PODCAST

B2B Q&A | Your B2B content questions, answered

It"s a simple concept. You pose a question about B2B content writing; we go in search of an expert to answer it. Along the way, you"ll hear copywriting hints and tips, and commentary on the key issues in B2B content marketing. It"s all brought to you by the B2B tech writers at Radix Communications.

business management & marketing

All Episodes

B2BQ&A 113: What’s the best B2B content EVER?

B2B Q&A | Your B2B content questions, answered ·

2023/07/28

You nominated. The judges shortlisted. And you voted. Now, it's time to review 19 great examples of B2B content... and find out what you've chosen as the greatest of all time.The post B2BQ&A 113: What’s the best B2B content EVER? appeared first on Radix.

en-GB

B2BQ&A 112: How can B2B content stay consistent when...

B2B Q&A | Your B2B content questions, answered ·

2023/06/28

We’re joined by two marketing and messaging experts to explore how you can find continuity in your B2B content, even if everything else changes. The post B2BQ&A 112: How can B2B content stay consistent when everything changes? appeared first on Radix.

en-GB

B2BQ&A 111: How can ABM content balance relevance and...

B2B Q&A | Your B2B content questions, answered ·

2023/04/28

Three account-based marketing leaders help us explore ABM content writing, and how to blend what your brand wants to say with what your audience needs to read. The post B2BQ&A 111: How can ABM content balance relevance and brand voice? appeared first on Radix.

en-GB

B2BQ&A 110: How can you find the right SEO keywords...

B2B Q&A | Your B2B content questions, answered ·

2023/03/08

In this episode, Andy Crestodina talks us through the challenges and opportunities of keyword research in a niche B2B market. The post B2BQ&A 110: How can you find the right SEO keywords for niche B2B content? appeared first on Radix.

en-GB

B2BQ&A 109.5: Copywriters share their top tips for...

B2B Q&A | Your B2B content questions, answered ·

2022/11/08

In this mini episode of B2BQ&A, eight copywriters share their favourite tips for writing brilliant B2B content. The post B2BQ&A 109.5: Copywriters share their top tips for writing B2B content appeared first on Radix.

en-GB

B2BQ&A 109: What’s the worst thing about briefing a...

B2B Q&A | Your B2B content questions, answered ·

2022/08/02

What do B2B marketers find frustrating about writers they work with? Sophos marketing director Sally Adam and guest co-host Harry Kapur spill the beans. The post B2BQ&A 109: What’s the worst thing about briefing a B2B copywriter? appeared first on Radix.

en-GB

B2BQ&A 108: How much B2B content actually gets read?

B2B Q&A | Your B2B content questions, answered ·

2022/07/13

How can you tell tumbleweed content from a B2B sensation? We ask Basware's Katie Colbourne and Matt Laybourn of Rockee. The post B2BQ&A 108: How much B2B content actually gets read? appeared first on Radix.

en-GB

B2BQ&A 107: Which kinds of content work for which B2B...

B2B Q&A | Your B2B content questions, answered ·

2022/06/01

Claire Drumond of Atlassian and B2B Unleashed's Maureen Blandford tell us how to find the best content types for the complicated B2B decision-making unit. The post B2BQ&A 107: Which kinds of content work for which B2B audiences? appeared first on Radix.

en-GB

B2BQ&A 106.5: How to make boring B2B subjects more...

B2B Q&A | Your B2B content questions, answered ·

2022/04/29

We return to Dave Briggs' question: how to make boring B2B subjects more interesting. This time, we hear from award-winning marketer Brian Macreadie. The post B2BQ&A 106.5: How to make boring B2B subjects more interesting (part 2) appeared first on Radix.

en-GB

B2BQ&A 106: How can I make boring B2B subjects more...

B2B Q&A | Your B2B content questions, answered ·

2022/03/31

What techniques can you use to turn jargon-stuffed B2B topics into knockout content people want to read? We ask Haydn Grey's Katherine Wildman and Robyn Collinge of WeTransfer. The post B2BQ&A 106: How can I make boring B2B subjects more interesting? appeared first on Radix.

en-GB

B2BQ&A 105: How do you evaluate B2B content quality?

