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PODCAST

The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design

Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of online marketing to help you thrive in today"s competitive landscape.Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and

business marketing

All Episodes

11:10

Google Analytics Giving You a Headache? Try This...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/12/08

If Google Analytics (GA4) leaves you feeling confused, but you still want to know which marketing efforts are actually working, this episode is for you. I am walking you through a simple “analytics stack” for clinics where GA4 stays in place behind the scenes, and Clicky becomes your clear, real-time dashboard for quick decisions that lead to more booked appointments.You will hear what Clicky is, how it pairs with GA4, and which six numbers to check each week so your team can spot trends, fix issues

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10:21

How Local SEO is Different from Traditional SEO: Key...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/12/04

This episode breaks down the difference between traditional SEO and local SEO for clinics and healthcare practices. You will learn how Google decides which clinics to show in search and maps, and what you can do to improve your local visibility so more patients find and choose your practice.• What SEO means for clinics and healthcare providers • How traditional SEO and local SEO work together for your practice • Why local intent matters when patients search for care nearby • How to know if your

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23:51

Google’s New Anonymous Reviews: New Problems, Smart...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/12/01

Google’s new anonymous reviews are changing how your clinic shows up in Google Search and Google Maps. In this episode, I break down what the new anonymous review feature actually is, how it affects your reputation, and the simple steps you can take to manage it without losing your mind. We cover when to flag a review, how to respond without breaking privacy rules, and I share copy-and-paste reply templates you can customize for your own clinic so you are never stuck wondering what to say

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12:48

How to Leverage FAQs to Improve Your Website’s SEO &...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/11/27

FAQs aren't just convenient information for patients—they're a powerful SEO strategy that can boost your clinic's search rankings while making your website more useful and reducing phone calls.When strategically implemented, they can help you rank for natural question-based searches, appear in rich results, and build trust with potential patients.Episode webpage: How to Leverage FAQs to Improve Your Website’s SEO and User Experience -- https://propelyourcompany.com/faq-seo/Send in

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40:56

How To Market Your Clinic Without Feeling Salesy with...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/11/24

Struggling to market your clinic without feeling pushy or salesy? This episode is for you.We dive deep into practical, authentic marketing strategies that actually work for anyone who wants a full schedule without compromising their values.You’ll learn:Why most clinicians are incapable of creating truly “salesy” marketing (and how to stop worrying about it)The simplest way to use AI so your content sounds like YOU, not a robotWhy email marketing is the quiet powerhouse most clinics are sleeping on

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13:07

Black Friday 2025 Clinic SEO Special

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/11/20

In this short Black Friday episode, you will learn how to save on SEO that helps turn more online searches into booked appointments.Get 30% off our popular offers: Ready. Set. Rank! Complete SEO Toolkit for Clinics >> https://propelyourcompany.com/ready-set-rank-clinic-seo-toolkit/Google Business Profile Audit >> https://propelyourcompany.com/google-business-profile-audit/Book a concierge Zoom call if you have questions >>

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17:42

Turn Online Searches Into Booked Appointments [What’s...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/11/17

Find out "what's working right now" to turn online searches into booked appointments - FAST! We'll walk through 5 conversion powerplay moves you can start putting into action this week. Grab the weekly + monthly rollout plan and extra resources on the episode webpage/blog post. ✨Turn Online Searches Into Patients: The 2026 Local Conversion Playbook for Clinics -- https://propelyourcompany.com/turn-website-traffic-into-patients-clinics/ If you manage a clinic, this episode

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12:00

Website Pages That Make Google Send You the Right...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/11/13

If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients—creating one page per service or condition.You’ll learn:Why this page structure boosts your rankings in Google Search, Google Maps, and even AI-powered search resultsThe exact pages every clinic should have for services and conditionsHow this setup

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13:09

5 Quick AI Hacks to Improve Your Google Business...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/11/10

Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You’ll hear the key areas where AI helps, the pitfalls to avoid, and the prompts waiting for you in the show notes. Press play and turn views into appointments. Episode webpage, resources, copy-and-paste promts, & more: https://propelyourcompany.com/gbp-ai-hacks/Send in your

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8:24

The Branding Decision That Shapes Your Patient...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/11/06

The episode discusses the complexities of personal and company branding for clinic owners, highlighting the advantages and challenges of each approach. It emphasizes the importance of building trust and making informed decisions based on long-term goals.Episode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/Here's what we're going over: Comparing personal branding to company brandingUnderstanding when to utilize personal brandingAnalyzing the challenges of a

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16:35

How clinics can rank in nearby cities (even if you’re...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/11/03

