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PODCAST

Online Store Success with Jodie Minto

Ready to take your e-commerce brand to the next level? Online Store Success is the go-to podcast for fashion and lifestyle founders who want to scale sustainably, sell more, and finally feel in control of their growth. Hosted by award-winning entrepreneur, e-commerce coach, Facebook Ads expert, and former 7-figure fashion brand founder Jodie Minto, each episode is packed with actionable strategies, powerful marketing insights, and behind-the-scenes advice you won’t hear anywhere else. If

business marketing

All Episodes

44:25

135. How to make your online store more profitable –...

Online Store Success with Jodie Minto ·

2025/10/20

Making sales is great… but keeping money in your bank account? That’s where most online store owners struggle.In this episode, we dive deep into the money side of your business — the cashflow leaks, the profit traps, and the small tweaks that can make a big difference to your bottom line. I’m joined by Matt Byrne, founder of Day One Advisoryand an accountant who specialises in e-commerce. Together, we break down what every online store owner needs to know to run a financially healthy,

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40:52

134. Scaling and Selling an eCommerce Brand- my...

Online Store Success with Jodie Minto ·

2025/10/13

I recently joined Jaryd Krause on his podcast to chat about what it really takes to scale an eCommerce business and sell it successfully.We unpacked my journey building iland co., a fashion brand I started from scratch while raising a young family, working full time, and living overseas. What started as a side project turned into a seven figure global brand with customers and stockists around the world. In this chat, Jaryd and I talk about what happens behind the scenes of scaling an

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21:55

133.When (and how) to build your team without...

Online Store Success with Jodie Minto ·

2025/10/02

Ever felt like your brain has 5,000 tabs open, you’re doing all the things, and you’re one big order surge away from collapse? 👀This week’s episode is for you. We’re diving into the big (and often scary) question: When’s the right time to hire help in your business? I’m sharing the lessons I learnt the hard way, from picking and packing orders on my dining table to managing a team of seven (and a lease I couldn’t wait to escape). Spoiler: it wasn’t all sunshine and scaling. You’ll

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13:25

132. Are you the bottleneck in your e-commerce business?

Online Store Success with Jodie Minto ·

2025/09/29

Feeling like you're doing everything in your business... and wondering how you could possibly scale? This episode is a must-listen if you're stuck in the messy middle, juggling growth, orders, marketing, customer service and everything else. You're not alone, and you're not doing it wrong. But something has to shift if you're going to grow and stay sane. We cover: How to spot when you’ve become the bottleneck (and what to do next) Why your growth will plateau if you don’t let go of

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10:49

131. Finding and Scaling Your Hero Product for your...

Online Store Success with Jodie Minto ·

2025/09/23

Wondering why your best-seller has slowed down, or if you even have a hero product in the first place?This episode walks you through how to spot, grow, and evolve your hero product. It's the one thing that makes everything in your business simpler and more profitable. Whether your product is feeling a bit stale, or you're surrounded by copycats, it’s time to reassess, refine and reignite. You’ll learn: What a hero product is (and why most 7-figure brands don’t have dozens) How I scaled

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25:56

130. Why Most e-Commerce brands stall at $10K months...

Online Store Success with Jodie Minto ·

2025/09/01

If you’ve hit $10K months but can’t seem to grow beyond it, this episode is for you.It’s one of the most common plateaus I see as an e-commerce coach, and today I’m breaking down exactly why it happens (spoiler: it’s not just about working harder) and how to move past it with clarity and confidence. This isn’t theory. It’s based on real conversations with clients, my own journey scaling and selling a fashion brand, and the patterns I see every week inside my mastermind. Inside this

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31:54

129. Capturing content for your product-based brand...

Online Store Success with Jodie Minto ·

2025/08/25

So often, I hear from founders who feel frustrated that their products just aren’t selling the way they’d hoped, even though they know the product itself is great. And more often than not, the missing piece isn’t the product at all, it’s the content of the visuals.Because visuals are more than “pretty pictures.” The right content tells a story, shows your product in context, and makes it easy for your customer to imagine themselves using it. That’s what builds trust and gets someone to

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21:52

128. Deconstructing My 7-Figure Fashion Brand: The 3...

Online Store Success with Jodie Minto ·

2025/08/12

Scaling from $350K to $1.3M in annual revenue didn’t happen by doing more. It happened by focusing on the few things that mattered most and building the business around them.In this episode, I’m taking you behind the scenes of my own fashion brand journey to share the exact three shifts that took us from low six figures to consistent $100K months. You’ll hear: The product decision that unlocked consistent growth How I built a marketing engine that could scale without burning out The

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31:34

127. Leveraging Meta Ads for Product Based Businesses...

Online Store Success with Jodie Minto ·

2025/07/21

Thinking about running ads for your online store but not sure if you’re ready?In this episode, I’m sharing a recent conversation from The Product Based Business Podcast with Madison Pagie where we unpack what you need to know before you spend a cent on Meta Ads. This isn’t about throwing spaghetti at the wall, boosting random posts or hoping something sticks. We talk about what it really takes to make ads work, when it’s worth starting and how to test small budgets without wasting

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14:10

126. How to fix weird looking Meta ads (what online...

Online Store Success with Jodie Minto ·

2025/07/14

Have you ever seen your own Meta ad and thought, "That’s not the copy I wrote… and what’s with the strange music and brown text box?"Then this episode is for you. In today’s Online Store Success Podcast, I’m unpacking one of Meta’s sneakiest ad features (Advantage+ Creative Enhancements) and showing you exactly what to look out for before your beautiful ads get butchered by automatic AI settings. If you’re a fashion, lifestyle or baby brand founder using Meta Ads to grow your online store,

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12:57

125. 5 things I’d never ask you to do to grow your...

Online Store Success with Jodie Minto ·

2025/07/01

If you’re an e-commerce founder stuck in the “messy middle”, that space where you’ve moved beyond the start-up hustle, are making sales, but still not seeing the consistency or growth you want, this episode is for you.I’m sharing five things I would NEVER ask you to do to grow your online store. These are the well-intended moves that often sound like the next logical step but can actually hold you back, drain your cash flow or put unnecessary pressure on your business. They’re the kinds of

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30:25

124. How this mum built a million-dollar e-commerce...

Online Store Success with Jodie Minto ·

2025/06/27

How Louise from Baby Luno Built a Lean, Million-Dollar Brand from Home (During School Hours)In this episode of Online Store Success, I’m chatting with the incredible Louise Carter, founder of Baby Luno and one of the coaching clients inside my mastermind, The 7-Figure Scale Collective. Louise has built something pretty special. She’s scaled Baby Luno into a lean, profitable, million-dollar a year e-commerce brand while working from home, in school hours, without a big team or expensive

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27:51

123. How to de-risk your business in 2025

Online Store Success with Jodie Minto ·

2025/06/18

If one platform disappeared tomorrow… would your business be okay?In this episode of Online Store Success, I’m diving into five key areas where many e-commerce brands are unintentionally putting themselves at risk. From over-relying on Meta Ads to depending on one supplier, country, or sales channel, these are the silent stress points that can unravel your business fast if you’re not careful. We’ll chat through: The dangers of platform dependency (and how to protect your Instagram and

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38:54

122. How to Build a Loyal Community and Boost Sales...

Online Store Success with Jodie Minto ·

2025/06/11

This week on Online Store Success, I’m joined by the brilliant Madison Paige – business growth specialist, TEDx speaker, and host of the Small Business Growth Podcast.Madison has spent the last nine years helping product-based brands create ride-or-die online communities that actually drive sales. In this episode, we dive into what’s working right now on organic social media, and how e-commerce founders can show up online in a way that feels purposeful, profitable and sustainable. If

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12:34

121. Outsourcing your Meta ads - the real cost...

Online Store Success with Jodie Minto ·

2025/05/26

🎙️ Episode 121: How Much Is Outsourcing Your Ads Management Really Costing You?If you’re currently paying someone to run your Meta Ads, or considering it, this episode is a must-listen. Jodie breaks down a real client case study and the numbers behind why outsourcing often costs e-commerce founders more than they realise. It’s not just the monthly fee. It’s the profit you’re handing over… and the control you’re giving up. 📌 In this episode, we cover: Why outsourcing your Meta Ads can

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15:02

120. The latest Meta ads strategies that are actually...

Online Store Success with Jodie Minto ·

2025/05/20

If you're feeling overwhelmed by all the recent changes in Meta Ads, you're not alone. This week, we're diving into what's actually working right now to help e-commerce founders (just like you) scale your sales without the constant stress of figuring it all out yourself. In this episode, I’m sharing exactly what's getting results for my clients and my own ads: Here's a quick look at what you'll learn: Why Advantage+ Sales campaigns (formerly Advantage+ Shopping) are the clear winners

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15:43

119. The Facebook ad changes you need to know in 2025

Online Store Success with Jodie Minto ·

2025/05/12

If your Meta Ads have been underperforming for months, you're not alone.February, March and April were rough across the board. High costs. Low returns. And plenty of head-scratching. But something’s shifted. In May, we’ve seen a dramatic turnaround, some clients are getting the best results they’ve seen in six months. And it’s not just luck. Meta has been quietly rolling out major changes behind the scenes. Some ad accounts have been switched over, others haven’t. And that’s exactly what

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53:10

118. Behind the Scenes: My Mastermind clients share...

Online Store Success with Jodie Minto ·

2025/05/01

Ever wondered what it's really like inside my mastermind, The 7-Figure Scale Collective? Well, today you're getting a front-row seat!In this special "behind-the-scenes" episode, I'm joined by my incredible mastermind clients and expert coaches who are pulling back the curtain on their biggest breakthroughs, strategic wins, and exactly how their businesses have changed since joining the collective. Listen in as we cover: Powerful strategies that have made the biggest impact for their

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17:22

117. What's working in e-commerce right now (in 2025)

Online Store Success with Jodie Minto ·

2025/04/24

Let’s be honest—the current e-commerce landscape can feel like a bit of a rollercoaster. Between rising ad costs, shifting Meta campaign structures, and US tariff shocks that are impacting all of us selling into the States… it’s a lot.But amidst all that, I’m seeing some brands absolutely thrive—and in today’s episode, I’m walking you through exactlywhat they’re doing differently. These aren’t theories or “trends” pulled from a blog post. This is what I’m seeing first-hand from the women

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29:26

116. DIYing your PR for your product based business -...

Online Store Success with Jodie Minto ·

2025/04/17

If you’ve ever thought PR was only for big brands with deep pockets—this episode is your permission slip to think again.This week, I’m chatting with the incredible Gloria Chou, PR coach, former US diplomat, and the queen of helping small product-based businesses get featured in major outlets without relying on expensive PR agencies. She breaks down her simple “CPR Method™” (no, not that kind of CPR!) that thousands of founders have used to land press—many on their very first pitch. If

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135 results

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