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PODCAST

Sound Connections

Amplitude Ventures

This is the intricate world of music entrepreneurship.Hosted by Jakob Wredstrøm from Amplitude Ventures, this podcast offers listeners a unique blend of insightful interviews, industry expertise, and behind-the-scenes stories from the global music landscape. From the challenges of breaking into the industry to the nuances of music tech innovations, each episode is a journey into the lives of music professionals, founders, artists, and innovators. Whether you"re an aspiring entrepreneur, an industry

music music interviews

All Episodes

00:43:19

#165: FOUNDER: AI and the New Economics of...

Sound Connections ·

2026/10/05

What happens when AI takes care of more of the business behind an artist’s career?In this episode of Sound Connections, Jakob Wredstrøm sits down with JC Sanchez, founder of Orphiq and a former music strategist at Spotify, Meta, and Sony, to explore how AI could change the way artists and their teams manage careers.JC shares why the next generation of music technology should reduce complexity rather than give artists another job to learn. The conversation explores artist management, AI-powered

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00:50:46

#164: FOUNDER: Building the Infrastructure Behind...

Sound Connections ·

2026/09/30

Artists can have millions of listeners, ticket buyers, and fans, yet still have limited visibility into who those people are.In this episode of Sound Connections, Jakob Wredstrøm speaks with Tommy Stalknecht, founder and CEO of Single Music, about the infrastructure connecting music, e-commerce, chart reporting, fan communities, and direct-to-fan experiences.Tommy shares how Single started by solving a specific reporting problem between Shopify and the music industry, then expanded into a broader

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00:59:07

#163: FOUNDER: Rethinking Music Education Through AI...

Sound Connections ·

2026/09/27

Learning an instrument has never been more accessible, but keeping people motivated remains one of music education’s hardest problems.Raul Rodrigues, founder and CEO of Upbeat Studio, joins Sound Connections to unpack the business and technology behind modern music education. Starting with drummers, Upbeat is building educational tools designed to move beyond libraries of content and toward a more personalized learning experience.Raul breaks down the challenging economics of music education, why

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00:54:30

#162: FOUNDER: The New Economics of Music Fandom:...

Sound Connections ·

2026/09/21

What happens when superfans stop being treated as the end of the music experience and become part of building it?Jacquelle Amankonah Horton, founder of Fave, returns to Sound Connections to explore how fandom has evolved since our first conversation. Drawing on her background at YouTube and Google and years spent building tools around creators and fans, Jacquelle explains why the next opportunity in music may sit beyond traditional artist-to-fan relationships.We explore how fan-to-fan communities

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00:59:27

#161: EXPERT: The Business of Turning Music Royalties...

Sound Connections ·

2026/09/14

Music rights generate value, but turning that income into capital can still be difficult for many creators.In this episode of Sound Connections, Michael Bizenov, Managing Partner and President of Sound Royalties, joins Jakob Wredstrøm to unpack the business of financing music royalties and how alternative financing can give creators access to capital without giving up ownership of their work.Michael shares how his background in banking and entrepreneurship shaped his approach to the music industry,

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01:03:03

#160: FOUNDER: Exporting African Music: Rights,...

Sound Connections ·

2026/09/07

African music is growing globally, but the business behind that growth is still catching up.In this episode of Sound Connections, Jakob Wredstrøm speaks with Yoel Kenan, a longtime music executive and entrepreneur whose career has taken him from major-label roles at Universal and BMG to building businesses focused specifically on African music. After founding Africori and helping develop it into a significant distribution business, Yoel is now returning his attention to African music rights, catalog

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00:46:43

#159: FOUNDER: Building the Infrastructure for...

Sound Connections ·

2026/09/01

Music is everywhere, but the systems for licensing it at scale are still remarkably fragmented.In this episode of Sound Connections, Jakob Wredstrøm sits down with Chantal Epp, founder of ClicknClear, to explore the hidden challenges and opportunities within music licensing. Chantal shares how her background in music and cheerleading led her to identify a licensing gap in choreographed sports, and how that insight evolved into a technology platform connecting music rights holders with businesses

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00:48:38

#158: FOUNDER: The Business of Artist Analytics in...

Sound Connections ·

2026/08/25

Music is becoming increasingly data-driven, but having access to data is only the beginning.In this episode of Sound Connections, Oskar, founder of Songstats, joins Jakob to discuss the business of artist analytics, music technology, and the growing role of AI in how artists and music companies understand their data.Oskar shares his journey from building music-related tools as a young DJ and technologist to developing Songstats into a platform that brings data from streaming, social media, radio,

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01:07:10

#157: FOUNDER: The Reality of Building a Music Tech...

Sound Connections ·

2026/08/19

Building music technology is often presented as a story of rapid growth. Matt’s journey with Artist Growth tells a very different story.In this episode of Sound Connections, Jakob sits down with Matt Urmy, Founder of Artist Growth. He reflects on more than a decade of building software for the business side of music. What began as a product for independent artists eventually led him toward a deeper industry problem: management companies, labels, and agencies were still relying on spreadsheets,

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00:57:04

#156: FOUNDER: Reinventing the Tools Behind Music...

