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PODCAST

My Weekly Marketing

Janice Hostager

Join conversations about marketing, business, and life-in-between with marketing strategist Janice Hostager and a variety of world-class entrepreneurs! We will fill you with step-by-step training, marketing strategy, and life experiences from where life and business intersect. We"d love to have you join the fun!

business marketing

All Episodes

15:41

3 Marketing Priorities When You're Building a Business

My Weekly Marketing ·

2026/04/07

In this episode, I talk about what to do when marketing quickly shifts from motivation to overwhelm. If you’ve ever felt stuck choosing between platforms, strategies, and tools, this conversation will help you simplify. We focus on building a clear foundation so you’re not trying to do everything at once. I walk through how to get specific about who you help, what problem you solve, and how to guide people toward one simple next step. We also talk about choosing the right visibility channel a...

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17:07

Why Women Over 50 Are Winning at Business Right Now

My Weekly Marketing ·

2026/03/31

In this episode, I talk about why experience is one of the biggest advantages you can bring into your marketing, especially if you’re starting or growing a business later in your career. You don’t need to keep up with every trend or try to sound like everyone else. The real edge comes from credibility, clarity, and the kind of trust that only comes with time. I also unpack the mindset shift that helps you stop seeing your experience as something to downplay. We walk through practical advantag...

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29:03

The Hidden Reason Some Customers Never Buy From You...

My Weekly Marketing ·

2026/03/24

In this episode, I sit down with decision-style researcher and Wizer co-founder Kylee Ingram to talk about why the right offer can still fall flat if it’s not communicated the right way. We unpack what “decision style” means in simple terms and how different people process information, weigh options, and make choices in completely different ways. We also explore how this shows up in your marketing, sales conversations, and messaging. Kylee shares how to recognize different decision styles and...

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34:56

LinkedIn: What Small Business Owners Need to Know...

My Weekly Marketing ·

2026/03/17

In this episode, I talk with Colin Hirdman about how to use LinkedIn as a real sales tool instead of just another platform to manage. We unpack why cold pitches fall flat and how education, consistency, and relationships create better results over time. This is a practical conversation about building momentum without adding pressure. We also walk through the habits that actually move the needle, from strengthening your profile to starting real conversations with the right people. Colin shares...

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40:19

The Quick and Strategic Way to Get on Podcasts with...

My Weekly Marketing ·

2026/03/10

In this episode, I talk with Kristen Nolan about how podcast guesting can support real business growth when it’s done with intention. We unpack the mindset shift from fear to service, why authenticity matters more than polish, and how the right conversations can build trust faster than traditional outreach. We also walk through what makes a strong guest strategy, from choosing aligned shows to keeping your call to action simple and clear. Kristen shares practical ways to prepare, measure what...

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27:27

How to Run Ads Without Burning Money with Skip Wilson

My Weekly Marketing ·

2026/03/03

In this episode, I sit down with Skip Wilson of Draft Advertising to talk about why clicks don’t always turn into customers. We break ads down to what actually matters: a specific offer for a specific audience that leads to a specific action. Instead of starting with platforms or trendy tactics, we focus on choosing the action first and building everything around that. We also explore why vague offers like “free consultations” often fall flat and how smaller, clearer entry points can lift con...

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11:15

The Simple 3-Step Plan to Get Consistent Customers

My Weekly Marketing ·

2026/02/17

In this episode, I talk about what to do when your marketing feels busy but not consistent. If you’re juggling posts, emails, and updates without steady sales, I share a simpler three-part path to turn scattered tactics into a system you can actually sustain. This is about clarity, visibility, and conversion working together instead of competing for your time. We walk through how to get clear on who you serve and what you offer, how to become findable in the right places, and how to create co...

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40:51

How to Sell Without Feeling Salesy with Danny Bobrow

My Weekly Marketing ·

2026/02/10

In this episode, I sit down with Danny Bobrow to rethink sales in a way that feels ethical, human, and grounded. We talk about why so many good people tense up around selling and how that usually comes from learning the rules the wrong way. Danny breaks down how leading with care, clarity, and collaboration helps people make confident decisions without pressure or gimmicks. We also walk through practical moments inside real conversations: how to open without manipulation, translate what you o...

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36:22

How to Use Storytelling to Build a Strong Brand with...

My Weekly Marketing ·

2026/02/03

In this episode, I sit down with Deevo Tindall to talk about what brand really means beyond logos and colors. We unpack how lived experience shapes positioning, why every touchpoint matters, and how clarity helps attract the right clients while naturally repelling the wrong ones. This is a grounded conversation about building trust through consistency, not hype. We also dig into origin stories, values, and the problem your business exists to solve. Deevo walks through how to turn personal exp...

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8:06

Why the Marketing Funnel Never Worked for Me (And...

My Weekly Marketing ·

2026/01/27

In this episode, I talk about why doing more marketing isn’t always the answer when growth feels stuck. After years in big-company marketing and building my own business, I’ve learned that sequencing matters more than volume. When your actions line up with where your customer actually is, your effort starts to compound instead of disappearing. I walk through a trail-based approach that reflects real buying behavior, not a rigid funnel. We cover how to build trust at the right pace, create low...

