVerse 1:They're typing fast when the stream goes liveZack and Emmett keeping vibes aliveTechnical issues? They don't careBeau's reloading but they're all still thereChorus:Chat room warriors, showing up on timePascal's dropping wisdom, Michael's speaking his mindFrom AgentOS to

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80:11

Going Back to Grade 12

The Panel ·

2025/10/24

Justin spoke to a grade 12 class about entrepreneurship, and was surprised by what he learned about teenagers.Brian has thoughts on the impact of Agent OS v2.1 and struggles with the support burden of open-source software. They talk about “Wealth is the freedom from having to monetize every idea." Also: Johnny Ive and Rivian founder RJ Scaringe's product design processes.Timestamps:(00:00) - Now It's Time for The Panel(01:30) - AI music creation (05:45) - Segments update (06:39) - Casel or

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100:57

Double duty with Aaron Francis

The Panel ·

2025/10/18

Aaron Francis joins The Panel this week to talk about entrepreneurship, programming, and parenting. We chatted about how personal experiences shape our business journeys, the evolution of programming tools, and the importance of identifying market signals for success. Timestamps:(00:16) - Aaron Francis joins The Panel(02:06) - How we're teaching our kids about programming? (09:36) - The gap between AI code and design (16:04) - How much AI are we using to write newsletters? (20:22) - The

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95:02

Surviving on the internet

The Panel ·

2025/10/10

Justin is impressed with V0's ability to build working prototypes quickly. We've also got Sora 2 thoughts. And... what should we teach our kids when AI makes everything easy? Brian launches Agent OS v2. Could either of us survive without the internet for more than a day?Timestamps:(00:00) - This can be the show(00:20) - Prototyping Transistor's episode creation UI in v0 (05:39) - Who would be working on this kind of project at Transistor? (12:55) - Our thoughts on Sora 2 (21:00) - How will

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108:54

Will vibe coding and AI give product people an...

The Panel ·

2025/10/06

Justin Jackson and Brian Casel discuss the evolving landscape of entrepreneurship, particularly in the context of AI's impact on product development, creativity, and the job market. They explore the importance of having a clear vision when using AI tools, the challenges faced by junior developers, and the enduring need for human connection in art and media. The discussion also touches on the future of work, the role of AI in enhancing productivity, and the implications for artists and

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99:49

Business vibes

The Panel ·

2025/09/26

Justin vibe-coded an app 5 minutes before recording this episode. Justin and the Transistor team just got back from Banff for their annual company retreat. How do these retreats actually work? What are they good for? Brian has some pretty good signups for Builder Methods Pro memberships! (How can he keep that momentum going?) He's also juggling Agent OS customer support.Timestamps:(00:00) - Intro(00:21) - Justin's been vibe coding again (02:11) - Transistor's company retreat (14:48) - The

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117:19

Business Dad, digital fatigue, Outro.fm, Builder Methods

The Panel ·

2025/09/12

We're joined by Ian Landsman, from the Mostly Technical podcast, joins us to chat about Outro.fm and Helpspot. We talk digital fatigue, the challenges of maintaining an online presence, the importance of building a community around shared interests, finding the right audience, and balancing personal goals with business objectives. As Brian⁩ prepares to launch Builder Methods Pro, we debate the value of community feedback and the potential for unforeseen opportunities in creating content

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102:53

Why does the same amount of effort produce wildly...

The Panel ·

2025/09/05

Brian is wondering: how do you manage a popular open source project? Justin went to Toronto and introduced his son to Adam Wathan, Wes Bos, Steve Schoger, and Caleb Porzio. Why does the same amount of effort produce wildly different results? And... is everyone getting tired of all this copycat content that's optimized for algorithms? Timestamps:(00:20) - Preview of what we're going to talk about(02:11) - Builder Methods Pro and AgentOS (03:58) - The importance of human content in an age of

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118:20

A framework for getting what you want

The Panel ·

2025/08/16

Justin's been using Stripe Sigma to learn a lot more about the history of revenue at Transistor. He had a phone call with Jason Cohen about how to get what you want out of your business. And Brian talks through the same frameworks to figure out what might work best for Builder Methods including exploration of courses, cohorts, community, and more.Timestamps:(00:06) - We're back!(00:59) - Brian's healthcare journey (09:36) - Deep dive into Stripe Sigma and Transistor's history (37:38) -

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74:39

Should we be outsourcing customer support to AI...

