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PODCAST

The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design

Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online.The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right

business marketing

All Episodes

21:23

Preventative Care Marketing That Works [Propel Playback]

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/04/23

In this episode, we’re talking about preventive care marketing, how to attract patients who want to stay ahead of problems, not just react when something hurts.If your marketing mostly speaks to pain and urgent symptoms, you can end up in a cycle of one-time visits and inconsistent momentum. Preventive care content helps you reach the “I feel fine, but…” crowd, the desk workers, active adults, busy parents, and anyone noticing early warning signs who wants a clear plan before things spiral.You’ll

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10:23

ChatGPT Can’t Do SEO for You, And It Might Be Hurting...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/04/21

Think ChatGPT is helping your SEO? It might be doing the opposite. In this episode, we’re unpacking the truth about using AI tools like ChatGPT for SEO, including where they fall short, how they can quietly hurt your rankings, and what most clinic owners are getting wrong. You’ll walk away knowing how to use AI the right way, without damaging your website’s visibility.Episode Webpage: https://propelyourcompany.com/chatgpt-cant-do-seo/Book a Discovery Call:

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17:42

Turn Clicks Into Patients: The 2026 Local Conversion...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/04/16

Find out "what's working right now" to turn online searches into booked appointments - FAST! We'll walk through 5 conversion powerplay moves you can start putting into action this week. Grab the weekly + monthly rollout plan and extra resources on the episode webpage/blog post. ✨Turn Online Searches Into Patients: The 2026 Local Conversion Playbook for Clinics -- https://propelyourcompany.com/turn-website-traffic-into-patients-clinics/ If you manage a clinic, this episode

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14:28

How to Use Patient Stories to Boost Your SEO and...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/04/14

Patient stories and case studies can do more than just build trust, they can help your clinic show up in search results and attract the right patients.In this episode, we break down how to use patient stories ethically, what to avoid, and how to turn one story into multiple SEO-driven assets across your website, blog, and Google Business Profile.You’ll learn how to structure case studies so they feel natural and relatable, how to incorporate them into your service and condition pages, and how to use

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16:35

Smart Clinic SEO: How to Attract Patients from Cities...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/04/09

Learn how to improve your clinic’s local SEO and rank in nearby cities. Discover proven strategies to expand your reach, attract more patients, and grow your visibility beyond your location.Let’s say your clinic is based in one city, but many of your patients are willing to drive 20 or even 30 miles to see you. They know it’s worth traveling for high-quality care. The challenge is that when those same people search online, they often aren’t typing in your city’s name. They’re looking for services

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13:24

Google Maps Rankings Explained: What Really Moves You...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/04/07

Discover how Google Maps rankings work, including AI-driven changes, and what your clinic can do to improve visibility and get found more often. If you’ve ever searched for your clinic on Google and wondered why other businesses are showing up ahead of you in the map results, you’re not alone.A lot of clinic owners assume rankings are random or that the business with the most reviews automatically wins. But that’s not how Google Maps works.Google is actually using a very specific set of factors to

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19:08

If SEO isn't working for you, let's find out why...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/04/02

Is your SEO plan really working—or are you just hoping it is? This episode breaks down the 10 biggest red flags that your SEO strategy might be missing the mark and exactly what to do about each one.You’ll discover how to identify issues like stagnant traffic, low conversions, outdated content, and missing local visibility—plus simple ways to fix them. From optimizing your Google Business Profile to improving your keyword targeting and refreshing old pages, you’ll get a clear action plan to attract

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15:49

Service vs Condition Pages: How Patients Search and...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/03/31

Are you focusing on service pages or condition pages on your clinic website and still not seeing the rankings or patient inquiries you expected?In this episode, we break down how patients actually search online and why your website may not be aligned with that behavior. You’ll learn the difference between service pages and condition pages, how they work together, and why having both is essential if you want to improve your visibility in Google and AI-driven search.We also dive into one of the

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13:26

SEO Made Simple: How to Attract More Patients on...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/03/26

If you’ve ever wondered how to actually improve your position in Google, get more website traffic, or show up in AI-powered search results, this episode breaks it down in a simple, actionable way.Search is evolving fast. It is no longer just about ranking on Google. Clinics now need to show up in Google Maps, AI Overviews, and even tools like ChatGPT that pull from real websites.In this episode, you’ll learn how to build a strong SEO foundation that helps you get found, build trust, and attract the

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11:25

Your Clinic’s Q2 SEO Plan: What to Focus on Before...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/03/24

If you want more visibility in Google, more website traffic, and better leads in Q2, it starts with having a clear SEO plan before the quarter gets underway.This episode walks through how clinic owners can review what happened in Q1, identify what is actually working, and create a focused plan for Q2 that drives real results.You will learn how to choose the right SEO priorities, improve your most important website pages, strengthen your Google Business Profile, and create content that aligns with

