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PODCAST

Practiceland: Not Your Doctor"s Podcast

Let’s be real—working in an aesthetic practice is a roller coaster. Phones that never stop ringing, leads stacking up, last-minute doctor requests, and the patient right in front of you.Welcome to PracticeLand—where we get it because we’ve been there. So have our guests (your peers and the industry’s best). Each week, we share insider tips and straight talk to help you tame the chaos, get sh*t done, and gain the recognition you deserve.Are you one of us? Subscribe for new episode notifications and

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All Episodes

41:01

Before You Start Using AI With Patients, Do This First

Practiceland: Not Your Doctor"s Podcast ·

2026/04/21

To use AI in the practice in a way that actually helps your patients, you have to know where to start to prevent it from hurting the brand. Monique Ramsey defined her practice’s "cosmetic surgery bestie" voice, and built Avery—an AI coordinator that answers some common patient questions and books consultations at 2am while everyone's asleep. A year later: 67 hours of coordinator time saved, median response time down from 24 minutes to one, and two-thirds of leads captured after hours.Hear exactly

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48:24

This 1 Simple Strategy Keeps Your Patients From Going...

Practiceland: Not Your Doctor"s Podcast ·

2026/04/07

Most practices obsess over getting new patients in the door, but ignore what actually makes them profitable: getting them to come back over and over.Clark Cave from Model Rewards joins us to share why loyalty programs are much more than perks—they’re a competitive advantage and without a loyalty strategy, you’re leaving serious revenue on the table.From the psychology behind awarding points and the power of “switching costs,” hear the real reasons that retention drives growth.GUESTSClark CaveCEO,

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32:13

Discounts Are Destroying Your Reputation. Here’s Why.

Practiceland: Not Your Doctor"s Podcast ·

2026/03/31

Discounts feel like the fastest way to fill the schedule, but the cycle they create quietly destroys your reputation and hurts the business.Tackling one of the most controversial topics in aesthetics, Andrea and Alli argue against making deals to book patients — because the consequences attract the wrong clientele, degrade your value, and turn surgery into a negotiation rather than a life-changing experience.Find out how high-performing practices avoid discounts entirely, why confident pricing

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20:50

Non-Competes: What They're Not Telling You Before You...

Practiceland: Not Your Doctor"s Podcast ·

2026/03/24

That new employment contract you’re excited to sign could quietly shape your entire future. Non-competes aren’t just legal jargon; they can decide where you’re allowed to work, for how long, and at what cost.Healthcare attorney Evan Sampson explains how non-competes work, why enforcement varies wildly by state, and how employers are getting more creative as laws shift. They cover what’s reasonable, what should raise red flags, and why confidentiality and trade secret clauses can be just as

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81:51

Yes You CAN Have a 100% Same-Day Close Rate

Practiceland: Not Your Doctor"s Podcast ·

2026/03/17

To believe that you can have a 100% same day close rate, you also have to believe your consultations are won or lost before your prospective patient ever walks into the office.Alli shares every detail of the proven process she follows to achieve a 100% same-day close rate by eliminating every possible surprise and helping the right patients be confident about moving forward. GUESTAlli PetriellaPatient Care Coordinator at Steven Camp, MD Plastic Surgery and AestheticsAlli is a results-driven sales

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23:32

How to Double Your Per-Appointment Revenue (Part 2)

Practiceland: Not Your Doctor"s Podcast ·

2026/03/10

Money doesn’t have to be the reason patients hesitate, but it often is.Jenna Hennig is back to share how payment planning helps patients move forward without feeling pressured or sold to. She explains how to introduce financing naturally, frame the cost as monthly payments with confidence, and keep the focus on your patient’s goals, not the price.Listen for when to bring up payment options, who should own the conversation, and why anchoring works. Jenna shares how she applied these strategies in her

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18:04

How to Double Your Per-Appointment Revenue (Part 1)

Practiceland: Not Your Doctor"s Podcast ·

2026/03/03

Most injectors know the two easiest ways to increase revenue, but something keeps them from actually doing either consistently.Jenna Hennig shares the two simple shifts can double per-appointment revenue: protecting patient results with skincare and securing treatment with smart payment planning. She explains why these aren’t “sales tactics,” but part of ethical, high-quality care.Listen for when skincare conversations should happen, who should lead them, and how team-wide communication improves the

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23:14

Should You Be An Employee Or A 1099 Contractor?

