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PODCAST

The Employee Advocacy & Influence Podcast

DSMN8 - The Employee Advocacy Platform

Empower your employees like never before and learn how to own the social share of voice in your industry. Organizations all over the world in every sector are driving strategic competitive advantage by scaling the impact of their employees" voices… and now YOU can too! As we delve beyond the why and get straight to the how so that you can put employee-driven growth at the heart of your organization. Hosted by Bradley Keenan and Lewis Gray of DSMN8.

business marketing

All Episodes

35:46

AstraZeneca's Secret to Employee Advocacy & Influence...

The Employee Advocacy & Influence Podcast ·

2025/11/19

Learn how AstraZeneca builds powerful employee advocacy, even in highly regulated pharma. Agata Qanadilo shares her playbook. Agata Qanadilo, Employer Brand and Recruitment Marketing Manager at AstraZeneca, is a true pioneer. She built AstraZeneca Poland's employer branding function and employee advocacy program from the ground up, navigating strict compliance while fostering authentic employee voices. In this episode, Agata reveals her strategies for empowering employees to become authentic ...

en-us

34:55

3Shape's Secrets for Encouraging Employee-Generated...

The Employee Advocacy & Influence Podcast ·

2025/11/12

Erik Frølund, Employer Brand Lead at 3Shape, reveals how to build powerful grassroots employee advocacy from scratch, balancing authenticity and leadership buy-in. Erik shares his unique 5-year journey developing a successful employee advocacy program initially without any dedicated tools. In this episode, Erik dives into 3Shape's strategic shift in its employer brand, moving to corporate communications. He details how they overcame early challenges of brand invisibility to attract top R&...

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35:28

How to Source and Scale Employee-Generated Content...

The Employee Advocacy & Influence Podcast ·

2025/11/05

Unlock successful employee advocacy with Xandrina Allday. Learn how to tailor strategies, build trust, and empower employee social sharing. This week, join Lewis Gray and Elliot Elsley as they welcome Xandrina Allday, a leading social media consultant and founder of Allday Marketing. With a decade of experience, Xandrina has helped countless organizations master employee-generated content and launch impactful employee advocacy programs. Xandrina dives into why a one-size-fits-all approach to ...

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30:49

3 Personal Branding Tips from Signify's Stefanie Del...

The Employee Advocacy & Influence Podcast ·

2025/10/29

Signify's Stefanie Del Moral reveals how she built a powerful personal brand on LinkedIn by participating in employee advocacy programs. In this episode, Lewis Gray and Elliot Elsley speak with special guest Stefanie Del Moral, Global Digital Marketing Manager at Signify. Stefanie shares her unique perspective as an end-user and thriving employee advocate, detailing her journey of mastering LinkedIn for personal and professional growth. She discusses overcoming initial self-doubt, creating a ...

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17:03

3 Reasons Employees Don't Post on LinkedIn & How to...

The Employee Advocacy & Influence Podcast ·

2025/10/16

Lewis Gray uncovers why employees don't post on LinkedIn and shares expert strategies to empower your team for powerful social media impact. Join Lewis as he tackles one of the most persistent challenges when managing employee advocacy initiatives: getting employees to post on LinkedIn consistently. In this episode, Lewis dives deep into the psychology behind why many employees hesitate to share content online. He identifies the three most common barriers: lack of perceived value, fear of mis...

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33:36

How to Build Trust With Authentic B2B Content w/...

The Employee Advocacy & Influence Podcast ·

2025/10/08

Discover how Benjamin Gredeson empowers leaders and employees to build authentic B2B influence. In this episode of The Employee Advocacy & Influence Podcast, hosts Lewis Gray and Elliot Elsley chat with Benjamin Gredeson, a global employer brand and culture strategist known for successfully scaling employee advocacy programs. Benjamin shares invaluable, real-world experience on securing senior leadership buy-in, overcoming social media fears, and cultivating a culture where genuine employ...

en-us

35:57

Proven Tactics to Earn Executive Buy-In for Employee...

