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PODCAST

eCom Collab Club Podcast - The eCommerce Podcast for DTC Businesses

Peter Gardner and Adam Pearce

Get the undocumented, unfiltered, and unscripted confessions, strategies, and secrets of the biggest and fastest-growing DTC brands. Packed with actionable insights, this business podcast will help you grow revenue and master subjects like CRO. Each episode breaks down the wins and painful mistakes that shaped today’s top eCommerce brands. Hosted by Peter Gardner and Adam Pearce, the founders of the eCom Collab Club™ and Blend Commerce, the CRO agency trusted by DTC businesses to turn more

business

All Episodes

01:05:29

The Real Anatomy of eCom Growth

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/10/24

Everyone loves to talk about growth. That is until the numbers stop making sense, the ad budget starts to cry and your “scaling strategy” turns into a stress dream...This week, Adam and Pete are joined by Paul Fernandez, Co-founder of The Growth Guys, to dig into The Real Anatomy of eCom Growth. A.k.a. what it actually takes to scale a brand without losing your mind (or your margins).Paul breaks down his HEAD and HEART frameworks: the method behind sustainable growth that blends strategy, emotion

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01:03:40

The Discount Intervention

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/10/17

In this episode, Pete sits down with Dan Bond, VP of Marketing at RevLifter, to talk about everyone’s favourite panic button: discounting – and why a lot of brands are getting it spectacularly wrong.From lazy blanket sales to smarter, data-driven incentives, Dan breaks down how to stop discounts from draining your profit, while still giving customers that sweet, sweet dopamine hit they’re looking for.This one’s part therapy session, part masterclass in how not to ruin your margins before BFCM.They

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01:00:00

Growth Without the Gamble

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/10/10

Adam and Peter sit down with Matthew Holland, Managing Director at William Swindells Ltd, to talk about the least sexy, but most important part, of scaling a brand – money.From Shopify Capital to PayPal Working Capital (and everything in between), Matthew breaks down what alternative financing really looks like for growing brands — minus the buzzwords and VC fluff.William Swindells Ltd has scaled its portfolio of brands, including Hollands Country Clothing and Hollands Workwear, into a

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01:03:00

Q4 Chaos Uncovered: Ops Nightmares and Real Talk

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/10/03

In this episode, Adam and Rich sit down with Andrew Kemp, founder of Bare Kind, to talk about the unglamorous side of scaling: inventory, fulfilment and how to keep customers happy when Q4 ops chaos inevitably hits.Bare Kind is a brand selling bamboo socks to save endangered animals – and Andrew’s taken it from packing orders at his mum’s house to scaling international fulfilment. Along the way, he’s seen the good, the bad, and the downright messy when it comes to growth.This isn’t the polished

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01:01:45

BFCM Brand vs Performance: How to Sell Big Without...

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/09/19

In this episode, Pete sits down with William Ferreira, Chief Growth Officer at ThreeSixty Brands (part of Common Thread Group), to take on the eternal brand vs performance debate – and what it really means for Black Friday/Cyber Monday.From founding and selling his first agency at just 19 (working with Virgin, Nike & Diageo) to now scaling 50+ DTC and omnichannel brands across the beauty, wellness, lifestyle and food eCom industries, William’s seen how brands win (and lose) during peak

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01:01:10

Stop BFCM Meltdowns: WhatsApp Strategies That Work

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/09/12

In this episode, Pete and Adam sit down with Abhishek Chandra, Chief Revenue Officer at GoKwik, to dig into how WhatsApp can stop BFCM meltdowns and turn them into big money moments.From abandoned carts piling up to customers spamming “WHERE’S MY ORDER?!”, Abhishek explains why WhatsApp beats email and live chat when Black Friday chaos hits – and how smart brands are using it to recover revenue in minutes, not days.This isn’t theory. It’s WhatsApp in the trenches of BFCM.They cover:– How WhatsApp

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00:50:41

Black Friday Done Right: BFCM Lessons from the Big...

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/09/05

In this episode, Pete is joined by Yasamine Beheshti, Group Head of eCommerce at Batra Group, to chat about how global brands like Juicy Couture, FILA, Hunter Boots and Reebok plan for Black Friday/Cyber Monday – without torching margins or losing their brand magic.From starting her career at Ralph Lauren straight out of university to running eCommerce for 7 international brands, Yasamine has seen the chaos, the curveballs and the wins of BFCM at scale.This isn’t another “50% off everything”

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01:04:59

From Data to Revenue: Practical AI for Customer...

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/08/29

In this episode, Pete teams up with guest co-host Rich Evans from Get Better to chat with Darren Lake, Head of CX & Marketing at Glazing Vision, about how AI is actually making customer service sharper, analytics faster, and CRM more powerful without losing the human touch.Darren shares how Glazing Vision is embedding AI into customer service, cutting hours out of manual processes, and turning messy data into insights that actually drive revenue.This isn’t hype. It’s AI in the trenches.They

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01:02:52

Selling Düng with Data – Marketing AI That Works

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/08/15

In this episode, Pete teams up with guest co-host Rich Evans from Get Better to chat with Danny Bull, founder of Düng Snacks, about how AI is actually making marketing sharper, faster and more profitable for challenger brands.Danny shares how Düng is punching above its weight, getting into all the right places, and freeing up more time for the creative work that really moves the needle.This isn’t hype. It’s AI in the trenches.They cover:– How AI is helping Düng Snacks scale without a huge team– The

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01:01:08

From Problem to People: Building a Community-Led Brand

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/08/01

In this episode, Pete and Adam sit down with Emma Burke, founder of LACEEZE LTD, to unpack what it really takes to build a brand that means something, not just sells something.From turning a personal frustration into a product to creating a fiercely loyal community around a niche problem, Emma shares the story of how LACEEZE became a brand people believe in, not just buy from.No gimmicks. No fake urgency. Just real connection and the long-game of loyalty.They cover:– How Emma turned a niche pain

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01:00:56

Forecasting Like a Fortune Teller With AI

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/07/25

In this episode, Pete and Adam sit down with Nick Moutter, founder of MOOT Group, to uncover how predictive analytics and AI are changing the way eCommerce brands scale. From rescuing brands like Houseology to building Ascend AI, Nick shares the hard-won lessons that keep stockouts, shrinking margins and chaos at bay – long before they bite.Forget guesswork. This is about making data your superpower.They cover:– How Nick scaled Olivia’s from a kitchen table to 8 figures– Why predictive analytics is

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01:03:25

Post-Purchase Gold: How Edmunds Cocktails Keeps...

