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PODCAST

The Fuel Podcast

Welcome to The Fuel Podcast, your ultimate guide to understanding the captivating world of creative marketing and how agencies manage to drive growth. Hosted by Keith Smith, a seasoned creative agency new business leader, this podcast aims to unravel the mysteries behind the success of creative agencies worldwide. From crafting memorable brands to forming efficient teams and attracting clients, we dive deep into the art of creative marketing. We explore the essence of creativity in the realm of

business marketing

All Episodes

65:25

David Meikle: Two Pints & a Puppy - How to Measure Trust

The Fuel Podcast ·

2025/11/18

How do we earn keep and maintain trust in our working relationships?Over the next 3-5 years it’s going to be the only thing left that separates us from the robots. David Meikle is here to discuss the role that trust plays in the world of advertising and marketing communications. Trust isn’t just a critical driver of efficiency and revenue, but it’s also essential for innovation, mental fortitude, and meaningful stakeholder relationships in business. In a world where we’re increasingly

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53:33

Aaron J Reardon: Digital Weirdness Halloween Video...

The Fuel Podcast ·

2025/10/26

A totally new interview with audio drama expert Aaron J Reardon, recorded in time for Halloween - on video. And if that's not weird enough..In this show, we discuss the massive growth of the audio drama genre. How creative effort beats budgets every time. Aaron's two biggest hits Plant Murder and Selene have already won awards for innovation and production and he continues to develop each one. Along the way, he's become hot property in Hollywood, recently writing a murder mystery for one of the

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60:55

Aaron J. Reardon: Digital Weirdness

The Fuel Podcast ·

2025/08/08

Mystery writer, podcaster, and indie studio head focused on immersive mysteries - Aaron J. Reardon is here to shine an eerie light on a new entertainment format that actually predates TV but is enjoying a renaissance as podcasts on digital channels. And we're not talking about a cottage industry - oh no. Audio Drama is a massive category of entertainment that hasn't even broken into the mainstream yet. Now is the chance to find out all about it and how - as marketers, you can leverage your brands in

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50:10

Matt Webster: Get Over Yourself: Sales Chemistry

The Fuel Podcast ·

2025/07/24

This show is all about how to build rapport with your clients – from the first meeting, to the pitch and beyond.My guest for this show is self-confessed risk-taker Matt Webster, whose never-say-die approach to selling makes most people blush. Spoiler alert: It’s all about confidence and observation and in this show, Matt teaches us all how to notice the little things to build chemistry and rapport with people. We discuss his early days as a unofficial freelance OTT salesman for Mr Freeze at

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60:54

Rachel Konrad: The Succession Sessions

The Fuel Podcast ·

2025/07/02

The 5 Ds of Succession PlanningHow do you prepare your agency for life after you? If it’s built in your image, round the work that only you control, how can someone else grow it after you’ve moved (or passed) on? Talking about succession plans is like talking about making a will and like with families, if you exit - for whatever reason – and leave it intestate, dozens of careers will be left hanging in the balance. Rachel Konrad has worked for some of the world’s biggest blue chip companies

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75:58

Amy Taylor - Zevia: Creative Fizzness

The Fuel Podcast ·

2025/06/15

Amy Taylor - former Red Bull CMO - in charge of one of the world’s mostmemorable brands made her own daring leap become CEO of a publicly listed Good For You drinks company Zevia which has ambitions to be verbified for all types of positive, healthy food and beverage products. We discuss her 20+ year career at Red Bull and her transition into the mainstream soft drinks market to meet the needs of the modern, more enlightened consumer. The science behind making healthy sweet drinks, what new

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72:08

Tom Salmon - Welcome to Agencyland!

The Fuel Podcast ·

2025/06/03

Tom Salmon and his team at Agency by Agency are modern-day marketing Magellans, charting the contours of the communications sector in the UK.Along the way, they’ve uncovered so many useful and fascinating facts about its agencies. This indispensable show is an exclusive look at the way we all view ourselves, what helps us stand out and what hurt us by making us all look the same. Unbland your agency with Agency by Agency’s world first unbiased UK creative sector survey. Show notes: Tom's

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77:23

Rob Harrison-Plastow: Sales Revelations

The Fuel Podcast ·

2025/05/19

If you want to keep your agency thriving, you’d better do everything you can to understand your audience.75% of regular, everyday buying experiences are emotion-driven and Rob Harrison-Plastow’s company SourceNine has created a tool called the Empathy Framework. This tool helps companies build customer engagement strategies that foster trust, deepen loyalty, enhance satisfaction, and create connection. If you understand your audience, everything you learn after that will make sense. This show

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83:17

Richard Robinson: The Game Changer

The Fuel Podcast ·

2025/05/05

When is your dream client going to hold a pitch?Richard Robinson, Executive Director of Ingenuity+ and one of the ten most influential Leaders in Digital & Tech is here to help us understand how to navigate the incredibly complex marketing, advertising, digital and PR agency landscape. It’s a science - and science needs facts. Richard Robinson knows pretty much everything there is to know about the science of agency pitches and the ebb and flow of the factors that influence them. The Ingenuity+

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69:05

Hannah Springett: HLabs - What's the Story?

