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PODCAST

Creator Economy Live

Creator Economy Live

Every other week, the Creator Economy Live podcast brings you lively conversations about everything in the world of influencer marketing and the creator economy. Whether you’re an established creator or a seasoned influencer marketing expert, or on your way to becoming either, this podcast is perfect for you. Subscribe so you don’t miss every episode! Creator Economy Live is presented by the industry’s top voices Brendan Gahan (Mekanism) and Keith Bendes (Linqia) and brought to you by the biggest

business marketing

All Episodes

62:36

How Dove Scales Creator Marketing: Inside Unilever’s...

Creator Economy Live ·

2026/02/06

Send us a text This week on the Creator Economy Live Podcast, we’re joined by Dana Paolucci, Head of PR & Influence for Dove North America. Dana walks us through a decade-long evolution of Dove’s influencer strategy—from one-off campaigns to always-on, community-driven creator programs. We dig into standout activations (Crumbl, the GRAMMYs, Bridgerton), the rise of earned creator content, and why “influencer in every zip code” isn’t about follower count—it’s about trust.

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42:12

Live From Vegas: How Brittany Lamp Harnessed Life360...

Creator Economy Live ·

2026/01/29

Send us a text We’re live from Las Vegas at Creator Economy West for a fast-paced episode packed with news, hot takes, and a standout guest. Keith and Brendan break down what MrBeast’s viral hiring spree really signals, whether AI streamers are the future of Twitch, and why Spotify is suddenly all-in on podcast advertising. Then we’re joined by Brittany Lamp, Senior Director of Brand Content & Community at Life360, to unpack how the brand built a massively engaged Gen Z and Gen Alpha aud...

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61:18

How Southwest Airlines Builds Influencer Programs...

Creator Economy Live ·

2026/01/16

Send us a text In Episode 80 of Creator Economy Live, we’re joined by Kara Salazar, who leads influencer marketing at Southwest Airlines. Kara breaks down how the brand’s creator strategy has evolved over the past four years — from launching and scaling Southwest Creator Day (including its international expansion to Cancun) to managing major cultural moments like the assigned seats announcement and the massive social response that followed. We also dig into what makes influencer marketing in...

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67:26

🎄 The 12 Stories of Social: How 2025 Supercharged the...

Creator Economy Live ·

2025/12/23

Send us a text Want to hear this content and more LIVE? Join us at Creator Economy Live, January 13 - 14 2026 in Las Vegas! Save 20% off your ticket with code CELPOD20 at checkout. On the 12 months of 2025, the social platforms gave to thee… a booming creator economy. It’s our annual holiday special, and we’re back with the 12 Stories of Social—a festive, no-holds-barred look at the biggest moments that shaped creators, brands, and platforms this year. From age bans and algorithmic control t...

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66:49

Why Brands Listen to Rob Mayhew

Creator Economy Live ·

2025/12/18

Send us a text Want these insights and more in person? Join us in Las Vegas, January 13 - 14 2026 for Creator Economy Live West and use code CELPOD20 at checkout! This week Keith & Brendan are joined by Rob Mayhew, the creator who’s become the unofficial spokesperson for agency life, to talk about turning industry satire into real brand value, making the leap to full-time creator, and why B2B brands are finally embracing creators who actually get the business. Expect sharp insights, cre...

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53:06

Inside the Ad World’s Favorite Creator Duo with Jack...

Creator Economy Live ·

2025/12/04

Send us a text Creator Economy Live is back with Keith Bendes and Brendan Gahan, and this week we’re joined by Jack Westercamp — one half of Breaking & Entering, the media duo the ad industry can’t stop obsessing over. From Georgina Cox vs. Sweaty Betty, to Timothée Chalamet’s viral parody marketing video, to Facebook’s new creator protection tools and TikTok’s AI slider, we’re breaking down the biggest creator economy stories of the week before diving into Jack’s rise, impact, and what’s...