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14:30

5 Hidden Marketing Gaps That Are Quietly Draining...

My Weekly Marketing ·

2026/01/20

In this episode, I talk about why marketing can feel busy while sales stay flat. I break down five quiet gaps that drain momentum without you realizing it, from unclear messaging to missing tracking. This is about spotting leaks, not working harder. I walk through how to sharpen who your offer is for, align one clear message across platforms, and match your content to where buyers actually are in their decision process. I share practical examples you can apply right away, including how to sim...

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13:04

The Real Cure for Marketing Overwhelm

My Weekly Marketing ·

2026/01/13

In this episode, we talk about what to do when marketing feels nonstop but results still feel out of reach. I share a simple system to cut through the noise, reduce overwhelm, and focus on the work that actually moves the needle. Instead of adding more tasks, this conversation is about choosing what matters and letting the rest go. We walk through practical steps to help you plan realistically, prioritize with intention, and create momentum without burning out. I also share how small, consist...

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20:29

How to Set Marketing Goals That Work for Your Business

My Weekly Marketing ·

2026/01/06

In this episode, I share a practical way to set marketing goals without the pressure to do everything at once. We talk about how to stop glorifying hustle, focus on one clear outcome for the next six to eight weeks, and build goals that are grounded in real conversion data instead of vague intentions. This is about creating momentum you can actually see and measure. I walk through how to map your year realistically, choose goals that support your offers, and track the actions that truly drive...

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17:42

Why They Chose your Competitor Instead of You

My Weekly Marketing ·

2025/12/23

In this episode, I unpack why prospects can seem fully on board and still end up buying from someone else. We look at how buyer psychology, emotion, and clarity shape decisions far more than price or credentials, and what that means for how you position and present your offers. If you’ve ever felt confused by “almost yes” conversations, this will help you see what’s really happening. We also talk through common myths around pricing, value, and competition, and why friction often matters more ...

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28:57

Using Micro Influencers To Get Major Results with...

My Weekly Marketing ·

2025/12/16

In this episode, I sit down with Sarah Stahl to talk about why creator partnerships work and how small service businesses can use them without big budgets or awkward pitches. We unpack how trust-led stories often outperform cold outreach and ads, and why the right creator can shorten the path from interest to decision in a very real way. We also walk through how to find aligned creators, what to look for beyond follower count, and how to build partnerships that feel natural for both sides. Sa...

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35:18

Getting Results with PPC Ads with Andy Janaitis

My Weekly Marketing ·

2025/12/09

In this episode, I talk with strategist Andy Janaitis of PPC Pitbulls to bring clarity back to paid ads. If you’re tired of pouring money into dashboards with nothing to show for it, Andy breaks down how to choose the right platform, structure smarter campaigns, and turn small budgets into real results. We walk through the difference between intent-based traffic on Google and demand-generation on Meta, and how a simple pairing of awareness ads plus retargeting can move people from scrolling t...

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22:14

Blogging in 2026 & Beyond with Alison Ver Halen

My Weekly Marketing ·

2025/12/02

In this episode, I talk with content writer Alison Ver Halen about why your best-performing marketing channel in 2026 might be the one you already own. We break down how blogging still drives search visibility, fuels answer engines, and helps turn curious visitors into confident buyers. Alison and I keep it practical and honest as we walk through what durable, long-lasting content really looks like today. We also dig into how AI is changing the way people search, why depth and clarity matter ...

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25:57

Finding Your Purpose with Joe Denner

My Weekly Marketing ·

2025/11/25

What if reaching your goals still leaves you feeling empty? In this episode, I talk with executive coach Joe Denner about why success can sometimes feel disconnected from purpose—and how to bring that deeper sense of calling back to the center of your work. Joe shares his own pivot story and offers a grounded view of purpose as both contribution and calling, not just personal preference or financial gain. Together, we explore why entrepreneurs can lose their way—taking on opportunities out of...

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13:05

Why the Marketing Funnel Doesn’t Work Anymore

My Weekly Marketing ·

2025/11/18

The traditional marketing funnel assumes buyers move in a straight line—but today’s customers zigzag. They find you on social, check reviews later, and come back days (or weeks) after considering other options. In this episode, we explore why the old model often breaks down and introduce a more realistic alternative: the Trail to the Sale™ framework. It’s a clearer, more human approach to marketing that helps you focus on the right things at the right time. We break down the eight trail stage...

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45:29

Let Your Story Sell For You with Mariana Henninger

My Weekly Marketing ·

2025/11/11

Most business owners are comfortable writing about their work, but freeze the moment the camera turns on. In this episode, Emmy-winning filmmaker and Brand Magnetic founder Mariana Henninger joins us to share how a single, well-crafted brand video can build the kind of trust that months of content often can’t. We talk about the emotional triggers that help people feel seen, safe, and ready to say yes. Mariana shares a practical approach to building a brand video that lives across your homepag...

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152 results

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