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PODCAST

Marketing Rebels: Breaking Business Barriers

Shauna Leigh Van Mourik

You"re never not marketing. Here, we talk about typical stuff like systems, strategies, mindset, authenticity, algorithms & marketing tips, tricks & trends but also.. We"ll speak about deep philosophical matters, psychology, feminism, culture & society as it pertains to marketing, the media, the human condition & the natural consequences that follow. And.. We will also speak about lighter topics such as ice cream, wine, Fan girling, Harry Potter, T. Swift, Mr. A-Z & having

business marketing

All Episodes

00:33:45

Beyond the Manuscript: Mastering Book Marketing &...

Marketing Rebels: Breaking Business Barriers ·

2025/10/14

In this episode of Marketing Rebels: Breaking Business Barriers, we dive into leveraging authorship to scale your authority and business and uncover actionable insights for entrepreneurs looking to turn their expertise into millions. We’re breaking down why a well-produced book is your ticket to credibility, how to use the Hero’s Journey, and strategic book promotion to empower you to become an award-winning, best-selling author. Whether you’re an entrepreneur standing on the edge of authorship,

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00:32:48

Empathy in Sales: The Art of Follow-Up (and How to...

Marketing Rebels: Breaking Business Barriers ·

2025/10/07

In this episode of Marketing Rebels: Breaking Business Barriers, we dive into Discernment-Based Selling and uncover actionable insights for creative entrepreneurs struggling with the fear of selling.What You’ll Learn in This Episode:How to throw out bro marketing sales tactics and sell from a place of integrity and alignment.Why the most confident salespeople know when to let a customer walk away and why saying no creates space for the right customers.The four essential steps of discernment-based

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00:25:04

Presence Over Perfection: Your Path to Authentic...

Marketing Rebels: Breaking Business Barriers ·

2025/09/30

In this episode of Marketing Rebels: Breaking Business Barriers, we dive into the profound power of authenticity and uncover actionable insights for entrepreneurs, coaches, and anyone seeking genuine fulfillment and impact. Authenticity is not just a buzzword; it's essential for your well-being and success.Suppressing your authentic self can manifest as physical or psychological illness and burnout.How to find your true core identity and take "baby steps" toward living

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00:32:30

Faced with Grace: Curating Your Life's Algorithm

Marketing Rebels: Breaking Business Barriers ·

2025/09/23

We dive into eradicating workplace toxicity for women, uncovering insights to reclaim comfortable confidence. Break down identifying red flags, objective assessment, and finding support. Find strategies to build a thriving future.What You’ll Learn in This Episode:- Identify and objectively assess toxicity in work and life.- Kaitlyn Rios’s "Open Eyes, Open Minds, Open Hearts" framework.- Proactive strategies, like a "red flags checklist," to prevent burnout.- "Leading with

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00:27:40

Free, Fulfilled, & Fabulous: Integrating Life &...

Marketing Rebels: Breaking Business Barriers ·

2025/09/16

In this episode of Marketing Rebels: Breaking Business Barriers, we discuss holistic abundance & aligned wealth for multinational women. We explore the FFF Club's Freedom, Fulfillment, & Fabulous pillars to tap your wholeness. Strategies for busy women to build world-changing businesses.What You’ll Learn in This Episode:* Women of the World Network: Business & FFF (Conscious Living) lanes.* Inner vs. outer freedom: self-trust & money.* Fulfillment: purpose, joy, "grounded luxury" vs

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00:21:53

Your Voice, Your Choices: Leading for Inclusivity

Marketing Rebels: Breaking Business Barriers ·

2025/09/09

In this episode of Marketing Rebels: Breaking Business Barriers, we dive into the pervasive nature of leadership and uncover actionable insights for business owners and individuals alike. Leadership extends beyond traditional roles to daily interactions and personal choices.Authentic marketing aligns with your core values and leadership identity, demonstrating integrity.Leadership is a journey of self-discovery, continuous evolution, and aspiring to be an inclusive presence.Advocacy is a powerful

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00:06:46

Social Media Isn’t Dead What’s Changing and How to...