Practiceland: Not Your Doctor"s Podcast ·

2026/02/24

If you were hired as a 1099 contractor but should be an employee, you might be at serious legal risk. What looks like a simple arrangement can quickly turn into a costly audit, penalties, and unexpected liability.Attorney Evan Sampson explains who really qualifies as an independent contractor and how misclassification can backfire for both owners and providers. GUESTEvan SampsonCounsel, Healthcare at Post & Schell Attorneys At LawEvan Sampson is Counsel in Post & Schell’s Health Care

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17:44

Charging for Consults Without Losing the Lead (Part 2)

Practiceland: Not Your Doctor"s Podcast ·

2026/02/17

If consult fees aren’t part of your process or aren’t working, there are other ways to protect the schedule.Heather Hughes Hardy and Jenna Hennig continue the conversation with practical strategies front desk and scheduling teams can actually use. From collecting a card on file to setting clear cancellation policies, find out how strong communication reduces no-shows and filters serious buyers from browsers.Hear real scenarios, language that feels natural on the phone, and a simple nurture approach

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24:53

Charging for Consults Without Losing the Lead (Part 1)

Practiceland: Not Your Doctor"s Podcast ·

2026/02/10

Consult fees shouldn’t be what stops a great lead from booking, but too often, they do.Jenna Hennig unblocks the blockers all front desk teams face: the consultation. Find out why these fees are essential, how they protect the schedule, and why confidence—not the fee—is usually the deciding factor for a yes.Hear Jenna’s advice on when to mention the fee, how to explain it clearly, and what to say when a caller hesitates. Join us next for Part 2, where Jenna shares additional tactics to pre-qualify

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11:33

This One Might Hurt a Little…But Feelings Don't Pay...

Practiceland: Not Your Doctor"s Podcast ·

2026/02/03

Criticism can sting, but it doesn’t have to shake your confidence.Heather Hughes-Hardy opens up about her early struggles with taking feedback personally and how one mentor’s tough-love advice completely shifted her mindset.Her go-to? Radical accountability—asking “What could I do better?” instead of “What did I do wrong?” She shares how this small shift builds resilience, keeps burnout at bay, and even helps you support teammates through their own tough moments.From letting yourself process

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46:42

She Got Laid Off, Then Landed 7 Job Offers in 1 Month…

Practiceland: Not Your Doctor"s Podcast ·

2026/01/27

…and then chose the wrong one. Alli’s with the wild story of losing her job to layoffs, picking herself up off the ground quickly, then crushing her job search so hard she had the unique challenge of choosing between seven offers. Discovering she did not fit in the organization she chose, she then landed a new role that aligned perfectly with what matters most: culture fit and shared commitment to the patient journey.For anyone who has lost their job or is feeling stuck, here’s how to find a

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13:55

Calm Down, Karen: What To Do When Patients Pop Off

Practiceland: Not Your Doctor"s Podcast ·

2026/01/20

Handling upset, aggressive, or emotional patients is an art form. When a patient gets heated—even after you’ve done everything right, what should you do?Jenna shares how she stays calm and reminds patients you’re on the same team to turn tension into trust. By identifying what’s really bothering them (like fear of wasted money or treatment doubt), you can calmly redirect the conversation.Find out when it’s okay to walk away and how to protect yourself when emotions run high. GUESTJenna Hennig, RN,

