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PODCAST

Med Creator 101

Mimi Banks and Dr. Dustin Portela

Med Creator 101 is a weekly podcast hosted by board certified dermatologist, ‘dermfluencer’ Dr. Dustin Portela and beauty veteran, social media agency owner, Mimi Banks, featuring your favorite brands and medfluencers. Each episode is filled with helpful tips and tools to get started on social, build your platform, create content, grow a community, and attract brands.

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All Episodes

34:38

How Dr. Mariza Snyder Built a Community on Facebook

Med Creator 101 ·

2026/02/02

How do you grow a loyal audience in healthcare without chasing trends or burning out? Dr. Mariza Snyder explains how she built a multi-million-download platform through community-first content, Facebook growth, and long-form content. She shares what’s working on social media in 2026, how she approaches content strategy and batching, and the lessons she’s learned navigating algorithms, collaborations, and burnout.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel:

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24:28

What to Stop, Start & Double Down On in 2026

Med Creator 101 ·

2026/01/26

Social media never sleeps, and what works in 2026 looks very different than it did even a year ago. So if you’re still using the same strategies, your content may already be falling behind.In this episode, Mimi Banks and Dr. Portela share exactly what med creators should stop doing, start doing, and double down on this year to grow and stay relevant in an increasingly crowded social space.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel:

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38:41

Inside CVS' Partnership with Dr. Camille Howard

Med Creator 101 ·

2026/01/21

Mimi and Dr. Portela go inside CVS’ partnership with Dr. Camille Howard, the first-ever Beauty Dermatology Advisor, and Michelle LeBlanc, Vice President, Merchandising for Beauty & Personal Care at CVS Health. In this episode, Dr. Howard shares how her approach to social media led to a partnership far bigger than traditional influencer marketing, and Michelle breaks down how CVS identifies and integrates HCPs voices into retail, education, and community health.Follow us on Instagram:

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35:54

e.l.f. Beauty’s Community-First Playbook with Patrick...

Med Creator 101 ·

2026/01/12

What does it really take to build a brand people love? In this episode, Mimi Banks and Dr. Dustin Portela sit down with Patrick O’Keefe, Chief Integrated Marketing Officer at e.l.f. Beauty, the brand behind some of the most viral, culturally relevant, and community-driven campaigns on the internet today. Patrick shares how e.l.f. grew from $250M to over $1.5B in revenue by putting community first and building what he calls “zero distance” between their leadership team and their audience

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21:34

When to Say No: Protecting Your Integrity as a Med...

Med Creator 101 ·

2026/01/05

Not every brand deal or creative opportunity is worth saying yes to. In this episode, Mimi and Dr. Portela share how HCPs can evaluate brand deals, spot red flags in contracts, and protect their credibility on social media. From exclusivity clauses and creative control and declining deals professionally, this episode covers when saying no is the smartest move for long-term trust and growth as a med creator.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel:

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33:21

Med Creator 101: What We Learned in 2025

Med Creator 101 ·

2025/12/15

In this special year-end episode, we’re revisiting the most valuable clips from our conversations with top healthcare creators and industry leaders in 2025. From short-form and long-form content to analytics, brand deals, and community building, this episode brings together the advice healthcare professionals needed most, straight from the med creators and brands shaping the space.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi

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28:35

How NAOS Works With Med Creators

Med Creator 101 ·

2025/12/08

Want to land partnerships with brands like Bioderma and Institut Esthederm? In this episode, NAOS North America CEO Jeremy Bayen shares exactly how the brand chooses creators, why authenticity matters more than metrics, and how science drives every partnership. A must-listen for HCPs who want to stand out and get on a brand’s radar!Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela:

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43:49

How Dr. Wallace Nozile Cuts Through the Noise

Med Creator 101 ·

2025/12/01

For med creators trying to build trust and be themselves on social, Dr. