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PODCAST

Kidswear therapy

Pirouette media

Katie from Pirouette & Linda from Smudgetikka talk to guests about their careers in the kids’ fashion & lifestyle industry & the influence of their childhood on their careers

arts fashion & beauty

All Episodes

47:07

Rebranding a Legacy: Bundgaard’s Next Step with...

Kidswear therapy ·

2025/10/06

Kidswear therapy with Katie Kendrick & Linda McLean.This week on Kidswear Therapy, Linda and Katie welcome an old friend — Majbrit Weidemann, now Managing Director of Bundgaard shoes. Linda and Majbrit go way back to the wild days of New Generals, when organic cotton and kids’ runway shows were still radical ideas. Fast forward to today, and Majbrit’s steering Bundgaard’s 120-year legacy into a new era. She describes uncovering a “chest of gold” in the archives and translating that heritage

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17:57

MICROPOD - De Minimis Gone & Kidswear Chaos

Kidswear therapy ·

2025/09/12

Kidswear therapy with Katie Kendrick & Linda McLean.In this quick micropod, Katie and Linda chat about the mess caused by Trump’s tariffs and the end of the 'de minimis' exemption. Independent brands, especially those producing in China, are really feeling the squeeze—some even getting customs bills bigger than their orders. With shipping to the U.S. suspended from over 30 countries and platforms like Shopify scrambling to soften the blow, it’s a stressful, confusing time. The two share

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38:08

The Playtime New York & CIFF debrief

Kidswear therapy ·

2025/09/09

Kidswear therapy with Katie Kendrick & Linda McLean. Katie and Linda return from summer chaos (read: kids finally back at school) and dive into the world of kidswear trade shows. Linda reports from Copenhagen International Fashion Fair (CIFF), where the new uniform stand design had brands split between “clean Scandi chic” and “where’s my giant poster?” vibes. Katie shares her adventures at Playtime New York, which ranged from dodging influencer meet-and-greets with her daughters to sweating

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14:38

MICROPOD - Social media guide

Kidswear therapy ·

2025/07/16

Kidswear therapy with Katie Kendrick & Linda McLean.In this MICROPOD episode, Katie and Linda discuss effective strategies for maximizing social media engagement, particularly on Instagram. They emphasize the importance of reposting tagged stories, collaborating with other accounts, and utilizing trending music to enhance visibility. The discussion also touches on the evolution of Instagram's algorithm and the necessity of adapting to new social media etiquette to foster better relationships

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34:12

The Pitti Bimbo & Playtime Paris debrief

Kidswear therapy ·

2025/07/08

Kidswear therapy with Katie Kendrick & Linda McLean.Linda and Katie discuss recent trade shows Pitti Bimbo in Florence and Playtime Paris, highlighting the successes, challenges, and emerging trends from the season so far. They chat through Pirouette’s runway show and dedicated Piazza space for a selection of directory* brands and delve into the importance of creating a memorable buyer experience, the dynamics of fashion shows, and the shift towards romantic styles in clothing. The duo also

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18:20

MICRO POD - Pirouette brings the runway back at Pitti...

Kidswear therapy ·

2025/06/09

Kidswear therapy with Katie Kendrick & Linda McLean.Katie and Linda discuss Linda's latest celebrity infused night out, whilst Katie announces the return of the runway show at Pitti Bimbo and the Pirouette Piazza with a host of amazing labels plus a special creation area. The discussion also touches on the challenges faced in the market and the need for strategic business approaches in a changing landscape. Linda shares her experience at Sam McKnight's 70th birthday party. Katie

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09:38

MICRO POD - Fuse press day

Kidswear therapy ·

2025/05/30

Kidswear therapy with Katie Kendrick & Linda McLean.In this conversation, Katie Kendrick and Linda McLean discuss the recent press event by FUSE communications, focusing on children's brands and the dynamics of influencer marketing. They highlight unique brands, gifting strategies, and the challenges of navigating the influencer landscape. The discussion also touches on collaborations between brands and luxury hotels, as well as insights into market trends and consumer

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07:12

MICROPOD - Happyology event

Kidswear therapy ·

2025/05/20

Kidswear therapy with Katie Kendrick & Linda McLean.Katie catches up with Linda fresh from a vibrant week in London, where standout kidswear brand Happyology hosted a stylish event at Somerset House. The Spring/Summer 2025 collection was showcased in a café takeover blending fashion, flowers, and themed menus, creating a visually rich, press-friendly setting. With influencers, journalists, and bloggers in attendance, the event generated strong buzz and social content. Katie and Linda discuss

