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PODCAST

Life Insurance Academy Podcast

Life Insurance Academy

Are you new to the life insurance sales industry?...or have you been struggling to find your footing and develop real sales growth and profitability in your career? Perhaps you are an independent agent who"s gotten some traction but are hitting some roadblocks and now you are ready to take your business to the next level. The LIA Podcast is a life insurance sales show brought to you by some good guys who are really great at what they do. Not only is their focus is on agent development, sales

business entrepreneurship

All Episodes

39:50

Selling Life Insurance: The 5 Real Reasons People...

Life Insurance Academy Podcast ·

2025/12/24

Families are depending on you—and the only thing standing between them and financial disaster is your ability to help them make a decision. In this episode, Chris and Roger break down the 5 real reasons people don't buy (and why "I want to think about it" is usually a smokescreen). If you're hearing the same objections over and over, this framework will help you identify what's actually happening, remove the barrier, and confidently guide clients to protect the people they love. In this episode,

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25:12

How to Sell Life Insurance: Objection Mastery:...

Life Insurance Academy Podcast ·

2025/12/17

Objections aren't killing your sales — misunderstanding them is. In this episode of the Life Insurance Academy Podcast, Roger Short breaks down why objections are not rejection, but signals of uncertainty, fear, and missing clarity. Top producers don't fear objections — they welcome them, because they know objections are part of the process, not a disruption to it. You'll learn: Why objections are emotional, not logical The three most common objections in life insurance sales — and what they

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45:50

Selling Life Insurance: Inside the Mind of the 2025...

Life Insurance Academy Podcast ·

2025/12/10

Our mind is STILL blown. 😳 In just 2.5 days, Elvir Bazdarevic from Modern Financial wrote $39,846 in annual premium, became the 2025 Ultimate Telesales Showdown Champion, and walked away with the belt 🏆 In this episode of the Life Insurance Academy Podcast, we unpack exactly how he did it — and how you can level up your telesales game without becoming a pushy, high-pressure closer. In this episode, you'll discover: How Elvir prepared a week in advance to hit the Showdown with insane momentum

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57:35

How to Sell Life Insurance: Clark Stanley's...

Life Insurance Academy Podcast ·

2025/12/03

What would happen if you actually bet on yourself for one month? In this episode of the Life Insurance Academy Podcast, Roger sits down with Clark Stanley of Anchor Point – a brand-new dad and former corporate sales manager who just wrapped up the biggest month of his life: $101,000 in final expense AP 71 applications 25 days All while still making time for faith, family, and community But this conversation isn't just about big numbers. It's about the Principled Sales Process, the power

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43:46

Final Expense to Financial Freedom: How the Kennedys...

Life Insurance Academy Podcast ·

2025/11/26

What happens when you stop chasing status and start building a family mission? 💥 In this episode of the Life Insurance Academy Podcast, Roger and Chris sit down with John & Jen Kennedy of Kennedy Wealth Strategies—a husband-and-wife team from Chattanooga who've turned life insurance, Medicare, and annuities into a family business grounded in faith, service, and legacy. You'll hear how John went from saying "no" to the industry for six years… to writing over $24K his first month, building a thriving

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34:21

Selling Life Insurance: The Real Reason Agents Fail...

Life Insurance Academy Podcast ·

2025/11/19

"Fear Is the Real Objection — And Most Agents Don't Even Know It." In this episode of the Life Insurance Academy Podcast, Chris and Zach break down the real reason most agents struggle to gain traction in this business: fear. Whether it shows up as procrastination, perfectionism, avoiding hard questions, talking too fast, over-explaining, apologizing for the price, or sounding like a script-reading robot… 👉 It all points back to fear. Fear of rejection. Fear of looking inexperienced. Fear of

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33:52

Selling Life Insurance: The One Thing Sabotaging 90%...

Life Insurance Academy Podcast ·

2025/11/12

What if you're sabotaging 90% of your sales in the first five minutes? Most agents spend all their energy perfecting scripts, word tracks, and closing lines… but they miss the one foundational element that makes everything else work: trust. In this episode, Roger Short breaks down the most essential sales fundamental that separates top producers from struggling agents — and shows you how to build trust fast through authority and empathy in every environment: 📞 Over the phone – when your voice is

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38:20

How to Sell Life Insurance: The IUL Crash Course...

Life Insurance Academy Podcast ·

2025/11/05

From Uber shifts to building Legacy Wealth Academy: In this episode of the Life Insurance Academy Podcast, we sit down with Mark Cassara (Frisco, TX)—a financial strategist and educator who's grown an audience of 2M+ across TikTok, Instagram, YouTube, and Facebook— to unpack how short-form, value-first content can build trust, generate inbound leads, and fuel a thriving virtual practice focused on IULs, executive bonus plans, and retirement strategies. Mark shares: How he went from 3 jobs to

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33:00

How to Sell Life Insurance: The 5 Mistakes That Are...

Life Insurance Academy Podcast ·

2025/10/29

Agents are failing for five simple, fixable reasons — and it's costing them sales. In this episode of the Life Insurance Academy Podcast, Roger Short and Chris Ball break down what's really holding agents back in telesales — and how to fix it fast. You'll learn how to: ✅ Master your script until it sounds natural ✅ Build confidence through competence ✅ Understand medications & underwriting basics ✅ Discover affordability before pricing ✅ Move confidently toward the application ✅ Practice your

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42:58

Selling Life Insurance: Michael Bond on Building a...

