Point Of The Story

57:00

How to Get More Clients as a Creative Business Owner:...

Point Of The Story ·

2026/10/08

This is Mentorship Moment #2, a live strategy call with Meghan, a brand and website designer who co-owns Lemonade Co. with her friend. She bikes everywhere, she'd tattoo "fuck the system" on her face, and her full sleeve of stick-and-pokes comes from a guy in an off-grid cabin who serves tea and keeps the wood fire going. (Of course he does!)We get into why there are no rules about blog length, how to create a physical magazine that doesn't get tossed as junk mail, what I actually did in the

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01:08:42

YouTube Marketing for Business Owners: Does It...

Point Of The Story ·

2026/10/01

I could post an hour-long day in my life video on YouTube and not think twice, but ask me to sit down and record a five-minute video about something business-related? I quit. It sounds like the most overwhelming task on the planet.And "where's my fucking time?" is not a good enough excuse, because I have a podcast, a mentorship program, one-on-ones, client work, a membership, a regular YouTube channel, and a life (and a boyfriend). I always joke that I have 85 businesses. I'm also writing a book

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27:45

300 Newsletters Later: What I've Learned (& How Much...

Point Of The Story ·

2026/09/24

300 weeks, five and a half years, and not a single missed Tuesday!!!Not for divorce, not for death, not for COVID, not for nothing. It was me and my beloved newsletter against the world.If you have ADHD, you know exactly why I'm making such a big fucking deal about this. I can't say I've stuck to anything the way I've stuck to the Tuesday Table of Contents. And I genuinely owe almost all of my success in business to it. So in this episode I'm sharing what I've learned from 300 newsletters, including

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50:34

Inside the $7M Yap Challenge Everyone's Jealous Of:...

Point Of The Story ·

2026/09/17

Everyone wants to reverse-engineer Jessi Jean's $6 million launch like it's a cheat code. And I fully get it! $2 million in 24 hours will make anyone start taking notes. But my guest today wrote the emails behind that launch, and her response to that is simple: you can't copy it.Julie Chenell is a digital marketing coach who wrote Jessi's entire email sequence, and she's here to spill all the behind-the-scenes tea. Jessi was posting daily content for five months with zero idea where it would land,

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01:32:52

How to Recover From a "Failed" Launch: Helping my...

Point Of The Story ·

2026/09/10

If you've listened to literally any episode I've ever recorded, you already know Adrienne. She's my podcast editor, my future neighbor (currently manifesting this), and the human with the most encyclopedic memory of everything I've ever said out loud into a microphone.Today, I flipped the script and made her my guinea pig for a brand new series called Mentorship Moment, where I do one of my signature strategy calls for free and let you listen in!Adrienne came in with a real problem. Her first-ever

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46:11

My Perfect Monday Morning Routine (Squirrel-Friendly)

Point Of The Story ·

2026/09/03

I'm back for my first full week of routine after a long, unstructured summer, and because I love you, I'm about to bully you a little.If you've got ADHD and you've ever watched the girlies at the gym at 6 a.m. and thought “how do they do that,” I've got answers, and you're not gonna want to hear them.The secret is this: You have to decide ahead of time who you want to be, and then force yourself to do it, five minutes earlier at a time. That’s the philosophy behind my perfect Monday routine, and

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01:03:06

Squirrel's Guide To Spending: What's REALLY Worth...

Point Of The Story ·

2026/08/27

Whatever number you think I spend in a given month, multiply it by five.Because not only do I have a spending problem, I also have ADHD, as we damn well know, and about 80% of the time, the ADHD impulse demon is taking over my wallet.So I feel exponentially, exceptionally qualified to tell you what's worth your money. We're talking rent versus buying a house. We're talking the time my house cleaner fired himself mid-voicemail by calling me a fucking douchebag, and somehow I still think cleaners are

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57:27

Have We Lost the Art of Discourse? & Other Things I'm...

Point Of The Story ·

2026/08/13

So my podcast editor Adrienne FaceTimes me at 9:30 PM while I'm literally drifting off to sleep on Cape Cod, and my brain immediately goes to, "Oh my God, am I getting canceled, and is she calling to warn me?!?"Turns out her flight to Vermont got canceled (not me); she rerouted herself to spend five days with me instead, and at some point in the week, I panicked because I had zero podcast episodes scheduled. We were brainstorming episode ideas when I whipped out my Notes app list of things I'm

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56:22

Stop Hiding Behind Your Laptop: In-Person Networking...

Point Of The Story ·

2026/08/06

I know you love your online little bubble.I know you call your internet friends your "coworkers" even though you've never met them in person (same).But Andrea's here to make the case for face-to-face networking. Andrea Shah is a website copywriter for wedding pros, and if there's anyone who knows the ROI of getting in a room with the right people, it's her. Not the version you're picturing where you're standing in a room of old white dudes in suits waiting to deliver your elevator pitch, but the

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58:45

The Biggest Lore Drop Yet, Doubling Kal's Income, and...

Point Of The Story ·

2026/07/30

Kal from Words Hurt hosted this Switcheroo Series episode, and instead of just winging it, he called my best friends and got the actual receipts on me.So this is not a normal episode. This is a lore drop…AJ, the guy from a bar in Scottsdale, I got a matching tattoo with.Howie, the guy whose Venmo I stole from for no reason.Founders Day brunch, hosted on a bottle of Jose Cuervo and zero hours of sleep.My high school cafeteria's most secondhand-embarrassing moment.But don't worry, we get into some

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54:40

Small Audience = Big Sales! How To Convert Your Email Li...

