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PODCAST

Creator Economy Live

Creator Economy Live

Every other week, the Creator Economy Live podcast brings you lively conversations about everything in the world of influencer marketing and the creator economy. Whether you’re an established creator or a seasoned influencer marketing expert, or on your way to becoming either, this podcast is perfect for you. Subscribe so you don’t miss every episode! Creator Economy Live is presented by the industry’s top voices Brendan Gahan (Mekanism) and Keith Bendes (Linqia) and brought to you by the biggest

business marketing

All Episodes

55:20

EP 103: How Lowe’s Is Turning Creators Into Product...

Creator Economy Live ·

2026/10/01

Send us Fan Mail Lowe’s has been pushing its creator strategy well beyond the traditional sponsored post. This week, Keith sits down with Jonathan Stanley, Head of Social Media and Influencer Marketing at Lowe’s, to unpack how the retailer is building long-term creator relationships, bringing creators into product innovation, and deciding where creators fit alongside sports partnerships, paid social and traditional media. Jonathan takes us inside the Lowe’s Creator Program and its latest Into...

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73:00

Episode 102: Building One of YouTube's Most...

Creator Economy Live ·

2026/09/17

Send us Fan Mail Keith and Brendan welcome Jason Y. Lee, founder and CEO of Jubilee Media, the company behind viral series including Middle Ground, Surrounded, and Spectrum. What started as a nonprofit focused on human connection has grown into one of YouTube's most recognizable media brands, generating billions of views and nearly 11 million subscribers. Jason shares the story behind Jubilee's rise, the key moments that fueled its growth, and why the company has succeeded by leaning into con...

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78:54

Episode 101: 12 Years of Sticking Power with Pamela...

Creator Economy Live ·

2026/09/08

Send us Fan Mail Keith and Brendan sit down with Pamela Stephens, who's spent over a decade shaping influencer and content strategy at 3M — the $25 billion company behind everyday staples like Post-it, Scotch, Command, and Scotch-Brite. Pamela shares how influencer marketing has evolved inside a massive, multi-brand organization and what it takes to get executives to invest in creator partnerships. News catchup covers Meta's landmark $12.2 billion youth safety settlement (with new age verific...

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56:40

Episode 100: 100 Episodes of the Creator Economy Live...

Creator Economy Live ·

2026/08/27

Send us Fan Mail Keith and Brendan celebrate the 100th episode of the Creator Economy Live Podcast, looking back at some of the standout moments and conversations from the past 100 episodes. They reflect on how the creator economy has evolved along the way - from changing brand-creator relationships and the professionalisation of influencer marketing to the trends shaping where the industry goes next. The conversation also dives into how CPG brands are structuring their influencer teams, the ...

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37:24

Episode 99 - Inside the NFL's Creator Playbook - Live...

Creator Economy Live ·

2026/07/31

Send us Fan Mail Live from CEL East in New York, Keith and Brendan sit down with Sam Friedman, the NFL's Senior Director of Global Social & Creator Strategy, to unpack how the league builds its creator ecosystem — from player social support to platform partnerships and of course a nod to the Taylor Swift strategy. Sam breaks down last season's global activations, how creators complement broadcasts World Cup-style, and what's ahead for a record nine international games including Aust...

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80:28

Episode 98: Swipe Right on Brand Comms with Michael Kaye

Creator Economy Live ·

2026/07/23

Send us Fan Mail Keith and Brendan welcome Michael Kaye, global brand comms lead at Match Group, for a wide-ranging talk on dating apps and creator culture. News catchup covers C3/Live Nation's new creator festival For You Fest (a TanaCon callback), Google Search Console's new "platform properties" tracking, and creators dominating World Cup coverage. Guest discussion dives into Kaye's path into comms, how Match Group brands build creator partnerships, AI's impact on storytelling,...

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53:56

No Guests, No Filter: Cannes Debrief Plus the Week's...

Creator Economy Live ·

2026/07/10

Send us Fan Mail Keith and Brendan fly solo this week for a no-guest catch-up. First: the Cannes debrief — fashion on the Riviera, celebrity sightings, and which announcements actually mattered vs. yacht-money cosplay. Then into industry news: TikTok's new Custom Creator Networks, Lowe's opening creator pitch applications and the DoorDash/T-Pain mixup gone viral.

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27:52

Episode 96: Live from Cannes with LinkedIn

Creator Economy Live ·

2026/07/02

Send us Fan Mail This episode was recorded Live at Cannes Lions where Keith and Brendan sat down with Davang Shah, VP of Marketing at LinkedIn, for a conversation on what it means that B2B finally has a seat at the world's biggest marketing festival. Davang - who cut his teeth at P&G, Ford, and Google before landing at LinkedIn - breaks down what changed internally that made LinkedIn go all-in on creators, and how the platform plans to protect the trust that built its audience in th...

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57:36

Episode 95: Legacy Media, Personal Brands, and Why...

Creator Economy Live ·

2026/06/25

Send us Fan Mail This week on Creator Economy Live, Keith Bendes and Brendan Gahan are joined by Jason Feifer, editor-in-chief of Entrepreneur magazine, author of Build for Tomorrow, and one of the voices operating at the intersection of legacy media, the creator economy, and hands-on entrepreneurship. In this episode, Jason gets into whether the creator/media exec/entrepreneur label even matters anymore, where legacy media still has a genuine edge over individual creators, and what separates...

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58:46

Episode 94: The Sponge That Broke the Internet:...

Creator Economy Live ·

2026/06/10

Send us Fan Mail How does a sponge become one of the most loved brands on social media? Brianna McDevitt, Influencer Marketing Lead at Scrub Daddy, joins Creator Economy Live to share how the brand's creator strategy has evolved over her three years there, why betting on up and coming creators before they get expensive pays off, and how one creator went from partner to actual product collaborator. Keith and Brendan also dig into the latest creator economy news, from Meta's new Forum app to Yo...

