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PODCAST

The Influence Economy Podcast with Shayna Davis

Shayna Rattler Davis

Where modern leaders and organizations master the signals that shape trust, visibility, and reputation in the outside world.

business management

All Episodes

20:30

Why PR Fails Tech Companies

The Influence Economy Podcast with Shayna Davis ·

2026/03/23

Let’s keep it real: a lot of leaders think PR is the fix when the real issue is message ownership. In this episode, I’m breaking down the difference between visibility and influence, and why more media, more stages, and more polished language will not help if leadership has no real point of view behind the message.I’m also getting honest about what happens when companies outsource the center of their voice. Because PR can amplify a message, but it cannot create conviction. If your public language

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32:31

Why Great Talent Chooses Certain Companies w/ EA Clarke

The Influence Economy Podcast with Shayna Davis ·

2026/03/16

Most leaders think attracting top talent is about compensation, benefits, or the size of the opportunity.Let’s keep it real—that’s not what makes high performers choose you. The companies that consistently attract the right people are the ones that know how to tell a story. Not a marketing story. Not a polished brand narrative. The real story behind why the company exists and what kind of people belong inside it. In this episode, I sit down with recruitment strategist EA Clarke, founder of Pivot

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14:09

Why Your Technical Leaders Matter More

The Influence Economy Podcast with Shayna Davis ·

2026/03/08

For decades, companies relied on one voice to carry credibility: the CEO.But something is changing in the market—and if you work in technology, innovation, or any industry powered by complex systems, you’ve probably felt it already. The people audiences trust the most are no longer just the executives telling the story. Increasingly, it’s the people who actually understand how the systems work. The engineers. The architects. The CTOs. The builders. Technical credibility is quietly becoming

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17:38

Communication and Media Training Is Not Enough

The Influence Economy Podcast with Shayna Davis ·

2026/03/02

If you’ve ever sent a leader to communication training and thought, “Why didn’t that land the way I expected?” — let’s keep it real. It’s not because they need better slides. It’s because they don’t have a defined leadership identity. In this episode, I’m saying something that might irritate a few executive programs: communication training is not the first step. Leadership identity is. Because if you don’t know what you stand for, no amount of media coaching or executive presence polish will make

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35:48

Why Your Company Name Isn’t Enough w/ Nathaniel Schooler

The Influence Economy Podcast with Shayna Davis ·

2026/02/23

If you think your title is your brand, let’s fix that.Too many corporate leaders hide behind their company logo. They believe their credibility comes from the organization they work for, not from the signals they send personally. Let’s keep it real. In today’s war for talent, widening trust gap, and relentless tech disruption, that mindset is dangerous. In this episode, I sit down with personal branding expert and podcast host Nathaniel Schooler to talk about why leaders must stop seeing themselves

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14:48

Why Markets Punish Invisible Leaders

The Influence Economy Podcast with Shayna Davis ·

2026/02/15

You can tell a lot about a company by what it does when things get shaky.Not when the stock price is up. Not when the press is glowing. But when the market tightens and stakeholders get nervous. Let’s keep it real. In unstable markets, silence is not neutral. It’s interpreted. And too many executive teams are still treating leadership visibility like a marketing preference instead of structural protection. Let’s fix that. In this episode, I walk you through why visible leadership is no longer

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25:54

The Silent Signals That Kill Leadership Credibility...

The Influence Economy Podcast with Shayna Davis ·

2026/02/09

We’re living in a trust recession—and most leaders are still showing up like it’s business as usual. In this episode, I’m joined by Salvatore Manzi—executive communication coach and author of the upcoming book Clear and Compelling—to talk about what it really takes to build trust before you speak. Let’s keep it real: memorizing talking points and “performing” presence isn’t cutting it anymore. Leaders today must embody credibility from the inside out—and that means aligning identity, values, and

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11:56

Why Technical Leaders Must Be Seen

The Influence Economy Podcast with Shayna Davis ·

2026/02/01

Some of the most powerful people inside STEM companies are also the least visible—and that invisibility is quietly eroding trust in the market.In this solo episode, I’m breaking down a leadership blind spot I see everywhere: technical leaders whose credibility is trapped internally while investors, talent, and customers are forming opinions externally. CTOs, heads of product, and engineering leaders often understand the future best—yet they’ve been trained to stay heads-down in a world that now

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31:57

The Hidden Cost of Losing Attention w/ Anders Boulanger

The Influence Economy Podcast with Shayna Davis ·

2026/01/26

If you think influence is just about being visible, we need to fix that. In this episode, I’m spilling the tea on why attention is currency—and how leaders are quietly burning through it every time they show up unprepared, over-scripted, or disconnected from the humans on the other side of the room. I’m joined by speaker, author, and founder of Engagify, Anders Boulanger. After nearly two decades commanding attention on global stages and trade show floors, Anders has cracked the code on what

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17:44

AI Changed How Leaders Are Judged

The Influence Economy Podcast with Shayna Davis ·

2026/01/19

AI didn’t just change how companies operate.It changed how leadership is evaluated. And here’s the part most leaders are missing: the evaluation isn’t happening internally anymore. It’s happening externally—in the market, the media, with investors, customers, and talent who are watching every move. In this solo episode of The Influence Economy Podcast, I’m spilling the tea on why leadership messaging in the AI era is no longer about keeping people informed—it’s about shaping perception in real time

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28:38

Why Leadership Training Alone Keeps Failing w/ Joyce...

