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PODCAST

Unmade: media and marketing analysis

Media and marketing news with all the in-depth analysis, insight and context you need. Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes www.unmade.media

business marketing

All Episodes

31:25

'Humble and hardworking': Amazon pitches to be Oz ad...

Unmade: media and marketing analysis ·

2025/09/24

Welcome to a midweek update from Unmade, dropping a little later than usual to accommodate the reporting embargo around this afternoon’s Amazon’s Upfronts.Further down, Vinyl Group shares sink to a 12 month low.To get maximum value from a paid membership of Unmade, sign up today.Your annual membership gets you tickets to October’s Unlock conference on marketing in the nighttime economy; and to Unmade’s Compass end-of-year roadshow.You also get access to our paywalled archive.Upgrade today.‘We are

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26:46

'We are going to be the client I always wanted': Mat...

Unmade: media and marketing analysis ·

2025/09/18

Welcome to an audio-led update from Unmade. Today we hear a fly-on-the-wall interview with marketing strategist Mat Baxter in which he unloads on premium brands seeking cheap media, and lays out the marketing strategy for his new luxury tattoo skincare brand.It’s your last chance to sign up for a paid membership of Unmade and lock in all of the current benefits. Next month, we’re going to stop accepting new paying members of Unmade. Instead we’ll be offering membership of an expanded Mumbrella Pro

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30:44

Make sure you clap

Unmade: media and marketing analysis ·

2025/09/12

Welcome to an audio-led edition of Unmade. Today we explore last night’s Foxtel announcements and a record breaking crash in Nine’s share price.To get maximum value from a paid membership of Unmade, sign up today.Your annual membership gets you tickets to September’s REmade conference on retail media; to October’s Unlock conference on marketing in the nighttime economy; and to Unmade’s Compass end-of-year roadshow.You also get access to our paywalled archive.Upgrade today.Foxtel Upfront: More sport,

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23:15

Football, streakers and the SBS content slate

Unmade: media and marketing analysis ·

2025/09/03

Welcome to an audio-led update from Unmade. Today, Upfronts season gets under way, with SBS first out of the door.It’s your last chance to sign up for a paid membership of Unmade and lock in all of the current benefits. Next month, we’re going to stop accepting new paying members of Unmade. Instead we’ll be offering membership of an expanded Mumbrella Pro as we bring the two brands closer together.All Unmade membership perks will be carried across, including complimentary tickets to REmade, Unlock

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32:57

'Proudly indie' - Why Caroline Catterall sold Keep...

Unmade: media and marketing analysis ·

2025/08/20

Welcome to an audio-led edition of Unmade.Today, we talk to both buyer and seller in Hardie Grant’s deal to buy PR agency Keep Left, and find out what boss Nick Hardie-Grant thinks of the AI tech lobby’s push to weaken Australian copyright law.We’ve announced the schedule for this year’s Compass series. Our panel-in-the-pub, end-of-year tour kicks off in Sydney on November 3 and concludes in Hobart a fortnight later. Reflecting on 2025 and projecting into 2026, please hold the date for your city:*

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39:00

'Making something people actually want to click on...

Unmade: media and marketing analysis ·

2025/08/14

Welcome to an audio-led edition of Unmade. Today, we talk to the architect of AI-led ad agency Cuttable. And Nine’s shares sink as the market awaits a plan for life after Domain.To get maximum value from a paid membership of Unmade, sign up today.Your annual membership gets you tickets to September’s REmade conference on retail media; to October’s Unlock conference on marketing in the nighttime economy; and to Unmade’s Compass end-of-year roadshow.You also get access to our paywalled archive.Upgrade

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22:32

Christian O'Connell is going national. Or is he?

Unmade: media and marketing analysis ·

2025/08/05

Welcome to an audio-led edition of Unmade. Today we talk to Christian O’Connell about his plans to (sort of) take his radio show national. Plus a big fall for Seven West Media on the Unmade index.We’ve announced the schedule for this year’s Compass series. Our panel-in-the-pub, end-of-year tour kicks off in Sydney on November 3 and concludes in Hobart a fortnight later. Reflecting on 2025 and projecting into 2026, please hold the date for your city:* November 3 – Compass Sydney* November 5 – Compass

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28:34

Paul Hamra on Solstice Media's two decade overnight...

Unmade: media and marketing analysis ·

2025/07/31

Welcome to an audio-led edition of Unmade. After this week’s news that Solstice Media is buying Australian Traveller Media, we talk to founder Paul Hamra about the 20-year run up to the company’s growth spurt.We’ve announced the schedule for this year’s Compass series. Our panel-in-the-pub end-of-year tour kicks off in Sydney on November 3 and concludes in Hobart a fortnight later. Reflecting on 2025 and projecting into 2026, please hold the date for your city:* 3rd November – Compass Sydney* 5th

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30:29

'Media is different' - Will Hayward on why he...

Unmade: media and marketing analysis ·

2025/07/22

Welcome to an audio-led edition of Unmade.We’re a day earlier than usual in our weekly podcast cycle, after last night’s announcement that Eric Beecher’s Private Media has bought the David Koch-founded Pinstripe Media. Today’s interview features Private Media CEO Will Hayward and Pinstripe’s MD AJ Koch.And further down, there were big swings in both directions on the Unmade Index.To get maximum value from a paid membership of Unmade, sign up today.Your annual membership gets you tickets to

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30:39

'You're not going to get an AI agent to watch TV for...

Unmade: media and marketing analysis ·

2025/07/16

Welcome to an audio-led edition of Unmade.Today we dive into one of the fastest evolving marketing opportunities - connected TV - with Alex Spurzem, boss of Samsung Ads.Plus, a record-beating day on the Unmade Index for marketing and print player IVE Group.To get maximum value from a paid membership of Unmade, sign up today.Your annual membership gets you tickets to September’s REmade conference on retail media; to October’s Unlock conference on marketing in the nighttime economy; and to Unmade’s

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35:38

'Nothing is more powerful than an authentic host...

