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PODCAST

The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design

Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of online marketing to help you thrive in today"s competitive landscape.Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and

business marketing

All Episodes

13:40

How one chiropractor jumped 30+ Google positions, and...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2026/01/19

In this short episode, we are talking about what actually moves the needle in clinic SEO right now, and why so many clinics feel stuck even when they are “doing all the things.”You will hear two real outcomes from clinics that focused on the right fixes in the right order, including a 30+ position jump in Google for the keyword phrase “chiropractor in their city,” plus what we are seeing with patients finding clinics through AI searches.I also walk you through a simple way to stop guessing, figure

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9:05

Chiropractic Marketing: 10 Quick Website Tips to...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2026/01/15

Boost your chiropractic practice with these 10 easy website tips! Learn practical fixes to attract and retain more patients, from mobile-friendly design to online booking and SEO. Implement these changes this week to grow your clinic! Episode webpage & shownotes: https://propelyourcompany.com/10-chiropractic-website-tips/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>>

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9:15

YouTube SEO for Clinics Made Simple: Easy First Steps...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2026/01/12

You don’t need to be a full-time YouTuber to get results from YouTube. In this episode, you’ll learn a simple YouTube SEO strategy for clinics so your videos can actually get found by the right patients. We’ll cover what topics to record first, how to choose one main keyword per video, and how to write titles, descriptions, tags, and thumbnails that support YouTube search. You’ll also get a quick checklist, a four-video starter plan, and the key metrics to track so you know it’s working. >>

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23:51

Google’s New Anonymous Reviews: New Problems, Smart...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2026/01/08

Google’s new anonymous reviews are changing how your clinic shows up in Google Search and Google Maps. In this episode, I break down what the new anonymous review feature actually is, how it affects your reputation, and the simple steps you can take to manage it without losing your mind. We cover when to flag a review, how to respond without breaking privacy rules, and I share copy-and-paste reply templates you can customize for your own clinic so you are never stuck wondering what to say

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13:14

Clinic SEO Beyond Google: Platforms That Still Matter...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2026/01/05

In this episode, you’ll learn how to diversify beyond Google without trying to be everywhere. You’ll get a simple 3-tier framework to decide which platforms still matter for clinic SEO, reputation, and bookings, plus an easy scorecard to prioritize what’s worth your time.We cover:The Tier 1 foundation, website, Apple Maps, Bing, and reviewsTier 2 high-leverage platforms, one social channel, and the right directoriesWhy YellowPages can still support local visibility and consistencyHow to get

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9:27

Should You DIY Your SEO Plan? [Propel Playback]

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2026/01/01

SEO is one of the most powerful ways to attract new patients to your clinic—but here’s the big question: should you handle it yourself or hire experts to do it for you?In this episode, we dive deep into the debate between DIY SEO vs. working with professionals, breaking down the pros, cons, and even a middle-ground option that gives you expert guidance without the overwhelm.👉Episode webpage & shownotes: https://propelyourcompany.com/should-you-diy-your-seo/You’ll learn:Why SEO is essential for

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13:27

Navigating Google’s Suggested Changes to Your...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/12/29

Google’s suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue.Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic’s profile accurate and patient-ready.👉Episode webpage, blog & show notes: https://propelyourcompany.com/navigating-googles-suggested-changes-to-your-business-profile/Other resources: Google Business Profile Guide: Boost Your Clinic’s Local SEOBoost Your Google Business Profile: 5 Advanced

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7:24

Hidden Price of Ignoring SEO: What Clinics Lose...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/12/25

If your clinic isn’t showing up on Google, you’re handing patients and revenue to competitors. In this episode, you’ll hear why ignoring SEO costs more than you think and how optimizing your online presence drives real growth.You’ll discover:Why SEO matters for clinicsThe impact of skipping or pausing your SEO effortsHow to boost visibility, attract qualified patients, and increase revenueA simple way to calculate how much money you may be leaving on the tableWhether you’re curious about SEO or

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13:26

SEO 101: How to Improve Your Clinic’s Online Rankings...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/12/22

When it comes to getting your clinic found online, one question always comes up: “How do I improve my website rankings on Google?”Whether you’re a chiropractor, acupuncturist, physical therapist, or wellness practitioner, your potential patients are searching for your services right now. The key is making sure your website actually shows up when they do.That’s where SEO — search engine optimization — comes in.And today, SEO looks a little different than it used to. With AI-powered search tools like

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11:01

Local Healthcare SEO: Why Your Yellow Pages Listing...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/12/18

Most healthcare clinics focus on Google Business Profile and their website for local SEO, but there’s another listing you might be ignoring that still makes a difference. Believe it or not, your Yellow Pages online listing continues to carry weight with search engines and can boost your clinic’s visibility.In this episode, you’ll learn why Yellow Pages hasn’t faded into the past, how it helps strengthen your local SEO, and the simple steps to optimize your listing so it works in your favor.If you

