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PODCAST

The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design

Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online.The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right

business marketing

All Episodes

14:23

Why Your Clinic Website Gets Traffic but Not...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/10/08

Your clinic website may be getting traffic but not appointments. Learn the biggest conversion mistakes and how to improve bookings from Google and AI search.Episode webpage, blog & show notes: https://propelyourcompany.com/why-patients-leave-your-website-without-booking/Send in your questions. ❤ We'd love to hear from you!Free Live Training:How AI Is Redefining Search for Clinics — and What You Must Do Next🎉 https://propelyourcompany.com/ai-search⚡ FREE Limited-Time Training ⚡Is your clinic

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8:14

Want AI Search to Recommend Your Clinic? Start Here

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/10/06

AI search is changing how patients find and choose clinics, but improving your visibility doesn’t have to be complicated or technical.In this short episode, learn what really matters for AI visibility, what clinics should focus on now, and why you shouldn’t chase every new AI ranking tactic you hear about.Ready to improve your clinic’s AI visibility? For a limited time, you can watch the free training, Fix Your Clinic’s AI Visibility: 7 Non-Technical Upgrades Any Clinic Can Do. You’ll walk away with

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17:56

How to Optimize Your Social Media Profiles for Local...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/10/01

Most clinic owners think of social media as a branding or engagement tool, but social media profiles are becoming increasingly important for local SEO, Google Business Profile visibility, and AI-powered search. Google is pulling more information from social platforms. AI systems are using social profiles to verify business information and better understand what businesses do. And patients are often checking social media before booking an appointment. In this episode, you'll learn how to

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17:33

Google Business Profile’s New 4-Day Deadline: What...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/09/29

Google may give you just four days to review certain suggested edits to your Google Business Profile. Is your clinic prepared to catch them?Google has clarified how it handles suggested edits to Google Business Profiles, including a four-day window to accept or reject certain changes. If you don't respond, Google may publish the change when it can verify the information through other sources.In this episode, you'll learn what clinic owners need to know about this update, what information

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12:00

Website Pages That Make Google Send You the Right...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/09/24

If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients: creating one page per service or condition.You’ll learn:Why this page structure boosts your rankings in Google Search, Google Maps, and even AI-powered search resultsThe exact pages every clinic should have for services and conditionsHow this setup

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19:42

The One Hour Q4 SEO Plan For Clinics

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/09/22

Is your clinic’s SEO ready for Q4 and 2027? Now is the time to review what’s working, find the gaps, and create a focused plan for the final three months of the year.>> Episode webpage and planning guide: https://propelyourcompany.com/q4-seo-plan/Last year’s Q4 SEO planning episode was one of our most popular, so we’re bringing it back with an updated strategy for 2026.In this episode, you’ll learn how to evaluate your clinic’s visibility across Google Search, Google Maps, and AI-powered

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15:14

Should You Redesign Your Website or Optimize What You...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/09/17

Is your clinic website actually outdated, or does it just need better SEO, content, and conversion strategy? Many clinics spend thousands redesigning websites when the real problem was SEO all along. Here’s how to tell what your clinic actually needs. Episode webpage, blog & show notes: https://propelyourcompany.com/redesign-your-website-or-seo/Book a FREE discovery call: https://calendly.com/propelyourcompany/discovery-callSend in your questions. ❤ We'd love to hear from you!NEW Webinar:

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18:02

How to Know Which Marketing Channels Are Actually...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/09/15

Which marketing channels actually bring your clinic patients? Learn simple ways to track Google, ads, SEO, AI, referrals, leads, and revenue.Episode webpage and blog post: https://propelyourcompany.com/marketing-attribution-for-clinics/When a new patient says, “I found you on Google,” do you know whether they found your clinic through Google Ads, Google Maps, organic search, AI, or somewhere else?In this episode, learn simple ways to get a clearer picture of which marketing channels are actually

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7:50

SEO for Physical Therapists: 3 Steps to Get Found,...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/09/10

Physical therapists are in a competitive industry which means their SEO (search engine optimization) must be up to par to compete online. SEO is a crucial element of your digital marketing campaign and an effective way to get patients through your doors. So, how do you find new patients? Or, should we say: How do new patients find you? Getting your website in front of your target audience is the answer. This is done through a strategic search engine optimization (SEO) campaign. Whether you’re a

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10:00

Google Rankings Still Matter, But Are You Measuring...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/09/08

Where does your clinic really rank on Google, and is the ranking you see the same one potential patients see?In this episode, we’re breaking down why healthcare SEO rankings can vary from one search to another, why a single Google search doesn’t tell the whole story, and why ranking movement still matters.Episode webapge & blog: https://propelyourcompany.com/healthcare-google-rankings/You’ll learn what can cause Google rankings to fluctuate, why local rankings can look different depending on

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12:44

How One Chiropractor Moved Up 30+ Google Positions,...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/09/02