B2B Q&A | Your B2B content questions, answered ·

2022/03/03

We discover the processes B2B tech giants use to ensure consistent quality across all their content, and share a resource to help you check your own work. The post B2BQ&A 105: How do you evaluate B2B content quality? appeared first on Radix.

en-GB

B2BQ&A 104: How can you keep your B2B content fresh?

B2B Q&A | Your B2B content questions, answered ·

2022/01/28

If you're writing about the same product, service, or idea over and over, how can keep your content compelling? We ask Xero's Content Strategy Lead. The post B2BQ&A 104: How can you keep your B2B content fresh? appeared first on Radix.

en-GB

B2BQ&A 103: What was the best B2B content of 2021?

B2B Q&A | Your B2B content questions, answered ·

2021/12/21

What was the best piece of B2B content of 2021? Discover trends, takeaways, and inspiration from last year’s shortlist – then find out the winner. The post B2BQ&A 103: What was the best B2B content of 2021? appeared first on Radix.

en-GB

B2BQ&A 102: Why is there so little humour in B2B...

B2B Q&A | Your B2B content questions, answered ·

2021/11/30

Why so serious? We ask comedian and copywriter Lianna Patch whether B2B content should be funnier, and hear some tips about how to do humour well. The post B2BQ&A 102: Why is there so little humour in B2B content? appeared first on Radix.

en-GB

B2BQ&A 101: How important is correct grammar in B2B...

B2B Q&A | Your B2B content questions, answered ·

2021/10/27

Is correct grammar really that important in copywriting? And can you start a sentence with a conjunction? We ask Rishi Dastidar and Irene Triendl. Subscribe on Apple Podcasts. Grab the RSS feed. Download it. Or follow on Spotify. The post B2BQ&A 101: How important is correct grammar in B2B content? appeared first on Radix.

en-GB

B2BQ&A 100: How can I stop clients and stakeholders...

B2B Q&A | Your B2B content questions, answered ·

2021/09/28

How do you convince your client or stakeholder to check for factual accuracy, and leave the tone and wording up to the copywriter? We ask Doug Kessler and Fiona Campbell-Howes. The post B2BQ&A 100: How can I stop clients and stakeholders meddling with my wording? appeared first on Radix.

en-GB

Podcast 99: Why we need emotion in B2B

B2B Q&A | Your B2B content questions, answered ·

2021/08/25

This month’s episode of Good Copy, Bad Copy is all about bringing the emotion back into B2B content. We’re joined by Paul Cash, CEO and Founder of Rooster Punk – and author of Humanizing B2B – for our feature interview.… The post Podcast 99: Why we need emotion in B2B appeared first on Radix.

en-GB

Podcast 98: How to make your B2B content more...

B2B Q&A | Your B2B content questions, answered ·

2021/07/30

Sarah Winters of Content Design London shares tips to help you win over stakeholders, improve your clarity, and make sure your content doesn't accidentally exclude people. The post Podcast 98: How to make your B2B content more readable and accessible appeared first on Radix.

en-GB

Podcast 97: how to write valuable B2B content

B2B Q&A | Your B2B content questions, answered ·

2021/06/30

How do you create content that meets your audience's needs, and also serves your business goals? In this month's "Good Copy, Bad Copy", we find out. The post Podcast 97: how to write valuable B2B content appeared first on Radix.

en-GB

Podcast 96: how to make sure your B2B content is...

B2B Q&A | Your B2B content questions, answered ·

2021/05/26

Why is it so important to deliberately ensure your B2B content reflects the whole of your audience – and the whole of society? We talk to Kavita Singh and Ogilvy's Natalie Narh. The post Podcast 96: how to make sure your B2B content is inclusive and diverse appeared first on Radix.

en-GB

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B2B Q&A | Your B2B content questions, answered

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