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PODCAST

AI SIX Podcast

Introducing the AI SIX Podcast: Learn AI on the GoArtificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI SIX Podcast – a practical, daily resource designed to make AI learning manageable and relevant.What Is the AI SIX Podcast?The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing

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All Episodes

25:57

Ep 221 AI Masterclass with Joanne Sweeney

AI SIX Podcast ·

2025/11/02

Send us a text In today's long-listen episode, I'm bringing you behind the scenes of my recent AI Masterclass offered to those who pre-ordered AI Playbook before or on the day of the launch on September 12th. For my loyal podcast listener, I'm sharing snippets from the class! Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company traini...

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7:47

Ep 220 7 AI Updates from Adobe MAX 2025

AI SIX Podcast ·

2025/10/31

Send us a text I was in LA for Adobe MAX last week but within 24 hours I was on an Aer Lingus flight home to say a final farewell to my life-long friend Mairead who passed away suddenly. So let’s dedicate this episode to her and to our beautiful friendship that I will deeply miss. No AI partner or conversation will ever come close to the moments we had. But I took at a look back at their keynotes on YouTube and picked out 7 updates worth noting. Need More Support? If you’re ...

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11:29

Ep 219 Mass Job Losses to AI

AI SIX Podcast ·

2025/10/30

Send us a text If you’ve been hiding under a rock in the last months then you might have missed the continuing job loss announcements on news feeds. LinkedIn, Amazon, Meta, and Microsoft. The announcements keep coming and the real lives of real employees are being badly affected.I think it’s time we took stock of where we are at and the reality of how we need to pivot to protect our careers. The CEO of Southeast Asia’s largest bank has publicly said her own role is at risk from AI...

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9:33

E9 218 Claude Skills

AI SIX Podcast ·

2025/10/29

Send us a text I’m looking at my to-do list and I would love to delegate much of it to my assistant. I’m sure you often have this feeling too! Well, what if your AI didn’t just understand your words, but knew how you worked? How your team writes reports, formats reports, or sends follow-up emails. That’s the idea behind Claude Skills, a new feature from Anthropic that makes Claude feel less like a chatbot and more like a capable colleague. Claude Skills are essentially folders filled with ins...

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6:10

Ep 217: Vibe Coding for Beginners

AI SIX Podcast ·

2025/10/28

Send us a text In this episode of AI Six, I explore one of the most exciting new trends in artificial intelligence, vibe coding. Forget writing lines of code. Vibe coding is all about describing your idea, tone, and intention, and letting AI build it for you. From apps and websites to digital dashboards, tools like Lovable, Replit Agent, and Bolt.new are empowering communicators and creators to move from brief to build in minutes. I explain how this shift from prompts to products gives storyt...

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6:32

Ep 216: OpenAI Atlas Browser

AI SIX Podcast ·

2025/10/27

Send us a text OpenAI’s Atlas is shaking up the internet, not as another browser, but as the first AI-native browsing experience. With ChatGPT built directly into its core, Atlas lets you summarise articles, ask contextual questions, and even automate tasks like shopping or trip planning through its powerful Agent Mode. Tech experts are calling it a “seismic shift” that could challenge Google’s dominance in search and browsing. While fans love its convenience and memory features, skeptics wor...

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26:20

Ep 215 Long-Listen with Mike Sweeney

AI SIX Podcast ·

2025/10/25

Send us a text Today's episode features my brother Mike! A career graphic designer and creative director, Mike was the first person to read my new book AI Playbook, cover to cover. He text me chapter reviews with his thoughts right after reading, and so I thought we should get his take on the book and AI. You also find out how Mike shaped my competitive streak! Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my ...

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7:08

Ep 214 The AI Mindset You Need To Win

AI SIX Podcast ·

2025/10/24

Send us a text Think With Google has a fascinating study on the mindset required to win in the AI Age. The research highlights three key mindsets around how we are responding to AI. Fear of Missing Out (FOMO)Fear of Messing Up (FOMU)The winning mindset: Focus on Maximising Advantages (FOMA)Google researchers Pablo Perez and Maxwell Minckler conducted extensive research across Europe, the Middle East, and Africa to understand how marketers are really adopting AI. The research rev...

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7:55

Ep 213 EU’s Apply AI Strategy

AI SIX Podcast ·

2025/10/23

Send us a text The Apply AI Strategy is the EU’s latest plan to boost the adoption of artificial intelligence technologies across both industry and the public sector, with the singular goal of driving competitiveness and strengthening European technological sovereignty. The move is a direct response to concerns about lagging AI use: as of 2024, only about 13% of European businesses have adopted AI, despite a strong industrial base and active startup scene. The strategy is supporte...

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7:55

Ep 213 EU’s Apply AI Strategy

AI SIX Podcast ·

2025/10/23

Send us a text The Apply AI Strategy is the EU’s latest plan to boost the adoption of artificial intelligence technologies across both industry and the public sector, with the singular goal of driving competitiveness and strengthening European technological sovereignty. The move is a direct response to concerns about lagging AI use: as of 2024, only about 13% of European businesses have adopted AI, despite a strong industrial base and active startup scene. The strategy is supported by €...

