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PODCAST

Show Me The Way

This is a series of conversations with women at the top of their game about what it takes to get there. Hosted by Naomi Kerbel Illustration by Clare Mallison Music by John Chambers

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All Episodes

26:04

Show Me the Way to Ice Cream’s Coolest Glow-Up with...

Show Me The Way ·

2025/04/29

Vivien Wong is the co-founder of Little Moons, the cult brand that transformed a niche Japanese dessert into a household name. A bold disruptor in the global ice cream market, Vivien is a finalist for the 2025 Veuve Clicquot Bold Woman Award. In this episode, we explore Vivien’s remarkable journey from helping in her mother’s bakery to founding one of the UK’s most talked-about brands. She reflects on the importance of female role models, what starting her own business has brought her

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28:44

Show Me the Way to a Future-Proof Career with...

Show Me The Way ·

2025/04/24

Isabel Berwick is a journalist, podcaster, and advocate for workplace evolution. Having navigated the changing landscape of media and corporate culture, Isabel is dedicated to sharing her expertise on the future of work and career development and re-defining what ambition and fulfilment mean today. In this episode, we discuss the post-pandemic workplace, important distinctions between management and leadership, and the value of creativity. Isabel also shares insights from her upcoming book, "The

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24:47

How to Challenge Colourism and Build a Bias-Free World

Show Me The Way ·

2024/12/13

Shweta Aggarwal is an author and activist fighting for a world free from conscious and subconscious bias. Drawing from her personal experiences with colourism, Shweta is dedicated to exposing this often unrecognised, trivialised form of discrimination and its impact on individuals and communities globally. In this episode, we explore the complexities of colourism, the subtle, pervasive ways it manifests itself across global communities, and her personal journey of self-discovery through writing

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26:55

How to Deconstruct The Patriarchy with Sharmadean Reid

Show Me The Way ·

2024/10/24

Sharmadean Reid MBE is an entrepreneur and passionate advocate for female empowerment. Having navigated the male-dominated world of business and venture capital, Sharmadean is dedicated to unmasking and deconstructing patriarchal barriers to female success. In this episode, we discuss financial empowerment, her experience as a female entrepreneur and what it means to have a supportive network around you. Sharmadean also shares insights from her latest book, New Methods for Women. Drawing on the

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24:19

How To Become The Best Place To Work with Jenny...

Show Me The Way ·

2024/10/05

Jenny Biggam is the trailblazing founder of the7stars, the UK’s largest independent media company. They’re doing things differently- no job titles, equal profit shares and unlimited holiday for everyone. The key to attracting the best people, Jenny believes, is building the best place to work. In this episode, we discuss starting a business, the importance of ‘side hustles’ and how to keep people engaged at work. As companies face a crisis of employee burnout and high staff turnover, the7stars marks

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24:31

How The Over 50s Are The Answer to Economic Growth

Show Me The Way ·

2024/08/01

“It's unacceptable to say to somebody in their 30s, when are you having children? Yet, on a daily basis, we've got people that are in their early 50s being asked, when are you going to retire?” Lyndsey Simpson is an entrepreneur and advocate blazing the trail for how workplaces can adapt to an ageing population. In this episode of Show Me The Way, we discuss population change, why ageism is so normalised and what hiring and retraining older workers can offer a business. Her organisation,

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How To Be A Hot Shit Lawyer with Tamara Box

Show Me The Way ·

2024/07/18

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32:22

How To Build Connections With Kindness That Last with...

Show Me The Way ·

2024/07/02

Author, entrepreneur, cook and trailblazing champion of women across the globe, Pinky Lilani might just have done it all. In this episode of Show Me the Way, Pinky shares with me her newly-published memoirs, ‘Some Kind of Wonderful’, which weaves together her remarkable career journey with recipes, anecdotes and testimonies from friends. From cooking in bookstores to having dinner at Buckingham Palace, Pinky shares remarkable and personal stories of how determination and courage can yield amazing

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40:21

How To Unlock The Spending Power of Women with Tesco...

Show Me The Way ·

2024/04/27

Tesco Clubcard Creator and Founder of The Female Lead Edwina Dunn is a globally renowned Big Data pioneer. In this episode of Show Me the Way, the author of When She’s in the Room talks about using data science to unlock the spending power of women and believes knowing women better will release billions of pounds of new income. We discuss her data-driven, not-for-profit, The Female Lead which encourages girls to increase their self confidence and self belief through inspiring role models. Edwina

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31:12

How History Can Help Fix The Gender Gap with...

Show Me The Way ·

2024/03/17

Journalist Josie Cox is a leading authority on the relationship between economics, business and gender. In this episode of Show Me the Way, the author of "Women, Money, Power: The Rise and Fall of Economic Equality" talks about the history of women’s fight for economic emancipation and the barriers to gender equality that still exist today. We discuss the untold stories of female financial pioneers, sexism in the workplace and how Covid has impacted the gender pay gap. Despite the harrowing

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31:52

How To Make The City More Inclusive with Social Class...

