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PODCAST

Event Experience

Event Experience brings the best and brightest Event Experience Leaders together to share stories, tips, and lessons learned from creating some of the world"s biggest events. Featuring conversations about event marketing, event management, audience engagement, and how to measure event success.

business marketing

All Episodes

39:29

How Codarity Helps Event Pros Escape Feast-or-Famine...

Event Experience ·

2025/11/17

In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Daniel Charles, founder of Codarity, a performance marketing agency tailored for the events industry. Daniel shares how he transitioned from music A&R and event production into helping event businesses escape the feast-or-famine revenue trap. He breaks down the Evergreen Event Profit System, a framework that helps creative professionals generate consistent income year-round. From defining ideal client personas to

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30:57

How Wealth.com Uses Micro Events and AI to Drive...

Event Experience ·

2025/11/10

In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Dan Bolton, Head of Marketing at Wealth.com, to explore how micro events are reshaping the event marketing landscape. Dan shares why these smaller, more intimate gatherings deliver stronger relationships, higher engagement, and measurable results, serving as powerful complements to large-scale conferences. He emphasizes the importance of starting with the "why" behind each event, tailoring experiences to audience needs,

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38:23

Scaling Micro Event Strategies with AI

Event Experience ·

2025/10/27

In this episode of Event Experience by Bizzabo, host Rachel Moore explores how micro events, paired with AI, are transforming the way event professionals drive engagement and ROI. Guests Amanda-Lynn Porta and Dan Bolton dive deep into the strategic benefits of small-format experiences, from higher returns and richer personalization to stronger community connections. You'll learn how AI tools simplify planning, automate manual tasks, and unlock scalable personalization. The conversation also

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30:31

Building Community Through Intimate Events with...

Event Experience ·

2025/10/20

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back Hugh Forrest, longtime leader of South by Southwest, to explore his latest venture: Gather & Grow Experiences. Drawing on over 35 years in the events industry, Hugh shares how he’s helping organizations design smaller, experience-driven gatherings that spark connection and elevate civil discourse. They dive into the shift from massive events to more intentional, human-focused experiences, especially in Austin’s changing

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37:43

How Two Rival Event Planners Turned into Co‑Hosts of...

Event Experience ·

2025/10/13

In this episode of Event Experience, host Rachel Moore sits down with Logan Clements and Mary Davidson, leaders behind the Better Events Podcast and seasoned event professionals. Once competitors, they now collaborate to create content, share strategies, and support one another, offering a fresh perspective on how community can outshine competition. They dive into how the events industry is evolving in 2025: shorter lead times, ever-higher attendee expectations, and a growing demand for wellness,

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39:48

Mastering Experiential Events, Team Wellness, and ROI...

Event Experience ·

2025/09/29

In this episode of Event Experience by Bizzabo, host Rachel Moore is joined by Gianna Gaudini, Fractional Head of Events at Cognition, to explore how modern event planning is evolving—and why emotional connection is now at the core of successful experiences. Drawing on her 22+ years in the industry, Gianna unpacks the shift from traditional, tactical events to purpose-driven, human-centric experiences. She shares actionable insights on designing events that spark connection, support team well-being,

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35:08

Creating Transformative Event Experiences and...

Event Experience ·

2025/09/08

In this episode of Event Experience, host Rachel Moore chats with Nicole Nichols, a veteran event and meeting planner at ISG with over 20 years of industry experience. Nicole shares how today’s most effective events are intentionally designed to be transformative, not just transactional. She emphasizes the importance of understanding attendee needs, gathering real-time feedback, and crafting meaningful experiences that extend beyond the event itself. Nicole also explores how AI can be a powerful

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31:11

Demand Generation Strategies and AI Integration with...

Event Experience ·

2025/08/28

In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Ghazwan Almoazen, Director of Global Events Demand Generation and Communications at DocuSign, to explore how event marketers can create experiences that truly resonate. Ghazwan reveals what it takes to cut through the noise in today’s competitive events landscape, where empathy, creativity, and strategy collide. From harnessing the star power of celebrity speakers to designing interactive live demos, he shares how to

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28:49

From Event Data to Pipeline Gold: 6sense’s Take on...

Event Experience ·

2025/08/11

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back EJ Oelling, VP of ABX at 6sense, for a powerful conversation on proving event ROI in today’s AI-driven landscape. EJ shares how aligning marketing, sales, and customer success around data and technology can transform events into revenue-generating engines. Listeners will learn how to integrate tools like 6sense, Salesforce, Bizzabo, and Jifflenow to track engagement, build pipeline, and tie event activities to tangible

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33:57

From Friction to Flow: Axon’s Event Registration Tactics

Event Experience ·

2025/07/21

On this episode of Event Experience by Bizzabo, host Rachel Moore sits down again with Samantha Arth, Project Manager of Marketing and Events at Axon, to tackle the often tricky world of event registration. Samantha dives into the real challenges event teams face, like last-minute signups, inaccurate data, and scaling personalized support. She shares hard-won insights on designing flexible registration flows, collaborating across departments, and using platforms like Bizzabo to improve both

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45:28

Event Registration Mastery: Tactics from Nasdaq, Axon...

