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PODCAST

A Question of Drinks

Felicity Carter and Lulie Halstead

Why do we drink what we do? Is it just the taste — or are there other drivers behind what"s on the shelf? Drinks data expert Lulie Halstead joins writer and editor Felicity Carter to explore the economic, technological and social turning points that determine what"s in the glass.

arts food

All Episodes

00:48:36

Ep 23: Liquid Death Flopped in Britain, India Needed...

A Question of Drinks ·

2025/12/22

In this year-end episode, Felicity Carter and Lulie Halstead dissect the business stories that defined drinks in 205. From panic-driven mega-acquisitions and brutal brand sell-offs to the collapse of premiumisation as a default growth strategy, they trace how falling volumes, exhausted consumers, and shifting cultural norms forced the global alcohol industry into survival mode. If it earned enough per litre, it stayed. If it didn’t, it was dumped —

en

00:34:10

Ep 22: Everyone Swears They Want Authenticity. But We...

A Question of Drinks ·

2025/12/10

Does it matter where your favourite drink comes from or who makes it? Using the tangled origin story of the Tequila Sunrise, the secretive monks behind Chartreuse, and the very manufactured “Irishness” of Baileys, Lulie and Felicity ask whether the truth still matters… or whether it’s all about who has the best story. Listener Adele from Australia sets the core question: younger drinkers say they want authenticity, but it’s the big, well-distributed

en

00:34:10

Ep 22: Everyone Swears They Want Authenticity. But We...

A Question of Drinks ·

2025/12/10

Does it matter where your favourite drink comes from or who makes it? Using the tangled origin story of the Tequila Sunrise, the secretive monks behind Chartreuse, and the very manufactured “Irishness” of Baileys, Lulie and Felicity ask whether the truth still matters… or whether it’s all about who has the best story. Listener Adele from Australia sets the core question: younger drinkers say they want authenticity, but it’s the big, well-distributed

en

00:39:23

Ep 21: The Real Reason You Can Remember the Name of...

A Question of Drinks ·

2025/11/21

Wine is the original luxury product, so why are there so few memorable wine brands? In this episode, Felicity and Lulie dig into wine’s historic allergy to the word “brand” – even as wineries are being told their life’s work isn’t worth what they thought, because nobody remembers their labels. Drawing on IWSR data, they look at how few wine brands normal drinkers can actually recall, why most wineries sit at the bottom of the brand pyramid, and what

en

00:39:23

Ep 21: The Real Reason You Can Remember the Name of...

A Question of Drinks ·

2025/11/21

Wine is the original luxury product, so why are there so few memorable wine brands? In this episode, Felicity and Lulie dig into wine’s historic allergy to the word “brand” – even as wineries are being told their life’s work isn’t worth what they thought, because nobody remembers their labels. Drawing on IWSR data, they look at how few wine brands normal drinkers can actually recall, why most wineries sit at the bottom of the brand pyramid, and what

en

00:50:38

Ep 20: Wine's Dirty Secret: Why Everything Looks the...

A Question of Drinks ·

2025/11/05

Is wine innovative or stuck in the past? When listener Patrick asks why nothing seems to have changed in wine over 30 years, Lulie and Felicity turn this seemingly simple question into a full-blown courtroom drama. Lulie takes the prosecution, arguing that slapping fruit flavors into wine and calling it "innovation" is just New Product Development dressed up in fancy LinkedIn copy. Felicity fights back, insisting wine is quietly revolutionary, from screw

en

00:50:38

Ep 20: Wine's Dirty Secret: Why Everything Looks the...

A Question of Drinks ·

2025/11/05

Is wine innovative or stuck in the past? When listener Patrick asks why nothing seems to have changed in wine over 30 years, Lulie and Felicity turn this seemingly simple question into a full-blown courtroom drama. Lulie takes the prosecution, arguing that slapping fruit flavors into wine and calling it "innovation" is just New Product Development dressed up in fancy LinkedIn copy. Felicity fights back, insisting wine is quietly revolutionary, from screw

en

00:37:23

Ep 19: The 5 Psychological Traps Dominating Your...

A Question of Drinks ·

2025/10/22

Lulie and Felicity put out a plea on social media — “Tell us what’s in your drinks cabinet” — and discovered a whole world of crimes against taste. Sweet, creamy liqueurs dominated the offerings (Baileys, Advocat, and even a banana liqueur with holiday PTSD), alongside objects of pride like single malt and bourbon that get opened but never finished. There was plenty of Sherry, Muscat and half-dead whites lurking in the name of “cooking” while the global

en

00:37:23

Ep 19: The 5 Psychological Traps Dominating Your...

