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PODCAST

Boagworld: UX, Design Leadership, Marketing & Conversion Optimization

Paul Boag, Marcus Lillington

Boagworld: The podcast where digital best practices meets a terrible sense of humor! Join us for a relaxed chat about all things digital design. We dish out practical advice and industry insights, all wrapped up in friendly conversation. Whether you"re looking to improve your user experience, boost your conversion or be a better design lead, we"ve got something for you. With over 400 episodes, we"re like the cool grandads of web design podcasts – experienced, slightly inappropriate, but always

business

All Episodes

00:59:30

Freelancing for Small Businesses: Real World Budget...

Boagworld: UX, Design Leadership, Marketing &... ·

2025/10/21

Welcome to Episode 27 of the Boagworld Show, where we dive into a side of web work that doesn't get nearly enough attention. This month, we're exploring life as a freelancer working with small businesses. We're joined by Paul Edwards, a fellow member of the Agency Academy who has spent two decades serving clients that don't have massive budgets or sprawling marketing teams. If you've ever wondered how best practice advice translates to the real world of limited resources and high stakes, this

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00:54:48

Dark Patterns, Bright Ideas: Why Deceptive Design...

Boagworld: UX, Design Leadership, Marketing &... ·

2025/09/23

You know, those sneaky little tricks sites use to funnel you into doing things you never intended, like paying for insurance you didn’t want or scrolling until your thumb falls off.We talked about why this stuff isn’t just bad manners, but also an accessibility issue, and how to push back when your boss is shouting about conversion rates. We also wandered off into personas, because what’s a Boagworld Show without a tangent or two?App of the WeekThis week app is Be My Eyes. It’s designed to support

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00:06:04

Creating Your UX Playbook

Boagworld: UX, Design Leadership, Marketing &... ·

2025/08/28

By now, you’ve probably seen how powerful it can be to stop doing all the UX work yourself. Acting as a consultant and guide lets you touch far more projects. But that shift only works if your colleagues have the knowledge and resources they need.That’s where a UX playbook comes in.Think of it as your team’s reference manual. A central hub that gathers everything you’ve been building (principles, policies, templates, and tools) into one accessible place. When someone asks how to run a survey or plan

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00:07:07

Stop Firefighting: A Smarter Way to Prioritize UX Work

Boagworld: UX, Design Leadership, Marketing &... ·

2025/08/21

One of the most important policies you can ever set for your UX team is how you prioritize work. Without it, you risk becoming a firefighter running from one blaze to another, driven by who shouts loudest or whose deadline is closest. That’s no way to deliver meaningful user experience.Most of us are outnumbered. There will always be more requests than we can handle. The only way to keep your head above water is to establish a clear, fair, and transparent prioritization process. That’s where digital

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00:58:51

Why Your UX Needs a Trust Audit

Boagworld: UX, Design Leadership, Marketing &... ·

2025/08/19

In this episode, we look at why trust is key to good UX, especially with scams, deepfakes, and AI blurring the line between helpful and deceptive. We also ask if emotion-reading apps are helpful or just unsettling, and explore the tricky process of turning services into products. Plus, we discuss a framework from Nielsen Norman Group, tackle a listener's question on productization, and end with Marcus's joke.App of the WeekCheck out Emotion Sense Pro—a Chrome extension that analyzes

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00:56:15

Scaling UX in a Decentralized World: Inside Oxford

Boagworld: UX, Design Leadership, Marketing &... ·

2025/07/22

In this episode, we chat with Sarah Zama from the University of Oxford about how she's helping to influence UX across one of the most complex and decentralized organizations in the world.We explore how she built a UX center of excellence almost from scratch, how the team is transforming culture through coaching and community, and what it takes to push UX forward in a challenging environment. There's also a digression into Apple's questionable design choices, a fantastic app recommendation, and of

