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PODCAST

The State of Retention Marketing

Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he"s getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let"s turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.

business entrepreneurship

All Episodes

81:54

#EP54 Taming the Beauty Industry ft. Antara Kundu I...

The State of Retention Marketing ·

2024/10/16

In this episode of ‘The State of Retention Marketing’ podcast, Antara Kundu, General Manager - Group Marketing and Growth, Quest Retail Private Limited has an animated chat with our very own Priyam Jha, Director - Product Marketing, where she talks about India's position in the beauty market, omnichannel tactics, and brand-specific strategies for customer acquisition and retention among other things. Throughout the episode, Antara and Priyam keep going back to the educational aspect of the

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59:27

#EP53 The Science Of Shopping ft. Kartik Bhatt |...

The State of Retention Marketing ·

2024/10/09

In the latest episode of “The State of Retention Marketing,” Kartik Bhatt, Chief Digital Officer at Modern Electronics, expounds on the science of shopping through the integrated, sometimes isolated worlds of anthropology, psychology, user experience, shopping behavior, omnichannel marketing, retention, and data.(00:00) - Introduction(00:59) - Retail Anthropology (07:20) - Online Vs. Offline (14:42) - Customer Behavior Evolution (16:52) - Omnichannel Ecosystem (24:41) - Solution

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58:01

Gaming & The Call Of Data ft. Bharat Bhatia & Nishant...

The State of Retention Marketing ·

2024/08/29

In the 52nd episode of The State Of Retention Marketing podcast, Ankur takes you through the ins and outs of data-driven marketing in gaming companies. He is joined by two illustrious VPs of marketing, namely Bharat Bhatia and Nishant Jaiswal, from Junglee Games and Zupee, respectively.This is a crossover episode where we blend key parts from two of our previous episodes featuring the aforementioned guests to spotlight the common themes and quandaries that make up the life of leaders as

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64:04

The Green Revolution ft. Annu Grover | Ankur Gattani...

The State of Retention Marketing ·

2024/08/05

In this episode, we are in conversation with Annu Grover, founder & CEO of Nurturing Green. Annu is responsible for democratizing plant parenting, landscaping, and gardening as a hobby in India. Gardening and plant buying were fragmented markets. Buyer experience was broken, delivery times were askew, and decisions were a hail mary at best. There was a need for standardization—of experience but also the mindset. What ensues in this podcast is the birth of a new way of life among

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65:00

Deconstructing Real Estate Marketing

The State of Retention Marketing ·

2024/07/15

In the latest episode of “The State of Retention Marketing,” Bhavik Bhandari, head of sales and marketing at Ashwin Sheth Group, shares his two cents on real estate marketing. He expounds on the industry’s evolution, digitization, and retention strategies while preparing for a rebranding campaign. Bhavik emphasizes the need for relevant content and a more 1-on-1 customer experience across evolving touchpoints.(00:00) - Introduction(01:01) - State of Evolution (04:00) - Classification of

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53:47

E49: How upGrad Drives Retention & Engagement Via...

The State of Retention Marketing ·

2024/06/06

Imagine 85-90% of learners actually finishing their courses and discovering unexpected career paths. It's not just about certification; it's about confidence. And upGrad knows how to keep their learner’s engaged for the long haul, with personalized interactions, clever tech, and ingenious reactivation campaigns. They're not just selling courses; they're adding value every step of the way.(00:49) - From Finance to Marketing: Ankit Digital Journey So Far(05:08) - The Online Education

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34:11

E48: Why Business Leaders Need to Be Patient With...

The State of Retention Marketing ·

2024/05/16

Over the years, retention strategies and perspectives on MarTech have undergone significant evolution. Initially, MarTech was often seen as a tool primarily for digital-first businesses. However, as the digital landscape has become increasingly integral to all industries, legacy businesses have begun to take MarTech more seriously.(00:53) - Customer Retention: A Decade of Evolution and Changing Mindsets(06:11) - MarTech: Bridging Old-School and New-Age Busines (13:43) - Decoding MarTech

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49:29

E47: Retention Game On: Unlocking Player Loyalty, the...

The State of Retention Marketing ·

2024/05/09

In this podcast episode, Ankur Gattani and Rahul Raina, VP - Products at ONMO, delve into the world of cloud gaming, revealing insights into ONMO's mobile-centric approach and gaming economics. From managing in-game currency to exploring gaming's influence on diverse sectors, this conversation offers a captivating glimpse into the evolving landscape of gaming and technology.(00:42) - From SMS to Cloud Gaming: Unraveling Rahul's Journey with OnMobile (06:22) - Telcos' Trailblazing: Driving

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53:22

E46: Legacy Brands' Ignored Data Goldmine

The State of Retention Marketing ·

2024/05/02

We all know that data is the new oil, but how many legacy businesses are effectively fueling their operations with this powerful resource? What bottlenecks are preventing them from harnessing this data, and how can they measure ROI from MarTech tools? Join Ruchdi Hamed Naji as he shares his insights from the KSA Market.(00:54) - Ruchdi's Career Path So Far(03:53) - Addressing Data's Neglect in Legacy Systems (06:08) - Exploring the Correlation: Ruchdi's Perspective on First-Party Data and

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38:59

E45: Policy Holders, Premiums, and Buyer Personas

The State of Retention Marketing ·

2024/04/25

Insurance is probably one of the most competitive and difficult businesses to be in. It's a push category, and the lack of education doesn’t help its cause. Only once a year will the customer actively want to be touched base with, and that is at renewal. But what sets these 2 apart?(00:52) - More About The Insurance Landscape In India (07:27) - Their Strategies — Diving In Headfirst Or Playing It Safe? (13:25) - The Big Buyer Persona (19:03) - The Post-Purchase Game: What Metrics Do They

