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PODCAST

Marketing Sucks

Amanda Casinha-Ginther

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and

business marketing

All Episodes

20:20

(Replay) The Anatomy of a Perfect Marketing Email

Marketing Sucks ·

2025/10/07

When done correctly, email marketing can have a 36x ROI. But if your emails are a hot mess, the results can make you want to literally throw your laptop out the window. In this special Marketing Sucks replay, you’ll discover the anatomy of a killer marketing email, from subject line to signature. Join me as I break down the biggest email do’s and don’ts, so you can get the most bang for your marketing buck and see a juicy boost to your CTRs. I share how to capture (and keep) a reader’s attent...

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10:02

How to Audit Your Marketing & Make Content That...

Marketing Sucks ·

2025/09/30

If you’re not tracking your metrics, you don’t have a marketing strategy — you’re just having fun on Instagram (sorry not sorry). Crunching your numbers and making data-informed decisions may not feel sexy, but it’s the only way to proactively weed out the fluff from your feed and shift to scroll-stopping content that converts. In this quick ’n dirty episode of Marketing Sucks, Phil and I reveal our proven data-driven process for auditing your marketing content, which metrics you actually nee...

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18:28

Why Your Personal Brand Matters (And How to Use It to...

Marketing Sucks ·

2025/09/23

The faceless business of the past is O-U-T. These days, story is strategy. Before hitting that ‘submit payment’ button, your prospects want to feel a connection to the human behind the logo, and the story behind your offers can be absolutely make-or-break. In this juicy episode of Marketing Sucks, Phil and I reveal how to use your story to create a killer personal brand — and the social content, websites, and pitches that’ll get people legit excited to buy your offers. Listen now to lea...

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23:53

How to Transition from DIY to Outsourcing and...

Marketing Sucks ·

2025/09/16

If you try to scale your business solo, you’re not just risking major burnout. You’re also placing a hard limit on your brand’s future growth. If you’re a maxed-out business owner who’s been dreaming about shifting from the DIY life to outsourcing — or even into a full-on agency model like Grind Social Media + Co. — we’ve got you covered. In this insight-packed episode of Marketing Sucks, Phil and I discuss the experience of ditching the DIY and building out the Grind Social brand, and share ...

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26:30

Turning Customers into Brand Advocates: The Power of...

Marketing Sucks ·

2025/09/09

The easiest way to boost your sales is to get people talking. 92% of us trust recommendations from people we know over any other form of advertising. A 5-star review shared during a coffee date between friends, partners, or business besties drives far more sales than a slick slogan or filtered photo. If you’d love to turn your customers into volunteer brand advocates who can’t stop hyping up your offers, this episode of Marketing Sucks breaks down the strategy, step by step. Tune in as Phil a...

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25:07

Lessons Learned Living Abroad

Marketing Sucks ·

2025/09/02

The end of the summer means saying goodbye to the slower flow of Portuguese life… and returning to the go-go-go hustle of Toronto. While Phil and I spend every summer in Portugal, this one hit a little different as we’re now working on building Grind Social as a team. In this episode of Marketing Sucks, we share some of the biggest business, marketing, and life lessons we’ve learned while living and working together abroad (and how they’ve changed our life in Canada). Tune in to learn h...

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26:20

The Role of Daily Habits in Marketing Success

Marketing Sucks ·

2025/08/26

Success is a stroll, not a sprint. When it comes to building your biz, smart habits matter WAY more than hustle. So forget the 24/7 grind and doing it all — making just a few right moves every day will help you scale sustainably, In this super-actionable episode of Marketing Sucks, Phil and I dig into the 6 daily habits (not hacks!) that will help you stay on track with your strategy, build the muscle for success, and give your marketing some REAL momentum, so you can move the needle o...

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26:20

The Top 5 Marketing Mistakes You're Making (And How...

Marketing Sucks ·

2025/08/19

Stop making your marketing harder than it has to be! In this episode of Marketing Sucks, Phil and I reveal the top 5 marketing mistakes you’re probably making right now — and how to stop driving yourself crazy struggling to do it ALL. Listen in as we break down the most crucial do’s and don’ts of showing up online, reveal the #1 easiest way to boost your conversions, and give you our official permission to stop posting on every single platform. This is a must-listen episode for new and ...

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26:29

The Entrepreneur’s Guide to Staying Motivated Through...

Marketing Sucks ·

2025/08/12

If you’ve been struggling to stay motivated with your marketing as the temperatures rise and your DMs dry up, we’ve got you covered. In this episode of Marketing Sucks, Phil and I dive into the dreaded summer slump — and how to turn your slow AF summer into a strategy lab that helps you CRUSH IT in the fall! Tune in as we talk about why summer slumps happen, why you should never take them personally, our five biggest tips for staying motivated, and why you should reframe summer as a set-up se...

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29:11

REPLAY: Let’s Write Your Brand Story with Philip Ginther

Marketing Sucks ·

2025/08/05

When it comes to brand storytelling, your About page is just the first step. Your story should guide your marketing strategy and the way you show up for your audience - and a killer story can help you build connection, trust, and an engaged community that wants to work with you! As Senior Creative Director at global children's entertainment company Spin Master, Philip Ginther has helped shape the stories of big-name brands such as Paw Patrol and Rubik’s Cube. In this episode of Marketing Suck...