Event Experience ·

2025/07/14

Struggling with event registration chaos? This episode of The Event Experience podcast tackles the biggest pain points and practical solutions, straight from industry leaders. Host Rachel Moore recaps a dynamic Bizzabo webinar featuring Daniel McCartt (Nasdaq), Samantha Arth (Axon), and Gabrielle Scott (Bizzabo), who share real-world strategies to streamline and personalize your event registration process. You’ll hear expert insights on: Reducing friction by simplifying registration forms and

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32:17

From Agency to Brand: Smartsheet's ENGAGE User...

Event Experience ·

2025/07/07

In this episode of Event Experience, host Rachel Moore chats with Andy Lowe, Senior Corporate Events Manager at Smartsheet, about producing the ENGAGE user conference. Andy shares how he transitioned from agency life to in-house events, the challenges of mid-planning team changes, and the power of resilience and collaboration. He also dives into how ENGAGE has evolved to include prospects, how Smartsheet’s passionate user base shapes the event, and the strategic goals behind it—from business impact

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48:38

Crafting Intentional Event Experiences and Proving...

Event Experience ·

2025/06/09

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back Oren Berkovich, Co-founder of Projectory, to discuss the art and science of crafting engaging event experiences. Oren shares insights on the importance of intentional design, personal agency for attendees, and the challenges of proving ROI in the events industry. Through analogies, practical examples, and discussion of audience diversity, Oren emphasizes the need for thoughtful planning, balancing choice with structure,

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41:49

Elevating Event Networking: Smarter Matches and...

Event Experience ·

2025/06/02

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back Will Curran, Bizzabo's brand ambassador, to discuss the evolving landscape of event networking, inclusivity, and attendee engagement. Will shares insights on improving hybrid event experiences, ensuring virtual attendees are not treated as second-class citizens, and the importance of designing events that cater to diverse interaction styles and needs. He emphasizes practical strategies such as making eye contact with

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39:57

Crafting Transformative Event Experiences: Insights...

Event Experience ·

2025/05/26

In this episode of Event Experience by Bizzabo, host Rachel Moore interviews David Grass, Senior Director of Client Strategy and Marketing at Wilson Dow, about the findings from their pop culture trends report. The discussion explores how event planners can move beyond transactional experiences to create transformative, fan-driven events by leveraging data, understanding audience emotional connections, and curating year-round journeys that foster true fandom rather than mere attendance. Key

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42:43

Cracking the Event Networking Code with Capital...

Event Experience ·

2025/05/19

In this episode of Event Experience by Bizzabo, host Rachel Moore is joined by a panel of event professionals to discuss the future of event networking. Oren Berkovich, Co-founder of Projectory, Haley Guerin, Director of Events and Venue at Capital Factory, Will Curran, Brand Ambassador at Bizzabo, and Katie Noe, Product Marketing Manager at Bizzabo. The conversation explores common networking challenges at events, such as lack of structure, awkward icebreakers, and accessibility issues, and

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34:03

Tech It to the Next Level: AI, Sustainability &...

Event Experience ·

2025/04/25

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Adam Parry, co-founder of Event Tech Live, to discuss the evolution of event technology, the integration of AI, and the growing importance of sustainability in the events industry. Adam shares insights on the challenges faced by event planners, the significance of upskilling in technology, and the need for supporting small but mighty event teams to ensure long-term success and avoid burnout. The conversation also explores the

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49:34

Turning Event Data into Business Wins with AWS,...

Event Experience ·

2025/04/14

In this episode of Event Experience by Bizzabo, host Rachel Moore is joined by industry experts Venita McLemore, EJ Oelling, and Amanda Armstrong to discuss the challenges and strategies for proving ROI in event planning. The panel shares insights on aligning event objectives with business goals, leveraging technology for data-driven decisions, and fostering collaboration with go-to-market teams to enhance event success. The discussion highlights the importance of understanding both ROI and ROE

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32:47

Navigating Event Industry Trends, Branding, and...

Event Experience ·

2025/03/31

In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Lauren Sorensen, the Director of Brand Experience at Bizzabo. They discuss the current state of the events industry, the importance of brand in event planning, and how Bizzabo is fostering connections through their events. Lauren shares insights on avoiding common pitfalls in event planning, emphasizing the need for collaboration and leveraging technology to streamline processes. She also highlights Bizzabo's efforts to

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32:52

Cracking the Code on Event Registration and...

Event Experience ·

2025/03/17

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Katie McIntyre, Director of Strategy and Event Technology at Opus, to discuss the evolving landscape of event planning. They explore the increasing trend of last-minute registrations and how event planners can incentivize early sign-ups through strategies like first-comers, passes, and early access to session catalogs. Katie McIntyre shares insights on the importance of experiential elements in events, especially for

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153 results

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