One chiropractor moved up more than 30 positions on Google for an important local keyword phrase. It wasn’t because they tried every SEO tactic they could find or spent hours every week creating content. It came from focusing on the right SEO priorities, in the right order, one step at a time.In this episode, we’re breaking down what this result can teach clinic owners about improving visibility in Google Search, Google Maps, and AI-powered search, and why knowing what to work on first can make such

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11:07

5 SEO Priorities Your Clinic Should Be Looking at...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/08/31

Are you focusing on the SEO work that will actually make a difference for your clinic?In this episode, we’re breaking down five SEO priorities clinics should be paying attention to right now, including how your website and Google Business Profile work together, why more content isn’t always the answer, how AI search is changing clinic visibility, and why a focused 90-day plan can be more valuable than an endless SEO to-do list.You’ll learn how to identify the gaps and opportunities that deserve your

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12:15

Should Doctors Have a Personal Google Business...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/08/27

Should doctors have their own Google Business Profile, or should your clinic rely on one practice listing? This episode explains Google Business Profiles for doctors and healthcare practices, including when a separate practitioner profile can help your local SEO and Google Maps visibility, and when it can lead to duplicate listings, split reviews, and patient confusion.You’ll also learn what to do when a doctor leaves your practice, but their Google Business Profile still shows your address, plus

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18:05

Healthcare SEO vs. Google Ads: Where Should Your...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/08/25

Should your clinic invest in healthcare SEO, Google Ads, or Meta Ads? Learn how each strategy can help attract new patients, why building organic visibility matters, and how healthcare SEO can help your clinic get found across Google, Google Maps, ChatGPT, and other AI-powered search platforms. Episode webpage: https://propelyourcompany.com/healthcare-seo-vs-google-ads/Send in your questions. ❤ We'd love to hear from you!SEO Summer School for ClinicsBuild Your 90-Day Plan to Improve Your

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4:35

Before Fall: What Should Your Clinic Actually Work on...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/08/19

Not sure what your clinic should actually be working on next?In this episode, learn how to identify your biggest opportunities across your website, Google Business Profile, local SEO, and AI search, so you can stop adding to your to-do list and start focusing on what matters most.Plus, get the details on SEO Summer School, starting August 24, 2026.Save your spot: https://propelyourcompany.com/go/Send in your questions. ❤ We'd love to hear from you!Let's Stay Connected:Website -

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20:16

Before You Write Another Blog Post, Fix This First

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/08/18

Publishing more blog posts doesn’t automatically mean better SEO. In this episode, learn how to identify the website content that deserves your attention first, improve high-value pages, and use blogs more strategically to support your clinic’s visibility in Google and AI search. Episode webpage, blog post, and show notes: https://propelyourcompany.com/before-you-write-another-blog-post/Send in your questions. ❤ We'd love to hear from you!SEO Summer School for ClinicsBuild Your 90-Day Plan to

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4:57

SEO Summer School Is Coming: Build Your 90-Day SEO Plan

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/08/13

Not sure what your clinic should actually be working on next when it comes to SEO?In this episode, get a preview of SEO Summer School for Clinics, a free five-day training designed to help you identify your biggest opportunities across your website, Google Business Profile, local SEO, and AI search.By the end of the week, you'll have a clear 30-, 60-, and 90-day SEO plan based on what YOUR clinic needs most.SEO Summer School runs August 24–28, 2026. Save your free spot at

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20:38

Why Your SEO Isn’t Working and What to Fix First

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/08/11

Not sure what your clinic’s SEO needs next? This episode breaks down the red flags that can signal your SEO plan isn’t working, from stalled traffic and poor rankings to attracting the wrong visitors. Learn what to look for, what may be holding you back, and how to decide where to focus your SEO efforts next. Episode webpage, blog, and shownotes: https://propelyourcompany.com/seo-red-flags/ Send in your questions. ❤ We'd love to hear from you!SEO Summer School for ClinicsBuild Your 90-Day Plan

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11:32

Acupuncture SEO Basics: What to Fix First for Better...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/08/06

Want more acupuncture patients from Google without feeling salesy? This episode breaks down a calm, practical SEO plan to help your practice show up in local search and turn visibility into booked appointments. You’ll learn what to optimize first, which website pages to build, how to improve your Google Business Profile, and a simple content strategy that supports rankings without becoming a full-time content creator. Episode webpage: https://propelyourcompany.com/acupuncturist-seo-strategySend in

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20:52

What Really Matters for Your Google Business Profile...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/08/04

Your Google Business Profile is one of the most important marketing assets your clinic has, but many clinic owners spend their time focused on the wrong things.In this episode of the Clinic Marketing Podcast, you'll learn what actually matters when it comes to improving your Google Business Profile, what doesn't, and how to build a profile that earns more trust from both Google and potential patients.Episode webpage, blog, and show notes:

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