The Influence Economy Podcast with Shayna Davis ·

2026/01/13

If you’ve ever wondered why some leadership teams look polished on the outside but are quietly unraveling behind the scenes—this episode is your wake-up call.Today, I’m sitting down with Joyce Odidison, resilience expert, author of seven books, and host of The Resilience Catalyst Show. Joyce is the yin to my yang. I work on the external signals leaders send to the market—visibility, reputation, influence. Joyce works on the internal dynamics that make those signals credible—or completely

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15:34

The Tech Founder Ceiling No One Warns You About

The Influence Economy Podcast with Shayna Davis ·

2026/01/05

There’s a tech leadership ceiling I see constantly—especially with founders and senior leaders who are exceptional builders but invisible externally.You know the product. You know the data. You know the market. But at a certain stage, that’s no longer enough. In this episode, I break down the moment every leader hits when their role quietly shifts from Head of Product to Head of Perception—and why ignoring that shift costs trust, talent, and opportunity. This isn’t about personal branding or

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12:33

Your External Leadership Archetype Revealed

The Influence Economy Podcast with Shayna Davis ·

2025/12/29

Let me spill the tea on something most leadership development programs never touch — identity. Everyone wants more influence. More credibility. More trust. Bigger rooms. Bigger stakes. And yet most leaders are stuck trying to “perform” influence without ever understanding who they are as leaders in the first place.So today, I’m breaking down the real reason external influence feels exhausting, awkward, or ineffective for so many leaders — and why the fix isn’t more content, more confidence, or more

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30:55

Internal Culture Drives External Influence w/ Mary Baird

The Influence Economy Podcast with Shayna Davis ·

2025/12/22

Ever felt the Sunday scaries so deeply it made you question your job altogether? You’re not alone—and that’s exactly where this conversation starts. In this episode, I’m joined by Mary Baird—international workshop facilitator, employee experience strategist, and host of The Simplifiers Podcast. Mary simplifies the chaos of corporate life and brings 18+ years of leadership development experience to the table.We’re unpacking why employee experience isn’t just an HR checkbox—it’s a

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12:07

Why Your Communication Strategy Is Failing

The Influence Economy Podcast with Shayna Davis ·

2025/12/15

You know what I hear from senior leaders behind closed doors more than anything else? “Our leaders struggle to communicate well when it matters most.”And here’s what I always tell them: that’s not a presentation skills problem. That’s a positioning problem. In this solo episode, I’m pulling back the curtain on why most communication training is failing your leaders—and what it actually takes to build executive presence that performs under pressure. I’m breaking down the outdated myths about polish

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30:12

Authority Has a Look. Do You Have It? w/ Ellie...

The Influence Economy Podcast with Shayna Davis ·

2025/12/08

When was the last time you walked into your closet and actually felt powerful?In this candid and game-changing conversation with personal branding expert and stylist Ellie Steinbrink, we’re unpacking the real reason style isn’t just about aesthetics—it’s a business growth strategy. Too many women are unknowingly dressing in a way that keeps them invisible. In this episode, we dive deep into why your wardrobe might be holding you back, the brain science behind what you wear, and how to recalibrate

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12:32

The Future of Leadership Visibility

The Influence Economy Podcast with Shayna Davis ·

2025/12/01

Let me spill the tea on something we have to fix.For too long, executive presence has been boxed into a narrow definition—how you show up in the room. But in a business climate shaped by tech disruption, trust gaps, and talent wars, that definition is officially outdated. In this solo episode, I’m unpacking what I call Executive Presence 4.0—a new model for leadership visibility where your entire leadership team becomes a coordinated, credible signal of your company’s value. And if your company is

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14:04

When Internal Talent Isn’t Enough

The Influence Economy Podcast with Shayna Davis ·

2025/11/24

Ever worked with a leader who’s brilliant behind closed doors—but invisible to the outside world? They’re smart, strategic, and respected internally…but when it comes to showing up publicly, they’re MIA. Let’s fix that.Because in today’s business climate—shaped by tech disruption, trust gaps, and talent wars—invisible leadership isn’t just a missed opportunity. It’s a measurable liability. In this solo episode, I’m breaking down the real cost of external invisibility, why presence equals

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13:28

The Leadership Trait That Actually Gets You Promoted

The Influence Economy Podcast with Shayna Davis ·

2025/11/17

You ever hear someone say, “That leader just has presence”? We’ve all seen it. But presence without substance? That’s just performance. And in this influence economy, performance doesn’t cut it anymore.In this episode, I’m breaking down the shift leaders need to make if they want to be trusted, respected, and remembered. I’m calling out the outdated obsession with personality and charisma, and making a strong case for something deeper—leadership identity. I’ll explain why leadership identity is the

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13:17

The Real Series B Blind Spot

The Influence Economy Podcast with Shayna Davis ·

2025/11/10

You raised Series B. Now what? If you’re a tech founder in a Series B company, you’re scaling fast, refining product, and chasing metrics. But while your team builds the tech, who’s building the trust? In this solo episode, I’m pulling back the curtain on the blind spot I see across nearly every high-growth company: invisible leadership teams. You’ve got funding, product-market fit, and momentum—but if your leaders can’t communicate externally with clarity, credibility, and confidence, you’ve got a

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308 results

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