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PODCAST

Fundraising Growth Now!

Catherine Heitz New, Chief Executive Officer

Fundraising conversations, advice, and best practices for arts and cultural organizations that want to strengthen donor relationships and raise more money. Learn how you can achieve Fundraising Growth Now!

business non-profit

All Episodes

00:03:58

Two Tips to Activate Your Board in Fundraising (When...

Fundraising Growth Now! ·

2025/10/05

Let's address a topic that comes up with EVERY organization we work with regardless of staff or budget size, and that’s: getting your Board more active in fundraising.Often, this begins with the client sharing they’ve TRIED EVERYTHING but still feel stuck. If you’re there, I’m going to share two practical tips to help you move forward.

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00:05:28

The Art of the Ask—Part 2

Fundraising Growth Now! ·

2025/09/21

The “Ask” moment can fluster even the most seasoned fundraiser, but with a few simple steps, you can create a conversation that feels natural, authentic, and effective while strengthening your donor relationshipsListen today, and become more confident and prepared for your next donor conversations.

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00:06:25

The Art of the Ask—Part 1

Fundraising Growth Now! ·

2025/09/07

We often hear: “I know I need to Ask more personally, but once I’m face-to-face with a donor, what do I say?” It’s a big topic, so we’re breaking it down, starting today with an overview of a full Ask conversation and the first two steps that set you up for success.Listen today as we talk about a roadmap for your next donor solicitation meeting.

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00:12:51

Leadership Burnout is REAL, and Here's What You Can...

Fundraising Growth Now! ·

2025/08/17

If you’ve been in the trenches long enough, you know exactly what we’re talking about today when I say a single word: burnout. Leadership burnout is not just some buzz phrase. It’s a very real problem in arts organizations, and if we don’t take it seriously, we’re going to continue losing great industry people. So, let’s break it down. What is leadership burnout in arts management and Board leadership? Why is it more widespread than it was ten years ago? And most importantly, what can we do about

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00:18:52

Making Time to Fundraise—Yes You Can!

Fundraising Growth Now! ·

2025/08/03

One of the biggest obstacles to sustainable revenue growth? Making time to consistently fundraise.Whether you're a CEO, a Development Committee member or a Board member at-large, your job isn’t just about keeping the lights on to provide your art – it’s about building the future. And guess what? That future depends on fundraising. But let’s be honest – most leaders know they should be more engaged in fundraising, yet somehow, there’s rarely enough time. Listen today as we talk about why this

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00:17:55

The Golden Rule in Your Arts Fundraising Program

Fundraising Growth Now! ·

2025/07/20

You’ve heard it a thousand times probably since childhood: Do unto others as you would have them do unto you. In the world of arts fundraising, it’s more than just a moral guideline—it’s a practical strategy for building donor relationships that last.Today, we’re going to explore how applying the Golden Rule at each stage of RSC’s Donor Flywheel—Identification, Cultivation, Solicitation, and Appreciation / Stewardship—can help your organization get donors, keep donors, and upgrade donors.

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00:14:15

Why RFPs Are a Friend to No One

Fundraising Growth Now! ·

2025/07/06

RFPs are a friend to no one. Not to arts organizations, not to their Board or staff, not to the consultants vying for the work, and certainly not to the project’s ultimate success. Yet, many organizations feel bound to this process, thinking it ensures fairness, transparency, and a good outcome. But in reality? It usually does the opposite. Today, we’ll cover five reasons why RFPs fail each of these parties, five best-practice alternatives, and three next steps for any organization that truly wants

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00:13:53

Alexa, Raise Me a Million Dollars!

Fundraising Growth Now! ·

2025/06/22

AI has made significant inroads into the arts sector, offering tools that can analyze data, predict trends, and even create art. However, its application in arts fundraising presents both opportunities and challenges. Listen in today as we examine how these technologies are reshaping our approaches, discuss top AI tools and adaptable CRM platforms in our sector, and outline actionable steps to incorporate AI into your fundraising programs.

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00:14:22

A Fundraising Program: It's Like Fundraising, but...

Fundraising Growth Now! ·

2025/06/08

Many organizations think they have a fundraising program when really, they’re just fundraising. And let me tell you, there’s a big difference! It’s the difference between sprinting and running a marathon, between a one-time transaction and a long-term relationship. And if you want to build something sustainable, you need to know the difference.Listen today for insights on the obvious differences and the deeper nuances. We’ll cover what makes a healthy fundraising program and how you can transition

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00:12:15

If You Can't Measure It, You Can't Manage It

Fundraising Growth Now! ·

2025/05/25

An often-overlooked fundamental that separates a successful fundraising program from a stagnant one? Measuring Results. Let’s face it—if you can’t measure it, you can’t manage it. In today’s podcast, we’re focused on why measuring fundraising results is essential, what data points you should be tracking, who should review the information, and how to use that information to make tactical and strategic decisions. All because growth starts with knowing where you stand.