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62:24

Inside the Dhar Mann Empire with CEO Sean Atkins

Creator Economy Live ·

2025/11/20

Send us a text Want these insights and more in person? Join us in Las Vegas, January 13 - 14 2026 for Creator Economy Live West and use code CELPOD20 at checkout! Episode 76 of Creator Economy Live dives deep into the future of content with Sean Atkins, CEO of Dhar Mann Studios and a veteran of MTV, HBO, Discovery, Jellysmack, Disney, and more. Sean shares why he shifted from traditional media to creator-driven companies, how DMS built its 125,000 sq. ft. production powerhouse in Los Angeles,...

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63:35

A Priceless Creator Strategy - Cheryl Guerin on Brand...

Creator Economy Live ·

2025/11/06

Send us a text Mastercard’s Priceless campaign has stood the test of time — but how does a legacy brand stay culturally relevant in a world ruled by creators and constant change? This week, Keith and Brendan chat with Cheryl Guerin, EVP of Brand Strategy & Innovation at Mastercard, who’s been with the brand for more than two decades and knows what it takes to evolve without losing your core. Cheryl shares how Mastercard is embracing creator partnerships, why influencer marketing deserves ...

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71:42

Creator Meets Strategist: Ashwinn Krishnaswamy on...

Creator Economy Live ·

2025/10/23

Send us a text Creator Economy Live West is taking place 13 - 14 January 2026! Use code POD20 for 20% off your ticket price. Join Keith Bendes and Brendan Gahan for another episode of Creator Economy Live as they sit down with Ashwinn Krishnaswamy — Brand Expert, Partner at Forge Design, and content creator known for his smart takes on branding and business across TikTok and Instagram. Ashwinn shares his journey from agency life to social stardom, how he balances brand partnerships with runni...

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69:16

What’s Next for Creators and Brands? A Deep Dive with...

Creator Economy Live ·

2025/10/09

Send us a text In this episode of Creator Economy Live, Keith and Brendan sit down with Tom Goodwin, author of Digital Darwinism and founder of All We Have Is Now, to explore the shifting balance between creativity and performance in modern marketing. Tom shares his take on how technology and creator culture are redefining the industry, why marketers lost sight of creativity, and what’s next for brands navigating the fast-changing landscape of content, AI, and consumer expectations.

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64:08

From Thor to Insta-Core: Jaimie Alexander Rallies...

Creator Economy Live ·

2025/09/26

Send us a text Keith and Brendan sit down for an iconic conversation with actress Jaimie Alexandar to discuss her journey from actress to creator, how she uses her social platforms to encourage positive change in her community, and how the depth within influencer marketing expands past sharing the latest lipstick.

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61:40

Episode 71: Jennifer Brown on How SHEIN Made...

Creator Economy Live ·

2025/09/16

Send us a text Keith Bendes and Brendan Gahan sit down with Jennifer Brown, who has spent the past 6+ years leading influencer marketing and talent partnerships at fashion giant SHEIN. Jennifer pulls back the curtain on how SHEIN built one of the world’s most powerful creator-driven growth engines, the evolving role of short-form video, and how shopping behavior is shifting in a social-first era.

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61:41

Inside Portal A: Zach Blume on 15 Years of Shaping...

Creator Economy Live ·

2025/08/28

Send us a text For our 70th episode milestone, we’re joined by long-time friend and branded content pioneer Zach Blume, Co-Founder of Portal A. From the early days of viral YouTube hits to partnering with Jimmy Kimmel’s Wheelhouse Entertainment, Zach has spent 15+ years at the intersection of tech, entertainment, and influencer marketing. We dive into the evolution of “viral,” the highs and lows of YouTube Rewind, and how branded content has matured into today’s creator-driven economy. Plus, ...

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42:08

Live from NYC: Inside the Bodyarmor × Dude Perfect...

