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PODCAST

The Employee Advocacy & Influence Podcast

DSMN8 - The Employee Advocacy Platform

Empower your employees like never before and learn how to own the social share of voice in your industry. Organizations all over the world in every sector are driving strategic competitive advantage by scaling the impact of their employees" voices… and now YOU can too! As we delve beyond the why and get straight to the how so that you can put employee-driven growth at the heart of your organization. Hosted by Bradley Keenan and Lewis Gray of DSMN8.

business marketing

All Episodes

23:30

Employee Advocacy 2026 Benchmarks: Trends, Data &...

The Employee Advocacy & Influence Podcast ·

2026/04/08

Stop treating employee advocacy as an “optional extra” and start treating it as business infrastructure. Download the free 2026 Employee Advocacy Benchmark Report. In this special episode, host Lewis Gray breaks down the insights from the second annual Employee Advocacy Benchmark Report. Drawing on data from global programs, including giants like Cisco, Nissan, and Toyota. Lewis reveals why 2026 is the year advocacy moves from an optional extra to a vital revenue and talent-attraction engine....

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34:34

Why is Employee Advocacy Essential for Employer...

The Employee Advocacy & Influence Podcast ·

2026/04/01

How do you transform a global icon known for luxury cars into a performance-driven technology powerhouse through the voices of its own people? In this episode, we are joined by Steven Brand, Global Employer Brand Lead at Rolls-Royce. Listeners will hear why employee voices carry more weight than corporate channels and how Rolls-Royce uses a unified employer brand to challenge and correct market misconceptions about its business. Discover the importance of shifting the narrative from corpora...

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33:26

Why Your Consultants Are Your Best Marketing Channel...

The Employee Advocacy & Influence Podcast ·

2026/03/25

What happens when you stop shouting into the void of corporate social media and start empowering your most authentic assets: your people? In this episode, we are joined by Vicky Cunningham, Marketing Director at Efficio. With a background in financial services, journalism, and even acting, Vicky brings a unique perspective on how people buy from people, particularly in the niche world of procurement and supply chain consulting. This conversation dives into the practicalities of scaling a gl...

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33:24

How Hatch Got Engineers to Post on LinkedIn |...

The Employee Advocacy & Influence Podcast ·

2026/03/18

How do you convince a room full of engineers that they belong on social media? It’s a challenge many marketers face, but Tolulope Aribisala-Tijani has cracked the code at Hatch by focusing on how social media will help them achieve their goals. In this episode, Tolulope, Social Media Marketing Manager at Hatch, shares the blueprint for building an employee advocacy strategy within a global engineering firm. Tolulope provides a masterclass in launching a program from scratch, covering everythi...

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29:21

How to Build an Employee Advocacy Program in a...

The Employee Advocacy & Influence Podcast ·

2026/03/11

How do you convince 400+ employees in a global financial technology firm to become active brand advocates on LinkedIn? In this episode, we are joined by Lauren Harbury, Head of Social and Paid Media at Broadridge. With over a decade of experience at Fortune 500 brands like Wells Fargo, Lauren is a master at navigating the complexities of social strategy within highly regulated environments. Lauren breaks down the exact tactics used to scale Broadridge’s employee advocacy program in a highly r...

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30:19

How to Launch an Employee Advocacy Program in...

The Employee Advocacy & Influence Podcast ·

2026/03/04

The most effective way to launch and run a successful employee advocacy program in a regulated industry is to build momentum first, track meaningful metrics, and demonstrate impact early to earn internal buy-in. In this episode, we are joined by Michela Di Giorgio Martin, the Lead Manager - Social Media at AICPA & CIMA. Michela breaks down the journey of launching a highly successful advocacy program in a regulated industry. You’ll learn how she transitioned the program from a simple pilo...

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33:21

How BT is Scaling Employee-Generated Content | Robyn...

The Employee Advocacy & Influence Podcast ·

2026/02/25

In this episode, we sit down with Robyn Fawcett, Social Media Manager at BT Group. Robyn is a unique breed of practitioner, a former e-learning designer turned influencer who now runs a thriving employee-generated content program for one of the UK’s largest telecommunications brands. Want to know how your employee advocacy strategy really stacks up? Grab your ⁠FREE Employee Advocacy Health Check⁠ and see how you compare against your competitors. This conversation explores the how-to of scalin...

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34:35

How to Scale a Global Employee Advocacy Program |...

The Employee Advocacy & Influence Podcast ·

2026/02/18

In this episode, we sit down with Holly Kerr, the Global Social Media Lead at AtkinsRéalis. Holly reveals how she transitioned the company from pockets of uncoordinated social activity into a structured global employee advocacy strategy. Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors. Listeners will learn how to transition from the inconsistent ebbs and flows of campaign-led soci...

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35:51

How Do Employee Advocacy Programs Help Salespeople? |...

The Employee Advocacy & Influence Podcast ·

2026/02/11

Discover how Nick Martin, Social Media Marketing Manager at Tipalti, scales social influence and employee advocacy at a mid-sized fintech organization. Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors. In this episode, we explore the unique middle ground of employee advocacy, where you have more resources than a startup but less than a mega-enterprise. Nick shares his journey of bu...

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30:08

Co-op’s Matt Eyre: How Do You Build an Authentic...

The Employee Advocacy & Influence Podcast ·

2026/01/28

Discover the secret sauce of purpose-driven employer branding with Matt Eyre, the EVP Lead at Co-op. Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors. In this episode, we explore how one of the UK’s most iconic member-owned organizations approaches employee advocacy. Matt shares the journey of launching Co-op’s colleague promise, explaining how to align a 180-year-old heritage with...

