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PODCAST

Practiceland: Not Your Doctor"s Podcast

Let’s be real—working in an aesthetic practice is a roller coaster. Phones that never stop ringing, leads stacking up, last-minute doctor requests, and the patient right in front of you.Welcome to PracticeLand—where we get it because we’ve been there. So have our guests (your peers and the industry’s best). Each week, we share insider tips and straight talk to help you tame the chaos, get sh*t done, and gain the recognition you deserve.Are you one of us? Subscribe for new episode notifications and

business medicine

All Episodes

35:41

How to Talk About Money Without Killing the Vibe

Practiceland: Not Your Doctor"s Podcast ·

2025/12/09

You know that awkward moment in a consult when it’s time to talk money? If you find yourself dreading the “how are you going to pay?” moment, this one’s your playbook for turning it into a positive, confident part of every consult.PatientFi’s Blake Lucas sits down with Bridgette DeBrino, CEO of Belvara Collective, Sara Amann, patient care coordinator at Zelko Aesthetics, and Eva Sheie, founder of The Axis, for a real-world look at how to make payment conversations feel natural and actually build

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46:26

The Hidden Cost of Bad Industry Partnerships

Practiceland: Not Your Doctor"s Podcast ·

2025/12/02

In the aesthetics industry, vendor partnerships can amplify your growth—or quietly drain your time, budget, and brand. Andrea Watkins sits down with marketing strategist Eva Sheie, conversion expert Heather Hughes Hardy, and Asia Pacific Aesthetics’ surgical director Keri Choy to discuss what truly makes a partnership worth it.Keri shares how Dr. Shim Ching’s million-strong Instagram following attracts patients from around the world, and why genuine, human support from vendors matters more than

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27:51

How to Survive (and Thrive) When Your Leader’s in a Mood

Practiceland: Not Your Doctor"s Podcast ·

2025/11/25

A leader’s mood sets the tone for the whole team, and if they’re having an off day, you’ll feel it. But always remember that it’s not about you. Andrea and Alli break down how to navigate those tricky moments with grace, positivity, and a little strategy.From adjusting your own tone and energy to keeping communication open, they share why emotional intelligence matters just as much as skill in an aesthetic practice. And when it comes to bringing up problems, never walk into a meeting with your

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49:39

The Words That Open Wallets

Practiceland: Not Your Doctor"s Podcast ·

2025/11/18

Talking about money in a consult can make even the most confident coordinator hesitate. But what if that moment didn’t have to feel awkward at all?At La Jolla Cosmetic Surgery Centre, one small change in language—using the “EASE” method—led to a 58% jump in financing applications and completely transformed the way the team approached affordability.Blake Lucas brings together Eva Sheie, Bridgette DeBrino, and Janelle Robinson, COO of LJCSC, to share how practices can build a culture that embraces

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14:32

When Loyalty Crosses the Line

Practiceland: Not Your Doctor"s Podcast ·

2025/11/11

Some patients are so loyal, they start to feel like friends. But loyalty can have a dark side when personal-professional boundary lines blur. Letting “frequent flyers” bend boundaries only creates chaos for the whole team. Great service doesn’t mean letting patients run the show—it means keeping standards high for everyone.Heather Hughes-Hardy breaks down how to reset expectations without losing a valuable relationship.GUESTHeather Hughes Hardy, RNAesthetics Sales SpecialistHeather’s passion for

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58:49

Recession-Proof Revenue: Inside a PCC’s 90%...

Practiceland: Not Your Doctor"s Podcast ·

2025/11/04

You know those times when the phones get quiet and everyone starts to worry? This is the episode you’ll want your whole team to hear before that happens. PatientFi’s Blake Lucas sits down with Heather Hughes-Hardy (CORE IT Method), Eva Sheie (The Axis), and Stephanie Deswert (PCC at Berks Plastic Surgery) for a behind-the-scenes conversation on how top practices are staying profitable when patient flow slows. Heather reframes downtime as your biggest growth window, Stephanie shares how she keeps an

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36:41

The Subtle Art of Not Losing Your Cool (Even When...