The Employee Advocacy & Influence Podcast ·

2025/10/01

Discover how Lyuba Meystelplatz built and scaled employee advocacy from scratch. This episode with Lyuba, Senior Social Media Strategy Manager at IDeaS Revenue Solutions, is a must-listen for anyone seeking to establish a thriving employee advocacy program. Lyuba shares her journey from pioneering manual programs with spreadsheets in 2012 to leading a sophisticated, data-driven initiative today. Learn how she navigated the challenges of no budget, secured crucial executive buy-in, and transfo...

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41:58

Influence vs. Amplification with Barney O'Kelly

The Employee Advocacy & Influence Podcast ·

2025/09/24

Discover how to build real B2B influence on LinkedIn, moving beyond mere amplification. Join Lewis Gray and Elliot Elsley as they chat with Barney O'Kelly. Barney brings a refreshingly honest perspective on social strategy in professional services, cutting through the noise to discuss what truly drives impact. In this episode, Barney breaks down the critical distinction between genuine influence and mere content amplification. He reveals the psychological barriers that often prevent professio...

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39:56

Adrienne Konecsnik: How to Prove Employee Advocacy...

The Employee Advocacy & Influence Podcast ·

2025/09/18

Boost your B2B social media strategy by building confident employee advocates and proving real value! Join Lewis Gray and Elliot Elsley as they talk to Adrienne Konecsnik about her expert approach to global employee advocacy. Adrienne reveals how her team empowers employees to become influential brand advocates. This episode is packed with practical insights for senior marketers, employer brand leads, and social media managers. Learn how to foster employee confidence on platforms like LinkedI...

en-us

11:31

Getting Executives Active on LinkedIn

The Employee Advocacy & Influence Podcast ·

2025/09/10

Should your executives really be posting on LinkedIn? The short answer: yes, and in this episode, you’ll find out why. In this episode of The Employee Advocacy & Influence Podcast, Lewis Gray dives into the often-overlooked role of executives on LinkedIn and how their visibility directly shapes trust, culture, and growth. Executives who are active online don’t just amplify company messages; they build trust with clients, candidates, and employees. Yet many leadership teams hesitate, citin...

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41:07

Law Meets LinkedIn: Stephens Scown’s Sam Moles on...

The Employee Advocacy & Influence Podcast ·

2025/09/03

How does a traditional law firm become a global leader in employee advocacy? Sam Moles from Stephens Scown reveals all. In this episode, hosts Lewis Gray and Elliot Elsley welcome Sam Moles, Digital & Personal Brand Specialist and Employee Ownership Advisor at Stephens Scown, one of the UK’s leading law firms and consistently ranked among the world’s top performers in employee advocacy. Sam shares the story of how Stephens Scown embedded advocacy in a profession not usually known for soci...

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12:31

The World’s Biggest Employee Advocacy Study: Key...

The Employee Advocacy & Influence Podcast ·

2025/08/27

What do 500,000+ LinkedIn posts reveal about the future of employee advocacy? In this special solo episode, DSMN8’s Lewis Gray unveils the findings from the World’s Biggest Employee Advocacy Study, the most comprehensive look yet at how employees build influence on LinkedIn. Outdated data has long held back the employee advocacy conversation. The World’s Biggest EVER Employee Advocacy Study changes that. By analyzing half a million posts across industries, roles, and seniority levels, this st...

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38:11

Alex Her: AI, Culture & The ROI of Employee Advocacy

The Employee Advocacy & Influence Podcast ·

2025/08/13

How do you take a struggling employee advocacy program with no budget, no tool, and little buy-in and turn it into huge ROI? Alex Her joins Lewis Gray and Emma Powney to share the full journey. Alex reveals the grassroots tactics that got people on board, from starting with a simple Slack channel to gamifying participation and celebrating wins company-wide. He explains how earned media value became his go-to metric for proving ROI and how he scaled the program globally while keeping it authen...

