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PODCAST

Success With Jewelry

Laryssa Wirstiuk and Liz Kantner

Welcome to Success With Jewelry - your guide to growing a meaningful, profitable jewelry business. Hosted by marketing experts Laryssa and Liz, who together have over 16 years of experience helping brands thrive, this podcast gives you an exclusive look at what really works in jewelry marketing today. We"re here to share honest conversations, hard-won lessons, and proven strategies to help you reach your goals and feel less alone in your business journey.

business marketing

All Episodes

20:51

151 - Laryssa and Liz on Valuing Yourself, Your Time,...

Success With Jewelry ·

2025/11/17

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #151, we're digging into one of the most foundational (and most challenging) parts of running a creative business: truly valuing yourself. From pricing confidently to setting boundaries to recognizing your own expertise,

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17:18

150 - Laryssa and Liz on Why People Really Buy...

Success With Jewelry ·

2025/11/10

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #150, we're unpacking what truly drives jewelry purchases. Spoiler: it's never just the piece. Jewelry is emotion, identity, celebration, connection, and memory—so when someone chooses your work, they're choosing how

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20:37

149 - Laryssa and Liz on Using Behind-the-Scenes...

Success With Jewelry ·

2025/11/03

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #149, we're diving into one of the most authentic and effective ways to connect with your audience: behind-the-scenes content. Whether it's bench shots, gemstone sourcing, or snapshots of your sketchbook, this type of

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38:14

148 - Laryssa and Liz Chat With Tracey Carswell About...

Success With Jewelry ·

2025/10/27

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive. In Episode #148, we're joined by Tracey Carswell, a queer and trans non-binary coach, curator, educator, speaker, and artist whose work promotes equity for creatives and entrepreneurs. Tracey is the founder of Powerful in Pink, a platform that offers coaching, business support, curation, and community for artists and entrepreneurs, and the

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27:38

147 - Laryssa and Liz Chat With Designer Grace...

Success With Jewelry ·

2025/10/20

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #147, we’re thrilled to welcome Grace Laemmler, the talented graphic designer behind Success With Jewelry’s brand-new logo and visual identity. Grace is the owner of Shepherd Design Inc. and brings more than eight years of experience helping creative businesses—from Halifax to New York and beyond—express their unique style

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16:48

146 - Laryssa and Liz on Post-Purchase Strategies to...

Success With Jewelry ·

2025/10/13

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive. In Episode #146, we’re talking about one of the most overlooked parts of jewelry marketing — what happens after the sale. Once someone buys from you, how do you make sure they come back again? From thoughtful post-purchase emails to segmenting your customers and building trust, we’re sharing practical ways to turn one-time buyers into

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16:12

145 - Laryssa and Liz on Knowing When (and Whether)...

Success With Jewelry ·

2025/10/06

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive. In Episode #145, we’re talking about one of the most universal — yet rarely discussed — questions every business owner faces: Should I keep going? When things are easy, you rarely question your path. But when challenges hit — whether that’s slowing sales, changing industry trends, or mounting self-doubt — it can leave you wondering if it’s

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18:13

144 - Laryssa and Liz on Education as a Jewelry...

Success With Jewelry ·

2025/09/29

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive. In Episode #144, we’re diving into one of the most overlooked yet powerful tools in your marketing toolbox: education. Whether it’s storytelling, content creation, or building deeper connections with your audience, educational marketing can position your brand as a trusted resource — but only if it’s done right. We explore how to make

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18:39

143 - Laryssa and Liz on Packaging as Part of the...

Success With Jewelry ·

2025/09/22

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #143, we’re digging into a detail that’s easy to overlook but hugely influential: your packaging. From doorstep to unboxing, your presentation sets the tone, communicates values, and can spark share-worthy moments. We’ll cover how to reinforce your brand at every touchpoint and make smart, intentional choices—even on a budget. 💌

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25:11

142 - Laryssa and Liz Interview Brienne and Chelsea...