The Panel ·

2025/07/18

Justin is wondering whether AI customer support is worth it. Brian is navigating the emotional rollercoaster of YouTube. He's wondering whether he should pursue sponsorships as a revenue stream. Brian introduces Agent OS, a new development tool designed to streamline coding processes when working with AI tooling (which got a big reaction during the live stream).Timestamps:(00:33) - Justin's experiment with AI support chat bots(15:20) - Do you want AI writing your responses? (19:06) -

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86:15

I don't love SaaS anymore

The Panel ·

2025/07/11

AI and programming is a hot topic, and it feels like Brian⁩ has found that "founder/audience" fit where his interests align with a wave of audience interest. He and Justin discuss their process for making YouTube videos. Justin also asks: "how do we ensure that our worst tendencies don’t bloom" when we're making products? (Founder retreats and masterminds come up). The big topic: Brian's not loving SaaS (anymore).Timestamps:(00:06) - Brian's YouTube journey(04:29) - What Brian's hoping

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67:10

What's in Justin's Buckets?

The Panel ·

2025/07/04

It's Justin's turn in the hot seat to talk about what he's got in his buckets: which projects make the most money? Which take the most time? Where is he focused on breaking new ground? How does Transistor, The Podcast Standards Projects, and other projects he's got going all fit together? Plus: what kind of grit, desire, and resilience do you need to actually build a company that works?Timestamps:(01:09) - Why Brian will never join your Slack(04:54) - What email client did Brian switch

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69:19

"Happy little shovels"

The Panel ·

2025/06/20

Brian Casel shares a first look at BuilderMethods.com. Brian dig into how he's going to grow an email list from scratch, and we had a great chat about what makes an email newsletter awesome.The bulk of our chat was about honestly assessing the resources, time, and energy Brian is putting into each project, and how much revenue each project is producing. (Check out Justin's diagram here)Timestamps:(00:05) - We're back live!(01:15) - What is BuilderMethods.com? (04:04) - Brian's building a

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83:24

Brian Launches His New Project

The Panel ·

2025/06/13

Brian's walking through the new website and idea he's launching and getting Justin's feedback on what he thinks will work and what could use refining, the struggle of creating video content in 2025, keeping course content fresh, whether another podcast is the best use of time, and whether targeting junior or professional software developers is the best route to go.Timestamps:(00:00) - What broke the internet?(02:00) - Sports is heartache (05:49) - The trouble with hosting video

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92:12

Changed my mind: AI is actually good for coding

The Panel ·

2025/06/06

Big episode! Brian shares the results of his launch of Instrumental Components (sales numbers, and how he's feeling). He also talks about his next project: helping devs and teams navigate how to use AI in software development and design. This episode was recorded live, with tons of folks joining us in the "panel" chat. Adam Wathan ended up joining us last-minute to talk about how he's changed is mind on AI and coding, and how AI is affecting Tailwind's business.Timestamps:(02:50) - What is

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69:18

Back from London UK – so much to talk about

The Panel ·

2025/05/30

Justin just got back from a big trip to London UK for the podcast industry conference, and honestly, it's got him thinking about some big thoughts about the podcasting medium. This episode starts out with an honest chat between Brian and Justin: 'How are you feeling about the podcast so far?'Timestamps:(00:06) - Just the two of us(01:06) - The struggle with guests on a podcast (10:33) - What if we did it live? (16:46) - What's Justin been up to? (20:28) - How does the shift in podcasting

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78:04

Brian's launch – how did it go?

The Panel ·

2025/05/16

Justin and Brian talk about how Brian's launch for Instrumental Components went. "Some things are way harder now that I'm older." Brian describes some of the technical challenges faced during the launch. There's also a meaty section about how much AI to use in software development (and how Brian uses it). At the end, Justin provides some feedback on Brian's pricing and marketing strategy.Timestamps:(00:05) - Introduction(02:00) - Brian's early access launch (04:15) - The fear that nobody

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86:46

"I hit my initial goal for my business – what's next?"

The Panel ·

2025/05/09

Justin is wrestling with strategic decisions for Transistor after hitting his initial "success goal," while Brian is two weeks away from launching a new Rails components product and grappling with how to reach his target audience.Timestamps:(00:06) - What are we talking about in this episode?(01:41) - The importance of a founder or CEO (05:40) - Learning about marketing from politics (18:27) - Thinking about the next phase of Transistor (36:27) - Not knowing how a new product or service

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68:23

"Waiting for the Dam to Break" - Jordan Gal's bet on...

The Panel ·

2025/04/25

Jordan Gal is breaking the mold with his new startup Rosie. He's targeting non-technical small business owners using consumer-style marketing rather than the B2B approaches most SaaS use. He talks about the opportunities and risks with AI-based startups, and how he's waiting for the "dam to break."Timestamps:(00:00) - Intro(03:42) - Using what I want to listen to to guide what I create (12:10) - The advantage of finding your audience (16:26) - What kinds of experiments have you run

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28 results

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