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PODCAST

Life Insurance Academy Podcast

Life Insurance Academy

Are you new to the life insurance sales industry?...or have you been struggling to find your footing and develop real sales growth and profitability in your career? Perhaps you are an independent agent who"s gotten some traction but are hitting some roadblocks and now you are ready to take your business to the next level. The LIA Podcast is a life insurance sales show brought to you by some good guys who are really great at what they do. Not only is their focus is on agent development, sales

business entrepreneurship

All Episodes

33:00

How to Sell Life Insurance: The 5 Mistakes That Are...

Life Insurance Academy Podcast ·

2025/10/29

Agents are failing for five simple, fixable reasons — and it's costing them sales. In this episode of the Life Insurance Academy Podcast, Roger Short and Chris Ball break down what's really holding agents back in telesales — and how to fix it fast. You'll learn how to: ✅ Master your script until it sounds natural ✅ Build confidence through competence ✅ Understand medications & underwriting basics ✅ Discover affordability before pricing ✅ Move confidently toward the application ✅ Practice your

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42:58

Selling Life Insurance: Michael Bond on Building a...

Life Insurance Academy Podcast ·

2025/10/22

From liquor-store owner to building one of the fastest-growing agencies in life, Medicare, and retirement—Michael Bond returns to share what changed in 2.5 years: going all in, stacking the right people, and building systems that keep 90%+ persistency even without the cheapest product. If you're in your first 0–24 months or considering the industry, this episode is your blueprint. What you'll learn Why "all in" beats "part-time dabbling" (and how to commit without burning out) Building a

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43:03

Selling Life Insurance: Turn Small YES’s Into Big Wins

Life Insurance Academy Podcast ·

2025/10/15

Unlock the “secret sauce” of consistent closes: tie-downs (aka micro-agreements). In this episode, we unpack how small, intentional yeses throughout your presentation create momentum, uncover misunderstandings early, and lead to a natural close—not a hard close. What you’ll learn Why micro-agreements work: The psychology of agreement and Brian Tracy’s law of incremental commitment. Where to use them: Rapport/CORE, stakes & urgency, education/presentation, budget framing, and the close. How to

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31:24

Selling Insurance: How Faith, Fire, and $20 Built a...

Life Insurance Academy Podcast ·

2025/10/08

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17:22

Selling Life Insurance: The Missing Key to Closing...

Life Insurance Academy Podcast ·

2025/10/01

In this episode of the Life Insurance Academy Podcast, Roger Short dives into one of the most overlooked keys to sales success: certainty. Have you ever left a client meeting knowing they should have said yes… but instead you heard, “I need to think about it”? The problem isn’t the product, the carrier, or even the client—it’s belief. ✅ Belief in the product ✅ Belief in the company ✅ Belief in yourself When you show up with conviction, your clients feel it. Certainty is contagious, and it’s what

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38:21

Selling Life Insurance: Rebuilding an Insurance...

Life Insurance Academy Podcast ·

2025/09/24

From “setback” to “set up.” 💥 In this episode of the Life Insurance Academy Podcast, Roger Short sits down with Marcus Simon, Founder of Simon Legacy Financial, to unpack how losing 90% of his income and team in 2022 became the turning point that launched a fast-growing, multi-vertical insurance agency (Life, Health/Medicare & Retirement). Marcus shares transparent lessons on rebuilding, leadership, and why sustainability + time freedom now drive every decision. If you’ve been knocked down—or

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41:26

How to Sell Life Insurance: Objections Decoded; The...

Life Insurance Academy Podcast ·

2025/09/17

Objections aren’t roadblocks—they’re signals. In this episode of the Life Insurance Academy Podcast, we unpack the root causes behind common objections so you can stop fighting surface-level pushback and start solving what’s really going on. What you’ll learn The 5 root causes behind objections: Risk, Trust, Value, Urgency, Understanding How to “read the room” and hear the feelings behind the words Why “too expensive” is a value perception problem—not a price problem Simple reframes for

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49:45

How to Sell Life Insurance: Single Mom Turned...

Life Insurance Academy Podcast ·

2025/09/10

From $9/hour jobs and two kids before 20… to leading a team writing 111 apps in a month. 🎙️ In this Life Insurance Academy episode, Chris sits down with Kaitlynn “KB” Barber (Orlando, FL)—a young mom turned powerhouse agency builder—to unpack belief, integrity-in-self, and the practical path from “stuck” to six figures (and beyond) in life insurance. What you’ll learn How KB reframed her worth and built confidence before the money showed up The “free” habits (grace, meditation, mindset) that

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33:30

Selling Life Insurance: The Overlooked Sales...