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43:46

Growing a Brand with your Spouse / Living in Portugal

Marketing Sucks ·

2025/07/22

We’re flipping the script! This episode of Marketing Sucks is a collab with the Love Saranghae Podcast. Hosts Peter Lee and Andrea Mourad have Phil and I in the hot seats, and we keep it R-E-A-L while discussing marriage, business, and what can happen when you mix the two. During this conversation, Phil and I share what it’s really like to grow a successful brand with your spouse on your own terms. Tune in as we dig into the nitty-gritty of balancing ambition with freedom, building a li...

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18:15

Babe, You're Hired: Marketing Sucks Gets a Co-Host

Marketing Sucks ·

2025/07/08

Big news! Marketing Sucks now has a co-host: my husband and new podcasting partner-in-crime, Philip Ginther. He’s also the new VP of Marketing at Grind Social! A little about Phil: he’s an award-winning creative director, expert brand storyteller, and copywriter with over 15 years of experience. As the former Senior Creative Director at Spin Master, he led massive brands including Rubik’s Cube, Paw Patrol, and Hatchimals. I’m super stoked to have Phil on board to share his insights and ...

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40:42

REPLAY: Paid Ads 101 with Alvaro Berrios

Marketing Sucks ·

2025/07/01

Thinking about taking the plunge into paid ads? Wondering why your current campaign is falling flat? I got you. In this episode of Marketing Sucks, I sit down with Alvaro Berrios, founder of the digital marketing agency Alvaro Berrios Digital. As a leading expert in ad management, Alvaro helps his clients get mucho bang for their ad spend bucks. Tune in as we discuss ALL things paid ads — when to use them, how much to pay for them, how to know when you’re ready for your first campaign, ...

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44:17

From Zero to Page One: How to Actually Win With SEO...

Marketing Sucks ·

2025/06/24

There’s a TON of confusion about SEO right now. If you’re wondering what even works these days (or are just taking your first steps) this episode of Marketing Sucks is for you. I’m joined by fabulous SEO and content expert Adrienne Kmetz to explore what SEO actually means, bust some major myths, and outline the path to your highest ROI! Tune in as we dig into the REAL nitty-gritty of modern search engine optimization — how to choose and create your niche pillars, what to benchmark and b...

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47:41

How Neurodivergent Entrepreneurs Thrive by Breaking...

Marketing Sucks ·

2025/06/17

Neuro-spicy business owners thrive when they figure out how to work WITH their brains instead of against them — no matter what everyone else is doing. In this episode of Marketing Sucks, I chat with advocate and educator Erin Tee, who champions neurodiversity in education and beyond as the owner and creative producer of the Endless Films Collective, a much-needed platform for storytelling and learning that centres neurodivergent voices. Erin shares how uncovering her kid’s neurodiversit...

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43:19

How Safe Spaces Save Lives

Marketing Sucks ·

2025/06/10

If you’re a man, have men in your life, are raising a young man, or just love Natacha Pennycooke (because she’s the best!), you’ll want to hit play on this episode of Marketing Sucks! In this mental-health-focused episode, I sit down with Natacha, her fellow psychotherapist and registered social worker Kunle Ifabiyi, and brand storytelling expert Phil Ginther to talk about the biggest mental health challenges men tend to face — and why they’re often so resistant to talking about them. During ...

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18:09

Build Your Email List Today

Marketing Sucks ·

2025/06/03

I love a good Instagram strategy, but I’ll be the first to say you can’t build a biz on socials alone. While social media is great for building awareness, your time and effort can be wiped out instantly by a tweak to the algorithm or an account suspension. Your email list is a revenue-generating asset you actually control, made up of people who want you in their inbox every week — so stop ghosting your audience and let’s get that list poppin’! This week’s short ‘n’ sweet solo episode of Marke...

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47:15

Networking with Ease with Deanna Seymour

Marketing Sucks ·

2025/05/27

Crappy networking sucks and we all know it. I hate it. You hate it. And we still push ourselves to do it. But here’s the thing: networking doesn’t have to be awful — and if you do it right, it can actually be a good time. In this episode of Marketing Sucks, I sit down with the lovely Deanna Seymour, queen of non-cringey networking. As the founder of vibrant online community The Playhouse, she’s created a welcoming space for service providers that gives members a TON of tools and opportunities...

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19:04

10 Things Grief Taught Me About Showing Up Online (20...

Marketing Sucks ·

2025/05/20

Grief and loss change you in so many big and small ways that you never expected… and no one is immune. This week marks the 20th anniversary of my mother’s passing, an event that has hugely and forever changed my life, my perspective, and my approach to business. Over the last two decades, I built (and sold) a million-dollar business, created a family, grew a community, wrote two books, launched a podcast, and more, all while carrying an invisible but heavy weight. In this solo episode o...

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52:59

Mental Health Week - Your Questions Answered with...

Marketing Sucks ·

2025/05/13

Happy Mental Health Awareness Month! In our quarterly mental health episode of Marketing Sucks, I’m joined again by the incredible Natacha Pennycooke for a deep dive into some of the biggest mental health issues faced by business owners. This time around, we’re tackling juicy audience-submitted questions, like: How can I see myself as others do?How do I figure out what my emotional needs are?How do I create healthy boundaries — and actually STICK to them?Is my drive to succeed in busine...

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79 results

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