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PODCAST

Success With Jewelry

Laryssa Wirstiuk and Liz Kantner

With the Success With Jewelry podcast, we invite you inside our conversations about business success and marketing for jewelry designers and entrepreneurs. We"re Laryssa and Liz, jewelry marketing experts with a combined 16 years of experience in jewelry marketing and proven track records in helping jewelry brands meet their goals. When you listen to or watch this podcast, you get an intimate and exclusive "peek behind the curtain" of all the things you wish you could know about earning success in

business marketing

All Episodes

16:12

145 - Laryssa and Liz on Knowing When (and Whether)...

Success With Jewelry ·

2025/10/06

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive. In Episode #145, we’re talking about one of the most universal — yet rarely discussed — questions every business owner faces: Should I keep going? When things are easy, you rarely question your path. But when challenges hit — whether that’s slowing sales, changing industry trends, or mounting self-doubt — it can leave you wondering if it’s

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18:13

144 - Laryssa and Liz on Education as a Jewelry...

Success With Jewelry ·

2025/09/29

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive. In Episode #144, we’re diving into one of the most overlooked yet powerful tools in your marketing toolbox: education. Whether it’s storytelling, content creation, or building deeper connections with your audience, educational marketing can position your brand as a trusted resource — but only if it’s done right. We explore how to make

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18:39

143 - Laryssa and Liz on Packaging as Part of the...

Success With Jewelry ·

2025/09/22

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #143, we’re digging into a detail that’s easy to overlook but hugely influential: your packaging. From doorstep to unboxing, your presentation sets the tone, communicates values, and can spark share-worthy moments. We’ll cover how to reinforce your brand at every touchpoint and make smart, intentional choices—even on a budget. 💌

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25:11

142 - Laryssa and Liz Interview Brienne and Chelsea...

Success With Jewelry ·

2025/09/15

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #142, we’re thrilled to welcome Brienne Rosner (Executive Director) and Chelsea Rowe (Communications Specialist) of the Society of North American Goldsmiths (SNAG)—a nonprofit that’s been supporting jewelers, metalsmiths, and makers for 50+ years. From exhibitions and conferences to the iconic Metalsmith magazine, SNAG champions

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16:17

141 - Laryssa and Liz on Holiday Planning for Jewelry...

Success With Jewelry ·

2025/09/08

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #141, we’re diving into one of the most important topics of the year: holiday planning. Q4 can be the busiest—and most profitable—time for a jewelry brand, but only if you’re prepared. We’re breaking down how to set yourself up for success with clear deadlines, consistent messaging, and promotions that align with your brand

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38:57

140 - Laryssa and Liz Interview SEO Expert Holly Callis

Success With Jewelry ·

2025/08/25

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #140, we’re thrilled to interview Holly Callis, founder and CEO of Empowered English, an agency that helps brands ditch jargon and find a voice that resonates. With decades of collective experience behind her team, Holly has guided hundreds of businesses—including jewelry brands—in clarifying their messaging and crafting copy

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14:26

139 - Laryssa and Liz on Mastering Direct Outreach to...

Success With Jewelry ·

2025/08/18

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #139, we’re diving into one of the most powerful sales and marketing tactics for jewelry businesses: direct outreach. Whether you’re connecting with retailers, editors, or potential clients, nothing cuts through the noise quite like a personal message. We’re sharing why direct outreach is so effective, how to make it feel

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25:00

138 - Laryssa and Liz Share Tips For Making Smarter...

Success With Jewelry ·

2025/08/11

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #138, we're diving into a powerful (but sometimes intimidating!) marketing tool: Google Analytics. Whether you’ve set it up or not, we’re breaking it down in a super accessible way—no tech jargon required. You’ll learn how to start making smarter, data-informed decisions about your marketing efforts. 📊 In this free episode, we

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06:32

137 - Laryssa and Liz Are Taking a Short Summer...

Success With Jewelry ·

2025/07/14

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success With Jewelry Episode #137! This isn’t a typical episode—it’s more of a quick update as we prepare for a short summer break from the free podcast. We’re hitting pause until August 11th so we can come back refreshed, re-energized, and better than ever with more strategic and supportive content for our listeners. But don’t

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12:18

136 - Laryssa and Liz Answer the Question, "What’s...

