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PODCAST

Digital Marketing Made Simple with Jennie Lyon

How do you grow your online business? Grow your email list? Build a social media following? Start a webinar, online course, or podcast? For many people, creating a profitable online business is the dream. Discover why thousands of online business owners have turned to Jennie Lyon to help them grow their online business using digital marketing and virtual assistant services. Jennie shares her best digital marketing tips, practices, and strategies to get you optimal results!

business marketing

All Episodes

10:27

#239 - Stop Casting a Wide Net: How to Hook Your...

Digital Marketing Made Simple with Jennie Lyon ·

2025/11/05

If your marketing isn’t catching the right clients, it might be because you’re casting too wide a net.In this episode, Jennie shares how to identify your ideal client, choose the proper marketing channels, create content that converts, and build relationships that keep your pipeline full.Listen in to learn how to market smarter and attract clients who are a perfect fit for your business.Book your Free Marketing Consultation Read the full blog

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21:11

#238 - How to Reignite Your Marketing Momentum and...

Digital Marketing Made Simple with Jennie Lyon ·

2025/10/20

Feeling like your marketing has lost momentum? In this episode, Jennie breaks down her five-step framework to reignite your marketing, rebuild consistency, and fill your client pipeline fast. Learn how to audit what’s working, revive your email list, automate your funnel, simplify your social strategy, and optimize your website for conversions, all tailored to busy solopreneurs.🎧 Tune in to spark new leads, renewed energy, and a fresh sense of direction for your business.CTA: 👉 Book your

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13:33

#237 - 237 Why Service Businesses Need to Start Using...

Digital Marketing Made Simple with Jennie Lyon ·

2025/07/29

Service businesses cannot afford to ignore AI any longer. In this week’s episode, I share why now is the time to start, how to do it safely, and how my team supports you so you keep your voice, your authenticity, and your trust with clients intact.👉 Inside this episodeThe shift happening in marketingWhat happens if you waitWhere to start with confidenceThe role our team plays in guiding you⌚ Timestamps 00:00 Welcome 01:45 Why AI matters now 04:30 What you risk by waiting 07:30 How to get

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12:50

#236 - The Beginner’s Guide to Using AI in Small...

Digital Marketing Made Simple with Jennie Lyon ·

2025/07/22

Overwhelmed by AI? You are not alone. From endless tools to shiny promises, it can feel impossible to know where to start.In this video, I will walk you through a simple, human-centered roadmap to using AI in your small business marketing. Learn how to stay true to your voice, train your tools, and protect client data without stress.✨ You will learn ✔️ What AI can help you with today ✔️ How to pick your first simple project ✔️ How to train AI to match your voice ✔️ Privacy and data tips to

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14:17

#253 - The Truth About AI Marketing, What Works,...

Digital Marketing Made Simple with Jennie Lyon ·

2025/07/16

Curious if AI can really take over your marketing or worried it might turn your brand into a robot? You are definitely not alone. With all the hype, it is tough to know what to trust and what to ignore.In this video, I will walk you through what works with AI, what is just hype, and what can actually hurt your brand if you do not approach it carefully. We will talk about how to keep your marketing authentic, protect your brand voice, and use AI as a partner rather than a replacement.🎥 You

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15:26

#234 - The Marketing Mindset Shift: Stop Selling,...

Digital Marketing Made Simple with Jennie Lyon ·

2025/06/10

Feel Like You’re Always Selling? Try This Instead. This week’s blog is all about the shift from pitching to guiding. If you want marketing that feels better and works better, this is for you. 🎯 Learn how to lead with value, build trust, and invite the sale without pressure. 📚 Read it now → https://jennielyon.com/the-marketing-mindset-shift-stop-selling-start-guiding/

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15:06

#233 - What to Do After the Launch: How to Ride the...

