PODCAST

Study Hall

Douglas and Runge

A podcast dedicated to the business, culture and craft of advertising

business management & marketing

All Episodes

Study Hall (Episode 12): Understanding Procurement

Study Hall ·

2020/03/26

We take a closer look at procurement

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Study Hall (Episode 11): Leading a Pharma Startup:...

Study Hall ·

2019/05/27

As you climb the career ladder (in advertising, pharma, or some other corporate gig) do you ever wonder what it’d be like to lead a pharma startup?I have! So this

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Study Hall (Episode 10): Beyond Madison Ave....

Study Hall ·

2019/03/19

In this Study Hall, my good friend and former creative partner and I take a look at life in PR, how it compared to ad agencies, and what that suggest about the future of advertising.

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Study Hall (Episode 9): Frenemies (2 of 2)

Study Hall ·

2019/02/28

Wish I'd liked this book more. Great idea for a book that suffers from poor execution and a crippling, inside-out view of the media and advertising industry.

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Study Hall (Episode 8): Frenemies (1 of 2)

Study Hall ·

2019/01/24

This is a pretty scary book—Ken Auletta catalogs the rot in the ad industry, starting with the rebate fracas that broke out at the (now-infamous!) Association of National Advertisers meeting in 2015. Why’s it so scary? Well, for one thing, it lays bare long-standing, unsuccessfully-addressed problems with the business model on which the ad agency operates. And it explains a lot about why agencies have been struggling with everything from client service to profitability, to pricing, to talent, to

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Study Hall (Episode 7): The Attention Merchants 5/5

Study Hall ·

2018/12/10

Final installment of the book review.

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Study Hall (Episode 6a): Conversation with Scott...

Study Hall ·

2018/09/27

Part 2 of our interview with Scott Costin, author of The Doctor Won’t See You Now. In this part of the interview, the three of us discuss how sales, marketing and advertising can work together and how culture drives performance and job satisfaction. You can buy Scott’s book here.

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Study Hall (Episode 6): Interview with Scott Costin...

Study Hall ·

2018/09/23

Interview with the author of The Doctor Won't See You Now.

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Study Hall (Episode 5): The Attention Merchants 4/5

Study Hall ·

2018/08/12

Happy August, Study Hall-ers!Well, we're almost to the end of the estimable book, The Attention Merchants.In part 4, we learn about the rise of the "Kardashian Kulture" and get into it a little over what we've done with the amazing attention-gathering machine we've built ourselves.I've pretty much avoided dealing with the ethics of modern attention merchandising and (more precisely)advertising until now, and this section of the book seemed like a good place to do it.This time, we're turning the

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Study Hall (Episode 4): The Attention Merchants 3/5

Study Hall ·

2018/07/08

This is the story of the rise of the digital space, or "the third screen," the screen that watches YOU.It's a short section of the book, detailing the rise of email (and the reason the email check-in is SUCH a hard habit to break), the intersection of hardware with serious money (through computer gaming), and (how) America (got) Online.Some interesting stuff! Lots to think about, including how even having the right idea (eg, Prodigy understood the power of online retailing, but make a few mistakes

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Study Hall (Episode 3): The Attention Merchants 2/5

Study Hall ·

2018/06/15

We're back at it with Tim Wu's great book on advertising. This month's entry covers the history of advertising from the 20s up through the mid 80s.After almost losing the whole thing in the early 30s, the industry comes roaring back and enters the golden age of huge, unified audiences who paid attention to a few, clearly defined channels. (While across the pond, an entirely different kind of attention merchant worked their evil will and blackened the name of propaganda forever.)From there, we move

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Study Hall (Episode 2): The Attention Merchants 1/5

Study Hall ·

2018/05/15

First part of my review of Tim Wu's great book on attention, advertising and culture in the industrial age.

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The Integrated Creative Services Checklist: Can you...

Study Hall ·

2018/05/03

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The Practice Five: A simple, quick pre-advertising...

Study Hall ·

2018/04/24

Take 5! To print and complete the form: Invest a little time and make your campaign a lot more successful!

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52:00

Study Hall (Episode 1): The End of Advertising?...

Study Hall ·

2018/04/12

The End of Advertising, Andrew Essex's 2017 book asks a lot of tough questions about the future, purpose and value of advertising.Essex's main point is that the content-consumption freedom we all got from the digital revolution means advertising needs to act more like content (be interesting, useful, amazing). The thing, not the thing that interrupts the thing, in his words.Well...I don't agree. I think given the choice between advertising masquerading as content and actual content, people are going

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Study Hall

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