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38:18

AI is Fire (Part 2): What NOT To Do

Practiceland: Not Your Doctor"s Podcast ·

2026/01/13

Back for part 2 with special guest Ken Bosan, we flip our conversation to the “don’ts” to help you avoid making costly mistakes or offending patients. Some of the big no-no’s include letting generic AI copy speak for your brand, over-automating patient communication so it feels cold or robotic, and chasing shortcuts that ignore compliance, accuracy, or your own clinical judgment. GUESTSKen BosanChief Strategy Officer at Studio III MarketingKen Bosan is the Chief Strategy Officer at Studio 3

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53:32

AI is Fire (Part 1): Getting Started With AI

Practiceland: Not Your Doctor"s Podcast ·

2026/01/06

While AI shakes up the world, inside the practice we’re getting lofty sales pitches and feeling a mix of curiosity and anxiety over being left behind. With special guest Ken Bosan, who leads strategy for hundreds of aesthetic practices at Studio 3 Marketing, we bring you the practical ways we’re each using AI to streamline our everyday work.GUESTSKen BosanChief Strategy Officer at Studio III MarketingKen Bosan is the Chief Strategy Officer at Studio 3 Marketing, where he helps aesthetic practices

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60:59

Steal our Cheat Sheet for Getting Lots of Patient...

Practiceland: Not Your Doctor"s Podcast ·

2025/12/30

Getting great patient reviews isn’t luck—it’s strategy. Andrea and Eva talk about how to make asking for reviews feel natural, why timing matters, and what really motivates patients to share their stories.Eva shares proven tips from years in the industry, like having the doctor personally ask happy post-op patients and using simple tools—QR codes, texts, and follow-ups—to make it easy. They cover what not to do (no fake reviews or bribes!) and how to handle negative feedback with professionalism and

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16:44

How to Turn Patient Dissatisfaction Into Pure Devotion

Practiceland: Not Your Doctor"s Podcast ·

2025/12/23

Disappointment happens, but it doesn’t have to derail the relationship.Seasoned injector Jenna Hennig shares how she learned to stop taking patient feedback personally and start turning tough moments into deeper trust.From under-promising and over-delivering to co-creating the treatment plan, she breaks down how to manage expectations, listen with intention, and loop in the whole team to support the patient’s goals.Because when patients feel heard and guided, even hard conversations become

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15:31

The Patient Journey Starts in This Unexpected Place

Practiceland: Not Your Doctor"s Podcast ·

2025/12/16

Picking up the phone to talk about surgery is no small feat. It’s a leap of courage. For patients, that first call often comes after months or even years of self-doubt, research, and “maybe someday.” For providers, it’s a reminder that what feels routine for them is life-changing for someone else.Andrea and Alli share what truly makes a profitable first call. Avoiding slimy tactics, pressure or persuasion, they operate through presence. They share how empathy, education, and emotional awareness turn

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35:41

How to Talk About Money Without Killing the Vibe

Practiceland: Not Your Doctor"s Podcast ·

2025/12/09

You know that awkward moment in a consult when it’s time to talk money? If you find yourself dreading the “how are you going to pay?” moment, this one’s your playbook for turning it into a positive, confident part of every consult.PatientFi’s Blake Lucas sits down with Bridgette DeBrino, CEO of Belvara Collective, Sara Amann, patient care coordinator at Zelko Aesthetics, and Eva Sheie, founder of The Axis, for a real-world look at how to make payment conversations feel natural and actually build

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46:26

The Hidden Cost of Bad Industry Partnerships

Practiceland: Not Your Doctor"s Podcast ·

2025/12/02

In the aesthetics industry, vendor partnerships can amplify your growth—or quietly drain your time, budget, and brand. Andrea Watkins sits down with marketing strategist Eva Sheie, conversion expert Heather Hughes Hardy, and Asia Pacific Aesthetics’ surgical director Keri Choy to discuss what truly makes a partnership worth it.Keri shares how Dr. Shim Ching’s million-strong Instagram following attracts patients from around the world, and why genuine, human support from vendors matters more than

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61 results

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