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7:07

Ep 212 OpenAI Lifts Ban on Erotic Content

AI SIX Podcast ·

2025/10/22

Send us a text OpenAI wants to treat its adult users like adults. In a highly controversial X Post, Sam Altman said starting in December 2025, ChatGPT's content restrictions on sexual and erotic material will be relaxed as part of OpenAI’s philosophy to "treat adult users like adults." The implications of this move are widespread and it remains to be seen if regulators can do anything about it. OpenAI said in August they had taken steps to safeguard users who were vulnerable from ...

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8:50

Ep 211 AI and Marketing: Study from Social Media...

AI SIX Podcast ·

2025/10/21

Send us a text The 2025 AI Marketing Industry Report from the team at Social Media Examiner makes for interesting reading. They surveyed 735 marketers to understand how artificial intelligence is transforming marketing practices. This second annual study reveals significant momentum in AI adoption and provides insights into current usage patterns, benefits, concerns, and future plans Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficie...

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7:10

Ep 210 Don’t Bother with AI Slop

AI SIX Podcast ·

2025/10/20

Send us a text You might be familiar with the term ‘AI slop’. But a new study from SEO firm Graphite found that just over half (52%) of new online articles are now generated by AI, based on the analysis of 65,000 URLs published between January 2020 and May 2025. Let’s define ‘AI slop’. It refers to low-effort, poor-quality, mass-produced digital content created using Gen AI. It's generally perceived as lacking deeper meaning, originality, or accuracy, and is often generated quickly This...

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13:11

Ep 209 A Deeper Dive into OpenDev Day 2025

AI SIX Podcast ·

2025/10/19

Send us a text I decided to go a bit deeper into OpenAI’s OpenDev day conference and I'm handing over this week’s long-listen episode to it. So using my trusted Notebook LM tool, here’s the key takeaways from OpenDev 2025. Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code...

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7:17

Ep 208 AI SIX Shortlisted for Media Literacy Award

AI SIX Podcast ·

2025/10/19

Send us a text I have some news to share with you today, and it's about this podcast you're listening to right now. AI SIX was recognised at the 2025 Media Literacy Ireland Awards in the Best General Media Literacy Initiative category. We didn't win (trust me the standard was super high) but being shortlisted alongside other incredible projects doing important work across Ireland is something I'm genuinely proud of. The awards are supported by Coimisiún na Meán, which is Ireland's media regul...

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6:27

Ep 206 Reuters Study on AI in News

AI SIX Podcast ·

2025/10/18

Send us a text There's a new study out from the Reuters Institute that makes for interesting reading. It's called the Generative AI and News 2025, and it surveyed thousands of people across six countries to understand how we're actually using AI and what we think about AI-generated news. The findings are not surprising in some ways, as respondents talk about the importance of trust, transparency, and what happens when technology moves faster than our readiness as news consumers. As a former j...

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6:38

Ep 207 California's New AI Chatbot Law

AI SIX Podcast ·

2025/10/18

Send us a text California just made history. It has become the first US state to pass comprehensive safety laws around AI chatbots, particularly ones designed to be companions, advisers, or friends. The law is called Senate Bill 243, and Governor Gavin Newsom signed it in October 2025. It comes into effect January 1st, 2026. So, what will the law do around Chatbots and how does it compare to the EU AI Act regulations? I explore this in today's show. Need More Support? If you’...

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7:21

Ep 205 The Deloitte AI Scandal

AI SIX Podcast ·

2025/10/18

Send us a text One of the world's largest consulting firms got caught doing something that should make anyone using AI tools pay attention. Deloitte Australia agreed to refund part of a $440,000 government contract after admitting they used AI to write a report that hallucinated and made things up. It’s worth taking stock of this story as it’s likely consultants are going to be under even more scrutiny. While AI is a valuable tool, verifying output is key, and also deciding what you use AI fo...

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26:20

Ep 215 Long-Listen with Mike Sweeney

AI SIX Podcast ·

2025/10/18

Send us a text This week's long-listen features my brother Mike! A career creative, Mike works in advertising, and we talk about how AI is changing our professions. Also, find out how my brother sparked my competitive edge from a very young age! Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to spee...

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6:50

Ep 204 OpenDev Signals New Direction for OpenAI

AI SIX Podcast ·

2025/10/17

Send us a text OpenAI just held its annual DevDay conference, and this year's event wasn't just about new models; it was about a fundamental shift in how OpenAI intends to position itself. The AI race for attention has just ramped up, and in today's show, we find out why. I share a clip from Sam Altman on stage at OpenDev in San Francisco, and I take you through the major announcements that we should all take note of. Need More Support? If you’re ready to explore how AI can make your m...

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224 results

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