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55:12

Episode 93: Designing for Creators: The Canva...

Creator Economy Live ·

2026/05/27

Send us Fan Mail What does influencer marketing look like inside one of the fastest growing tech brands in the world? Kailyn Nunn, Head of Influencer Marketing at Canva, joins Creator Economy Live to share how the strategy has evolved across 5.5 years of hypergrowth, what brands are consistently getting wrong with creator investments, and the campaigns she is most proud of. Keith and Brendan also dig into the latest creator economy news, from Sponsored Snaps and private chat advertising...

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58:24

Inside P.F. Chang’s Viral Creator Strategy with...

Creator Economy Live ·

2026/05/14

Send us Fan Mail What makes a branded creator partnership actually resonate online? Patrick Benson, Social & Influencer Lead at P.F. Chang’s, joins Creator Economy Live to break down the thinking behind one of the brand’s recent standout TikTok collaborations. The conversation covers creator trust, trend-driven content, campaign planning, and the evolving role of influencer marketing inside major brands. Keith and Brendan also dive into the latest creator economy news — from Vine’s unexpe...

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65:34

RevitaLash's $10M bet that generosity is good business

Creator Economy Live ·

2026/05/01

Send us Fan Mail This week Keith and Brendan sit down with Dari Cohen, VP of Global Philanthropy at RevitaLash Cosmetics — a brand that has quietly donated $10 million to breast cancer research, stayed fiercely independent in a category where everything gets bought up, and built a creator strategy rooted in something most brands skip entirely: genuine purpose. Plus the week's news, including a $44 billion creator spend projection, YouTube quietly letting users kill Shorts, and two creators wh...

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69:52

Inside the Rise of B2B Creators with Fiona Turko

Creator Economy Live ·

2026/04/17

Send us Fan Mail B2B influencer marketing is entering a new era—and Fiona Turko is right at the center of it. Now leading Creator Partnerships at Gamma after her standout work at Zapier, Fiona joins us to break down how B2B is borrowing from the B2C playbook, why now is the inflection point, and what brands are getting right (and wrong). We also dig into Zapier’s Outpost event, what she’s building at Gamma, and the creators and companies pushing the space forward. Plus, we cover the latest he...

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65:14

Inside “The Art of the Brand” with Camille Moore:...

Creator Economy Live ·

2026/04/10

Send us Fan Mail In Episode 89 of Creator Economy Live, we sit down with one of the sharpest voices in modern branding and social strategy—Camille Moore, creator of The Art of the Brand. Camille has built a loyal following by breaking down complex marketing ideas into clear, actionable insights—and in this episode, she shares how she went from getting started to becoming a go-to resource for marketers navigating TikTok and Instagram. We dig into: Camille’s journey into content creation ...

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55:34

How Kamala’s Campaign Went Viral with Parker Butler

Creator Economy Live ·

2026/04/02

Send us Fan Mail In Episode 88 of Creator Economy Live, Keith sits down with Parker Butler—former Director of Digital Rapid Response for Kamala Harris’s 2024 campaign and now Managing Partner at Luminary Strategies, a Gen Z-led agency born out of the viral Kamala HQ movement. We dive into how political campaigns are leveraging creators, real-time content, and rapid-response social strategies to drive cultural relevance at scale—and what brands can learn from it. Parker shares behind-the-scene...

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52:12

How TikTok Is Rewriting the Entertainment Playbook

Creator Economy Live ·

2026/03/26

Send us Fan Mail We’re going “across the pond” for a special Manchester edition of Creator Economy Live, joined by Beatrice Mustocea, Creator & Public Figures Lead at TikTok UK. With a career spanning Google, LinkedIn, and now TikTok, Beatrice breaks down how creator partnerships have evolved—and what it really takes to turn online influence into real-world impact. From building TikTok’s film and TV creator programme to working with studios and entertainment brands, she shares how the nex...

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53:12

UK Creator Marketing Insights with Naomi Horan of...

Creator Economy Live ·

2026/03/16

Send a text Creator Economy Live is going global 🌍 — and in Episode 85, we’re crossing the pond to the UK ahead of our upcoming trip to Manchester. Keith and Brendan sit down with Naomi Horan, marketing leader at Cloud Nine, the premium hair styling brand that’s built a powerful presence across retail, social, and the professional beauty community. Naomi shares how the brand approaches influencer partnerships, builds authentic creator relationships, and balances campaigns with long-term

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55:48

Behind The Viral Jingle: Romeo's Dr Pepper Moment

Creator Economy Live ·

2026/03/12

Send a text Want to hear these insights and more in person? Creator Economy Live is landing in Manchester 29 - 30 April. Save 20% on your ticket with code CELPOD20 and register today! When a simple jingle turns into a national commercial, you know something big happened. In this episode of Creator Economy Live, hosts Keith Bendes and Brendan Gahan sit down with Romeo—the creator behind the viral “Dr Pepper Baby, it’s good and nice!” moment that took the internet by storm. What started as a s...

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67:48

Christina Le on LinkedIn Influence, Slate’s Marketing...

Creator Economy Live ·

2026/03/05

Send a text This week on Creator Economy Live, Keith Bendes and Brendan Gahan are joined by Christina Le, Head of Marketing at Slate and a rising voice in the creator economy on LinkedIn. Christina has built a powerful personal brand while leading marketing for one of the fastest-growing creative tools used by social media managers. In this episode, she shares how she developed her own content strategy across platforms, the thinking behind Slate’s marketing approach, and what it’s like to ope...

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