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PODCAST

The Design Pop

Imagine a Place Productions

I"m your host, Alexandra Tseffos, and welcome to The Design Pop, a podcast for dealer designers! The world of the dealer designer is changing and now more than ever, this community plays an ever-increasing role in the success of projects. These designers possess a wealth of knowledge and passion for furniture and design, but it seems this group is often left unrecognized. As the industry evolves, there is a growing recognition of the value of this role, leading to more opportunities for

arts design

All Episodes

00:34:56

Live at Configura's Experience with Aaron Okkema and...

The Design Pop ·

2025/10/08

We are coming to you live from Day 1 of Experience—formerly known as CET Experience—where nearly 500 designers, manufacturers, and sponsors are fueling the excitement and innovation shaping the design industry. This year marks a major shift not just in the name, but in what the event represents. Configura’s vision has expanded beyond CET, and Experience now captures the full scope of their technology solutions. In this episode Alexandra sits down with two of Configura's very own Aaron Okkema, Head

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00:46:58

The Confidence Report: How Designers Rate Themselves

The Design Pop ·

2025/10/07

In this episode, Alexandra Tseffos breaks down the results of her latest dealer designer survey, which drew responses from nearly 175 professionals across the industry. The survey explores the confidence levels of designers in core responsibilities such as technical specification, ancillary selection, pricing, meeting participation, live design, and advanced visualization.Not only did Alexandra share the numbers and highlight various results, but she also brings in two expert voices to put the

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00:46:50

What happens when you bet on yourself? | Christine...

The Design Pop ·

2025/09/24

In this inspiring episode, Alexandra sits down with Christine Crawford, Design Manager at Alfred Williams & Company in Nashville and MillerKnoll’s Designer of the Year. Christine shares her journey from an eager design student who did whatever it took to land an internship, to becoming the leader of a design team and the force behind a $15 million project. Her story highlights the power of curiosity, tenacity, and taking bold risks—such as writing a letter to land her dream role.Through Christine’s

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01:10:16

POP into Excellence: Building a Design Career You...

The Design Pop ·

2025/08/27

In this episode, designer, author, and Thunder Egg founder Brittney Herrera shares her personal journey through the design industry—from internships and dealership work to leading her own firm. Along the way, she opens up about navigating firm politics, discovering her strengths, and learning how to turn every experience into a stepping stone for growth. Brittney's book Inside the Design Industry quickly became an Amazon best-seller and a must-read for students. This conversation brings her book and

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00:51:01

How Designers Can Lead From Within with Jennifer...

The Design Pop ·

2025/07/30

In this episode of The Design Pop, Alexandra welcomes Jennifer Evans, VP of Design and Development at Hyphn, formerly BKM. With nearly two decades of experience rising through the same dealership, Jennifer shares her unique journey from project designer to leadership.She reveals how curiosity, problem-solving, and a passion for process led her upward. They explore how Hyphn's evolution—from rebranding to strategic acquisition—has strengthened its culture and diversified its services to meet the

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00:50:03

The Office Furniture Girl: Building Credibility in...

The Design Pop ·

2025/06/02

On this episode of The Design POP Podcast, host Alexandra Tseffos sits down with Erica Jaffe—Creative Director & Ancillary Specialist at Benhar Office Interiors, and affectionately known as the "Office Furniture Girl" on Instagram, to explore how dealer designers can sharpen their approach and enhance their impact on client interactions.From her early days in interior design, retail furniture sales, to business development at a dealership, Erica shares how clear communication, thoughtful

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00:53:15

Building a Career on Curiosity with Stephanie Wolfson...

The Design Pop ·

2025/05/05

Stephanie Wolfson, Design Manager at HAT Collective, didn’t set out to become a designer—she followed her curiosity, and it led her somewhere unexpected. With a background in theater and marketing, she found her way into the world of commercial interiors and discovered a love for the “3D puzzles” of furniture design.In this episode, Stephanie shares how curiosity helped her carve out new roles, take a bold career pause, and navigate the tough conversations that come with growth. It’s a candid,

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00:52:16

Bridging the Gap with Kate Bradley and Pam Smith of HKS

The Design Pop ·

2025/04/14

In this episode, we sit down with Kate Bradley and Pam Smith—two former dealer designers who made the jump to the A&D world and now work at HKS. They open up about what that transition was really like, from unexpected stress relief to letting go of manufacturer sales goals and adapting to new tech.We dive into the sometimes tricky dynamic between dealerships and A&D firms, and what it takes to collaborate well. Kate and Pam share what they wish they had known earlier, bust a few myths (like whether

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00:47:26

Hard Truths and Real Talk with Wesley Edmonds of OFS

The Design Pop ·

2025/03/19

In this candid conversation, Alexandra chats with Wesley Edmonds, Director of Workplace at OFS, about the challenges and opportunities for women in design. They tackle the evolving role of dealer designers, the gender gap in leadership, and how sponsorship can fuel career growth.With personal stories, industry insights, and plenty of laughter, they explore the disconnect between A&D and dealer designers, the need to break down silos, and why empowering all designers—regardless of title—matters

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00:42:12

Thriving in an AI Era: Why Remarkability Wins with...