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12:00

Want Better Patients From Google? Start With These...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/03/19

If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients—creating one page per service or condition.You’ll learn:Why this page structure boosts your rankings in Google Search, Google Maps, and even AI-powered search resultsThe exact pages every clinic should have for services and conditionsHow this setup

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7:46

How Different Generations Use AI vs Google to Find...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/03/16

AI tools like ChatGPT are changing how people research health questions online, but patients are not all using AI the same way. In this episode, we explore how different generations use and trust AI tools compared to Google search when looking for healthcare information and local clinics. Learn how younger and older patients search differently, why Google Maps and reviews still play a major role in choosing a provider, and what these trends mean for your clinic’s SEO, website content, and online

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29:08

Local Link-Building for Clinics: Simple Strategies...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/03/12

Local link building might sound technical, but at its core it is about relationships, reputation, and smart healthcare marketing. In this episode, Darcy breaks down how clinics can earn high quality local links that boost visibility in Google Search and Google Maps without turning link building into a full time job.You will learn what local link building actually is, why it matters so much for clinic websites, and where to find realistic link opportunities in your own backyard. From referral

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11:21

Should Doctors Have a Personal Google Business...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/03/09

Should doctors have their own Google Business Profile in addition to a location listing? This episode breaks down the difference between practitioner and practice profiles, when a separate doctor Google listing can help, and when it creates duplicate listings, split reviews, and patient confusion. You’ll also learn what to do if a doctor leaves your practice but their Google Business Profile still shows your address, and how to protect your main location listing while you clean it up. Episode

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11:07

Google Analytics Giving You a Headache? Try This...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/03/05

If Google Analytics (GA4) leaves you feeling confused, but you still want to know which marketing efforts are actually working, this episode is for you. I am walking you through a simple “analytics stack” for clinics where GA4 stays in place behind the scenes, and Clicky becomes your clear, real-time dashboard for quick decisions that lead to more booked appointments.You will hear what Clicky is, how it pairs with GA4, and which six numbers to check each week so your team can spot trends, fix issues

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11:49

Why Your Clinic Is Invisible in AI Search and How to...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/03/02

If your rankings feel inconsistent or your visibility seems flat, it may not be because you need more SEO. It may be because your messaging is unclear. In this episode, I recap key insights from a recent live training and explain why AI search is forcing clinics to rethink how they present what they treat, who they help, and where they are located. 💥Fix Your AI Visibility Blind Spots Webinar: 7 Non-Technical Upgrades Any Clinic Can Do This Weekhttps://propelyourcompany.com/fix/Send in your

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9:48

Why Mobile Healthcare Providers Need a Different SEO...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/02/26

Mobile healthcare providers face unique SEO challenges without a fixed location to anchor their online presence. This episode explores tailored strategies for mobile massage therapists, chiropractors, and other traveling healthcare professionals to improve their local search visibility despite not having a traditional brick-and-mortar practice.Episode webpage and show notes: https://propelyourcompany.com/local-seo-for-mobile-medical-providers/Send in your questions. ❤ We'd love to hear from

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10:41

Multi-Location SEO for Clinics: How to Rank Each...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/02/23

Adding a second, third, or fourth location changes your SEO fast. This episode breaks down the multi-location upgrade plan that helps clinics rank in each market without creating internal competition, duplicate Google Business Profiles, or thin location pages. You’ll learn what to fix on your website, how to structure location pages and internal links, how to lock down NAP and citations, and a simple 30-day rollout plan for scaling without chaos. 👉 Episode webpage, blog & show notes:

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10:38

Acupuncture SEO Basics: What to Fix First for Better...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/02/19

Want more acupuncture patients from Google without feeling salesy? This episode breaks down a calm, practical SEO plan to help your practice show up in local search and turn visibility into booked appointments. You’ll learn what to optimize first, which website pages to build, how to improve your Google Business Profile, and a simple content strategy that supports rankings without becoming a full-time content creator. Episode webpage: https://propelyourcompany.com/acupuncturist-seo-strategySend in

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12:18

Voice Search + AI SEO: How Clinics Win the Spoken...

The Clinic Marketing Podcast | Local SEO & Healthcare... ·

2026/02/16

Voice search and AI-powered search are changing how patients find clinics in 2026, but the winning strategy is still simple, clear local SEO and content that answers real patient questions. In this episode, you’ll learn how voice and AI queries differ from typed searches, what to update on your website and Google Business Profile, and five practical upgrades to help you show up more often and turn visibility into booked appointments. Episode Webpage: https://propelyourcompany.com/voice-search/Live

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223 results

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