The Fuel Podcast ·

2025/04/21

Web design using no code software. Learn how to make your digital brand campaigns sing, soar and smash by listening to the wisdom of Hannah Springett – founder and CEO of HLabs – a trailblazing no code design studio that counts some of the world’s biggest companies as its clients.No code is what it sounds like, it uses visual interfaces to replace lines of code, meaning that the aesthetics take priority over the function. In this show, Hannah explains her strategy for lightweight marketing

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87:36

The Survival Guide for Noligarchs: How the wheels...

The Fuel Podcast ·

2025/04/06

Can the world’s richest man - Elon Musk, get away with treating the US government like a startup, throwing out Nazi salutes and behaving like the citizens of the world are under-performing employees in one of his companies, with no damage to the Tesla brand?How much damage can one man cause for his shareholders and does he really care? Rachel Konrad, Esben Pedersen and Craig Davis were all early employees in Musk’s fledgling Tesla business. They knew him in the early days, before most of us got

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86:47

Tina Fegent: Eat the Pitch

The Fuel Podcast ·

2025/04/04

Creative agency procurement expert Tina Fegent explains how her process helps CMOs navigate their marketplace and get the right solution and the best value.We discuss the power of independent agencies and how they can compete against the big HoldCo agency networks. Why diversity is an agency superpower, how to increase the odds of getting on the short list, the importance of creativity, how procurement solves business problems, agency remuneration models, whether public sector work is worth

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26:21

Keith Smith & Ian Truscott: PRCA NewBizFest'25

The Fuel Podcast ·

2025/03/22

Keeping the conversation going. New research – and evidence from hundreds of thousands of client and creative agency pitch processes, shows that it can take up to 21 months for a pitch to take place from the initial meeting of a prospect. So what tips can you learn to help keep the client engaged, other than sending them annoying “Just checking in” emails every few weeks or risking being accused of stalking them at their kid’s school plays? The PRCA – Public Relations and Communications

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86:44

Paul Holmes: Thought PRovoking

The Fuel Podcast ·

2025/01/23

We are on the cusp of a fundamental shift in the role that journalism plays in our lives. Terms like “Fake News” exist to downplay scandal, social media has unchained hate and negativity and allowed those with the most money to have biggest voice and to punch down on anyone who speaks out against them. Public Relations stands at the vanguard of democracy right now, defending free speech, diversity, climate change and exposing hypocrisy and cruelty. As Chairman of PRovoke Media, Paul Holmes is the

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71:44

Debbie Little: Better pitching for PR Agencies

The Fuel Podcast ·

2025/01/15

Are you winning enough business? And when you do win business, is it regular enough and is it the right kind of business? Have you been ghosted? Are clients not revealing budgets until the last minute? Have you had your pitch ideas stolen? Above all – how do you know how much business to win?All these questions and more are addressed in the new blockbuster PR agency new business report from the PRCA. ‘Pitch Forward’ is an astonishingly detailed survey of PR agencies around the UK on the critical

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65:04

Breaking China: Domenica Di Lieto

The Fuel Podcast ·

2024/12/31

Everything you need to know about how to target, grow and thrive in China and the Far East with expert consultant Domenica Di Lieto of Emerging Communications agency.You’ll learn how important it is to develop a bespoke approach to planting and growing your business in a market governed by a completely different value system. You’ll hear predictions for business in the Chinese New Year of the snake and learn about the incredible speed of change in culture and business infrastructure. Learn some

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54:40

'That Christmas' Special with Peter Souter

The Fuel Podcast ·

2024/12/03

Peter Souter legendary copywriting genius of the advertising industry and now Co-Producer of Netflix’s animated Christmas hit ‘That Christmas’ with ‘Four Weddings and a Funeral’ and ‘Love Actually’ Director Richard Curtis.It’s an epic production starring Brian Cox, Bill Nighy, Jodie Whittaker, Fiona Shaw, India Brown and a galaxy of talent, including musical assistance from Ed Sheeran. And Peter is here to tell us all about it and make sure we all book at least one viewing of it on our Netflix

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72:06

Peter Anderton: The Two Rules of Great Leadership

The Fuel Podcast ·

2024/11/27

TEDx luminary, leadership mentor and coach, now book author, Peter Anderton is on the show to give us a historical lesson in great leadership.In this show, Peter reveals the simple methods that anyone can learn about how to be a great team, business, sporting, family or company leader. The secret hacks that will improve your leadership style, learning from the greats of the past. Peter explains how a kid’s TV game show from the 70’s simply explains all you need to know about motivation and

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56:02

Justin Wohlstadter: How to be an EXPERT in SECONDS!

The Fuel Podcast ·

2024/11/06

How can AI help creative agencies win business and get up to speed on any sector or area of business fast? Justin Wohlstadter is the inventor and founder of Waldo, one of the leading AI-powered research and analytics tools, used by some of the world’s leading creative agencies. Our sponsor – The Advertist has been using Waldo for some time and it’s given the new business platform a massive advantage. Justin has been working in the field of AI, technology investment and agency research since the

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57:36

Jason Falls: The Podcast Revolutionary

The Fuel Podcast ·

2024/10/06

What makes podcasting such a great advertising platform?Should you make your own podcast or advertise on existing ones? Is your story compelling enough to build an audience or is it better to leverage any one of the established 4 million plus podcast hosts? How podcasts can be used to train your people and help build a remote workforce. Jason Falls is the CEO of Marketing Podcast Network (www.marketingpodcasts.net) and in this exclusive interview, we discuss how powerful podcasting has become

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38 results

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