PODCAST

Traction Heroes

Harry Max & Jorge Arango

Digging in to get results with Harry Max and Jorge Arango

business management

All Episodes

26:31

Perceptions

Traction Heroes ·

2026/04/05

Our perceptions of what someone else will say or do can influence what they actually end up saying or doing — leading to a dangerous vicious cycle. Show notes: Beyond Belief by Nir EyalLiminal Thinking by Dave GrayThe MatrixMistakes Were Mad (but Not By Me) by Caroll Tavris and Elliot Aronson

26:19

MacGuffins

Traction Heroes ·

2026/03/22

Harry and Jorge discuss one of the latter's favorite means for gaining traction: the MacGuffin, a concept with a storied pedigree in cinema. Show notes: Dark Matter and Trojan Horses by Dan HillTrim tabThe New How by Nilofer MerchantHuman-Centered Security by Heidi TrostTempo by Venkatesh Rao

25:08

Mindfulness

Traction Heroes ·

2026/03/08

On the importance of mindfulness for gaining traction — and how you can practice to become more mindful. Show notes: Original Love by Henry ShukmanThe Informed Life ep. 75: Hans Krueger on the Cycle of EmotionsThe Tim Ferriss Show ep. 531: Henry ShukmanThe Way AppWaking UpThe Ultimate Coach by Amy Hardison and Alan D. ThompsonBeing in the World

30:22

Jobs To Be Done

Traction Heroes ·

2026/02/22

We tackle a key reading from a classic book to solve a perennial problem: how do we talk about what we do so we don't undersell our value? Show notes: Competing Against Luck by Clayton M. Christensen, Karen Dillon, Taddy Hall, and David S. Duncan Managing Priorities by Harry MaxMECE principlePositioning by Jack Trout and Al Ries

26:50

Delusion

Traction Heroes ·

2026/02/08

A conversation about something that's emerging as a central theme in the podcast: how to avoid fooling yourself so you can achieve your goals by seeing more clearly. Show notes: The Art of Action by Stephen BungaySunset Boulevard (1950 film)John BoydTraction Heroes Ep. 6: Chesterton's FenceCrazy Time by Abigail Trafford

23:43

Going Meta

Traction Heroes ·

2026/01/25

Is your business in service to the bottom line or something higher? Whichever you pick will influence the organization's culture. Show notes: Tim O’Reilly in a Nutshell by Tim O’ReillyRosenfeld MediaShai AgassiOODA loopThinking In Bets by Annie DukeThe Art of Action by Stephen BungayMakers and Takers by Rana Foroohar

20:43

Eliciting Information

Traction Heroes ·

2026/01/11

How do you get useful information from people when the very act of asking might compromise the answer? Harry offers insights from a surprising source. Show notes: Confidential by John NolanClimbing the Ladder of Business Intelligence by James E. Cates, Sam S. Gill, and Natalie Zeituny Precision questioningEnlivenWork

25:31

The Highest Goal

Traction Heroes ·

2025/12/28

An end of year reflection on what motivates us to do what we do. The Highest Goal by Michael RayEchelon FrontExtreme OwnershipThe Dichotomy of Leadership by Jocko Willink and Leif BabinSteve SieboldTHE SECRETThink and Grow Rich by Napoleon HillThe ONE Thing by Gary KellerThe Strangest Secret by Earl NightingaleFlow by Mihaly CsikszentmihalyiValues Clarification by Sidney Simon and Leland Howe Logical Levels modelMaslow's hierarchy of needsJohn CutlerTrimergence

25:16

Having a Vision

Traction Heroes ·

2025/12/14

A reading from an unexpected source leads to a discussion about the importance of having a clear vision. Show notes: Be Useful: Seven Tools for Life by Arnold SchwarzeneggerArnold (Netflix series)StrengthsFinderPenny-farthingExtreme OwnershipLincoln (film)

28:18

Listening

Traction Heroes ·

2025/11/30

Our running conversation goes meta after Harry reads from a book about how to listen better. You’re Not Listening: What You're Missing and Why It Matters by Kate MurphyThe Informed Life podcastDuly Noted by Jorge ArangoHow to Win Friends and Influence People by Dale Carnegie