Practiceland: Not Your Doctor"s Podcast ·

2025/10/28

You can usually tell within the first few minutes of a call when a patient might be a challenge. It’s not always attitude. Sometimes it’s nerves, expectations, or a few too many Google searches. Either way, how you handle those first moments can shape the entire relationship.Andrea and Alli are back to talk about what really happens when emotions run high behind the front desk. From the “I just want a breast aug” caller who actually needs a lift and augmentation, to the tense moment someone mentions

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6:49

When Patients Assume I Have No Experience Because I...

Practiceland: Not Your Doctor"s Podcast ·

2025/10/21

Every day, Jenna Hennig is asked about her age. She used to get nervous when patients questioned her age or experience. Over time, she’s learned how to respond with confidence and ease by reframing the conversation around expertise, emphasizing that it’s not just about years in the industry—it’s about skill, results, and volume of practice. GUESTJenna Hennig, RN, Aesthetic InjectorAustin Plastic SurgeonNow a seasoned aesthetic injector, Jenna’s career started in women's health as an L&D nurse

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18:07

Dealing With Difficult Coworkers

Practiceland: Not Your Doctor"s Podcast ·

2025/10/14

In fast-paced aesthetic practices full of women, it’s normal for there to be some friction. But when team dynamics get tense, it’s up to leadership to set the tone.From coworkers with tough communication styles to those who seem to always make your job harder, one person can throw off the whole vibe.Creating a culture of appreciation and accountability is everything. When internal issues go unchecked—or worse, get whispered about in the break room—it chips away at trust and productivity. But there

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30:09

Tips and Tricks for Effortless, Profitable Events

Practiceland: Not Your Doctor"s Podcast ·

2025/10/07

Patient events are risky because if you fail, it’s an expensive, time-consuming, and overwhelming mistake. But what if events could be your most reliable growth engine?Aaron Toly reframes events from “cost centers” into high-ROI investments with strategies that get patients lined up around the block. From how to get funds from your reps to the secrets of keeping guests moving through the building—while spending—you’ll learn how to design events that scale and grow. If you want to host events that

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18:03

The Real Reasons Behind Price Objections

Practiceland: Not Your Doctor"s Podcast ·

2025/09/30

When you reach the end of a consultation and someone declines your pitch because of the price, it’s almost never about the price. Understanding emotional drivers is key to closing the sale, and it’s your job to handle objections with confidence and empathy. Heather Hughes Hardy and Jenna Hennig share what questions to ask to uncover what’s really holding them back and get the real reasons behind price objections. GUESTS Heather Hughes HardyAesthetics Sales SpecialistHeather’s passion for making

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46:08

Are You Being Paid What You’re Worth?

Practiceland: Not Your Doctor"s Podcast ·

2025/09/23

“How much should you be making in your role at an aesthetic practice?” It’s the question everyone has, but few actually know the answer.Business consultant Jessica Hunter—who’s spent the last 10 years working closely with the financials of 75+ clinics—shares the right way to think about earning more. She explains why compensation can feel like the wild west, what practices really spend on overhead, and how to position yourself for growth by delivering value that can’t be overlooked.From hourly vs

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37:19

The 1 Simple Policy That Will Instantly Improve Your...

Practiceland: Not Your Doctor"s Podcast ·

2025/09/16

Not having a clear financial policy is asking for trouble. To help protect your schedule and convert more patients, Andrea Watkins and Alli Petriella share exactly what to include in your financial policy, where to introduce it, and how to talk about it in a way that builds trust, not conflict.Including an expiration date on quotes adds gentle urgency, encourages commitment, and protects you if your prices change down the road. And when it comes to cancellations, vague policies open the door for