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54:49

E44: Powering Social Offline's Cool with CRM & Loyalty

The State of Retention Marketing ·

2024/04/18

Social Offline is a popular hangout for millennials and Gen Zs, whether they're meeting up for work parties, catching up with friends, or going on dates. Rahul Wishard, in charge of CRM & Loyalty for Social's parent brand, shares insights into what keeps customers coming back for more.(00:42) - How Did Rahul End Up in CRM? (02:16) - From Empty Tables to Full Insights: Impresario's Data Journey in Hospitality (04:11) - Beyond Database Marketing: Crafting Customer Journeys in Hospitality

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61:02

E43: Airtel's Secret Sauce to Maximizing CLTV

The State of Retention Marketing ·

2024/04/04

Legacy telcos like Airtel are retention masters since the 90s. It took a while to get them on our podcast, but we had questions! What's the telcos' retention game plan? And what's Airtel's next growth move? Anshul, AVP - Growth at Airtel, has all the answers.(02:21) - Anshul's Growth Adventure from Broadcast to Broadband(07:34) - The Two Types of Retention in Telecom (10:08) - Maximizing Lifetime Value of Prepaid Customers (12:32) - Unveiling Customer Triggers and Barriers for Explosive

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75:50

E42: Why Legacy Brands Need to Undergo Digital...

The State of Retention Marketing ·

2024/03/21

As consumer behavior shifts rapidly with the advent of technology, legacy companies are adapting to stay relevant in the market. Through digital makeovers and technology enhancements, they aim to revamp their business strategies and customer interactions. (01:37) - Unveiling the Purpose: Goals of Digital Transformation (11:10) - Balancing Act: Navigating Talent Training and New Hires for Driving Change (39:31) - Tech Partnerships & Tooling: Navigating MarTech Adoption and Execution

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71:26

E41: Revving Up Trust for Faster Car Deals

The State of Retention Marketing ·

2024/03/14

Traditionally, car reselling and buying has been a cumbersome process, taking 2-3 months and lacking transparency. Sellers often settle for less-than-ideal deals. Discover how Anuvrat Gaurav is revolutionizing this with digital innovation in the MEA region.(01:23) - Unplanned Ascension: A Retailer's Journey to Business Leadership (04:36) - Navigating Customer-Centric Retail Challenges (08:02) - Orchestrating Success: Navigating Complex Organizations vs Agile Startups (10:41) - Transforming

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49:27

E40: How Zupee is Going the Nostalgic Way to Retain &...

The State of Retention Marketing ·

2024/03/07

When 846 million Bharat audience gained access to the internet, almost half of them eagerly jumped on the wagon to relive childhood nostalgia through online gaming.(00:38) - Serendipity's Path: Navigating Nishant's Unpredictable Career Journey(06:37) - Playing the Nostalgia Card in Real Money Gaming (09:32) - Mastering the Game of Indian Gaming and Real Money Ventures (14:53) - Quantum Gaming: Winning with Data-Driven Decisions (20:24) - Retain and Reign: Strategies for Gaming Success from

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1:06

Trailer 1: An All New Season 2

The State of Retention Marketing ·

2024/02/26

And we're back with SEASON 2 of The State of Retention Marketing podcast hosted by Ankur Gattani, CGO, WebEngage. This time around, we're taking things to the next level. We're going even more horizontal with the industries we cover and even more vertical when it comes to the depth of the subject. Get ready to enter the rabbit hole because the latest episodes are coming your way real soon. Stay tuned! ⏳

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59:32

E39: On a Mission to Digitally Transform MEA Businesses

The State of Retention Marketing ·

2024/02/22

We Indians take great pride in our business acumen, right? Well, Ankit Bansal, leading SellThru in Dubai, is a prime example. They're pioneering CRM, Marketing Automation, and SEO solutions in the region, bridging the gap between customers and partners.(01:49) - Agency to Client and Back Again(06:30) - Building Bridges: Integrated CRM, Marketing Automation, and SEO (08:21) - Exploring the Diversity and Expertise Across the Marketing Agency Landscape (13:02) - Understanding the Lay of the

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78:35

E38: Unlocking Indian Brands' Retention Riddle

The State of Retention Marketing ·

2024/02/15

With 20 years of branding experience and a recent tenure as a fractional CMO, Samriddh brings fearless candor to the table. He challenges conventional wisdom, from critiquing Indian startup culture to scrutinizing VC-backed retention tactics.(01:39) - 20 Years a Marketer, Brand-Builder, and Problem-Solver (01:41) - Samriddh's Strong Views on Irrational Exuberance in Businesses (09:00) - Mindful Retention, The Foundation of Long-Term Business Resilience (12:57) - Navigating Dirty Data to

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3:29

E37: Snippet - Adapting marketing strategies from...

The State of Retention Marketing ·

2024/01/25

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48:06

E37: Consumer Insights for the Win

The State of Retention Marketing ·

2024/01/24

Meet Samyukta, a bold marketer deeply passionate about consumer insights and an exceptional storyteller. Dive into her perspective on brand building, where she shares insights on retention and user engagement. (00:21) - 16+ Years of Putting Consumers First in Marketing (03:17) - From Millennials to Gen Z: Adapting Marketing Strategies for Each Generation (06:46) - Bridging Generations Through Authentic Branding (13:31) - Unveiling Cohesion: Kaya's Strategy for Consistent Brand

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