Success With Jewelry ·

2025/09/15

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #142, we’re thrilled to welcome Brienne Rosner (Executive Director) and Chelsea Rowe (Communications Specialist) of the Society of North American Goldsmiths (SNAG)—a nonprofit that’s been supporting jewelers, metalsmiths, and makers for 50+ years. From exhibitions and conferences to the iconic Metalsmith magazine, SNAG champions

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16:17

141 - Laryssa and Liz on Holiday Planning for Jewelry...

Success With Jewelry ·

2025/09/08

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #141, we’re diving into one of the most important topics of the year: holiday planning. Q4 can be the busiest—and most profitable—time for a jewelry brand, but only if you’re prepared. We’re breaking down how to set yourself up for success with clear deadlines, consistent messaging, and promotions that align with your brand

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38:57

140 - Laryssa and Liz Interview SEO Expert Holly Callis

Success With Jewelry ·

2025/08/25

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #140, we’re thrilled to interview Holly Callis, founder and CEO of Empowered English, an agency that helps brands ditch jargon and find a voice that resonates. With decades of collective experience behind her team, Holly has guided hundreds of businesses—including jewelry brands—in clarifying their messaging and crafting copy

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14:26

139 - Laryssa and Liz on Mastering Direct Outreach to...

Success With Jewelry ·

2025/08/18

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #139, we’re diving into one of the most powerful sales and marketing tactics for jewelry businesses: direct outreach. Whether you’re connecting with retailers, editors, or potential clients, nothing cuts through the noise quite like a personal message. We’re sharing why direct outreach is so effective, how to make it feel

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25:00

138 - Laryssa and Liz Share Tips For Making Smarter...

Success With Jewelry ·

2025/08/11

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #138, we're diving into a powerful (but sometimes intimidating!) marketing tool: Google Analytics. Whether you’ve set it up or not, we’re breaking it down in a super accessible way—no tech jargon required. You’ll learn how to start making smarter, data-informed decisions about your marketing efforts. 📊 In this free episode, we

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06:32

137 - Laryssa and Liz Are Taking a Short Summer...

Success With Jewelry ·

2025/07/14

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success With Jewelry Episode #137! This isn’t a typical episode—it’s more of a quick update as we prepare for a short summer break from the free podcast. We’re hitting pause until August 11th so we can come back refreshed, re-energized, and better than ever with more strategic and supportive content for our listeners. But don’t

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12:18

136 - Laryssa and Liz Answer the Question, "What’s...

Success With Jewelry ·

2025/06/30

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success With Jewelry Episode #136! In this episode, we’re diving into what’s currently working in Instagram and email marketing for jewelry brands. It’s our summer 2025 update—and while some fundamentals remain the same, we’re noticing new shifts in content engagement, consumer behavior, and platform algorithms that you’ll

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20:11

135 - Laryssa and Liz Answer the Question, "How Often...

Success With Jewelry ·

2025/06/23

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #135! In this episode, we’re talking all about your jewelry website and why it’s so important to regularly audit and update your content. From homepage banners to product descriptions, we’re covering what to look for, how often to check, and why even small changes can make a big impact on your

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21:15

134 - Laryssa and Liz Spill the Tea on JCK & Couture...

Success With Jewelry ·

2025/06/16

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #134! In this episode, we’re breaking down Vegas jewelry week: Laryssa shares her on-the-ground experience walking both JCK and COUTURE, Liz dives into the shows' Instagram content highlights, and we discuss trends we spotted—whimsical designs, nostalgic vibes, unique chains, sculptural shapes, and

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23:19

133 - Laryssa and Liz Talk Birthdays, Bling & Brand...

Success With Jewelry ·

2025/06/09

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #133! In this episode, we’re catching up: Laryssa’s recent travels and turning 40 (emerald score or no?), what she’s most excited about at the Vegas jewelry trade show, Liz’s headshot experience and brand refresh (and why even a “small” update deserves promotion), and whether this really is the year

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42:04

132 - Laryssa and Liz Interview Sharon Zimmerman...

Success With Jewelry ·

2025/06/02

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #132! In this episode, we’re joined by jeweler and pricing expert Sharon Zimmerman to dive into what makes a sustainable pricing strategy. We’ll cover how different categories require different approaches, and when and how to raise your prices. We’ll also talk about communicating value beyond the

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156 results

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