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14:34

Navigating the 100-Question Patient

Practiceland: Not Your Doctor"s Podcast ·

2025/09/09

Some patients have one or two questions. Others have a hundred… Heather Hughes Hardy and Jenna Hennig help us understand why someone might be a “100-question patient” and navigate these challenging consultations with grace. Learn how to bring structure and emotional pacing into your conversations, pre-handle common objections, and keep the conversation on track without making the patient feel rushed or dismissed.GUESTS Heather Hughes HardyAesthetics Sales SpecialistHeather’s passion for making

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8:56

Help! My Front Desk Talks Too Much

Practiceland: Not Your Doctor"s Podcast ·

2025/09/02

A practice manager writes in to ask Andrea and Alli for help with her front desk who is wonderful with patients but struggles to keep calls brief, resulting in lost opportunities in the form of missed calls and lowered productivity. Warmth is essential, but if calls run long, you risk missed opportunities and dropped balls elsewhere. Andrea and Alli talk about the fine balance between building rapport and staying efficient, especially at the front desk. Hear why training and self-awareness are so

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43:26

Moving On Without Burning Bridges

Practiceland: Not Your Doctor"s Podcast ·

2025/08/24

After 15 years at the same practice—where Bridgette DeBrino grew from clinician to operations lead—she made the tough call to walk away… not out of burnout or bitterness, but because it was simply time to change. Hear what it’s like to evolve beyond a role you’ve outgrown, how to leave with grace and your relationships intact, and what it means to lead from the heart through a big, scary transition.Bridgette shares what led her to team up with Belvara Collection, a fresh take on the turnkey suite

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36:22

Raise Your Prices Without Fear

Practiceland: Not Your Doctor"s Podcast ·

2025/08/19

(00:00:00) Intro(00:00:35) Welcome Erica Crawford, President of Influx Marketing (00:02:00) Why is aesthetics pricing a rat race? (00:04:00) Common mistakes aesthetic practices make (00:05:00) How to build a successful brand (00:09:00) How to set your pricing when you’re starting out (00:11:53) Why you should avoid price shopping patients (00:12:30) Putting pricing and financing on your website (00:15:08) Top 3 necessities when starting your practice (00:19:16) Top necessities mid career for

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15:26

Patient Body Language Signals You’re Missing

Practiceland: Not Your Doctor"s Podcast ·

2025/08/12

(00:00:00) Intro(00:00:34) Welcome back Heather and Jenna (00:00:58) The challenges of public-facing jobs (00:02:00) Nonverbal body language cues signaling distrust (00:04:48) Why do we sometimes miss critical body language? (00:06:50) How to spot what people are saying with their body (00:09:00) What if I’m noticing hesitation from a patient? (00:10:34) How to make patients feel comfortable (00:13:00) Key takeaways about body language during consults (00:14:15) Links and outro Patients don’t

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21:47

The Secret to High-Converting Non-Surgical Calls

Practiceland: Not Your Doctor"s Podcast ·

2025/08/05

(00:00:00) Intro (00:00:22) Welcome back Alli Petriella (00:01:18) Who should handle non-surgical calls? (00:03:32) What is the end goal of a non-surgical call? (00:05:54) How to respond to questions about pricing (00:11:03) How to find out if patients are good candidates (00:15:11) How to respond to patients worried about budget (00:16:20) How to endorse your provider without sounding salesy (00:18:26) Biggest takeaways about non-surgical callers (00:20:42) Links and outro Scheduling non-surgical

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58:25

Your Dumbest Money Questions Answered

Practiceland: Not Your Doctor"s Podcast ·

2025/07/29

(00:00:00) Intro (00:00:51) Welcome to your finance education crash course (00:05:45) Interest rate vs. APR (00:10:00) Predatory student loans (00:13:00) How to review payment terms (00:20:12) Ways to pay for cosmetic surgery (00:25:04) What if I miss a payment on PatientFi? (00:27:10) How does PatientFi work? (00:35:21) Eva’s embarrassing mattress story (00:40:38) Practice’s excuses for not offering financing (00:43:51) How practices pay for PatientFi (00:47:50) How much will patients get approved

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43 results

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