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PODCAST

My Weekly Marketing

Janice Hostager

Join conversations about marketing, business, and life-in-between with marketing strategist Janice Hostager and a variety of world-class entrepreneurs! We will fill you with step-by-step training, marketing strategy, and life experiences from where life and business intersect. We"d love to have you join the fun!

business marketing

All Episodes

36:22

How to Use Storytelling to Build a Strong Brand with...

My Weekly Marketing ·

2026/02/03

In this episode, I sit down with Deevo Tindall to talk about what brand really means beyond logos and colors. We unpack how lived experience shapes positioning, why every touchpoint matters, and how clarity helps attract the right clients while naturally repelling the wrong ones. This is a grounded conversation about building trust through consistency, not hype. We also dig into origin stories, values, and the problem your business exists to solve. Deevo walks through how to turn personal exp...

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8:06

Why the Marketing Funnel Never Worked for Me (And...

My Weekly Marketing ·

2026/01/27

In this episode, I talk about why doing more marketing isn’t always the answer when growth feels stuck. After years in big-company marketing and building my own business, I’ve learned that sequencing matters more than volume. When your actions line up with where your customer actually is, your effort starts to compound instead of disappearing. I walk through a trail-based approach that reflects real buying behavior, not a rigid funnel. We cover how to build trust at the right pace, create low...

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14:30

5 Hidden Marketing Gaps That Are Quietly Draining...

My Weekly Marketing ·

2026/01/20

In this episode, I talk about why marketing can feel busy while sales stay flat. I break down five quiet gaps that drain momentum without you realizing it, from unclear messaging to missing tracking. This is about spotting leaks, not working harder. I walk through how to sharpen who your offer is for, align one clear message across platforms, and match your content to where buyers actually are in their decision process. I share practical examples you can apply right away, including how to sim...

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13:04

The Real Cure for Marketing Overwhelm

My Weekly Marketing ·

2026/01/13

In this episode, we talk about what to do when marketing feels nonstop but results still feel out of reach. I share a simple system to cut through the noise, reduce overwhelm, and focus on the work that actually moves the needle. Instead of adding more tasks, this conversation is about choosing what matters and letting the rest go. We walk through practical steps to help you plan realistically, prioritize with intention, and create momentum without burning out. I also share how small, consist...

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20:29

How to Set Marketing Goals That Work for Your Business

My Weekly Marketing ·

2026/01/06

In this episode, I share a practical way to set marketing goals without the pressure to do everything at once. We talk about how to stop glorifying hustle, focus on one clear outcome for the next six to eight weeks, and build goals that are grounded in real conversion data instead of vague intentions. This is about creating momentum you can actually see and measure. I walk through how to map your year realistically, choose goals that support your offers, and track the actions that truly drive...

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17:42

Why They Chose your Competitor Instead of You

My Weekly Marketing ·

2025/12/23

In this episode, I unpack why prospects can seem fully on board and still end up buying from someone else. We look at how buyer psychology, emotion, and clarity shape decisions far more than price or credentials, and what that means for how you position and present your offers. If you’ve ever felt confused by “almost yes” conversations, this will help you see what’s really happening. We also talk through common myths around pricing, value, and competition, and why friction often matters more ...

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28:57

Using Micro Influencers To Get Major Results with...

My Weekly Marketing ·

2025/12/16

In this episode, I sit down with Sarah Stahl to talk about why creator partnerships work and how small service businesses can use them without big budgets or awkward pitches. We unpack how trust-led stories often outperform cold outreach and ads, and why the right creator can shorten the path from interest to decision in a very real way. We also walk through how to find aligned creators, what to look for beyond follower count, and how to build partnerships that feel natural for both sides. Sa...

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35:18

Getting Results with PPC Ads with Andy Janaitis

My Weekly Marketing ·

2025/12/09

In this episode, I talk with strategist Andy Janaitis of PPC Pitbulls to bring clarity back to paid ads. If you’re tired of pouring money into dashboards with nothing to show for it, Andy breaks down how to choose the right platform, structure smarter campaigns, and turn small budgets into real results. We walk through the difference between intent-based traffic on Google and demand-generation on Meta, and how a simple pairing of awareness ads plus retargeting can move people from scrolling t...

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22:14

Blogging in 2026 & Beyond with Alison Ver Halen

My Weekly Marketing ·

2025/12/02

In this episode, I talk with content writer Alison Ver Halen about why your best-performing marketing channel in 2026 might be the one you already own. We break down how blogging still drives search visibility, fuels answer engines, and helps turn curious visitors into confident buyers. Alison and I keep it practical and honest as we walk through what durable, long-lasting content really looks like today. We also dig into how AI is changing the way people search, why depth and clarity matter ...

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25:57

Finding Your Purpose with Joe Denner

My Weekly Marketing ·

2025/11/25

What if reaching your goals still leaves you feeling empty? In this episode, I talk with executive coach Joe Denner about why success can sometimes feel disconnected from purpose—and how to bring that deeper sense of calling back to the center of your work. Joe shares his own pivot story and offers a grounded view of purpose as both contribution and calling, not just personal preference or financial gain. Together, we explore why entrepreneurs can lose their way—taking on opportunities out of...