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31:49

How TOPdesk Employees Outperform Paid Reach with...

The Employee Advocacy & Influence Podcast ·

2026/01/21

Discover how TOPdesk uses a dual approach to employee advocacy to drive authentic engagement and outperform paid media results. Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors here. In this episode, Lewis Gray and Elliot Elsley welcome Suzanne Meijer, Social Media & Employee Advocacy Specialist at TOPdesk. Suzanne explains how she manages a high-impact team of employee influe...

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36:45

Amnesty International’s Eleshea Williams: Overcoming...

The Employee Advocacy & Influence Podcast ·

2026/01/14

Trust is the most important currency a brand has. Learn how Amnesty International uses employee voices to build it organically. 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐚𝐝𝐯𝐨𝐜𝐚𝐜𝐲 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐫𝐞𝐚𝐥𝐥𝐲 𝐬𝐭𝐚𝐜𝐤𝐬 𝐮𝐩? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors. Eleshea Williams is a Social Media Specialist at Amnesty International, where she manages their global channels. Eleshea shares Amnesty's staff activation

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35:09

Executive-Led Social Media Growth with Megan...

The Employee Advocacy & Influence Podcast ·

2026/01/07

What happens when every employee acts like an influencer? Megan Batterbury from incident.io shares the exact tactics their talent team used to spike web traffic and reach niche candidates without a formal employee advocacy program. 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐚𝐝𝐯𝐨𝐜𝐚𝐜𝐲 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐫𝐞𝐚𝐥𝐥𝐲 𝐬𝐭𝐚𝐜𝐤𝐬 𝐮𝐩? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors here. Megan is the Senior Talent Operations Specialist

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31:49

How Storyblok Fuels 1M+ Monthly Impressions with...

The Employee Advocacy & Influence Podcast ·

2025/11/26

Unlock the secrets of Storyblok's top-ranked employee advocacy program with Alexandra Asanova. In this episode, Alexandra, Senior Social Media Specialist at Storyblok, shares how her company achieved remarkable success in employee posting on LinkedIn. She dives into how Storyblok cultivates a strong, supportive company culture that naturally encourages employees to share, moving beyond corporate messaging to authentic personal profiles. Discover their innovative approach to social media train...

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35:46

AstraZeneca's Secret to Employee Advocacy & Influence...

The Employee Advocacy & Influence Podcast ·

2025/11/19

Learn how AstraZeneca builds powerful employee advocacy, even in highly regulated pharma. Agata Qanadilo shares her playbook. Agata Qanadilo, Employer Brand and Recruitment Marketing Manager at AstraZeneca, is a true pioneer. She built AstraZeneca Poland's employer branding function and employee advocacy program from the ground up, navigating strict compliance while fostering authentic employee voices. In this episode, Agata reveals her strategies for empowering employees to become authentic ...

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34:55

3Shape's Secrets for Encouraging Employee-Generated...

The Employee Advocacy & Influence Podcast ·

2025/11/12

Erik Frølund, Employer Brand Lead at 3Shape, reveals how to build powerful grassroots employee advocacy from scratch, balancing authenticity and leadership buy-in. Erik shares his unique 5-year journey developing a successful employee advocacy program initially without any dedicated tools. In this episode, Erik dives into 3Shape's strategic shift in its employer brand, moving to corporate communications. He details how they overcame early challenges of brand invisibility to attract top R&...

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35:28

How to Source and Scale Employee-Generated Content...

The Employee Advocacy & Influence Podcast ·

2025/11/05

Unlock successful employee advocacy with Xandrina Allday. Learn how to tailor strategies, build trust, and empower employee social sharing. This week, join Lewis Gray and Elliot Elsley as they welcome Xandrina Allday, a leading social media consultant and founder of Allday Marketing. With a decade of experience, Xandrina has helped countless organizations master employee-generated content and launch impactful employee advocacy programs. Xandrina dives into why a one-size-fits-all approach to ...

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30:49

3 Personal Branding Tips from Signify's Stefanie Del...

The Employee Advocacy & Influence Podcast ·

2025/10/29

Signify's Stefanie Del Moral reveals how she built a powerful personal brand on LinkedIn by participating in employee advocacy programs. In this episode, Lewis Gray and Elliot Elsley speak with special guest Stefanie Del Moral, Global Digital Marketing Manager at Signify. Stefanie shares her unique perspective as an end-user and thriving employee advocate, detailing her journey of mastering LinkedIn for personal and professional growth. She discusses overcoming initial self-doubt, creating a ...

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17:03

3 Reasons Employees Don't Post on LinkedIn & How to...

The Employee Advocacy & Influence Podcast ·

2025/10/16

Lewis Gray uncovers why employees don't post on LinkedIn and shares expert strategies to empower your team for powerful social media impact. Join Lewis as he tackles one of the most persistent challenges when managing employee advocacy initiatives: getting employees to post on LinkedIn consistently. In this episode, Lewis dives deep into the psychology behind why many employees hesitate to share content online. He identifies the three most common barriers: lack of perceived value, fear of mis...

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33:36

How to Build Trust With Authentic B2B Content w/...

The Employee Advocacy & Influence Podcast ·

2025/10/08

Discover how Benjamin Gredeson empowers leaders and employees to build authentic B2B influence. In this episode of The Employee Advocacy & Influence Podcast, hosts Lewis Gray and Elliot Elsley chat with Benjamin Gredeson, a global employer brand and culture strategist known for successfully scaling employee advocacy programs. Benjamin shares invaluable, real-world experience on securing senior leadership buy-in, overcoming social media fears, and cultivating a culture where genuine employ...

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93 results

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