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00:14:25

When Business Smarts Meets the Arts

Fundraising Growth Now! ·

2025/05/11

Too often, arts organizations look past small business owners, chasing instead after big corporate sponsors or national foundation grants. But here’s the truth: small businesses are our communities' backbone and prime candidates for arts partnerships that can be mutually beneficial and help enrich the local economy. Listen today for insights on why small business partnerships matter, how to cultivate them, and what obstacles to anticipate and overcome.

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00:09:57

Fundraising Growth Equals Organizational Growth

Fundraising Growth Now! ·

2025/04/27

How do arts organizations grow fundraising and ensure long-term sustainability when expenses are rising faster than earned revenue growth?The reality is this—as expense budgets increase, arts organizations become more dependent on their donors and grantors for fiscal sustainability. So, how do we close that funding gap? And perhaps more importantly, how do we attract donors who may not be consumers but still believe in the value of the arts as part of the community fabric?

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00:14:32

The Board Member's Fundraising Toolbox

Fundraising Growth Now! ·

2025/04/13

Whether you’re a Board member wondering “What exactly am I supposed to do in fundraising?” or an executive leader struggling to equip your Board for successful fundraising, today’s podcast is for you. We’re going to unpack the Board Member’s Fundraising Toolbox—what you MUST have, what you’ll eventually NEED to have, and what you’d LIKE to have but can probably do without.

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00:09:25

Artists in Fundraising — Seven Ways to Get Involved

Fundraising Growth Now! ·

2025/03/23

At RSC Associates, we’ve seen firsthand how artists who engage with fundraising create stronger organizations, deeper donor connections, and greater financial stability. In today's podcast, I’m going to walk you through seven common-sense ways artists can help fundraise. More importantly, I'm going to talk about why some artists hesitate to get involved and how we can overcome those barriers.

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00:07:46

The Pros and Cons of Donor-Advised Funds

Fundraising Growth Now! ·

2025/03/09

Donor-advised funds are transforming charitable giving, offering donors a strategic, tax-efficient way to support nonprofits. But, like any fundraising tool, DAFs have their pros and cons—both for the families who create them and the nonprofits that rely on them. At RSC, we’re getting more and more questions about DAFs, so today's pod will help break it down and answer some of the more frequent questions we hear.

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00:10:58

Talk About Churn – Leadership in the Arts

Fundraising Growth Now! ·

2025/02/16

Leadership turnover is increasing, and highly valuablemanagement leaders at all levels are either moving to another arts organization or completely out of the arts. New executive leaders are ascending to roles so quickly that they are often unprepared for the role’s expectations and challenges. Fewer seasoned leaders also means fewer mentors in the field willing—or able—to invest in the next generation of leadership. If you’re feeling this in your organization, you’re not alone. And if you’re

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00:08:45

Board Recruitment - Leadership RULES!

Fundraising Growth Now! ·

2025/02/02

Developing a highly active, energetic, responsible, andproductive Board is the single most important element required for the long-term success of any nonprofit organization, including those in the arts sector. Mission, vision, standards of excellence, and fiscal sustainability all thrive through steady and dedicated leadership. In short, leadership either makes or breaks your organization. Today, we're sharing insights on just a handful of things that it takes to attract and maintain an

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00:57:19

Board Engagement - an Interview with Susan Howlett

Fundraising Growth Now! ·

2025/01/12

In this episode, we're diving into Board engagement with special guest Susan Howlett, a highly respected expert with 40+ years of experience in nonprofit fundraising and Board development. Known for her direct, practical approach, Susan has empowered thousands of organizations to build strong boards and achieve sustainable fundraising success. As a sought-after speaker, trainer, and author of the award-winning books Boards on Fire!, and Getting Funded, Susan shares actionable strategies to

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00:14:05

Stop It!

Fundraising Growth Now! ·

2024/12/15

If you have ever seen the classic Bob Newhart sketch, “Stop It”, you know how hilarious it is. But it's also very relatable for anyone involved in arts fundraising. Staff and volunteers are under constant pressure to keep contributed dollars rolling in, yet often slip into habits that hurt more than help results. So, in Bob Newhart’s fashion, Bob Swaney will visit seven common pitfalls in arts fundraising. While each comes with a declaration to “stop it,” Bob will follow up with a “start it”

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00:15:54

The Do's and Don'ts of Contributed Revenue Goal Setting

Fundraising Growth Now! ·

2024/12/01

Contributed revenue goals drive the financial engine of your arts organization, empowering mission-driven programs, performances, and exhibitions, so fundraising goal-setting is too important to get wrong. Too often, organizations underestimate their potential or set their sights unrealistically high, leading to missed targets, underfunded projects, or overworked staff. Today, Bob shares the key do’s and don’ts of goal-setting so you can create realistic—yet inspiring—revenue objectives that

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