PODCAST

Brandfathers

Brandfathers LLC

Your weekly dose of marketing insights from Jordan Rogers, Oren John, and Ashwinn Krishnaswamy.

business marketing

All Episodes

00:40:14

How the 'new media' is getting rich (and why you’re not)

Brandfathers ·

2026/04/03

OpenAI just bought TBPN for a reported $200–300M — and almost everyone is misreading why. The Brandfathers break down what the deal actually means for new media, why 800 live viewers can outvalue 2 million, and the monetization model creators are sleeping on. Plus: the NYT called a GLP-1 dropshipper an "AI-built business," and Nike just hit an 11-year stock low.0:00 Intro0:30 TBPN acquired by OpenAI3:30 Why niche audience beats mass reach5:00 The live show model vs. traditional

00:40:34

How Creators Replaced the Entire PR Industry

Brandfathers ·

2026/03/31

This week we break down why creators have replaced the entire PR industry — from Jordan's YouTube golf tour launch that outperformed traditional press, to Alex Earle building 500K followers before dropping a single product, to the programmatic ad fraud no one's talking about.0:00 - PR is dead0:40 - Edelman panel recap3:07 - YouTube golf tour launch7:00 - The embargo rant10:56 - Shopify's organic PR playbook13:22 - Alex Earle vs. Beyoncé18:16 - Michael Rubin's flag football

00:53:59

Why Silicon Valley Is Suddenly Desperate for Marketers

Brandfathers ·

2026/03/09

Paul Graham finally admitted what marketers have known for years: we're in the Age of Brand. We break down why the founding marketer is now worth more than the engineer, why McDonald's CEO went viral for all the wrong reasons, why the Staples Baddie won't last 30 days, and the employee creator playbook no one's talking about. If you're a creative strategist, your worth has never been higher.0:00 Intro0:30 Paul Graham's "Age of Brand"4:30 Silicon Valley vs

00:50:20

Why the Best Creatives Are Making More Money Than Ever

Brandfathers ·

2026/03/03

We walked past an agency activation in Venice that no one was using. That kicked off a full conversation about why agencies keep selling ideas that die on arrival. Plus: the internet lost its mind over a hockey photo, designers are spiraling, and we explain why you should go news sober immediately.0:00 Intro2:02 Storytelling Hooks That Work5:48 H&R Block's $500K Green Screen9:39 VaynerMedia Made This12:00 Why Armra's Billboards Don't Work17:36 Gucci's AI Backlash23:35 Jack Hughes

00:50:15

A Marketer's Guide to Licensing & Collabs

Brandfathers ·

2026/02/23

From the Frida Baby packaging crisis to the billion-dollar business of brand licensing this episode covers it all. We brought on Steve Starobinsky, Head of Partnerships at Pudgy Penguins and 25-year licensing veteran, to break down how licensing deals actually work: the royalties, the minimum guarantees, the 18-month calendars, and why most brands get into it too early. Plus, the Eileen Gu debate, when brand humor crosses the line, and why "sales is a contact sport."0:00 - Intro0:18 - Frida Baby

00:43:29

How YouTube Replaced ESPN for an Entire Generation

Brandfathers ·

2026/02/16

This week the fathers talk all things sports marketing, specifically who is getting the attention of the youth now and how they're doing it.0:00 Intro3:56 Today's Lineup4:23 Waste Management Open8:01 All-Star Game Is Broken11:15 200 Creators, One Weekend15:47 Sports Lost the Kids16:49 Ja Morant vs Ant Edwards19:39 World Cup Is Coming20:03 Super Bowl Ads Flopped24:57 Creator Exclusivity Deals26:57 The AI Bowl29:08 AI Mockups Going Viral36:50 AI Adoption Is 95/539:48 PGA Tour Aura EditsAs

00:21:23

How the Highest-Converting Brands Are Marketing in...

