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PODCAST

Tower After Hours

Tower Marketing

Welcome to Tower After Hours, a digital marketing podcast from the team at Tower Marketing in Lancaster, PA. Check out our past three seasons and more where we have discussed all things digital marketing in the context of Experiences, Psychology, and meeting with our very own Business Neighbors in Lancaster, PA. We know we learned so much while making all of these episodes and we hope you do too. Enjoy!

business marketing

All Episodes

00:52:29

S3 E5: The Psychology of Copy That Converts

Tower After Hours ·

2025/06/26

Welcome back to the final episode of Tower After Hour's Season 3: Digital Marketing Psychology. It's been such an informative and interesting season learning from only the best! In this episode we will be discussing how words can do more than inform, they can provoke, persuade, and convert. We explore the psychology behind copywriting and content writing, from crafting FOMO-fueled headlines to using loss aversion and urgency to drive action.The strategy of written content shifts depending on

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00:46:15

S3 E4 | Marketing by Design: The Power of Color

Tower After Hours ·

2025/05/29

Color isn’t just decoration, it’s communication. In this episode with our very own Art Director, David Kimmick, we dive into the fascinating world of color psychology and how it shapes marketing strategy. From cultural and societal influences to the emotional impact of specific hues, we explore how color can evoke trust, urgency, calm, or excitement and how those feelings translate into brand perception and consumer behavior. Whether you're designing your brand from scratch or just wondering why

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00:54:18

S3 E3 | Psychology of the Customer Journey

Tower After Hours ·

2025/04/24

Welcome back to Tower After Hours!Today, we’re diving into something that every marketer is feeling but few have fully wrapped their heads around: the evolving complexity of the sales funnel in the age of information overload.We’re thrilled to be joined by Tina Bartos, Director of Sales for Nook Meeting and Events, who's giving us valuable insight into how the customer journey has changed, and how we can be tackling these challenges head-on in a world where attention is fleeting and choices are

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00:53:06

S3 E2 | Navigating Social Algorithms & Trends

Tower After Hours ·

2025/03/27

Welcome back to another episode in our Digital Marketing Psychology season! Today, we’re diving into the ever-evolving world of social media—where trends shift overnight, algorithms keep us on our toes, and strategy is everything.If you’re a Lancaster local—or just looking for fun things to do in the city—you might have come across Decades and the incredible work of Tony Gorick on their social media. We sat down with Tony to unpack the secrets behind social algorithms, effective strategies, and

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01:04:17

S3 E1 | Understanding Your Audience's 'Why'

Tower After Hours ·

2025/02/28

Welcome back to Season 3 of Tower After Hours!To kick off our new season discussing Digital Marketing Psychology we needed to start with the basics: Understanding Your Audience.Consumer decisions aren’t random—they’re shaped by emotion, logic, scarcity, authority, and more. But one of the biggest mistakes businesses make? Focusing on themselves instead of their audience. If you don’t truly understand your customers—their needs, wants, and expectations—they’ll scroll right past you.So we are joined

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00:00:30

TAH Season 3 Trailer

Tower After Hours ·

2025/01/30

Welcome to a very new season of Tower After Hours. We’re jumping into season 3, Digital Marketing Psychology: Standing Out in a Saturated Industry. So over the next few episodes, we’ll be looking at the relationship that psychology plays in digital marketing. Talking with both external guests from different backgrounds and also gathering Tower's internal insights, we are going to do a deep dive on how psychology and marketing work together and the impacts that it has on us as consumers. You

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00:43:27

S2 E6 | Lamphouse: Home For The Holidays

Tower After Hours ·

2024/12/19

As the year 2024 comes to an end, so does our second season of Tower After Hours. Thank you to all who have listened along the way and heard from our amazing guests this season. We hope you were just as inspired as all of us here at TAH.This final episode we're joined by an incredible guest who brings all the holiday cheer. Josh Henry, Co-Owner of Lamphouse was able to join the pod to talk about his passion for film, visual storytelling, and his home here in Lancaster County. We learn not only about

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00:46:24

S2 E5 | Foster The Foodie: The Ultimate Food Cheerleader

Tower After Hours ·

2024/11/21

Feeling hungry right before a holiday with some of the best dishes of the year? This episode will make your stomach growl a little louder. Lily and Alex sit down with Corinne Foster, the Development and Communications Manager at Lancaster County Food Hub — though, some of you might know her best as @FostertheFoodie on Instagram. What started as a fun hobby to learn where to find the best food at the best prices has now grown into a full-time side hustle. Listen in as we learn how she grew her

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00:38:47

S2 E4 | Strasburg Rail Road: Historic Tracks, Modern...

Tower After Hours ·

2024/10/31

Strasburg Rail Road is one of the top 3 tourist attractions in Lancaster County because of its historic reputation as the longest operating passenger railway in the United States. But there so much more to this destination than what you might think. From holiday trains and escape rooms to historical reenactments and wine and whiskey tastings, Strasburg Rail Road is a hub for people in all walks of life. We sat down with the VP of Guest Experience, Eric Connor, to discuss how our collaboration has

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00:48:41

S2 E3 | Discover Lancaster: A Tourism Tell-All

Tower After Hours ·

2024/09/26

Can you believe we're already halfway through season 2?Discover Lancaster has the amazing charge of bringing people into Lancaster County to explore everything from Amish Country, downtown city haunts, to the beautiful nature in between. In this episode, we sit down with Tori and Courtney from the Marketing and Sales teams to get a behind-the-scenes look at the tourism industry, and even discover some of their favorite Lancaster hidden gems.