Digital Marketing Made Simple with Jennie Lyon ·

2025/05/06

The cart’s closed, the launch emails are sent, and now… what?You're not alone if you’ve ever felt exhausted or directionless after a launch. The post-launch phase is one of your business's most overlooked (and valuable!) opportunities.In this episode, I’m breaking down exactly what to do after your launch to keep momentum going, without burning out.🎧 Here’s what we’ll cover: ✅ How to leverage your post-launch buzz for more sales ✅ What to send to buyers vs. non-buyers ✅ How to repurpose

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15:37

#232 - Behind-the-Scenes Content: The Human Element...

Digital Marketing Made Simple with Jennie Lyon ·

2025/04/29

Your content might look great, but does it feel real to your audience?In this episode, I’m discussing the power of behind-the-scenes (BTS) content and how it can transform your marketing from polished but impersonal to deeply relatable and conversion-friendly. If you’ve ever felt like your marketing is missing the “human touch,” this is the episode for you.🎧 Here’s what we’ll cover: ✅ Why BTS content builds trust faster than a pitch ✅ What counts as behind-the-scenes (it’s easier than you

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18:06

#231 - How to Create an Evergreen Nurture Engine That...

Digital Marketing Made Simple with Jennie Lyon ·

2025/04/22

Are you stuck manually sending emails and trying to stay top of mind with your leads? It’s time to build an evergreen nurture engine—a simple, automated email system that runs 24/7 and feels like you’re personally showing up right when they need you.In this video, I’m walking you through how to write, structure, and automate your nurture sequence so it drives sales without sounding robotic.🎥 You’ll learn: ✔️ What an evergreen nurture engine actually is ✔️ The 7 types of emails that should

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11:11

#230 - The Secret Power of Micro-Case Studies (And...

Digital Marketing Made Simple with Jennie Lyon ·

2025/04/15

Your leads don’t want to hear you talk about your offer, they want proof it works. That’s where micro-case studies come in. These short, story-based wins are one of the most effective tools to build trust and convert leads at every stage of your funnel.In this video, Jennie will show you: ✔️ What micro-case studies are and how they outperform testimonials✔️ How to write them using my simple 3-part formula✔️ Exactly where to place them in your marketing funnel✔️ Real-life examples from

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17:07

#229 - Interactive Digital Marketing Audit: Is Your...

Digital Marketing Made Simple with Jennie Lyon ·

2025/04/08

🎙️ Want to assess your digital marketing health? Today, I will walk you through a step-by-step interactive audit to uncover the gaps in your strategy and optimize your marketing for better results.In this episode, Jennie covers: ✅ Website optimization for better conversions ✅ Social media strategies to attract the right audience ✅ Email marketing tweaks to increase revenue ✅ SEO strategies to get free leads from Google ✅ How to build a winning marketing funnel🎁 Grab your FREE SEO Audit by

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12:03

#228 - “Build It and They Will Come” is a Lie! Here’s...

Digital Marketing Made Simple with Jennie Lyon ·

2025/04/01

🚨 “Build It and They Will Come” is a Lie! Here’s What Actually Works 🚀You’ve put in the work—your product is excellent, and your website is live, but… where are the customers? You're not alone if you’ve ever felt like you’re shouting into the void. The “build it and they will come” mindset is one of the biggest myths in business!🎥 In this video, I’m breaking down the following:✔️ Why waiting for customers to find you is a recipe for slow growth.✔️ How to actively drive traffic instead of

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14:48

#227 - How to Fix the Funnel Links Costing You Customers

Digital Marketing Made Simple with Jennie Lyon ·

2025/03/25

Your funnel is up and running, but something’s off—leads are dropping off, and sales aren’t converting. The culprit? Broken, slow, or confusing funnel links that are silently driving customers away!📌 In today’s video, I’m breaking down:✔️ How to identify broken & misdirected links in your funnel.✔️ Why slow-loading pages hurt your conversions.✔️ The CTA mistakes that make customers hesitate.✔️ Checkout page errors that cost you sales.✔️ How to track & optimize for higher

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13:32

#226 - How to Sell High-Ticket Offers on Autopilot...