Point Of The Story ·

2026/07/23

My friend Natalie Daly's email list has never had more than 500 people on it, and she's still made multiple six figures from it. So if you've been blaming your tiny audience for your sales problem, buckle up, because we're about to ruin that excuse for you!Natalie’s here to break down how to actually convert a small audience, and the short version is: it's not about growing bigger, it's about who you're talking to and how. We got into the "show up for the few" mindset, why trying to be an easy yes

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19:08

Squirrel's Guide to Morning Routines: The ADHD...

Point Of The Story ·

2026/07/16

Today I might hurt your feelings. I'm sorry about that, but this is a soapbox I need to get on because I refuse to let you ruin your own day.We're getting into the neuroscience behind why the first thing you do in the morning ends up being the only thing you want to do all day, and why this hits even harder if you've got an ADHD brain.Blame your prefrontal cortex, the part of your brain that handles planning, prioritizing, and not doing stupid things. When you first wake up, homeboy (don’t ask why,

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47:59

The Truth About Quitting Your Business for a 9-to-5...

Point Of The Story ·

2026/07/09

You know how sometimes you meet someone and you're like, "I need to know everything about you"? That's my friend Jemilla of Storyteller Studios.This is honestly a "meet her" episode because she's living a life I know a lot of you are contemplating living too. She spent years as a full-time copywriter and content creator, and then made the leap back into a 9-to-5 as a social media manager.We get into why she went back to corporate, what it's like being the only Black woman in the office, the money

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01:23:07

Audacity, People Pleasing, Confidence, Threads Icks,...

Point Of The Story ·

2026/07/02

"You will be giving me the job, or I will call my attorney."That's a real sentence fifteen-year-old me said to a Walmart HR rep, on the phone, in homeroom, over a paint-stirring position. I don't even know who my attorney was supposed to be; I just knew I'd already signed the papers and I wasn't about to let some HR lady tell me no.That's basically been my whole personality since birth, and in this episode, my podcast editor Adrienne Cruz decided it was time to talk about it.She kicked me out of the

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29:44

Why ADHDers Can't Start Anything — Even The Things...

Point Of The Story ·

2026/06/25

Whoever said "do the hardest thing first" has never had ADHD.That advice is the neurotypical fever dream of the century, and on behalf of the entire neurodivergent community — we are not doing that. We did not consent to it, and we will not be participating.It's not that ADHDers don't want to do things. It's not that we don't know the deadline. It's that our brains are literally wired to fight us on starting, even when we're excited. The start button just doesn't work the same way.Then, the guilt

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53:09

You’re Too Pretty To Be Stressed About Money: Getting...

Point Of The Story ·

2026/06/18

You're too pretty to be stressed about money.That's the thesis of this episode, and the Hot Girl CFO is here to make sure you actually believe it.In this episode, I sit down with Meaghan — fractional CFO, certified money mommy, and the woman who will absolutely put her voice in your head every time you open your credit card app. (Basically, she's everything your crusty dad's dusty accountant never was.)We're talking about what a CFO even does, when you're ready to hire one, and the real reason your

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43:35

Audio Messaging You Like You’re My Best Friend

Point Of The Story ·

2026/06/11

Every single morning, I record my friends a podcast.And by podcast, I naturally mean a long-winded audio message spanning anywhere from eight minutes to thirty minutes about literally anything and everything.I don't even know what's gonna come out of my mouth until I start talking.So this morning, I thought, why don't I record the podcast while I'm on this walk? That's what you're getting today: literally just a voice note I recorded on my walk.TOPICS & TANGENTS— The ick I have about "I was

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43:39

How to Vacation Proof Your Business: The 8 Things...

Point Of The Story ·

2026/06/04

"Your business works for you while you sleep."Love that for us! BUT can we talk about what that really means? Because I feel like every girlboss from 2020 to 2022 said that phrase and then just disappeared off the face of the earth, leaving no explanation of what the hell you're actually supposed to build so that the whole working-while-you-sleep thing can happen.It IS possible to have a business that works for you, but you need to be the one to do the work first so your business CAN work for you

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01:02:28

How To Go OFFline When Your Business Is ONline...

Point Of The Story ·

2026/05/28

I don't exist in July.That sentence is a content pillar of my business, and if you've been around long enough, you already know that!But what you might not know is that taking time off used to make me want to throw up. I was the girl who changed her email password just so she couldn't log back in. The one refreshing Stripe 20 times a day even though I get paid once a month. The one who technically had a "business" but was, in reality, just a workaholic with a Canva subscription and some unprocessed

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01:03:32

Inside Success Story: What Years of Mentorship Really...

Point Of The Story ·

2026/05/21

An incomplete list of things Amy Hanneke has done since joining Success Story:Decided to drop design and just be a copywriter.Tried design again. Said never fucking mind.Became the president of her own board of directors.Checked off every single thing on her 2025 plan.Started answering her own Slack questions in voice memos before I could even respond.Amy Hanneke has been in Success Story for — honestly, it feels like 18 years at this point — and she is the perfect example of what happens when

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