Life Insurance Academy Podcast ·

2025/10/22

From liquor-store owner to building one of the fastest-growing agencies in life, Medicare, and retirement—Michael Bond returns to share what changed in 2.5 years: going all in, stacking the right people, and building systems that keep 90%+ persistency even without the cheapest product. If you're in your first 0–24 months or considering the industry, this episode is your blueprint. What you'll learn Why "all in" beats "part-time dabbling" (and how to commit without burning out) Building a

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43:03

Selling Life Insurance: Turn Small YES’s Into Big Wins

Life Insurance Academy Podcast ·

2025/10/15

Unlock the “secret sauce” of consistent closes: tie-downs (aka micro-agreements). In this episode, we unpack how small, intentional yeses throughout your presentation create momentum, uncover misunderstandings early, and lead to a natural close—not a hard close. What you’ll learn Why micro-agreements work: The psychology of agreement and Brian Tracy’s law of incremental commitment. Where to use them: Rapport/CORE, stakes & urgency, education/presentation, budget framing, and the close. How to

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31:24

Selling Insurance: How Faith, Fire, and $20 Built a...

Life Insurance Academy Podcast ·

2025/10/08

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17:22

Selling Life Insurance: The Missing Key to Closing...

Life Insurance Academy Podcast ·

2025/10/01

In this episode of the Life Insurance Academy Podcast, Roger Short dives into one of the most overlooked keys to sales success: certainty. Have you ever left a client meeting knowing they should have said yes… but instead you heard, “I need to think about it”? The problem isn’t the product, the carrier, or even the client—it’s belief. ✅ Belief in the product ✅ Belief in the company ✅ Belief in yourself When you show up with conviction, your clients feel it. Certainty is contagious, and it’s what

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38:21

Selling Life Insurance: Rebuilding an Insurance...

Life Insurance Academy Podcast ·

2025/09/24

From “setback” to “set up.” 💥 In this episode of the Life Insurance Academy Podcast, Roger Short sits down with Marcus Simon, Founder of Simon Legacy Financial, to unpack how losing 90% of his income and team in 2022 became the turning point that launched a fast-growing, multi-vertical insurance agency (Life, Health/Medicare & Retirement). Marcus shares transparent lessons on rebuilding, leadership, and why sustainability + time freedom now drive every decision. If you’ve been knocked down—or

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41:26

How to Sell Life Insurance: Objections Decoded; The...

Life Insurance Academy Podcast ·

2025/09/17

Objections aren’t roadblocks—they’re signals. In this episode of the Life Insurance Academy Podcast, we unpack the root causes behind common objections so you can stop fighting surface-level pushback and start solving what’s really going on. What you’ll learn The 5 root causes behind objections: Risk, Trust, Value, Urgency, Understanding How to “read the room” and hear the feelings behind the words Why “too expensive” is a value perception problem—not a price problem Simple reframes for

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49:45

How to Sell Life Insurance: Single Mom Turned...

Life Insurance Academy Podcast ·

2025/09/10

From $9/hour jobs and two kids before 20… to leading a team writing 111 apps in a month. 🎙️ In this Life Insurance Academy episode, Chris sits down with Kaitlynn “KB” Barber (Orlando, FL)—a young mom turned powerhouse agency builder—to unpack belief, integrity-in-self, and the practical path from “stuck” to six figures (and beyond) in life insurance. What you’ll learn How KB reframed her worth and built confidence before the money showed up The “free” habits (grace, meditation, mindset) that

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33:30

Selling Life Insurance: The Overlooked Sales...

Life Insurance Academy Podcast ·

2025/09/03

In today’s episode, Roger and Chris break down one of the most overlooked sales superpowers that can help you close more deals, serve more people, and make more money—and it’s not a new script or a magic phrase. 👉 The secret? Active listening. You’ll hear real stories from the field—including examples of agents missing opportunities by rushing through scripts—and discover how empathy, curiosity, and intentional communication can radically transform your conversations. What you’ll learn in this

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32:26

Selling Life Insurance: $24,000 in One Week? The...

Life Insurance Academy Podcast ·

2025/08/27

How do new agents go from writing zero apps to 30 apps in a single week? In this episode of the Life Insurance Academy Podcast, Chris and Zach break down the real stories behind agents who are finding success at our telesales BootCamps. You’ll hear about: ✅ Brian Jackson’s $24,000 week and 30 apps written ✅ A new agent who went from 0 to 9 apps after choosing not to quit ✅ Why expectations, belief, and process matter more than shortcuts ✅ The difference between selling features vs. feelings ✅ Why

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51:05

How to Sell Life Insurance: Pricing Strategies to...

Life Insurance Academy Podcast ·

2025/08/20

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36:39

How to Sell Life Insurance: Handling Price Objections...

Life Insurance Academy Podcast ·

2025/08/13

Are you struggling to confidently talk about money with final expense clients—especially those on a fixed income? In this episode of the Life Insurance Academy Podcast, we break down how to approach pricing conversations with empathy, build trust, and guide clients to make the right decision for their families. 💡 What You’ll Learn in This Episode: How to understand your client’s financial perspective without judgment Why “I can’t afford it” often isn’t about the money—and how to respond The

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