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00:05:47

Scaling UX Impact with Limited Resources

Boagworld: UX, Design Leadership, Marketing &... ·

2025/06/19

Welcome back. In my previous emails, we explored how to plan and present your UX strategy and gain support from the people who matter. We talked about getting buy-in and navigating the occasional tricky political waters. It was all about setting the stage, wouldn't you say? But I'm also keenly aware that we didn't dive deep into what that strategy should actually contain. We just scratched the surface of how to sell it and discussed the big picture.Now, it's time to roll up our sleeves and talk

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00:55:28

The Future Of UX With Jared Spool

Boagworld: UX, Design Leadership, Marketing &... ·

2025/06/16

Joining me, Paul, are Marcus Lillington and Jared Spool, and together we explore how UX needs to reposition itself, what AI really means for designers, and how to navigate the current UX job landscape without losing hope. We also touch on some interesting new tools from Figma and an exciting AI-assisted prototyping app that could change how we work.App of the WeekThis episode highlights two key apps making waves in the design space:Figma SitesAnnounced recently at the Figma conference, this new tool

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00:49:50

Creating Personality-Driven Design Experiences

Boagworld: UX, Design Leadership, Marketing &... ·

2025/05/22

Creating Personality-Driven Design ExperiencesIn this week’s episode of the Boagworld Show, we’re joined by none other than Andy “The Pioneer” Clarke. We dig deep into the role of aesthetics in UX, explore how AI can conduct user interviews, and debate how to approach pricing conversations with clients. Alongside our usual banter, you’ll find insights into why design needs personality and how creative direction can add real value, whether you’re designing marketing sites or B2B dashboards.We also

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00:48:08

The Job Title Train Wreck

Boagworld: UX, Design Leadership, Marketing &... ·

2025/04/22

This week, we catch up on Paul’s latest adventures—from a memorable dinner with Todd “the accessibility guru” where we talked WCAG 3, to a deep dive into the shifting landscape of design job titles. We’ll share an app that brings real form fields into your Figma prototypes, unpack why “product designer” is suddenly on everyone’s profile, and wrap up with a classic Marcus joke to send you on your way.App of the WeekWe’ve been wrestling with Figma’s built‑in prototyping limitations—particularly the

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00:45:39

Beyond Usability: Why Emotion and Delight Matter in UX

Boagworld: UX, Design Leadership, Marketing &... ·

2025/04/10

This week’s episode takes a deeper look at how we define good user experience—and argues it’s time we move beyond the narrow focus of usability. We explore how friction can sometimes enhance an experience, and why emotional design is essential if we want to create interfaces that stick in users’ minds.We also review a new batch of AI-powered design tools and uncover where they currently fall short. Plus, we look at how AI can still be incredibly useful for user research—when used the right

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00:49:22

Redefine Your Role

Boagworld: UX, Design Leadership, Marketing &... ·

2025/03/27

On this week's Boagworld Show, we're exploring how UX design leaders can take control of their roles within organizations, why UX agencies might feel doomed (but probably aren't), and how AI is reshaping the way we code and collaborate. We'll dig into practical strategies for UX leaders, share insights on the changing landscape for UX agencies, and provide guidance for navigating AI in your workflows.App of the WeekThis week's recommendation is UXPressia, a powerful yet easy-to-use visualization

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00:40:08

The Art of Stealth Research

Boagworld: UX, Design Leadership, Marketing &... ·

2025/03/13

On this week's Boagworld Show, we delve into the powerful concept of invisible user research - tackling how to conduct essential UX work even when stakeholders resist investing in formal research. We explore the often-overlooked impact of UX debt, crown a new champion among user-testing apps, and surprisingly, find ourselves nodding along with McKinsey on the strategic role of design leaders.App of the WeekThis week, we're excited about Useberry, a versatile user-testing platform that covers a wide

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00:49:34

The Metrics Trap: Are You Measuring the Wrong Things?

