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PODCAST

Med Creator 101

Mimi Banks and Dr. Dustin Portela

Med Creator 101 is a weekly podcast hosted by board certified dermatologist, ‘dermfluencer’ Dr. Dustin Portela and beauty veteran, social media agency owner, Mimi Banks, featuring your favorite brands and medfluencers. Each episode is filled with helpful tips and tools to get started on social, build your platform, create content, grow a community, and attract brands.

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All Episodes

33:46

How Dr. Shereene Idriss Built a Brand by Being Herself

Med Creator 101 ·

2026/04/20

Sometimes the best thing you can do online is stop trying to sound polished. In this episode, Dr. Shereene Idriss shares how she built her skincare brand on social media through honesty, education, and consistency. She opens up about starting Pillow Talk Derm, growing a loyal online community, and turning her voice into a brand people trust. For med creators, this episode is a masterclass in building trust before trying to build anything else!Follow us on Instagram: @medcreator101Subscribe

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34:33

What Dr. Tommy Martin Gets Right About Authenticity...

Med Creator 101 ·

2026/04/13

What if the key to growing on social media isn’t a perfect strategy, but simply showing up as yourself? Dr. Tommy Martin shares how he built a platform of over 4 million followers by focusing on impact over metrics, creating content around what genuinely lights him up, being a father, advocate and physician and embracing imperfection along the way. From turning on his camera with no plan to building a powerful following, this episode shows what it really takes to grow without losing

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21:14

Tools All Creators Need (Re-release)

Med Creator 101 ·

2026/04/06

You do not need a perfect setup to start creating content, but the right tools can make the process a whole lot easier.In this episode, Mimi and Dr. Dustin Portela reveal the must-have tools for content creation, from lighting and microphones to editing apps, travel-friendly gear, and simple upgrades that can help your content look and sound more polished. They also share what’s worth investing in, what’s probably not necessary yet, and a look inside Dr. Portela's personal setup. Learn how

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14:26

Following up after conferences (re-release)

Med Creator 101 ·

2026/03/30

Conferences can lead to meaningful relationships, brand opportunities, and career growth, but what happens after the event matters just as much as showing up. Mimi and Dr. Dustin Portela share how to follow up in a way that feels strategic, authentic, and memorable, from outreach timing and follow-up emails to LinkedIn, text, and staying top of mind. Whether you attended AAD, networking with brands, or meeting other healthcare professionals, this episode will help you approach

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17:06

Making the Most of AAD (Re-release)

Med Creator 101 ·

2026/03/23

Ahead of AAD, this is your reminder: conferences are prime opportunities to create content, connect with brands, and build relationships with other Med Creators. Come prepared to make the most of it!Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaTools and Creator Must-Haves:CapCut:

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21:46

The Legal & Ethical Guardrails Every Med Creator...

Med Creator 101 ·

2026/03/16

Posting online as a healthcare professional comes with responsibility. In this episode, Mimi Banks and Dr. Dustin Portela break down the legal and ethical guardrails every med creator should know. From patient privacy and consent to disclosures, DMs, and brand partnerships, they share filters to help protect your license, reputation, and credibility on social. Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks |

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32:58

Growing Across Platforms Without Creating More...

Med Creator 101 ·

2026/03/09

Posting great content is only half the battle. Posting it across every platform can quickly become overwhelming. In this episode, Mimi and Dr. Portela sit down with the founders of Repurpose.io, the automation tool helping creators turn one piece of content into posts across Instagram, TikTok, YouTube, LinkedIn, and more. They break down how med creators can scale their reach, repurpose their content, and build a true online presence without spending hours manually reposting content. Follow

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27:51

Why Plastic Surgeons like Dr. Babak Azizzadeh win on...

Med Creator 101 ·

2026/03/02

How do you build a world-class medical brand on social media? Dr. Babak Azizadeh shares his content strategy, from early Instagram posts to a polished, authority-driven presence that reinforces trust before patients ever walk into his office. He discusses branding, separating niches across accounts, workflow, leadership in his specialty, and how to align your online identity with your real-life reputation.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel:

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47:37

How Dr. Whitney Bowe Built Trust (and a Million...

Med Creator 101 ·

2026/02/23

Dr. Whitney Bowe didn’t build her audience with viral dances or a complicated setup, she built it by showing up with credibility, consistency, and content people genuinely needed. In this episode, the board-certified dermatologist, research scientist, and founder of the viral Skin Cycling method shares how she went from national TV segments on Good Morning America to creating trust-first education on TikTok and beyond. On this episode, she breaks down how she sources ideas from real patient

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26:35

How Social Media Helped Dr. Tia Paul Grow Her Practice

Med Creator 101 ·

2026/02/17

How can dermatologists use social media to grow their practice without losing credibility? In this episode, Harvard-trained dermatologist Dr. Tia Paul shares how she built a 400K+ audience on TikTok and Instagram by turning real patient questions, especially around skin of color, hyperpigmentation, and acne, into clear, trustworthy content. She explains her content workflow, balancing life as a mom and clinic owner, and how social media helped attract patients nationwide and open new

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31:55

Behind the Feed: Dr. Mara's team, process, and tools...