The Design Pop ·

2025/02/10

Join Alexandra Tseffos as she chats with innovation strategist Shawn Kanungo about how AI is shaking up the commercial interiors industry. After crossing paths at CET Experience, where Shawn delivered a keynote that got everyone thinking, they dive into what it really means to be "remarkable" in an AI-powered world. From lessons in cross-industry innovation to the future of furniture specification, this conversation will challenge how you see technology’s role in design. Whether you’re all-in on AI

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00:31:54

LIVE at CET Experience with Rob Kirkbride of...

The Design Pop ·

2025/01/21

On this episode, I sit down with Rob Kirkbride (Editor in Chief of officeinsight magazine), a true legend in commercial furniture journalism. Rob’s seen it all—from covering “just office furniture” in the early days to witnessing the incredible changes shaping our industry today. Recorded LIVE from the CET Experience in October, we dive into some seriously interesting stuff, like how AI is shaking up design and journalism, why in-person workplace connections are more important than ever, and what

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00:11:53

Milestones and Progress, Starting 2025 with Purpose

The Design Pop ·

2025/01/17

The Design Pop starts the new year with a reflective and forward-looking episode. Alexandra takes you on a journey through the milestones of the past year while sharing her vision for the year ahead. Discover how experiences from 2024 are shaping bold new initiatives, inspiring personal growth, and fostering deeper connections in the design community. Tune in to be inspired, refocus your goals, and gear up for an impactful 2025!Listen to Trisha Harp's episodeListen to The Design Pop LIVE from

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00:51:49

Rebuilding After the Storm: A Story of Resilience...

The Design Pop ·

2024/12/16

In this candid conversation, Trisha Harp from Young Office shares her incredible story of resilience in the wake of Hurricane damage to their Asheville location. She walks through the devastating impact of the hurricane, how her team rallied together, and the unexpected silver linings of rebuilding their showroom from scratch. From navigating disaster recovery to sharing insights about her career journey through working for a dealer and manufacturer, Trisha offers a powerful look at adaptability,

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00:27:12

The Art of the Proposal with Erick Gama of BOS

The Design Pop ·

2024/11/25

Join us as we chat with Erick Gama, a strategic RFP specialist at BOS in Chicago, about his unique journey in the design world. From his college days studying interior design to becoming an integral part of a specialized response team, Erick shares how he carved out his career path. He opens up about the challenges of working on RFPs, the lessons he’s learned along the way, and his advice for emerging designers eager to make their mark. Erick’s story is a testament to the power of teamwork, personal

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00:32:03

LIVE at CET Experience with Lance Amato of CANOA

The Design Pop ·

2024/10/31

In this episode of The Design Pop, host Alexandra chats with Lance Amato, Head of Customer Experience at CANOA, live from CET Experience. Together, they explore how design technology is changing the commercial furniture industry, especially for dealer designers. Lance opens up on his journey from architecture and design to tech, admitting he once underestimated the complexity of dealer designers' work. They discuss CANOA’s bottom-up tech adoption, new SIF file integration, and how AI enhances (not

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00:29:29

LIVE at CET Experience with Aaron Okkema and Erin...

The Design Pop ·

2024/10/09

I'm at CET Experience this week, meeting with designers and hugging friends, new and old - this is one happy place! This morning, Configura hit the stage with some exciting updates, and though you might’ve missed it, don’t worry—we’ve got you covered! In this episode, I sit down with two very special guests: Aaron Okkema (Global Head of Interiors at Configura) and Erin Corrill (Global Head of User Community at Configura). Together, we discuss what's happening at this year's show, what's new at

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01:03:03

AI in Design: Friend, Foe, or Just a Fancy Tool?

The Design Pop ·

2024/10/03

Are you using AI without even realizing it? In this episode, Alexandra takes a fun dive into how AI is shaking up the design world. She’s joined by Kari Anderson, founder of Techbox Collective, Scott Loomis from Steelcase, and Felipe Teixeira of Encodec to chat about how AI is being used in real design projects. They break down the perks, the pitfalls, and what we need to watch out for as AI becomes a bigger part of our creative process. From ditching boring tasks to unlocking new levels of

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00:34:00

Look for Friendly Faces

The Design Pop ·

2024/08/19

Join Alexandra as she takes you on a journey to the CET Experience, Configura's annual user conference. From her emotional first attendance in 2009 to her current role as a media sponsor, Alexandra shares personal anecdotes and insights into this unique industry event.Featuring interviews with Configura CEO Stefan Persson and award-winning designer Allessandra Sollazzo, this episode explores what makes the CET Experience special. Whether you're a seasoned CET user or new to the commercial interior

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00:21:24

Jet Lagged and Inspired: From NeoCon + Design Days,...

The Design Pop ·

2024/07/11

In this episode, Alexandra Tseffos takes a moment to reflect and reconnect after a whirlwind month. She shares stories from a recent journey to Greece, exploring her heritage and creating memorable family experiences. From historic landmarks to unique family dynamics, Alexandra's travel tales reveal deeper connections to her life's purpose.She also dives into her experiences at NeoCon and Design Days and how reconnecting with others creates true moments of gratitude and curiosity. Tune in for a

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00:48:09

Less Noise, More Flow: What drives rep-designer...

The Design Pop ·

2024/06/07

What truly drives collaboration between sales reps and designers? Today, we cut through the noise to explore how technology and simplified processes can foster better partnerships.Join us as we hear from industry experts Lindsey Shepherd, owner of Full Circle, and Tom Caterino, principal at Contract Sources in Boston, as they share how they use technology and unique approaches to communication to create harmonious and impactful relationships that deliver real results for their businesses and

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23 results

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