23:58

The Lindy Effect

Traction Heroes ·

2025/11/16

Spurred by a reading from Nassim Nicholas Taleb, Jorge and Harry have a rambling conversation about building resilient businesses during times of disruptive technological change. Antifragile: Things That Gain from Disorder by Nassim Nicholas TalebPeak Prioritiesunfinishe_The Great Mental Models by Shane ParrishXenixCursorLovable

23:22

Thresholds of Change

Traction Heroes ·

2025/11/02

Harry brings to the discussion a four-part model for skillfully navigating change. Show notes: The Thresholds of Change by Rebecca Borland Reynolds and Connolly FoxADKAR: A Model for Change in Business, Government and our Community by Jeffrey M. HiattPROSCIKübler-Ross Change Curve®Liminal Thinking by Dave Gray

26:10

Social Traps

Traction Heroes ·

2025/10/19

Harry offers a taxonomy of five "social traps" that can keep us from gaining traction. Show notes: Social Traps by John Cross and Melvin GuyerSteve Jobs Stanford commencement addressMatthew PerryFrequency Illusion (the Baader-Meinhof phenomenon)

30:17

Gumption

Traction Heroes ·

2025/10/05

A reading from a famous director's memoir sparks a discussion about a key trait for gaining traction: boldness coupled with the ability to get things done. Show notes: Every Man for Himself and God Against All (audiobook) by Werner HerzogAguirre, the Wrath of GodComedian The Attributes: 25 Hidden Drivers of Optimal Performance by Rich Diviney

28:28

Pruning

Traction Heroes ·

2025/09/21

Harry offers a short reading from a surprising source about an important question: How do you decide when it's time to let go? Show notes: What Would Harry Do? by Juliana Sharaf Necessary Endings by Henry CloudThe Innovators Dilemma by Clayton M. ChristensenKodak Harry’s newsletter

29:23

Framing

Traction Heroes ·

2025/09/07

Jorge and Harry discuss how to proactively shift your mental models to get unstuck. Framers by Kenneth Cukier, Viktor Mayer-Schönberger, and Francis de VéricourtBreakneck by Dan WangPrecision questioningIceberg model

27:00

The Inner Game

Traction Heroes ·

2025/08/24

Jorge and Harry discuss a classic book about how to avoid getting in your own way through overthinking. Show notes: The Inner Game of Tennis by Timothy GallweyStick (Apple TV show)Zen and the Art of Motorcycle Maintenance by Robert M. PirsigZen in the Art of Archery by Eugen HerrigelFlow by Mihaly CsikszentmihalyiEsther Dyson

29:29

OODA Loops

Traction Heroes ·

2025/08/10

Harry and Jorge discuss the implications of John Boyd's work beyond its original military context. Show notes: The Mind of War: John Boyd and American Security by Grant Hammond John BoydOODA loopBoyd: The Fighter Pilot Who Changed the Art of War by Robert CoramScience, Strategy and War: The Strategic Theory of John Boyd by Francis P.B. OsingaHoyt NgAlgorithms to Live By: The Computer Science of Human Decisions by Brian Christian and Tom GriffithsHow Big Things Get Done by Bent Flyvb...

24:05

AI for Leaders

Traction Heroes ·

2025/07/27

Jorge and Harry discuss a book focused on using AI to lead better — and has underpinnings that align with the show's themes. Show notes: More Human by Rasmus Hougaard and Jacqueline CarterThe Mind of the Leader by Rasmus Hougaard and Jacqueline CarterThe Glass Cage by Nicholas Carr

25:02

Authentic Efforts

Traction Heroes ·

2025/07/15

Harry reads a passage from a book by Robert Pirsig that raises questions about what authentic effort looks like — and the traps inherent in its trappings. On Quality by Robert PirsigZen and the Art of Motorcycle Maintenance by Robert PirsigLila by Robert PirsigTraction Heroes Ep. 11: Gall’s LawAtomic Habits by James Clear

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Traction Heroes

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