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33:13

Interview: Hats off to Lorna Murray

Kidswear therapy ·

2025/05/16

Kidswear therapy with Katie Kendrick & Linda McLean.In this episode, Katie Kendrick and Linda McLean chat with Australian designer Lorna Murray, the creative force behind the iconic foldable hats now seen on global style icons like Kathy Hilton. Lorna shares how her brand evolved from a personal design project to a globally recognized label stocked in over 500 stores. Her journey began with a decade of working alongside artisans in India and Indonesia while still teaching art in Australia. A

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01:05:45

The AW25 show season debrief edition

Kidswear therapy ·

2025/04/03

Kidswear therapy with Katie Kendrick & Linda McLean.After a prolonged break Katie & Linda give us a packed pod. With a look back at the AW25 show season, including Pitti Bimbo, Playtime Paris, Playtime New York and Kid's hub as well as Katie's trip to CBME Turkiye. Summary Overview Pitti Overview Playtime Paris Overview CIFF Overview Playtime New York, Kids hub Themes Pricepoint Observations CBME Turkiye Favorite brands from show season Photography's important role Honorable

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25:41

An uncertain future for Smallable. Plus a look back...

Kidswear therapy ·

2024/07/11

Kidswear therapy with Katie Kendrick & Linda McLean.It’s Linda’s birthday! A quick mention of the rotten Wimbledon weather before discussing the financial difficulties of concept store reference Smallable and their search for new investment following their placement into receivership. Continue the conversation on the directory* https://pirouettedirectory.com/groups/general-business Katie & Linda share their thoughts having been at Pitti Bimbo together, whilst Katie also talks about the

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30:36

Pitti Bimbo LIVE - interview with Raffaello...

Kidswear therapy ·

2024/06/17

Kidswear therapy with Katie Kendrick & Linda McLean.Recorded LIVE at Pitti Bimbo 98. Linda & Katie talk to Raffaello Napoleone, CEO of Pitti Immagine about growing up, La dolce vita and his introduction to fashion and the business of Pitti Bimbo CEO of Pitti Immagine since 1995. Since his tenure Pitti has developed a diverse array of shows from fashion to food, to fragrance. Here he devotes his time to kids fashion & lifestyle. Kidswear Therapy is a Pirouette Media Ltd

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14:54

Red carpets at La Croisette

Kidswear therapy ·

2024/05/28

Kidswear therapy with Katie Kendrick & Linda McLean.Linda & Katie discuss what stood out at La Croisette in Cannes this year, and the ongoing red carpet season. Linda sets Katie up with a question allowing her to explain the directory and how to get a listing. Plus a promise of a guest coming soon! Kidswear Therapy is a Pirouette Media Ltd production. Recorded & edited by Richard Kendrick Music by Low Tide https://open.spotify.com/artist/3Iqd1isfhrqhgH51tX2aqe Hosted by Katie

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10:12

Pre-Pitti Press lunch, Fuse press day & Met Gala chat

Kidswear therapy ·

2024/05/08

Kidswear therapy with Katie Kendrick & Linda McLean.Pre-Pitti Press lunch, Fuse press day, the directory magazine ‘women in business’ special plus Katie & Linda discuss the Met Gala Just a quick chat before the Fuse press day and the Pitti Press lunch to remind you we are here, and with plenty of podcasts on their way soon! Kidswear Therapy is a Pirouette Media Ltd production. Recorded & edited by Richard Kendrick Music by Low

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37:48

George Reddings

Kidswear therapy ·

2024/01/10

Kidswear therapy with Katie Kendrick & Linda McLean.In this episode Linda & Katie chat to George Reddings about her fascinating and diverse career in kids' fashion from working under Micky Drexler at Gap in New York to working on developing labels for Jools Oliver and singer Jessie Ware. Intro 00.35 Pitti Press lunch in London 02.50 Introducing George Reddings 04.25 George as a kid (clothing tastes) 08.30 Working for Gap in New York 12.02 The differences between NY and the UK now and

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37:53

Best of 2023 Kidswear

Kidswear therapy ·

2023/12/31

Best of 2023 Kidswear Kidswear therapy with Katie Kendrick and Linda McLean Welcome to Kidswear Therapy! Heading into 2024 we couldn't launch our new podcast without an ‘End of Year Review of 2023’. In this first episode we discuss our kids’ fashion & lifestyle names to remember for 2023… a trend to remember, a trend to forget! ‘Film of the year’ - spoiler Linda only went to see one film during 2023 so the shortlist was… short! Plus, what we’re looking forward to in 2024. So join Linda

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01:01

Announcing the Kidswear therapy podcast

Kidswear therapy ·

2023/12/30

Just a short announcement to say subscribe now for the new podcast series on the kidswear industry with Katie from Pirouette and Linda from Smudgetikka

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