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PODCAST

GTM Made Simple

I"m Sangram Vajre. I"ve built two $200M+ companies, written three books on go-to-market, and designed a GTM operating system that over 3,000 companies operate on today. If I"ve learned anything, it"s this: go-to-market is the business. Keep it simple, and it scales. This is Go-To-Market Made Simple. Every episode, you"re getting a backstage pass to three things I work on daily: the closed-room conversations I have with CEOs and founders working through real GTM challenges, the systems and

business management

All Episodes

6:59

You Confuse, You Lose - Why No One's Hiring You

GTM Made Simple ·

2026/10/05

If you can't say what you do in one sentence, that's why your fractional pipeline is dry. Most fractional CMOs and CEOs describe themselves like an HR job title, and the market doesn't pay for job titles. It pays for outcomes for a specific kind of company.In this video I break down the three positioning angles that separate fractionals who are fully booked from ones still chasing DMs: industry, stage of business, and who you actually serve. ⏱ TIMESTAMPS(00:00) Why nobody's hiring you right

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4:54

Solo Founders Take Years. Partners Take Months.

GTM Made Simple ·

2026/10/01

I get asked all the time how to grow a business, and my honest answer is: I've never done it alone. From Pardot's exit to Salesforce, to building Terminus, to GTM Partners today, every real jump in growth happened because I found a partner who complemented what I wasn't great at.In this video I walk through three different business partnerships (and one family story) that all prove the same point. If you're trying to do everything yourself, marketing, sales, product, ops, it's not

en

8:02

Your Product is No Longer Your Moat

GTM Made Simple ·

2026/09/30

Your product is no longer your moat. AI is making product parity faster, cheaper, and more universal than any point in the last 20 years. Whatever your engineers built, someone can replicate it. The real moat, the one that actually protected Salesforce and the one we built at Terminus, was never the product. In this video I break down the three things that replace product as your competitive advantage: category, community, and system. If you can't name your moat in those terms, you don't

en

21:35

I Hit $1M in 9 Months Twice. These 8 Questions Are Why.

GTM Made Simple ·

2026/09/29

I took two companies from $0 to $1 million in revenue in just 9 months. Once with Terminus in 2014 and again with GTM Partners in 2021. One was funded, one wasn't. One was an up market, one wasn't. The 8 questions I'm sharing here are the reason both worked.These 8 questions are what I ran every major decision through at both companies, and they're what I walk hundreds of CEOs through inside GTM OS today. The answers will be different for your business. The questions are the same.⏱

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15:52

The GTM OS System That 3,000 Companies Run On

GTM Made Simple ·

2026/09/28

Most go-to-market plans fail, and it's not a marketing or sales problem. It's that CEOs treat go-to-market as an annual event instead of an ongoing process. In this video I walk through the exact process we take 3,000 companies through to run on GTM OS, live, step by step.I break down the five valleys of death, how to find which stage you're actually in (problem, product, or platform market fit), the 15 go-to-market problems every company pulls from, the alignment assessment that surfaces

en

10:17

How to Tell If Your Revenue Is Actually Profitable...

GTM Made Simple ·

2026/09/25

Profitable revenue and momentum revenue are not the same number, and confusing the two is what kills businesses that look healthy on paper.In this video, I break down the OpenAI growth trap, why 99% of companies can't afford to run their GTM the way the top 0.01% does, and the four questions every CEO needs to answer to know if their revenue is actually building something or just burning cash faster.(00:00) The OpenAI number that should scare every CEO(00:49) What I keep hearing in CEO

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5:10

3 Zones That Determine If Your Business Survives

GTM Made Simple ·

2026/09/24

Most companies don't fail because of bad products or bad marketing. They fail because they're stuck in the muddy middle and don't know it.In this episode, I walk through the three business zones every CEO needs to understand: the winning zone, the competitive zone, and the instability zone. I show you what separates companies that can charge whatever they want from the ones getting eaten alive by cheaper competitors, and how to figure out exactly which zone your business is in right now.⏱

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5:41

AI Was Never Built to Cut Jobs

GTM Made Simple ·

2026/09/23

The companies using AI just to cut costs will be gone in a few years.I break down what the companies actually winning with AI have in common, why growth is not optional right now, and why James Clear's systems principle from Atomic Habits explains every company you've watched fall apart in the last two years.⏱ TIMESTAMPS(00:00) Three GTM headlines nobody is connecting(00:14) News 1: 2X raises $400M to build a GTM operating system(00:45) News 2: Rackspace cuts 750 people to pivot to

en

8:04

Brand Drives Demand. Clay Just Proved It With 6...

GTM Made Simple ·

2026/09/22

Clay generated 6 million LinkedIn impressions in three months without running a single ad. Here's what they actually did and why it works.Most B2B companies spend 70 to 80% of their GTM budget chasing demand. Clay flipped that. I've seen this playbook before. I ran it at Terminus ten years ago when we built the ABM category from zero, and watching Clay do it now with the GTM engineer role is the same pattern at a different moment in time. In this episode I break down the two moves that

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11:12

You Don't Have a Sales Problem. You Have a GTM Problem.

GTM Made Simple ·

2026/09/21

You don't have a marketing problem. You don't have a sales problem. You have a go-to-market problem and most CEOs never see it coming.In this episode I break down what go-to-market actually means (most definitions are wrong), why the CEO is the only person who can own it, and the 8-question GTM Operating System I've used across Pardot, Terminus, and GTM Partners to help hundreds of companies get unstuck. If you're hiring to fix symptoms, this will change how you think about your business.⏱

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4:58

The Simple Fix That Makes Context Switching Way Easier

GTM Made Simple ·

2026/09/18

Context switching kills focus, but it doesn't have to. In this video, I share the exact system I use to stay mentally prepared for every meeting on my calendar before it ever starts.The strategy is simple: rate every meeting green, yellow, or red. When a hard meeting is sitting on your calendar days out, you're already thinking about it, solving for it, and walking in prepared. No more reactive back-to-back meetings with zero thinking in between. If you want to show up as a better leader,

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9:34

How to Close $10k, $50k, and $300k Deals FAST

GTM Made Simple ·

2026/09/17

Most sales teams treat a $10K deal and a $300K deal exactly the same way. That's why they keep losing the big ones.In this video, I break down how the entire GTM strategy has to change based on deal size, why trust is the only currency that matters at $300K, and how an executive roundtable closes deals that a webinar never will.(00:00) Why most teams sell every deal size the same way(00:18) How to close a $10K deal on content alone(00:30) The $50K relationship rule: don't sell until they

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6:53

Why I'm Bringing This Podcast Back After 1,000 Episodes

GTM Made Simple ·

2026/09/16

Starting today, this show is Go-To-Market Made Simple. New episodes drop every weekday, pulling from CEO roundtables, founder hackathons, closed-room conversations, and the research 100,000+ people already read at runongtmos.com. The premise is simple: product isn't the moat anymore, anyone can copy it. Your go-to-market is what's actually yours.Welcome back if you were here for FlipMyFunnel or MOVE. Same feed, same mission, simpler than ever. Subscribe and share it with someone building

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1:43

Go-To-Market Isn't Complicated. We Just Made It That...

GTM Made Simple ·

2026/09/16

Go-to-market shouldn't be this complicated. But most businesses make it that way, and it's why most marketing campaigns fail, most launches flop, and most companies never land on a go-to-market motion that actually works.I'm Sangram Vajre. I've built two $200M+ companies, written three books on go-to-market, and designed a GTM operating system that over 3,000 companies operate on today. If I've learned anything, it's this: go-to-market is the business. Keep it simple, and it scales.This is

en

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