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/07/18

In this episode, Pete and Adam sit down with Tom Mayes, co-founder of Edmunds Cocktails, to uncover what most brands miss after checkout—and how a great unboxing moment, a handwritten note, and a post-purchase flow that actually educates (not just sells) can turn casual customers into obsessed repeat buyers.From cocktail rituals to limited drops, Tom shares how his team builds loyalty without the hard sell—and why even your inserts deserve a bit of foil and flair.It’s thoughtful, scrappy, and wildly

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01:02:04

Thick Skin, Big Wins: Feedback That Actually Fuels...

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/07/14

In this episode, Adam sits down with Jodie Sanders, CMO of Pooky Lights, to unpack how smart brands turn customer feedback into gold – not just a colour-coded spreadsheet no one reads.From spicy Trustpilot reviews to DMs with more attitude than insight, Jodie shares how her team turns even the toughest feedback into sharper strategy, stronger products, and long-term loyalty. No sulking. Just growth.She’s candid, creative and wildly good at reading between the (angry) lines.They cover:– Why “we hate

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01:01:29

What Happens When Customers Complain (and You...

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/07/04

In this episode, Pete and Adam sit down with Amy Anzel, founder of Hollywood Browzer Beauty, to unpack what really happens when you stop avoiding complaints and start using them to grow.Amy’s taken her beauty brand from in-store demos to 20+ markets, built a fiercely loyal global customer base, and turned even the sharpest feedback into stronger retention and repeat sales.She’s sharp (literally), candid and doesn’t sugar-coat the realities of scaling – or what she really thinks of business reality

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01:01:54

Profit Over Hype – How to Scale Without Burnout

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/06/27

In this episode, Adam and Pete sit down with Rob Manning, Director of DTC at Biotiful Gut Health, to unpack what it really takes to grow a brand in 2025 – without losing your margins, your team, or your mind.Rob’s helping lead one of the UK’s most recognisable gut health brands, balancing DTC and retail growth, keeping the team sane, and saying no to the chaos that trips so many brands up.He’s calm, candid, and knows exactly how to scale without falling for the usual nonsense.They cover:– Why

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01:00:10

How to Fund Your DTC Brand Without Killing Your Margins

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/06/20

In this episode, ex-pro tennis player turned DTC founder Jack Oswald joins Adam and Pete to unpack what it actually takes to grow a product brand without sacrificing margins, sanity, or control.Jack’s built Cancha, a modular bag brand now shipping globally, using a mix of bootstrapping, crowdfunding, fintech loans and angel investment. And he’s brutally honest about what worked…and what he’d never do again.They cover:– Why more money won’t fix messy operations– The real risks of seller-based

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01:05:17

How to Start, Scale & Sell Without Sacrificing Your Soul

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/06/06

What makes a business truly valuable – and what quietly destroys your shot at a clean exit?In this episode, Elizabeth Gooch MBE joins Adam and Pete to unpack what it really takes to grow, scale and sell a company that investors actually want to buy.She’s built a global tech brand, listed it on the London stock exchange, and now mentors founders who want to do the same – without falling into the usual traps.They cover:– The biggest mistakes founders make when chasing growth– What investors are really

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01:10:02

Build trust beyond the usual growth hacks

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/05/30

How do you turn browsers into loyal fans without a playbook full of tactics?In this episode, Finula Crowe, founder of New Day Originals, joins Rich Evans (standing in for Pete and Adam) to talk about building a fashion brand that’s rooted in real values, community, and story – not smoke and mirrors.They cover:– Why raw, real UGC builds more trust than glossy ads– What most brands get wrong about social proof– How Finula turned one lockdown idea into a cult-favourite, eco-led label– Why trust is the

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01:03:39

15% More Revenue Without More Ads? Yep, It’s WhatsApp.

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/05/23

What actually drives conversions beyond the inbox?And what’s the right way to use WhatsApp without getting ghosted?In this episode, GoKwik's Chief Revenue Officer, Abhishek Chandra, joins Adam and Pete to unpack how DTC brands are turning WhatsApp into a proper revenue channel (not a spammy afterthought).They cover:– Why email and SMS are quietly losing their punch– How to use WhatsApp to recover 15–20% of abandoned carts– The flows that actually convert (and how to avoid rookie mistakes)– When

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01:03:15

Reducing eCommerce Friction – No Site Rebuild Required

eCom Collab Club Podcast - The eCommerce Podcast for... ·

2025/05/16

What actually slows customers down on their path to purchase? And what actually works to fix it?In this episode, ex-pro swimmer and Oshun founder, Joe Welstead, joins Adam and Pete to break down the real friction points that mess with your conversions.They cover:– Why your funnel probably isn’t the issue (yet)– When subscriptions don’t work (and what to do instead)– Small UX tweaks that made a big difference for Oshun– How emotional ROI (like skin compliments) drives repeat purchases– And why

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