Brandfathers ·

2026/02/16

This week the Father discuss marketing funnels and how you can tactically apply them to any business. 0:00 Intro1:40 Paid ads strategy5:25 Meta ads basic setup structure9:25 Common mistakes13:30 Other strategies18:25 Applying to other business types20:55 OutroAs always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter:

00:20:17

How to get interesting marketing approved

Brandfathers ·

2026/02/11

This week the Fathers discuss how to get interesting marketing approved by big/old fashioned companies and bosses. 00:00 Introduction and Context02:40 Understanding Influencer Marketing Approval05:29 Measuring ROI in Influencer Marketing08:32 Navigating Marketing Budgets and Approvals11:20 Challenges in Social Media Marketing14:18 Fringe Marketing Strategies17:08 Structuring Communication for Buy-InAs always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered

00:51:04

The 3 Tech Shifts Every Marketer Needs to Watch in 2026

Brandfathers ·

2026/02/03

This week the Fathers talk new Technology, Super Bowl ads and Current Events. As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

00:49:16

The AI Marketing Strategies Top Brands Secretly...

Brandfathers ·

2026/01/13

This week The Fathers returned discussing the latest AI Strategies Top Brands and Marketers are using in 2026 and how you can apply them to your own business/life/ Intro 0:00Nike x Maduro 0:40Equinox AI New Year Campaign 2:14Custom GPTs for Personal Use 13:30Secret AI Marketing Strategies 25:00Current State of NIL 37:25Gen Alpha Insights 46:23As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the

00:44:39

2025 Marketing Trends Explained (what we can learn)

Brandfathers ·

2025/12/09

This week the fathers broke down running conferences, marketing trends and bantered about some recent events.Intro 0:00Biggest running conference of the year 0:422025 Marketing Trends 7:28Spotify Wrapped 27:58Ronaldo x Perplexity 31:54Photo/Video AI Model overload 34:14As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our

00:47:30

How to make boring businesses go viral (real life...

Brandfathers ·

2025/11/12

This week Oren and Jordan talk marketing for boring businesses and how unsexy industries are perfect for blowing up on social media.Intro 0:00Regional/New business marketing 1:15Boring business marketing 24:00Future of work and income for marketers 39:24As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter:

00:56:03

How to get attention on social media (brand examples)

Brandfathers ·

2025/11/05

This week the Fathers talk about a handful of people and brands getting attention online.Intro 0:00Political banter 1:43Internet Invitational 15:00Google Pomelli 27:17Board/NEO 36:50Future of algorithms 42:30As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.orgCheck out Particl:

00:35:35

Lessons for unexpected marketing and the new model...

Brandfathers ·

2025/10/27

This week the Fathers talk modern marketing and how to stay ahead of the 8-ball. What is changing and how to take advantage of it. As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

00:43:20

Viral campaigns explained (Skims, Ramp, Jaxson Dart)

Brandfathers ·

2025/10/22

This week the fathers discuss virality, showcasing examples from Ramp, Skims and Jaxson Dart. As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

00:33:45

Lululemon's decline explained

Brandfathers ·

2025/10/14

This week the fathers talk Lululemon's decline and it's founders crash out as well as a handful of rebrands from Domino's, Crocs and the City of Austin.As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

01:01:50

Breaking down the AI marketing war

Brandfathers ·

2025/10/07

This week the fathers break down the AI marketing war, Cracker Barrels re-rebrand, Ryder Cup merch strategy and more.As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

00:40:00

The secret behind conferences (what they won't tell you)

Brandfathers ·

2025/09/24

This week the Brandfathers discuss the secrets behind conferences, AI marketing, Nike changing it's slogan and more.As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

00:37:28

How Plunge CEO Built $100M/ Year Business From His...

Brandfathers ·

2025/09/10

This week we interviewed Ryan Duey, Co-Founder and CEO of Plunge. He tells the story of how it started in a garage during covid and exposes the strategies that got them to a $100 Million/ year company.Intro 0:00Backstory 0:43Brand Naming 8:30Influencer Marketing 11:10Scaling 17:55Evolving 25:25Extra Marketing Strats 35:39Outro 37:07As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game:

00:56:43

How Travis Kelce made American Eagle $260 MILLION

Brandfathers ·

2025/09/03

This week the fathers are back with a classic marketing round up. Listen to them discuss:Intro 0:00Cracker Barrel/Red Lobster 01:55Kelce x AE 10:30Cailtin Clark 27:10US Gov Design 31:54Naomi Osaka 42:50Beats 43:50AI Extras 50:45And as always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter:

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