Digital Marketing Made Simple with Jennie Lyon ·

2025/03/18

Selling high-ticket offers doesn’t have to mean endless sales calls or chasing leads. You can attract, nurture, and convert premium clients on autopilot with the right funnel.📌 In today’s podcast, I’m breaking down:✔️ How to attract high-ticket clients with the right lead magnet.✔️ The importance of a strategic email sequence for nurturing leads.✔️ Why webinars & applications work best for premium offers.✔️ How to streamline the checkout & onboarding process.✔️ The follow-up

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13:49

#225 - The Hidden Costs of DIY Ad Campaigns (And How...

Digital Marketing Made Simple with Jennie Lyon ·

2025/03/11

Running your own ad campaigns might seem like a cost-saving strategy—but in reality, DIY ads often lead to wasted budget, poor targeting, and underwhelming results. If your ad campaigns aren’t converting, it’s time to stop guessing and start optimizing.📌 In today’s podcast, I’m breaking down:✔️ The hidden costs of DIY ads that drain your budget.✔️ Why poor audience targeting leads to low conversions.✔️ The biggest ad creative mistakes (and how to fix them).✔️ How to optimize your budget

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16:18

#224 - How to Automate Your Digital Product Sales (So...

Digital Marketing Made Simple with Jennie Lyon ·

2025/03/04

Selling digital products should be easy, scalable, and stress-free—but if you’re manually handling sales, you’re stuck in a never-ending loop of admin work. What if you could put your digital product sales on autopilot?📌 In today’s video, I’m breaking down how to:✔️ Set up a fully automated sales funnel that runs 24/7.✔️ Use chatbots & FAQs to minimize customer support time.✔️ Leverage retargeting ads to recover lost sales.✔️ Upsell & cross-sell automatically to increase revenue.✔️

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12:11

#223 - Why Your Client Experience Is Costing You...

Digital Marketing Made Simple with Jennie Lyon ·

2025/02/25

Your client experience could be the secret reason you’re missing out on referrals—and you might not even realize it! In this video, I’m breaking down the most common mistakes people make when working with clients, from communication blunders to messy onboarding. Don’t worry—I’ll also show you how to fix them and create an experience that wows your clients and makes them want to refer you to everyone they know.🎥 Here’s what we’ll cover:Why communication is the foundation of trust (and how

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10:19

#222 - The Simple Way to Win Back Lost Leads and...

Digital Marketing Made Simple with Jennie Lyon ·

2025/02/18

Every business loses potential customers from time to time—but what if you could bring them back? In this episode, I’ll show you how to reconnect with lost leads and missed sales using simple and effective strategies. Whether it’s retargeting ads, personalized incentives, or abandoned cart emails, you’ll learn exactly how to turn missed opportunities into wins.🎥 Here’s what I cover:Why leads and sales are lost—and how to fix it.How to use retargeting ads to stay top of mind.The power of

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17:55

#221 - Creative Ways to Appreciate Your Clients This...

Digital Marketing Made Simple with Jennie Lyon ·

2025/02/11

💌 Valentine’s Day isn’t just for couples anymore—it’s a perfect opportunity to show your clients how much you appreciate them! In this video, Jennie shares creative and thoughtful ways to celebrate your clients during Valentine’s Week, helping you strengthen relationships, build loyalty, and even boost engagement for your business.From personalized gestures to engaging social media strategies, Jennie offers actionable ideas that are authentic and meaningful. Whether you’re a service

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18:29

#220 - 7 Steps to Turning First-Time Clients Into...

Digital Marketing Made Simple with Jennie Lyon ·

2025/02/04

Want to know the secrets to transforming first-time clients into lifelong customers? 🚀Today, we break down proven strategies for building trust, delivering value, and nurturing client relationships.In this episode, Jennie covers:✅ How to make a stellar first impression✅ Tips for personalizing the customer journey✅ Why loyalty programs are key to retention✅ Best practices for follow-ups🎁 Grab your FREE Client Onboarding Checklist https://jennielyon.com/clientonboarding⌚️ Timestamps:0:00

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