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00:55:19

S2 E2 | Prima Theatre: A Vibrant Hub For The Community

Tower After Hours ·

2024/08/29

This month the TAH pod is joined by the Founding Executive Producer of Prima Theatre, Mitch Nugent. Situated on the West Side of Lancaster City, Prima Theatre offers innovative theatrical experiences that the entire community can engage in. We learn about how Prima came to be what it is today through Mitch's visionary leadership and incredible generosity of those in the area. Tune into this episode to hear about this ultimately risky journey to create what has never been created and share it

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00:38:10

S2 E1 | Unique Lancaster Experiences: Tourism with a...

Tower After Hours ·

2024/07/25

In the first episode, we sit down with Kendra Frazier, Founder of Unique Lancaster Experiences. Through a series of tours and other excursions, Unique Lancaster Experiences helps spotlight minority owned businesses and Lancaster City's rich history. Before the episode, the TAH team experienced the International Food Tour and were able to learn so much from Kendra all while enjoying delicious local spots. Head to their website to schedule a tour for you and your friends, co-workers, or

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00:00:34

TAH Season 2 Trailer

Tower After Hours ·

2024/07/12

Welcome to season 2, where we break down the marketing behind your favorite Lancaster events. In this 6-episode series, we'll be sitting down with some skillful marketers who specialize in a unique marketing niche: selling the experience. From building that initial buzz to retaining engaged users, we'll be diving into the details of the most compelling strategies you can use to deliver your message and convert interest into action.

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00:59:10

S1 E6 :: How Schreiber Transforms Lives Through...

Tower After Hours ·

2024/06/27

As you may have heard, Tower is hosting their first charity golf tournament in August 2024! We're really excited to bring Danielle Sunday & James DeBord on the podcast to talk about Schreiber Center for Pediatric Development, our charity partner for the tournament. We dive into the personal and professional impacts of working at Schreiber and the incredible work that is done everyday for our local community.

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00:57:55

S1 E5 :: How to Elevate Your Brand

Tower After Hours ·

2024/05/30

Tower announced a complete rebrand including a new logo and website. A lot of time and effort has gone into this! Lily and Alex chat with Tower's Content Team Lead, Grace Hurst, and Art Director, David Kimmick about the process behind this rebrand and how their visions came to life.

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00:49:16

S1 E4 :: How Relationships Can Nurture Your Marketing

Tower After Hours ·

2024/04/25

Lancaster County has a plethora of non-profit organizations who work tirelessly to make our community better. On this episode, Lily and Alex sit down with Sandy Gambone and Lauren Radcliff, Business Ambassadors and the Advancement Team at Water Street Mission. The gals chat through the experiences that Sandy and Lauren have had that led them to their current roles in the non-profit space. Touching on the value of relational marketing, listeners will hear how it allows Sandy and Lauren to further the

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00:38:05

S1 E3 :: How To Grow Your Passion

Tower After Hours ·

2024/03/28

At Tower, we embrace passionate marketers, and Alex Davis is a perfect example of that. With an intense passion for bettering himself and learning that latest in SEO best practices. We'll talk through growing your passions, finding balance, and developing professional and personal niches.Subscribe to our newsletter :: www.towermarketing.net/podcast/

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00:47:26

S1 E2 :: How Spooky Nook Sports is Building the Next...

Tower After Hours ·

2024/02/29

In this special Super Bowl Episode, Lily and Alex talk with Mackenzie Bender, Corporate Director of Marketing & Partnerships at Spooky Nook Sports about her favorite Super Bowl commercials. We'll also discuss how Spooky Nook events have changed and adapated since the COVID pandemic and the future of their events.Subscribe to our newsletter :: https://www.towermarketing.net/podcast/ Gain more insights from our monthly blog :: https://www.towermarketing.net/blog/category/tower-after-hours/

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00:34:04

S1 E1 :: How One Connection Can Change the Trajectory...

Tower After Hours ·

2024/01/25

Welcome to Season 1 where across 6 episodes, we meet with guests from various backgrounds in Lancaster County who support and uplift individuals and the business community.From well-known Lancaster businesses, nonprofits, and even our own agency, we’re diving into how these marketers use different tactics to leave an impact in their organizations and beyond. __________ Lily and Alex sit down with Brianna Titi, the Business Development Officer at the EDC (Economic Development Company), to talk

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00:00:29

TAH Season 1 Trailer

Tower After Hours ·

2024/01/25

Welcome to Season 1 where across 6 episodes, we meet with guests from various backgrounds in Lancaster County who support and uplift individuals and the business community. From well-known Lancaster businesses, nonprofits, and even our own agency, we’re diving into how these marketers use different tactics to leave an impact in their organizations and beyond.

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97 results

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