A Question of Drinks ·

2025/10/22

Lulie and Felicity put out a plea on social media — “Tell us what’s in your drinks cabinet” — and discovered a whole world of crimes against taste. Sweet, creamy liqueurs dominated the offerings (Baileys, Advocat, and even a banana liqueur with holiday PTSD), alongside objects of pride like single malt and bourbon that get opened but never finished. There was plenty of Sherry, Muscat and half-dead whites lurking in the name of “cooking” while the global

en

00:48:07

Ep 18: Why the Reign of Red Wine Is Ending

A Question of Drinks ·

2025/10/08

Why is it red wine that accrues all the prestige? Is this because red wine is better — or for a historic reason? Felicity and Lulie dig into this mystery and discover that red wine’s prestige didn’t come from taste alone, but from logistics, trade, and the infrastructure that developed around red wines — merchants, classifications, and long-distance shipping. Red’s ability to age made it tradable and collectible, creating a system of status and expertise

en

00:48:07

Ep 18: Why the Reign of Red Wine Is Ending

A Question of Drinks ·

2025/10/08

Why is it red wine that accrues all the prestige? Is this because red wine is better — or for a historic reason? Felicity and Lulie dig into this mystery and discover that red wine’s prestige didn’t come from taste alone, but from logistics, trade, and the infrastructure that developed around red wines — merchants, classifications, and long-distance shipping. Red’s ability to age made it tradable and collectible, creating a system of status and expertise

en

00:47:45

Ep 17: Why Does Natural Wine Make Some People So Angry?

A Question of Drinks ·

2025/09/25

Natural wine has attracted vitriol, mean-spirited editorials and plenty of controversy. One of our listeners wrote in to ask why all the angst, and the hosts use it as a springboard to map the movement’s rise, backlash, and commercial co-option. Felicity sketches the history from Beaujolais and the “Gang of Four,” through the Parker era reaction, NOMA’s catalytic influence, and the media flashpoints that framed natural wine as an oppositional

en

00:47:45

Ep 17: Why Does Natural Wine Make Some People So Angry?

A Question of Drinks ·

2025/09/25

Natural wine has attracted vitriol, mean-spirited editorials and plenty of controversy. One of our listeners wrote in to ask why all the angst, and the hosts use it as a springboard to map the movement’s rise, backlash, and commercial co-option. Felicity sketches the history from Beaujolais and the “Gang of Four,” through the Parker era reaction, NOMA’s catalytic influence, and the media flashpoints that framed natural wine as an oppositional

en

00:55:26

Summer Repeat: Why Isn't There More Wine In Small...

A Question of Drinks ·

2025/09/10

While Lulie and Felicity are busy writing the scripts for the new episodes, here's a repeat of one of our most downloaded episodes to date, asking that all-important question of why you can only get wine in big formats. If everybody is moderating their wine intake, then how come there aren’t more small wine bottles on the shelf? And what would it take to put them there? In this episode of A Question of Drinks, join hosts Lulie Halstead and Felicity Carter

en

00:55:26

Summer Repeat: Why Isn't There More Wine In Small...

A Question of Drinks ·

2025/09/10

While Lulie and Felicity are busy writing the scripts for the new episodes, here's a repeat of one of our most downloaded episodes to date, asking that all-important question of why you can only get wine in big formats. If everybody is moderating their wine intake, then how come there aren’t more small wine bottles on the shelf? And what would it take to put them there? In this episode of A Question of Drinks, join hosts Lulie Halstead and Felicity Carter

en

00:51:06

Summer Repeat: The Unstoppable Rise and Rise of Rosé...

A Question of Drinks ·

2025/08/27

Lulie and Felicity are going on holiday! And so have re-uploaded one of our most commented-upon episodes, for new listeners. Pink wine is everywhere. On supermarket shelves, on Instagram, and clutched in the hands of celebrities. If there is a single defining wine of the 21st Century, it has to be rosé. How did this pink wine go from being considered an icon of 70s kitsch to a celebrity diva? In this episode of Drinks Insider, hosts Lulie Halstead and

en

00:51:06

Summer Repeat: The Unstoppable Rise and Rise of Rosé...

A Question of Drinks ·

2025/08/27

Lulie and Felicity are going on holiday! And so have re-uploaded one of our most commented-upon episodes, for new listeners. Pink wine is everywhere. On supermarket shelves, on Instagram, and clutched in the hands of celebrities. If there is a single defining wine of the 21st Century, it has to be rosé. How did this pink wine go from being considered an icon of 70s kitsch to a celebrity diva? In this episode of Drinks Insider, hosts Lulie Halstead and

en

00:54:18

Ep 16: How Do Celebrities Influence What We Drink?

A Question of Drinks ·

2025/08/13

Celebrity drinks are nothing new — they’ve been around for the past couple of centuries. But today’s star-backed bottles are more strategic than ever, blending personal branding with product placement. In this episode we look at where the phenomenon started, the different ways celebrities attach themselves to drinks, and the very real influence they can have on whole categories — for better or worse. We pull apart the success stories of Casamigos,

en

00:54:18

Ep 16: How Do Celebrities Influence What We Drink?

A Question of Drinks ·

2025/08/13

Celebrity drinks are nothing new — they’ve been around for the past couple of centuries. But today’s star-backed bottles are more strategic than ever, blending personal branding with product placement. In this episode we look at where the phenomenon started, the different ways celebrities attach themselves to drinks, and the very real influence they can have on whole categories — for better or worse. We pull apart the success stories of Casamigos,

en

00:56:29

Ep 15: Why Do Holidays Change the Flavour of Wine?

A Question of Drinks ·

2025/07/30

Why does the same wine taste magical on holiday but boring when you open it at home? Felicity and Lulie unpack the fascinating mix of physiology, psychology, and culture that shapes our experience of flavour. From the mechanics of taste buds and retronasal smell to the cultural lexicons we use to describe flavour, they reveal why context is as important as chemistry. Drawing on cutting‑edge research in sensory science, food psychology, and wine training,

en

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