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8:29

How to Run an RFP for Employee Advocacy Software

The Employee Advocacy & Influence Podcast ·

2025/08/06

Choosing an employee advocacy platform? Don't get lost in the buzzwords. In this episode, Lewis Gray (Senior Marketing Manager at DSMN8) takes the mic solo to guide you through the entire RFP process for employee advocacy software. Whether you're launching a new program or replacing an outdated tool, this practical breakdown will help you avoid mistakes and make confident, informed decisions. Lewis covers the key steps to a successful RFP, how to build your internal team, define your goals, a...

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37:14

Sarah Clay: Building LinkedIn Confidence

The Employee Advocacy & Influence Podcast ·

2025/07/30

What if your most reluctant employees could become LinkedIn advocates, without ever writing a post? In this episode of The Employee Advocacy & Influence Podcast, Sarah Clay, CEO of Sarah Clay Social, shares her practical strategies for getting employees, from introverts to executives, comfortable and confident on LinkedIn. Sarah has helped countless organizations not just launch employee advocacy programs, but sustain them. She introduces the idea of passive advocacy: the simple yet power...

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38:56

Heather Wiita: How Salesloft 10X’d Reach with...

The Employee Advocacy & Influence Podcast ·

2025/07/23

What happens when your advocacy program secures C-suite buy-in, launches team by team, and leads with value? You 10X your brand reach in a year. In this episode, Lewis Gray and Elliot Elsley speak with Heather Wiita, Senior Brand and Social Media Manager at Salesloft, about how their employee advocacy program evolved from a pilot to a powerhouse. Heather shares how they strategically launched their program with DSMN8, starting small and rolling out by department to cater to varying levels of ...

en-us

41:54

Celonis' Chris Sheen: How Employee Advocacy...

The Employee Advocacy & Influence Podcast ·

2025/07/16

What happens when your employee advocates reach more people than your company's LinkedIn page? In this episode, Chris Sheen, Director of Social at Celonis, shares how they've scaled employee advocacy into a core pillar of their social strategy. With over 1,000 employees signed up, Celonis' program now delivers more reach and, in many cases, more results than their brand channels. You'll learn how Celonis achieved this scale, why reach alone isn't the only metric that matters, and how they...

en-us

37:44

Tom Boston: Why Salespeople Need a Personal Brand in...

The Employee Advocacy & Influence Podcast ·

2025/07/09

You’ve seen him in your LinkedIn feed, now hear how he got there. In this episode, we sit down with Tom Boston, Brand Growth Manager at MySalesCoach, to explore how one sales rep became one of the most recognizable faces in B2B sales. Tom shares his journey from cold calling to content creation, explaining how humor and relatability helped him connect with buyers and build a brand that delivers measurable impact. He opens up about navigating corporate skepticism, empowering sales teams to pos...

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41:47

How Capgemini Built Influence on a Global Scale With...

The Employee Advocacy & Influence Podcast ·

2025/06/25

How do you evolve employee advocacy from content sharing into something that drives real business value? In this episode, Joe Morris, former Head of Social Media and Employee Advocacy at Capgemini, shares how he helped transform and scale one of the world's largest employee advocacy programs, supporting over 340,000 employees across global markets. Joe explains how Capgemini moved beyond "likes and impressions," why trust and leadership buy-in were essential from day one, and how an "impact s...

en-us

35:23

Adobe’s Andy Lambert: The Death of Broadcast Social &...

The Employee Advocacy & Influence Podcast ·

2025/06/11

Broadcast social is broken, and Andy Lambert is here to tell us why. In this powerful episode, Andy Lambert (Product Manager at Adobe and Author of SOCIAL 3.0) joins Lewis and Elliot to explore how B2B brands must rethink their entire approach to social media. From the fall of corporate content calendars to the rise of employee-driven influence, Andy outlines a bold new framework for brand growth in the age of decentralization. Discover why trust is the most valuable currency online, how empl...

en-us

79 results

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