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PODCAST

Pretty Okay Podcast

Pretty Okay Podcast

Welcome to the Pretty Okay Podcast, a chill (but sometimes spicy) small business podcast for people who are crazy enough to have one. Hosted by the Founder of Enji, Tayler Cusick Hollman, we cover everything from basic business practices to small business marketing. We sit down with some of our favorite small business owners and experts who share their stories, real-life experiences, and advice, all while keeping it (very) real and honest.

business entrepreneurship

All Episodes

40:46

So you want to be an educator?

Pretty Okay Podcast ·

2025/01/27

What happens when two former classroom teachers step into the wild world of business education? A lot of laughs, some unexpected shade, and serious insight into what it means to truly teach. In this episode, host Tayler sits down with Laylee Emadi, founder of The Creative Educator Conference and Educator's Lounge, to tackle the big question: Are you really an educator or just a motivational speaker in disguise?Together, they explore the rise of self-proclaimed "educators," the blurred lines

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42:02

Simplify It the F#%! Down: Tackling Marketing Overload

Pretty Okay Podcast ·

2024/12/16

Are you feeling crushed under the weight of all the things in your marketing to-do list? Join Tayler and her ultimate podcast BFF Samantha Welker as they break down the marketing madness and teach you how to focus on what actually matters. Discover why you’re doing too damn much, how to audit yourself like a pro, and why simplifying it the f#%! down is the mantra we all need. Don't miss this one—it’s equal parts therapy and strategy.

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33:19

You Gotta Stay Close to the Money

Pretty Okay Podcast ·

2024/11/25

Do you feel like marketing your business is an endless to-do list of Instagram posts, email campaigns, and reels—with little to show for it? Join Tayler and revenue strategist Frenchie Ferenczi as they tackle the real goal of marketing: staying close to the money. Frenchie shares her no-nonsense money-first philosophy, reminds us what the five core functions of marketing are (it's easy to forget), and why overthinking your to-do list might be the biggest thing holding you back. From busting

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32:34

Just Do the Damn Thing

Pretty Okay Podcast ·

2024/10/28

Most entrepreneurs sit on their ideas for way too long. You know, waiting for the "right time" to start their business. The thing is, there is never a "right" or "perfect" time to start a business—you just gotta do the damn thing! In this episode, Tayler teams up with her longtime friend and powerhouse entrepreneur Marina Pannell—owner of Harper & Ivory bridal boutique. Together, they dive into Marina's wild journey from almost starting a coffee shop to finally opening her dream

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33:22

You Too Can YouTube

Pretty Okay Podcast ·

2024/09/30

YouTube isn't just for influencers and cat videos any more—but you knew that. The thing you might not know though, is the fact that being on YouTube is a smart move for pretty much any small business! And in this episode of the Pretty Okay Podcast, Tayler chats with YouTube expert LaShonda Brown, who shares how service providers can harness the power of YouTube to grow their biz and (gasp) maybe even work less! From 20-hour work weeks to leveraging long-form content and YouTube Shorts,

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42:23

No Time? No Strategy? No More Excuses!

Pretty Okay Podcast ·

2024/08/26

We're trading the soft kid gloves for brass knuckles in this episode! Tayler teams up with the ever-fierce Candice Coppola to dish out some tough love on the excuses they hear about why you can't get to your marketing. From "I don’t have time!" to "I need a strategy first!", your marketing aunties expose the lies you tell yourself and offer a hearty cuddle of wisdom to get you back on track. Tune in, laugh, cringe, and (most importantly) start doing the damn thing!Want more Pretty Okay

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33:10

Irresistible Offers and Unfiltered Truths with Braden...

Pretty Okay Podcast ·

2024/07/29

It's not often you get to sit down with a lawyer let alone someone like with Braden Drake—a lawyer for creatives, business owners, and drag artists. But this episode isn't what you'd expect because most lawyers aren't entrepreneurs. And we dug into one of the most important things any entrepreneur can do—create irresistible offers. From what to think about when you're coming up with the best offer you can to how to handle it when the haters show up because your offer is just that good, we

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50:19

How to Unlearn Your Way to the Top

Pretty Okay Podcast ·

2024/06/24

Ever felt like you're juggling between getting things done and trying to lead effectively? You’re not alone! Your host Tayler Hollman is back, and she’s got Audrey Kwan in the hot seat to talk transitioning from being a doer to a leader (there's a lot to unlearn here, folks). So get ready to embrace the gray areas of leadership and discover how to motivate, delegate, and support your team like a pro.Turbocharge your brand's exposure and become a sought-after podcast guest with