Creator Economy Live ·

2025/08/15

Send us a text Live from New York at Creator Economy Live, hosts Keith Bendes and Brendan Gahan sit down with Bodyarmor’s VP of Communications, Danielle Hughes, and Dude Perfect’s Chief Brand Officer, Chad Coleman, to unpack one of the most buzzed-about brand–creator collaborations in recent years. From limited-edition sports drink flavors to “always on” integrations, they reveal how this partnership started, evolved, and drove measurable results—plus the secrets to building a brand–creator c...

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71:07

Sam Parr Talks Betting on Community & What Creators...

Creator Economy Live ·

2025/08/08

Send us a text From hot dog hustler to media mogul, My First Million co-host Sam Parr joins Keith and Brendan for a no-filter conversation on marketing mastery, community building, and what top creators like MrBeast and Bryan Johnson get so right. They cover Sam's wild journey from The Hustle to Hampton, dissect the business of influence, and debate where the next big wave is coming. Plus, the guys unpack "artificial authenticity" on LinkedIn, YouTube’s monster quarter, and whether TikT...

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59:47

The Rise Of Corporate Bro: Ross Pomerantz Unfiltered

Creator Economy Live ·

2025/07/25

Send us a text This week, we're joined by the one and only Ross Pomerantz—aka "Corporate Bro," now proudly "Corporate Dad." You know him for his razor-sharp satire of sales life and his viral videos, but there's a lot more to Ross. From earning an MBA at Stanford to playing pro baseball to getting his indie film SAD (Sales Are Dope) picked up by Amazon Prime, Ross breaks down his wild ride through the creator economy. We also dive into brand partnerships (the good, the bad, the cringeworthy),...

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59:56

Pepsi, Platforms & Punchy Marketing Truths with...

Creator Economy Live ·

2025/07/10

Send us a text Want to get all this content and MORE in person? Then you need to be at Creator Economy Live East, heading to NYC August 5-6. Use code CELPOD20 for 20% off your ticket, and the first 500 brands go free! This week, we’re joined by none other than Christina Westley — a true insider in the influencer game. From her early days at VaynerMedia to running influencer marketing for Pepsi, and now striking out on her own, Christina’s seen the industry from every angle. She shares honest ...

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50:15

Live From Cannes: How TikTok is Powering the Next...

Creator Economy Live ·

2025/06/20

Send us a text From the beaches of Cannes to your For You page, this episode dives into how TikTok is helping creators connect, create, and cash in. We explore why live events are becoming a core pillar of creator strategy, which underused monetization tools every creator should know about, and how to actually define "high quality" content in 2025. Plus, our Creator & Brand of the Week picks: Dhar Mann, Louis Butterfield, Dove’s bold new campaign, and the app that literally makes you put ...

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64:35

Inside Newell Brands: CMO Melanie Huet on What It...

Creator Economy Live ·

2025/06/09

Send us a text Want to get all this content and MORE in person? Then you need to be at Creator Economy Live East, heading to NYC August 5-6. Use code CELPOD20 for 20% off your ticket, and the first 500 brands go free! Melanie Huet, CMO of Newell Brands (home to Sharpie, Coleman, Rubbermaid, and more), joins the pod to talk about her journey from Unilever and Kraft to leading a powerhouse portfolio of everyday icons. But before we get into boardrooms and brand strategy, we dive into her other ...

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64:45

More Than Babysitters: Care.com & Olivia Petzy's...

Creator Economy Live ·

2025/05/29

Send us a text Keith and Brendan sit down with Olivia Petzy, Social Media and Communications Group Manager at Care.com. Olivia shares how she built Care.com’s influencer strategy from the ground up, why she’s passionate about authentic storytelling, and what brands get wrong when they expect social leads to be on-camera talent. Plus, we cover the latest headlines: Publicis’ acquisition of Captiv8, Whalar’s $400M valuation, new creator tools from YouTube and Instagram, and all the wild AI upda...

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82 results

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