Unmade: media and marketing analysis ·

2025/06/18

Welcome to an audio-led edition of Unmade. On the day the annual Infinite Dial results exploring audio adoption patterns in Australia are released, we discuss the planning and buying of podcast advertising.Sign up for an annual paid membership of Unmade before June 30 and you’ll receive a huge additional benefit - a complimentary membership of Mumbrella Pro, usually priced at $790. It’s our best ever end of financial year offer.Along with all of our paywalled content, your annual Unmade membership

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37:10

'The moats are gone' Unmade's Compass live at...

Unmade: media and marketing analysis ·

2025/06/11

Welcome to an audio-led edition of Unmade.Today’s edition contains highlights from the finale of Mumbrella360, with our Compass panel reflecting on FY25 and projecting for FY26. Plus, Vinyl Group is the worst performer on the Unmade Index for a second day in a row.To get maximum value from a paid membership of Unmade, sign up today.Your annual membership gets you tickets to September’s REmade conference on retail media; to October’s Unlock conference on marketing in the nighttime economy; and to

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27:48

Clive Dickens on harnessing the AI opportunity as...

Unmade: media and marketing analysis ·

2025/06/04

Welcome to an audio-led edition of Unmade.Today, we talk to Clive Dickens, one of media’s innovators, about what he’ll be doing next.To get maximum value from a paid membership of Unmade, sign up today.Your annual membership gets you tickets to September’s REmade conference on retail media; to October’s Unlock conference on marketing in the nighttime economy; and to Unmade’s Compass end-of-year roadshow.You also get access to our paywalled archive.Upgrade today.Clive Dickens unveils his plans for

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38:24

Live from m360: The Unmade-Mumbrellacast crossover...

Unmade: media and marketing analysis ·

2025/05/29

Welcome to an audio-led edition of Unmade, recorded earlier today live on stage at Mumbrella360. To get maximum value from a paid membership of Unmade, sign up today.Your annual membership gets you tickets to September’s REmade conference on retail media; to October’s Unlock conference on marketing in the nighttime economy; and to Unmade’s Compass end-of-year roadshow.You also get access to our paywalled archive.Upgrade today.Radio salaries; the rise of LinkedIn video, Google’s AI video magic and

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29:20

Live at HumAIn: 'It's the garden of Eden with no...

Unmade: media and marketing analysis ·

2025/05/21

Welcome to an audio-led edition of Unmade. Today’s Unmade podcast was recorded at last month’s AI conference HumAIn, with a panel of practitioners exploring the evolving role of AI chatbots in media and marketing, highlighting the wide spectrum from chatbots as utility, and chatbots as personality.Today is a good day to upgrade to a paid membership of Unmade. Your annual membership includes:* A complimentary ticket to all of Unmade’s events, including our retail media conference REmade (September

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27:26

'We can sit around and shake our fists like...

Unmade: media and marketing analysis ·

2025/05/14

Welcome to an audio-led edition of Unmade. In today’s edition of The Unmakers we talk to creative legend Chas Bayfield about his new venture 21 Madison, fixing the mistakes made by AI. Plus, Seven West Media shares continue their surge on the Unmade IndexTo get maximum value from a paid membership of Unmade, sign up today.Your annual membership gets you tickets to September’s REmade conference on retail media; to October’s Unlock conference on marketing in the nighttime economy; and to Unmade’s

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22:33

AI slop is putting brand trust at risk, warns Getty...

Unmade: media and marketing analysis ·

2025/05/04

Welcome to an audio-led edition of Unmade. Today we hear from Getty Images’ global creative boss Rebecca Swift, on the impact and risk of AI on creative industries. Today is a good day to upgrade to a paid membership of Unmade. Your annual membership includes:A complimentary ticket to all of Unmade’s events, including tomorrow’s AI conference HumAIn (May 6), REmade (September 23), Unlock (October), and Compass (across November)Member-only content and our paywalled archives;Your own copy of Media

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25:34

'A love letter to the ridiculous and wonderful world...

Unmade: media and marketing analysis ·

2025/04/16

Welcome to an audio-led edition of Unmade. Today we hear from adland satirist Rob Mayhew about making it in the creator economy, why he loves TikTok and LinkedIn, and how Facebook is just too greedy.Today is a good day to upgrade to a paid membership of Unmade. Your annual membership includes:A complimentary ticket to all of Unmade’s events, including HumAIn (May 6), REmade (September 23), Unlock (October), and Compass (across November)Member-only content and our paywalled archives;Your own copy of

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57:41

How local media remains divided as audience trust...

Unmade: media and marketing analysis ·

2025/04/03

Welcome to an end-of-week update from Unmade.In today’s audio-led post we share the panel discussion from the launch of the Edelman Trust Barometer. And further down on the Unmade Index, three minnows see price jumps while Enero slumps some more.Unmade’s AI event for the media and marketing industry, HumAIn, is coming fast. Our annual paying members are entitled to a free ticket. It’s just one of the benefits of a paying membership. Upgrade today.‘Is it fragmented? Absolutely. Is it going to

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31:54

What's holding marketers back from AI?

Unmade: media and marketing analysis ·

2025/03/27

Welcome to an audio edition from Unmade.Today: humAIn curator Cat McGinn talks to Jodie Sangster about her new co-venture aimed at upskilling CMOs with AI, the Australian Centre for AI in Marketing, and what’s stopping marketers from getting on board with AI transformation.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade’s events, including HumAIn (6 May 2025), REmade (23 Sept), Unlock (Oct

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