Marketing Rebels: Breaking Business Barriers ·

2025/07/02

Tired of chasing followers and perfect posts? Social media has evolved and authenticity now leads the way.In this Marketing Confidence video, we’ll explore how real connection beats trends for coaches, therapists, and service-based entrepreneurs building sustainable businesses.If you’re feeling disconnected, overwhelmed, or just want no-fluff strategy, this is for you.Episode Highlights:Why This Topic Matters: Social media is changing, and while the noise and inauthenticity can be frustrating,

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00:36:27

Why Your Meta Ads Are Failing: The 1.7 Second Truth...

Marketing Rebels: Breaking Business Barriers ·

2025/07/01

In this episode of Marketing Rebels: Breaking Business Barriers, we explore how short attention spans can be a strategic advantage. Guest expert Sabir, an e-commerce growth advisor to top brands and VCs, shares how to use AI, sharpen your message, and keep your brand human. Perfect for entrepreneurs, coaches, and authors looking to stand out and make an impact.Main Point #1: Prioritize Consumer Attention SpanMain Point #2: Leverage AI for Human-like Content (with Context!)Main Point #3: Be a

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00:25:56

Marketing Burnout Is Real— How Solopreneurs Can Build...

Marketing Rebels: Breaking Business Barriers ·

2025/06/24

In this episode of Marketing Rebels: Breaking Business Barriers, we explore how building the right team helps entrepreneurs, coaches, and authors achieve big results—without burnout. Discover why going solo is a myth and how a strong, specialized team can fuel a world-changing business.Main Point #1: The Myth of the Marketing UnicornMain Point #2: Capacity Prevents Burnout.Main Point #3: The Power of Complementary SkillsReal-Life Example: Katie, founder of Kinetic Marketing Communications, built her

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00:09:52

How to Integrate AI into Your Business Without Losing...

Marketing Rebels: Breaking Business Barriers ·

2025/06/18

Is AI going to make us more robotic, or can we use it to actually enhance our human touch in business? Let’s dive into how you can leverage AI without losing your authenticity.In this Marketing Confidence video, we’re diving into AI in business—and why it matters for coaches, therapists, and service-based entrepreneurs building authentic, sustainable businesses.If you’ve been struggling with overwhelming tasks, feeling stuck in repetitive work, or just need real-talk strategy that won’t make you

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00:35:36

The Disney Secret Every Business Should Steal

Marketing Rebels: Breaking Business Barriers ·

2025/06/17

In this episode of Marketing Rebels: Breaking Business Barriers, we explore how experiential marketing can turn customers into loyal fans. Learn how to craft unforgettable journeys that inspire, resonate, and drive lasting success. Whether you're an entrepreneur, coach, or author.Walt’s Law of Unlimited Abundance and how Disney's strategies apply to your business for an 80% return rate.How to create an emotional connection at "moment zero" in your customer journey, whether

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00:25:51

Affiliate vs. Influencer Marketing: What's the Real...

Marketing Rebels: Breaking Business Barriers ·

2025/06/10

In this episode of Marketing Rebels: Breaking Business Barriers, we demystify affiliate and influencer marketing, revealing practical strategies for entrepreneurs, coaches, and authors to boost their impact and income. Learn the key differences, how to build authentic connections, and grow your business sustainably.Aya, CEO of Vivian Agency, explains why affiliate and influencer marketing are essential for business growth, especially when done authentically and strategically.Main Point #1:

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00:24:49

SEO for Entrepreneurs: It’s More Than Just Keywords

Marketing Rebels: Breaking Business Barriers ·

2025/06/04

In this episode of Marketing Rebels: Breaking Business Barriers, we demystify SEO and SEM, offering practical tips for entrepreneurs, coaches, and authors to grow their online presence authentically. Learn how to align keyword intent with your message, use SEO in a fun, effective way, and avoid common mistakes like keyword stuffing—so you can build a business that makes a real impact.Main Point #1: Master Keyword IntentMain Point #2: Strategic Content FunnelMain Point #3: Repurpose for

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00:09:55

Stop Holding Yourself Back in Your Marketing!