Life Insurance Academy Podcast ·

2025/09/03

In today’s episode, Roger and Chris break down one of the most overlooked sales superpowers that can help you close more deals, serve more people, and make more money—and it’s not a new script or a magic phrase. 👉 The secret? Active listening. You’ll hear real stories from the field—including examples of agents missing opportunities by rushing through scripts—and discover how empathy, curiosity, and intentional communication can radically transform your conversations. What you’ll learn in this

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32:26

Selling Life Insurance: $24,000 in One Week? The...

Life Insurance Academy Podcast ·

2025/08/27

How do new agents go from writing zero apps to 30 apps in a single week? In this episode of the Life Insurance Academy Podcast, Chris and Zach break down the real stories behind agents who are finding success at our telesales BootCamps. You’ll hear about: ✅ Brian Jackson’s $24,000 week and 30 apps written ✅ A new agent who went from 0 to 9 apps after choosing not to quit ✅ Why expectations, belief, and process matter more than shortcuts ✅ The difference between selling features vs. feelings ✅ Why

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51:05

How to Sell Life Insurance: Pricing Strategies to...

Life Insurance Academy Podcast ·

2025/08/20

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36:39

How to Sell Life Insurance: Handling Price Objections...

Life Insurance Academy Podcast ·

2025/08/13

Are you struggling to confidently talk about money with final expense clients—especially those on a fixed income? In this episode of the Life Insurance Academy Podcast, we break down how to approach pricing conversations with empathy, build trust, and guide clients to make the right decision for their families. 💡 What You’ll Learn in This Episode: How to understand your client’s financial perspective without judgment Why “I can’t afford it” often isn’t about the money—and how to respond The

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32:50

Selling Insurance: 4 Must-Know Keys to Succeed in...

Life Insurance Academy Podcast ·

2025/08/06

If you're stepping into the world of telesales and life insurance, there are a few things you need to know. This business has the power to change your life and the lives of the families you serve—but success doesn’t come with shortcuts. In this episode of the Life Insurance Academy Podcast, we break down what it really takes to win in telesales: ✅ Stick to a Proven Script – Don’t reinvent the wheel. Follow what works and trust the process. ✅ Control the Conversation – You are the guide, the expert

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40:22

Selling Insurance: How to Navigate the First Five...

Life Insurance Academy Podcast ·

2025/07/30

Mastering the First 5 Minutes of Your Telesales Call Could Make or Break Your Sale! In this telesales-specific episode, Roger and Zach break down the most crucial part of the call—the first five minutes. Whether you're transitioning from field sales or just starting your telesales journey, this episode is packed with insights to help you win early and often. 🧠 What You’ll Learn in This Episode: • Why most agents lose sales in the first 30 seconds • How to manage tone, pace, and presence to earn

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49:10

How to Sell Life Insurance: Face to Face vs Telesales...

Life Insurance Academy Podcast ·

2025/07/23

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28:49

Selling Life Insurance: Close THIS Gap to Close More...

Life Insurance Academy Podcast ·

2025/07/16

Welcome back to the Life Insurance Academy Podcast! In this episode, Roger and Chris dive deep into one of the biggest invisible barriers keeping agents from closing more sales: a lack of confidence. Whether you're fresh off your licensing exam or years into the field, if you're struggling with posture, presence, or persuasion—this one’s for you. 🧠 Learn why confidence isn’t just about having swagger (though Chris does demonstrate a pretty solid “Stayin’ Alive” walk 🕺)... 💡 Discover the four key

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01:00:05

How to Sell Life Insurance: You Asked. We Answered.

Life Insurance Academy Podcast ·

2025/07/09

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39:05

How to Sell Life Insurance: From Stay-at-Home Mom to...

Life Insurance Academy Podcast ·

2025/07/02

In this powerful episode of the Life Insurance Academy Podcast, we're joined by Ashley Mullinnix, a rising force in the life insurance telesales space. From former respiratory therapist and real estate agent to stay-at-home mom crushing final expense sales from home, Ashley's story is proof that the right system, mindset, and community can change everything. We dive into: 🔹 Her transition into life insurance and early success 🔹 Why she started mentoring and creating content just one year into the

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42:57

Selling Life Insurance: Brand New Agent Issue Paid...

Life Insurance Academy Podcast ·

2025/06/25

From youth pastor to $170,000+ issued paid in just four months, Clark Stanley's story is one of bold leaps, big belief, and the power of betting on yourself. After struggling part-time and writing only four apps in his first few months, Clark made the terrifying—but calculated—decision to go full-time in life insurance sales. What followed was a breakthrough at our Telesales BootCamp that changed his mindset, built his confidence, and ignited a production run that has completely transformed his

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44:12

How to Sell Life Insurance: Your First 100 Calls: The...

Life Insurance Academy Podcast ·

2025/06/18

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