Success With Jewelry ·

2025/06/30

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success With Jewelry Episode #136! In this episode, we’re diving into what’s currently working in Instagram and email marketing for jewelry brands. It’s our summer 2025 update—and while some fundamentals remain the same, we’re noticing new shifts in content engagement, consumer behavior, and platform algorithms that you’ll

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20:11

135 - Laryssa and Liz Answer the Question, "How Often...

Success With Jewelry ·

2025/06/23

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #135! In this episode, we’re talking all about your jewelry website and why it’s so important to regularly audit and update your content. From homepage banners to product descriptions, we’re covering what to look for, how often to check, and why even small changes can make a big impact on your

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21:15

134 - Laryssa and Liz Spill the Tea on JCK & Couture...

Success With Jewelry ·

2025/06/16

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #134! In this episode, we’re breaking down Vegas jewelry week: Laryssa shares her on-the-ground experience walking both JCK and COUTURE, Liz dives into the shows' Instagram content highlights, and we discuss trends we spotted—whimsical designs, nostalgic vibes, unique chains, sculptural shapes, and

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23:19

133 - Laryssa and Liz Talk Birthdays, Bling & Brand...

Success With Jewelry ·

2025/06/09

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #133! In this episode, we’re catching up: Laryssa’s recent travels and turning 40 (emerald score or no?), what she’s most excited about at the Vegas jewelry trade show, Liz’s headshot experience and brand refresh (and why even a “small” update deserves promotion), and whether this really is the year

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42:04

132 - Laryssa and Liz Interview Sharon Zimmerman...

Success With Jewelry ·

2025/06/02

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #132! In this episode, we’re joined by jeweler and pricing expert Sharon Zimmerman to dive into what makes a sustainable pricing strategy. We’ll cover how different categories require different approaches, and when and how to raise your prices. We’ll also talk about communicating value beyond the

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31:09

131 - Laryssa and Liz Interview Hilary Halstead Scott...

Success With Jewelry ·

2025/05/19

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #131! In this episode, we’re joined by Hilary Halstead Scott, president of Halstead Inc. We're chatting with Hilary about what goes into a sustainable pricing strategy, and how to make sure you’re charging enough to run a profitable business. We’ll also discuss the rising metal costs. Halstead

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24:38

130 - Laryssa and Liz Dive into SMS (Text) Marketing...

Success With Jewelry ·

2025/05/12

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #130! In this episode, we’re diving into SMS marketing—what it is and how it works. We’ll cover when to start, how to build your list ethically, and what types of messages actually convert. Plus, we’ll talk about balancing value with frequency so you’re not annoying your customers. ✨ And for Insiders,

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29:01

129 - Laryssa and Liz on Why You Need to Clean Your...

Success With Jewelry ·

2025/05/05

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #129! In this episode, we’re talking about why cleaning your email list is essential for better deliverability, stronger open rates, and a more engaged community. We’ll cover how to know when it’s time, steps to re-engage subscribers before removing them, and why it’s not about having the biggest

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35:23

128 - Laryssa and Liz Interview Jordan Harris,...

Success With Jewelry ·

2025/04/28

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #128! We’re interviewing Jordan Harris, digital content creator, producer, storyteller, and writer. He also happens to be my husband, and the Joy Joya content producer behind the scenes. In this episode, we’ll talk with Jordan about honing your skills as a content creator and visual storyteller for

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19:51

127 - Laryssa and Liz on How to Share Updates With...

Success With Jewelry ·

2025/04/21

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #127! In this episode, we’re diving into how to effectively communicate news with your audience—whether it's a price increase, an upcoming event, or a major announcement. These moments can feel overwhelming to share, but when done right, they build trust, boost engagement, and keep your community in

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14:06

126 - Laryssa and Liz Share, "What's Working For Our...

Success With Jewelry ·

2025/04/14

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #126! In this episode, we’re catching up and sharing what’s on our minds—what’s working for our clients, what we’re focusing on, and how we’re thinking about Q2 and beyond. Plus, for Insiders only, we chat about our own recent revelations as well as the challenges we're facing in our own business -

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