Med Creator 101 ·

2026/02/09

For HCPs, social media is no longer optional, it’s a powerful extension of patient education. On this episode of Med Creator 101, we’re joined by Dr. Mara Weinstein-Velez, board-certified dermatologist and fellowship-trained cosmetic surgeon, to explore how physicians can use social media to educate responsibly, build trust, and create meaningful opportunities. Dr. Mara shares her approach to content, misinformation, and maintaining professionalism online. This episode is a must-listen for

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34:38

How Dr. Mariza Snyder Built a Community on Facebook

Med Creator 101 ·

2026/02/02

How do you grow a loyal audience in healthcare without chasing trends or burning out? Dr. Mariza Snyder explains how she built a multi-million-download platform through community-first content, Facebook growth, and long-form content. She shares what’s working on social media in 2026, how she approaches content strategy and batching, and the lessons she’s learned navigating algorithms, collaborations, and burnout.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel:

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24:28

What to Stop, Start & Double Down On in 2026

Med Creator 101 ·

2026/01/26

Social media never sleeps, and what works in 2026 looks very different than it did even a year ago. So if you’re still using the same strategies, your content may already be falling behind.In this episode, Mimi Banks and Dr. Portela share exactly what med creators should stop doing, start doing, and double down on this year to grow and stay relevant in an increasingly crowded social space.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel:

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38:41

Inside CVS' Partnership with Dr. Camille Howard

Med Creator 101 ·

2026/01/21

Mimi and Dr. Portela go inside CVS’ partnership with Dr. Camille Howard, the first-ever Beauty Dermatology Advisor, and Michelle LeBlanc, Vice President, Merchandising for Beauty & Personal Care at CVS Health. In this episode, Dr. Howard shares how her approach to social media led to a partnership far bigger than traditional influencer marketing, and Michelle breaks down how CVS identifies and integrates HCPs voices into retail, education, and community health.Follow us on Instagram:

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35:54

e.l.f. Beauty’s Community-First Playbook with Patrick...

Med Creator 101 ·

2026/01/12

What does it really take to build a brand people love? In this episode, Mimi Banks and Dr. Dustin Portela sit down with Patrick O’Keefe, Chief Integrated Marketing Officer at e.l.f. Beauty, the brand behind some of the most viral, culturally relevant, and community-driven campaigns on the internet today. Patrick shares how e.l.f. grew from $250M to over $1.5B in revenue by putting community first and building what he calls “zero distance” between their leadership team and their audience

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21:34

When to Say No: Protecting Your Integrity as a Med...

Med Creator 101 ·

2026/01/05

Not every brand deal or creative opportunity is worth saying yes to. In this episode, Mimi and Dr. Portela share how HCPs can evaluate brand deals, spot red flags in contracts, and protect their credibility on social media. From exclusivity clauses and creative control and declining deals professionally, this episode covers when saying no is the smartest move for long-term trust and growth as a med creator.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel:

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33:21

Med Creator 101: What We Learned in 2025

Med Creator 101 ·

2025/12/15

In this special year-end episode, we’re revisiting the most valuable clips from our conversations with top healthcare creators and industry leaders in 2025. From short-form and long-form content to analytics, brand deals, and community building, this episode brings together the advice healthcare professionals needed most, straight from the med creators and brands shaping the space.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi

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28:35

How NAOS Works With Med Creators

Med Creator 101 ·

2025/12/08

Want to land partnerships with brands like Bioderma and Institut Esthederm? In this episode, NAOS North America CEO Jeremy Bayen shares exactly how the brand chooses creators, why authenticity matters more than metrics, and how science drives every partnership. A must-listen for HCPs who want to stand out and get on a brand’s radar!Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela:

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43:49

How Dr. Wallace Nozile Cuts Through the Noise

Med Creator 101 ·

2025/12/01

For med creators trying to build trust and be themselves on social, Dr. Wallace Nozile's journey is the masterclass you didn’t know you needed. In this episode, Mimi and Dr. Portela sit down with Dr. Wallace shares how he went from avoiding social media to building a thriving platform, rooted in storytelling, creativity, and authenticity. He breaks down his content strategy for simplifying complex topics, crafting unforgettable hooks, and creating content patients actually care about.Follow

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33:24

Dr. Neera Nathan, The Harvard-Trained Dermatologist...

Med Creator 101 ·

2025/11/17

From the OR to your “For You” page, Dr. Neera Nathan, double board-certified Harvard-trained dermatologist and MOHS surgeon, proves that education never stops in the classroom, it just goes online. In this episode, Mimi and Dr. Portela sit down with Dr. Nathan, as she shares how her desire to teach led her from academic dermatology to a thriving social media platform with over 1.5 million Instagram followers and 700K on TikTok. She opens up about her early experiments with TikTok trends,

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67 results

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