Learn how to improve your clinic’s local SEO and rank in nearby cities. Discover proven strategies to expand your reach, attract more patients, and grow your visibility beyond your location.Let’s say your clinic is based in one city, but many of your patients are willing to drive 20 or even 30 miles to see you. They know it’s worth traveling for high-quality care. The challenge is that when those same people search online, they often aren’t typing in your city’s name. They’re looking for services

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8:16

Are You Getting Patients from AI? Your Competition Is...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/10/30

AI-powered searches are changing how patients find (and choose) healthcare providers — and if your clinic isn’t showing up in those results, you’re already losing patients to your competitors.In this episode, you’ll discover:How AI tools like ChatGPT, Perplexity, and Google’s AI-driven results recommend local providersThe top signals AI looks for when deciding who makes the listSimple actions you can take to ensure your clinic is part of the conversation — not left out of itWhether you run a

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13:26

SEO 101: How to Improve Your Clinic’s Online Rankings...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/10/27

When it comes to getting your clinic found online, one question always comes up: “How do I improve my website rankings on Google?”Whether you’re a chiropractor, acupuncturist, physical therapist, or wellness practitioner, your potential patients are searching for your services right now. The key is making sure your website actually shows up when they do.That’s where SEO — search engine optimization — comes in.And today, SEO looks a little different than it used to. With AI-powered search tools like

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27:31

How to use video on your website to improve SEO and...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/10/23

If your clinic’s website isn’t using video yet, you’re missing one of the biggest opportunities to boost your visibility and connect with patients.In this episode, we break down how to strategically use video to improve your website’s SEO and patient experience. You’ll learn:How video content helps your website rank higher in Google search results10 smart ways to use videos on your website to attract and convert more patientsThe difference between short-form and long-form videos—and when to use

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14:03

Supercharge your Google Maps presence with...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/10/20

Most clinic owners think optimizing their Google Maps presence ends after setting up their Google Business Profile, adding hours, and uploading a few photos. But if you stop there, you’re missing one of the biggest ranking opportunities on Google Maps.In this episode of The Clinic Marketing Podcast, you’ll learn advanced tactics to boost your visibility and credibility through user-generated content—reviews, photos, Q&A, and posts from your patients.Discover how to:Turn your Google reviews into

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15:03

Steal Your Competitors’ Best SEO Tactics (Legally!)...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/10/16

Ever wondered why other healthcare providers consistently appear at the top of search results while your clinic struggles to gain visibility? The answer lies in strategic competitor analysis—a powerful yet often overlooked aspect of local SEO. In this episode, we’ll break down exactly how to identify your real competitors, what to look for when analyzing their online presence, and how to use that information to improve your own SEO strategy. And stick around to the end, because I’ll be giving...

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19:15

Why Your Clinic’s SEO Isn’t Working (and How to Fix...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/10/13

Is your SEO plan really working—or are you just hoping it is? This episode breaks down the 10 biggest red flags that your SEO strategy might be missing the mark and exactly what to do about each one.You’ll discover how to identify issues like stagnant traffic, low conversions, outdated content, and missing local visibility—plus simple ways to fix them. From optimizing your Google Business Profile to improving your keyword targeting and refreshing old pages, you’ll get a clear action plan to attract

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20:40

How to Build Trust Fast on Your Homepage [Propel...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/10/09

Is your clinic’s website homepage truly working for you—or is it driving potential patients away? Your clinic’s homepage is more than just a digital front door; it’s the first impression that can make or break patient trust. In this episode, we’re diving deep into the must-have elements and strategic tweaks that will turn casual website visitors into loyal patients.Discover the secret formula behind irresistible homepages, from mastering color psychology to creating seamless navigation that leads

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9:27

Should You Really DIY Your Clinic’s SEO? | Ep.133

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/10/06

SEO is one of the most powerful ways to attract new patients to your clinic—but here’s the big question: should you handle it yourself or hire experts to do it for you?In this episode, we dive deep into the debate between DIY SEO vs. working with professionals, breaking down the pros, cons, and even a middle-ground option that gives you expert guidance without the overwhelm.You’ll learn:Why SEO is essential for clinics that want to be found on Google, Google Maps, and even AI-driven searchesThe

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14:04

How to Rank for “Near Me” Searches in Your Area...

The Clinic Marketing Podcast - Local SEO & Healthcare... ·

2025/10/02

Today, we're diving into how clinic owners can optimize for "near me" searches to capture high-intent local patients actively seeking healthcare services in their area.Millions of daily searches like "chiropractor near me" or "acupuncturist near me" represent valuable opportunities to connect with patients ready to book appointments.The big question is—how do you make your clinic show up in those results?Let’s break it down.💥 Episode webpage and show notes: How

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184 results

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