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13:05

Why the Marketing Funnel Doesn’t Work Anymore

My Weekly Marketing ·

2025/11/18

The traditional marketing funnel assumes buyers move in a straight line—but today’s customers zigzag. They find you on social, check reviews later, and come back days (or weeks) after considering other options. In this episode, we explore why the old model often breaks down and introduce a more realistic alternative: the Trail to the Sale™ framework. It’s a clearer, more human approach to marketing that helps you focus on the right things at the right time. We break down the eight trail stage...

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45:29

Let Your Story Sell For You with Mariana Henninger

My Weekly Marketing ·

2025/11/11

Most business owners are comfortable writing about their work, but freeze the moment the camera turns on. In this episode, Emmy-winning filmmaker and Brand Magnetic founder Mariana Henninger joins us to share how a single, well-crafted brand video can build the kind of trust that months of content often can’t. We talk about the emotional triggers that help people feel seen, safe, and ready to say yes. Mariana shares a practical approach to building a brand video that lives across your homepag...

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10:03

The Secret to a Brand Voice People Feel

My Weekly Marketing ·

2025/11/04

Would your audience recognize your words without your logo? That one question can tell you if your brand voice is doing its job—creating consistency, building trust, and helping your content stand out. In this episode, we unpack what a brand voice really is and why it matters at every customer touchpoint, from your homepage to your email sign-off. You’ll hear a simple framework for defining your brand voice, plus tips for applying it across your content in a way that feels authentic, not forc...

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18:39

Is Your Marketing Haunted? 5 Scary Mistakes Hurting...

My Weekly Marketing ·

2025/10/28

Ever feel like your marketing is haunted by things you can’t quite name? In this Halloween-inspired episode, we’re calling out the five “monsters” that quietly creep into your strategy—like zombie tactics that waste time, ghosts of inconsistency, and funnel vampires that drain your energy. But instead of fear, we offer simple, practical shifts that bring your focus (and results) back to life. You’ll hear how to audit what’s working, simplify your channels, and build trust before you try to se...

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44:29

How to Structure Your Website for AI with Kevin Vaughan

My Weekly Marketing ·

2025/10/21

Search engines aren’t what they used to be - and your customers are noticing. In this episode, I’m joined by Kevin Vaughan of KTV Digital to talk about how AI is reshaping how people search, find, and choose businesses online. We explore the shift from classic search results to AI-generated answers, and what that means for small businesses trying to stay visible. Kevin shares practical ways to adapt, from how to organize your content so it's easier to cite, to why lived experience and specifi...

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38:08

The LinkedIn Strategy Your Small Business Needs with...

My Weekly Marketing ·

2025/10/14

If you’ve written off LinkedIn as just a place for resumes and recruiters, this episode will make you think again. Writer and LinkedIn strategist Kayla Ihrig joins me to talk about how small businesses and service providers are quietly building traction—not through flashy posts, but through genuine conversations and a profile that speaks clearly to the right people. We cover why comments can be more powerful than content, what updates make your profile more discoverable, and how to build a hi...

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11:40

How to Sell Without Feeling Salesy

My Weekly Marketing ·

2025/10/07

Selling often feels uncomfortable, especially when you didn’t start your business to become a salesperson. But what if the discomfort comes from how we think about sales, not the act itself? In this episode, I share a mindset shift that’s helped me (and many others) approach selling in a way that feels natural, confident, and aligned with our values. We’ll talk about how genuine connection, clear messaging, and belief in your offer can turn sales from something you dread into something you’r...

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13:32

The Secret to Attracting the Right Customers (Without...

My Weekly Marketing ·

2025/09/30

Some clients light you up, while others leave you feeling drained. If you’re attracting people who don’t value your work or push back on pricing, it’s not a pricing issue - it’s a positioning one. In this episode, I share how to align your message and marketing strategy so you naturally attract clients who are the right fit from the start. You don’t need to do more or spend more. What you need is clarity around who you’re speaking to, consistency in how you show up, and a few intentional shi...

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14:16

Marketing Gaps That Drain Your Revenue

My Weekly Marketing ·

2025/09/23

If your marketing feels like a rollercoaster—busy one month, crickets the next—there’s a good chance you’re facing hidden gaps in your system. It’s not that you’re doing something wrong; it’s that disconnected efforts, blind spots, and overcomplication can quietly derail even the most well-intentioned strategies. In this episode, I break down the three most common marketing gaps that hold small business owners back, and how to spot which one is affecting you most. We’ll talk about why consis...

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17:01

7 Tiny Shifts That Get Big Results

My Weekly Marketing ·

2025/09/17

Feeling stuck in your marketing, even though you're doing all the right things? Sometimes the problem isn’t effort, it’s direction. In this episode, I’m sharing seven subtle but powerful shifts that can make your marketing more effective without a full-blown overhaul. These aren’t trendy hacks or expensive strategies. They’re intentional mindset and messaging tweaks that help you focus on what truly moves the needle. Whether it’s how you talk about your offer or where you spend your time, sm...

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144 results

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