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29:08

Local Link-Building for Clinics: Simple Strategies...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/12/15

Local link building might sound technical, but at its core it is about relationships, reputation, and smart healthcare marketing. In this episode, Darcy breaks down how clinics can earn high quality local links that boost visibility in Google Search and Google Maps without turning link building into a full time job.You will learn what local link building actually is, why it matters so much for clinic websites, and where to find realistic link opportunities in your own backyard. From referral

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13:34

Blogging 101: Why you need a blog and what to blog...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/12/11

In this episode, we break down Blogging 101 for clinics and healthcare practices. You will learn whether your clinic really needs a blog, how often you should publish, how long posts should be, and how to create content that not only attracts visitors but also turns them into new patients. We will cover how to fill content gaps, do simple keyword research, and position your clinic as a trusted authority in your specialty so you can grow your audience and boost your online visibility.Episode Webpage

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11:10

Google Analytics Giving You a Headache? Try This...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/12/08

If Google Analytics (GA4) leaves you feeling confused, but you still want to know which marketing efforts are actually working, this episode is for you. I am walking you through a simple “analytics stack” for clinics where GA4 stays in place behind the scenes, and Clicky becomes your clear, real-time dashboard for quick decisions that lead to more booked appointments.You will hear what Clicky is, how it pairs with GA4, and which six numbers to check each week so your team can spot trends, fix issues

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10:21

How Local SEO is Different from Traditional SEO: Key...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/12/04

This episode breaks down the difference between traditional SEO and local SEO for clinics and healthcare practices. You will learn how Google decides which clinics to show in search and maps, and what you can do to improve your local visibility so more patients find and choose your practice.• What SEO means for clinics and healthcare providers • How traditional SEO and local SEO work together for your practice • Why local intent matters when patients search for care nearby • How to know if your

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23:51

Google’s New Anonymous Reviews: New Problems, Smart...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/12/01

Google’s new anonymous reviews are changing how your clinic shows up in Google Search and Google Maps. In this episode, I break down what the new anonymous review feature actually is, how it affects your reputation, and the simple steps you can take to manage it without losing your mind. We cover when to flag a review, how to respond without breaking privacy rules, and I share copy-and-paste reply templates you can customize for your own clinic so you are never stuck wondering what to say

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12:48

How to Leverage FAQs to Improve Your Website’s SEO &...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/11/27

FAQs aren't just convenient information for patients—they're a powerful SEO strategy that can boost your clinic's search rankings while making your website more useful and reducing phone calls.When strategically implemented, they can help you rank for natural question-based searches, appear in rich results, and build trust with potential patients.Episode webpage: How to Leverage FAQs to Improve Your Website’s SEO and User Experience -- https://propelyourcompany.com/faq-seo/Send in

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40:56

How To Market Your Clinic Without Feeling Salesy with...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/11/24

Struggling to market your clinic without feeling pushy or salesy? This episode is for you.We dive deep into practical, authentic marketing strategies that actually work for anyone who wants a full schedule without compromising their values.You’ll learn:Why most clinicians are incapable of creating truly “salesy” marketing (and how to stop worrying about it)The simplest way to use AI so your content sounds like YOU, not a robotWhy email marketing is the quiet powerhouse most clinics are sleeping on

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13:07

Black Friday 2025 Clinic SEO Special

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/11/20

In this short Black Friday episode, you will learn how to save on SEO that helps turn more online searches into booked appointments.Get 30% off our popular offers: Ready. Set. Rank! Complete SEO Toolkit for Clinics >> https://propelyourcompany.com/ready-set-rank-clinic-seo-toolkit/Google Business Profile Audit >> https://propelyourcompany.com/google-business-profile-audit/Book a concierge Zoom call if you have questions >>

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17:42

Turn Online Searches Into Booked Appointments [What’s...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/11/17

Find out "what's working right now" to turn online searches into booked appointments - FAST! We'll walk through 5 conversion powerplay moves you can start putting into action this week. Grab the weekly + monthly rollout plan and extra resources on the episode webpage/blog post. ✨Turn Online Searches Into Patients: The 2026 Local Conversion Playbook for Clinics -- https://propelyourcompany.com/turn-website-traffic-into-patients-clinics/ If you manage a clinic, this episode

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12:00

Website Pages That Make Google Send You the Right...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/11/13

If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients—creating one page per service or condition.You’ll learn:Why this page structure boosts your rankings in Google Search, Google Maps, and even AI-powered search resultsThe exact pages every clinic should have for services and conditionsHow this setup

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196 results

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