Show Me The Way ·

2024/03/05

Sociologist and University of London Fellow Dr. Louise Ashley is a leading authority on social class, its effect on career progression and access to elite professions. In this episode of Show Me the Way, the author of “ Highly Discriminating: Why the City Isn’t Fair and Diversity Doesn’t Work” talks about what needs to be done to make the City less exclusive. She believes as well as focusing on diversity and recruitment, it needs to think about its impact on society at large. . We discuss that book

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25:59

How To Be Bold, Bright and Unapologetic with vintage...

Show Me The Way ·

2024/01/26

Sarah Desmeules, aka Lady Boo, sells handpicked vintage and handmade jewellery from her home, online and at south London markets. She's known for her bold, bright unapologetic clothing that makes you feel great. Her catchphrase is ‘Dress for fun, dress for you. I salute you’! Dawn French is a fan - she recently was seen sporting a dress made entirely from tea towels. Lady Boo opens up her home four times a year for the Boo Open House and lets clients peruse all things vintage whilst eating cake

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29:57

How To Market and Sell Yourself Successfully...

Show Me The Way ·

2024/01/04

If you're thinking about expanding your business or personal brand globally then this episode is for you. In Show Me The Way with Allyson Stewart-Allen, the woman dubbed the "muse of marketing" and author of "Working with Americans" talks about what you need to do to be successful when launching or expanding globally. Allyson's tips include: bake a global strategy into your business from the outset know the "smell of the place" before you market there keep an naive eye to retain an edge

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22:47

How To Go Electric with Editorial Director of Auto...

Show Me The Way ·

2023/11/21

Erin Baker is the UK’s most senior female motoring journalist and a Global expert in automotive content that drives women to buy cars. She is the Editorial Director of Auto Trader and a Vogue, Marie Claire and Vanity Fair motoring contributor. She's also a Goodwood content consultant and is licenced to drive and race some of the world's coolest cars and motorcycles. Erin knows a lot about cars and talks about them in a way that makes you want to drive them...with the ultimate aim of buying them. But

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26:13

Pitching to Serena Williams and fixing sexism in...

Show Me The Way ·

2023/10/02

“The light on women’s sport has never been stronger and it will continue to grow’”. This week on ‘Show Me The Way’, I am joined by the amazing Ishveen Jolly, founder and CEO of ‘OpenSponsorship’. Frustrated by the ‘difficult’ dealmaking involved while she was a sports agent, Ishveen was inspired to create a solution. OpenSponsorship provides an efficient platform for athletes to connect with brands and become the face of their marketing campaigns. From Christ Bryant to Sydney Leroux, Walmart to

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25:09

Show Me The Way To Wise Up And Not Buy New with...

Show Me The Way ·

2023/08/25

“There seems to be a feeling of sustainability continuously now. People are wising up and not buying new anymore.” Andrea and Toni from Arsenic & Tea. On this week’s episode of ‘Show Me The Way’, I am joined by Andrea and Toni, the founders of vintage fashion company ‘Arsenic & Tea’. Born out of a mutual love of fashion, Arsenic & Tea sells its hand selected, high-quality pieces via Depop and Instagram Live to its community of loyal customers. Be it pre-loved, vintage or simply just the unique

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36:27

Show Me The Way To Stop Expecting Perfection From Our...

Show Me The Way ·

2023/08/11

No one's perfect, not even Barbie, and we should stop expecting it of our female leaders. That's the view of Tamara Box, this week's guest on Show Me The Way. She's a global business leader and Managing Partner, Europe and Middle East for law firm Reed Smith, as well as the trustee on the Chartered Management Institute board and chair of the CMI Women's Committee. In this week’s episode, Tamara talks about breaking expectations of female perfectionism in the workplace, and the need to create an

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23:51

Show Me The Way To Start A New Business With More...

Show Me The Way ·

2023/06/30

More than one in two women across the UK find it challenging to start their own business. Why? New research says it's down to limited access to finance. That's the most significant barrier as well as a lack of mentors, operational knowledge and self-confidence. Tinuke Awe is a social entrepreneur. She is the founder of Mums and Tea, a social platform for Black mothers which has a 13,000 strong community. And she's the co-founder of FIVEXMORE which campaigns for improvements in Black maternal

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25:59

Show Me The Way To Waste Less And Share More with...

Show Me The Way ·

2023/06/15

Tessa Clarke is the co-founder of OLIO, the local sharing app that connects users with unwanted food and household items with neighbours living nearby who would like it. She recently won the Veuve Clicquot Bold Business Woman Award 2023. Olio now has 7 million users who have together shared over 100 million portions of food and 9 million household items. In this episode of Show Me The Way Tessa gives great tips on how to fundraise successfully as a woman in tech (surprising and really really good

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21:45

Show Me The Way To Launch Sir Elton's Rocket Fund...

Show Me The Way ·

2023/06/07

Anne Aslett is the CEO of the Sir Elton John AIDS Foundation and with Sir Elton, she's launched The Rocket Fund - a $125 million campaign to help end AIDS by 2030. The ambition for the fund is to create a world free from AIDS, for everyone. To reignite the conversation around HIV/AIDS and turbo-charge the mission to reach vulnerable people in most need of support as we celebrate PRIDE month in the UK. On the latest episode of Show Me The Way, Anne talks about her 20-year career with Sir Elton John

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