Boagworld: UX, Design Leadership, Marketing &... ·

2025/02/27

This week, we’re tackling a biggie—how to avoid the pitfalls of metrics. We’ll explore why tracking the wrong numbers can send your entire organization in the wrong direction and what you should be focusing on instead.We also have a fantastic Figma plugin to make your mockups more realistic, a thought-provoking read on AI’s impact on UX, and a listener question on handling the ever-growing number of software subscriptions. Oh, and of course, Marcus has a joke. But don’t get your hopes up.App of the

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00:47:58

Digital Fatigue: The Case for Face-to-Face Meetings

Boagworld: UX, Design Leadership, Marketing &... ·

2025/02/13

Welcome to another packed episode! This week, we're diving into three topics we think you'll find fascinating. First up, we're exploring why face-to-face meetings still matter in our digital world. Then, we'll share our favorite A/B testing tools (since Google Optimize is no longer with us), and finally, we'll look at how AI is reshaping UX with some eye-opening insights from Nielsen Norman Group.A/B Testing Tools You Can TrustWith Google Optimize's departure, many of you have been asking what tools

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00:57:38

Promoting Your Work to Colleagues

Boagworld: UX, Design Leadership, Marketing &... ·

2025/01/30

In today's episode, we dive deep into how UX professionals can effectively demonstrate their value within organizations, especially during challenging times when the shine has come off UX and attention has shifted to AI.Form Analysis Tools: A Game-Changer for UXWe kick off by exploring some exciting form analysis tools that can revolutionize how we optimize web forms. Tools like MouseFlow, Zuko, and EXATOM offer powerful insights into form performance, helping identify where users struggle and drop

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00:10:23

Enhancing the Experience of Using AI

Boagworld: UX, Design Leadership, Marketing &... ·

2025/01/23

I've watched with fascination how AI is reshaping the design landscape. While we've made incredible strides in using AI to enhance our design processes, I believe we're overlooking something crucial: the human experience of interacting with AI itself.You might wonder why this matters. Well, as AI becomes more deeply woven into our daily lives, the way we interact with these systems shapes their value. It's not enough that AI can perform amazing feats - these capabilities need to feel natural and

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00:49:58

Harness the Power of AI: Transform Your UX Workflow

Boagworld: UX, Design Leadership, Marketing &... ·

2025/01/16

Introduction: Embracing AI for UX ProductivityIn this episode of the Boagworld Podcast, we delve into the transformative role of AI in UX and web design. From cutting-edge Figma plugins to tools that revolutionize SEO, Paul Boag and Marcus Lillington share insights, tools, and strategies that can elevate your workflow. Whether you're a seasoned designer or new to the field, there's something here to enhance your productivity and effectiveness.The Challenges of Broadband and Digital EvolutionPaul

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00:53:22

UX Predications for 2025

Boagworld: UX, Design Leadership, Marketing &... ·

2024/12/19

What Does 2025 Hold for UX?As we approach the new year, it's time to reflect on the state of user experience design and look ahead to what 2025 might bring. In this episode of the Boagworld Podcast, Marcus and I dive into the trends, challenges, and opportunities that lie ahead. Here are the key takeaways from our discussion.The Rise of Seamless AI Integration2024 marked a pivotal year for artificial intelligence, with tools like ChatGPT, MidJourney, and Claude reshaping workflows across industries

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00:50:12

Why We Need to Rethink Invitations to Tender in...

Boagworld: UX, Design Leadership, Marketing &... ·

2024/12/05

In this episode, we dive into the frustrating world of Invitations to Tender (ITTs), explore why Notion might be the only app you need, and discuss treating AI like your newest intern. We also share our thoughts on Adobe's latest AI innovations and why UX seems to have lost its shine.The Problem with Traditional TendersOur main topic for this show is Invitations to Tenders (ITTs). We've spent years dealing with ITTs, and frankly, we're tired of a system that doesn't serve anyone well. For agencies,

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