Marketing Rebels: Breaking Business Barriers ·

2025/05/28

Are you stuck on the hamster wheel of ineffective marketing, burning out, and not seeing the results you want? Let's fix that today.In this Marketing Confidence video, we’re diving into common mistakes that are keeping you stuck in your marketing—and why it’s crucial to break free if you want to build an authentic, sustainable business as a coach, therapist, or service-based entrepreneur.If you’ve been struggling with burnout, feeling like your marketing isn't reflecting who you really are, or need

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00:28:33

The Lazy Marketer’s Guide to Consistent Content

Marketing Rebels: Breaking Business Barriers ·

2025/05/27

In this episode of Marketing Rebels: Breaking Business Barriers, we explore how to craft a unique marketing message that showcases your expertise. Learn to turn what makes you stand out into powerful content that attracts your ideal audience and builds lasting trust. Perfect for coaches, entrepreneurs, and authors ready to make an impact.The crucial first step in content creationThe two sides of the marketing coinSimple yet powerful content pillarsThe art and science of content marketingAbout the

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00:27:03

From Pain to Power: How Shifting Your Narrative...

Marketing Rebels: Breaking Business Barriers ·

2025/05/20

In this episode of Marketing Rebels: Breaking Business Barriers, we explore how your personal narrative shapes your reality and business success. Learn how to rewrite limiting beliefs, tap into your authentic power, and build a business that reflects your true vision. Whether you're stuck or just starting out, this episode offers actionable insights to help you create meaningful impact—starting with your story.Main Point #1: You Can Rewrite Your Life's Narrative.Main Point #2: Fear-Based

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00:24:51

Think like a marketer, Act like a CEO

Marketing Rebels: Breaking Business Barriers ·

2025/05/14

In this episode of Marketing Rebels, we uncover how top marketers think and share three key strategies to help you build impactful, thriving businesses—whether you're an entrepreneur or a seasoned pro.Exploring the mindset of top marketers to uncover strategies that elevate your marketing from task execution to truly impactful work.Main Point #1: Recognizing the Universal StrugglesMain Point #2: The Power of Challenging BeliefsMain Point #3: Cultivating a Mindset of ResourcefulnessReal-Life

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00:27:07

The Secret to Standing Out as a Heart-Led Entrepreneur

Marketing Rebels: Breaking Business Barriers ·

2025/05/06

In this episode of Marketing Rebels: Breaking Business Barriers, we explore how entrepreneurs, coaches, and healers can turn setbacks into opportunities, boost visibility, and grow with clarity, connection, and community. Tune in for actionable insights to help you stand out and create real impact.Main Point #1: The Power of "Do the Next Right Thing" (Baby Steps)Main Point #2: Reverse Engineering Your Vision for ClarityMain Point #3: Vulnerability as a Connection ToolReal-Life Example: Rachel’s

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00:27:54

Helping People Doesn’t Mean You Have to Be Broke

Marketing Rebels: Breaking Business Barriers ·

2025/04/29

This episode of Marketing Rebels shares how helping professionals can build thriving, values-driven businesses with strategies in SEO, team building, and purpose alignment.Transitioning from helper to business owner without losing your valuesUsing SEO and marketing to stand out and attract clientsBuilding a values-aligned team to support growthStaying grounded by knowing your “why”Tiffany shares her journey from frontline social work to a thriving practice, highlighting the challenge helpers face in

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00:32:38

Leadership, Legacy & Being the First

Marketing Rebels: Breaking Business Barriers ·

2025/04/22

We explore how entrepreneurs and leaders can break glass ceilings, tackle systemic challenges, and harness allyship to build impactful, inclusive businesses. Whether you're just starting out or leading the way, you’ll find inspiration and practical strategies to drive real change.What You’ll Learn in This Episode:How self-awareness helps overcome external barriersThe power of diverse voices and strong alliesStrategies to navigate systemic challengesWhy self-validation fuels success and

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120 results

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