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36:53

You Can Totally Run Your Own Social Media Ads

Pretty Okay Podcast ·

2024/06/10

Regardless of where you currently sit on the I-hate-Meta spectrum, it's hard to deny the fact that social media ads are a fast and pretty cheap way to get in front of your ideal customers. But wanting to run social media ads is one thing. Actually knowing it's the right thing for your small business is another—let alone whether you should do it yourself or hire someone. So, in this episode, seasoned social media advertiser, Jaymie Tarshis, joined me on the pod to chat about the age-old

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39:49

Build it and they will shop

Pretty Okay Podcast ·

2024/05/27

It takes guts to start a small business, but it takes real guts to start one that's brick and mortar. And in this episode of the Pretty Okay Podcast, Tayler sits down with shop owner, Katherine Oyer of Francis Henri, to talk about her experience going from an online baby store to a brick-and-mortar haven for little ones. If you've ever wondered what it's like to run a retail store with overhead or what it takes to make your online store work IRL, grab your favorite stuffie and listen

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34:02

Is your copy badass or just...bad?

Pretty Okay Podcast ·

2024/04/29

Get ready to break all the writing rules and unleash your inner copywriting genius with Gillian Griffith! Join Tayler and Gillian, longtime professional partners and masters of the written word, as they spill the tea on how to transform your writing from drab to fab. From overcoming the fear of judgment to embracing the power of the ugly first draft, they're demystifying the art of copywriting. Plus, unlock the secret to finding inspiration in unexpected places, from Pottery Barn catalogs

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45:05

Influencers, man

Pretty Okay Podcast ·

2024/02/26

The Pretty Okay Podcast is back b*tches! And in this episode, Tayler and Sam dive straight into the deep end of the influencer pool—because while some of them are great partners, others make us think "Whyyyy?" From the frustrations faced by many small business owners to how influencers can do a better job of approaching them, get ready for a candid conversation filled with rants, revelations, and more than a few spicy takes. Buckle up for an unfiltered journey into the business of being

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37:59

How To Make More Money in 2023

Pretty Okay Podcast ·

2023/01/10

*spoiler alert* it's time to raise your prices. Whether you've been in business for yourself for a while now or the COGS for your production are on the rise, consider this your roadmap for when to raise your prices and how.Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.

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37:56

How Small Business Owners Can Make It Through The...

Pretty Okay Podcast ·

2022/12/08

Even though recessions are "normal", that doesn't make them suck any less. If your business made it through the pandemic, a lot of the things you thought about and did for that are applicable here. In this episode, we talk about how not to freak out later and what you can do when people around inevitably do start freaking out. Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.

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38:15

Ho-Ho-Holiday Promos That Will Convert

Pretty Okay Podcast ·

2022/11/07

The time to start planning your holiday promos and offers was this summer. But if you're a little late in the game there's still time to make the most of your marketing strategy this holiday season. Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.

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25:29

Guess who's back in the house?

Pretty Okay Podcast ·

2022/10/19

We're back from summer break! Come see if we remember how to do a podcast! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.

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48:44

Why Your Best Answers Will Always Come From Customers

Pretty Okay Podcast ·

2022/06/22

In our last episode before summer break, Tayler sits down to interview friend, entrepreneur, and all-around inspirational babe Martha Bitar, founder + CEO of Flodesk. Tayler and Martha dig into how you can (and should!) use customer feedback to help your business thrive while still staying true to your vision. Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.

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37:46

4 Ways To Become a Thought Leader In Your Industry

Pretty Okay Podcast ·

2022/06/08

*spoiler alert* it isn't about being the "smartest" person in the room. In today's episode, we're breaking down the characteristics of a "thought leader" and sharing 4 efficient ways you can become one in your industry. Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.

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37:38

This Meeting Could Have Been An Email

Pretty Okay Podcast ·

2022/05/25

Don't schedule meetings for meetings' sake. On today's episode, we're talking about how to know when meetings are beneficial (for everyone), how to gracefully move them along, and the steps you should be taking to lead them effectively. Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.

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34:56

Why Vanity Numbers Are Bullsh*t

Pretty Okay Podcast ·

2022/05/11

We’re just going to say it…vanity numbers are bullshit. Your follower count and number of likes don’t matter if your social media content isn’t converting. You can’t take little hearts to the bank, you guys. In today’s episode, we’re digging into the social media metrics that do matter and which ones are just vanity numbers that aren’t indicative of how your brand is doing. Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.

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89 results

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