Sound Connections ·

2026/08/10

Can music software become more powerful without making creativity feel less human?Casey Kolb, founder of Lunacy, joins Sound Connections to explore the changing world of audio plugins and what it takes to build tools that feel as inspiring visually as they sound.From his years as a film composer in Los Angeles to spending a year and a half programming Lunacy’s first flagship product, Cube, Casey shares the persistence behind turning a side project into a growing music tech company. We discuss

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00:55:26

#155: FOUNDER: Inside the Next Generation of Music...

Sound Connections ·

2026/07/13

What happens when the future of the music business is built by small, agile companies instead of industry giants?In this episode of Sound Connections, Jakob Wredstrøm sits down with Aidan, CEO of Patchbay and Partner at 1916 Enterprises, to explore how music, technology, investment, and entrepreneurship are reshaping the industry's future.Aidan explains why independent music businesses are becoming more powerful, how AI is accelerating product development, and why the next generation of music

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01:01:23

#154: EXIT: Building a Music Tech Company Before the...

Sound Connections ·

2026/06/26

A missed CD delivery exposed a gap in India's music industry. That moment led Vijay to build OKListen, an independent music platform that spent more than a decade growing alongside a market that wasn't yet ready for it before ultimately being acquired by AWAL.In this episode of Sound Connections, Vijay shares what it was like to build a music tech company in one of the world's largest music markets while streaming, independent music, and consumer willingness to pay were still evolving. He reflects

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00:57:12

#153: FOUNDER: AI Is Rewriting the Business of Music...

Sound Connections ·

2026/06/11

Are traditional music production tools entering their last era?Noam Levinberg, founder of Safari Audio, believes the future of music creation may look very different from the world producers know today.In this episode, we explore the rapid impact of AI on music software, why traditional plugin businesses are being challenged, and how the next generation of creators may never adopt the workflows that defined the last 30 years of music production.Noam shares the story behind Safari Audio, a

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01:00:51

#152: FOUNDER: The Metadata Problem Costing Creators...

Sound Connections ·

2026/06/01

What happens when creators make music, but the industry does not know who to pay?In this episode of Sound Connections, Jakob Wredstrøm sits down with Niclas Molinder, songwriter, producer, founder of Session, and one of the music industry's leading advocates for creator rights.Niclas shares how missing rights data continues to cost creators credits, royalties, and recognition, and why solving this problem has become his life's work. He explains how Session was built to capture metadata directly

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00:44:24

#151: EXPERT: The Business Model Independent Music Is...

Sound Connections ·

2026/05/11

Streaming changed music, but it did not solve the business problem for most independent artists.In this episode of Sound Connections, we welcome Thierry Ascarez, Chief Business Officer at Winamp, to discuss how the company is reimagining its role in the music industry after nearly three decades of history.From its origins as the iconic MP3 player that helped define the early internet music era, Winamp is now building a platform designed to help artists monetize, manage, and control their careers

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00:46:21

#150: EXPERT: From Fan Economy to Artist Economy:...

Sound Connections ·

2026/05/04

Most music platforms are built for listeners. This one is built for creators.In this episode of Sound Connections, Jakob Wredstrøm sits down with John Lister, Head of Community at Rap Fame, to explore how a global rap platform is reshaping music creation, discovery, and artist communities.From recording directly on a phone to joining crews, entering competitions, and exchanging real-time feedback, Rap Fame turns music creation into a shared process. Artists don’t just upload music; they grow through

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00:53:14

#149: FOUNDER: Turning Cultural Gaps into a Streaming...

Sound Connections ·

2026/04/27

What does it take to build a music streaming service around culture, access, and long-term value?In this episode of Sound Connections, we sit down with Faraan Irfan, Founder and CEO of Saarey Music, to unpack how he’s solving one of music’s biggest access problems.Saarey is a streaming platform dedicated to South Asian classical music, built on exclusive rights, deep cultural metadata, and a business model that challenges traditional streaming economics. With strong engagement and global users, the

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00:42:17

#148: FOUNDER: The Rise of Functional Music in...

Sound Connections ·

2026/03/30

Freddie Moross, founder of Myndstream, joins Sound Connections to unpack the growing role of functional music in wellness, hospitality, and care environments.This conversation explores how intentional audio can shape experiences inside spas, hotels, and treatment spaces, and why music should be treated as infrastructure rather than background noise. Freddie explains how soundtracks can guide guest journeys, influence emotional outcomes, and help wellness spaces create more meaningful environments.We

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00:49:33

#147: FOUNDER: What It Takes to Build Music Tech in a...

Sound Connections ·

2026/03/23

Mark Bamford joins Sound Connections for an open discussion on startup building, video monetization, and the hard truth about innovating in music. As the founder of Viktrs, Mark is working on a new model for video that aims to unlock more value from every view by focusing on engagement, discovery, and data rather than the traditional advertising-driven approach used by major platforms.Mark unpacks his path from a career in construction, consulting, and strategy into the world of founders and music

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01:01:39

#146: EXPERT: Building Real Fandom in the Age of...

Sound Connections ·

2026/03/18

Rob Abelow, product leader at OpenStage, joins Sound Connections to go deep into the infrastructure behind fan relationships and why they are becoming central to music growth.This conversation breaks down how today’s ecosystem fragments fan data across multiple platforms, limiting visibility and control for artists. Rob shares how bringing that data together into unified fan profiles changes how artists engage, monetize, and build long-term value.We also discuss the shift away from algorithm-first

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187 results

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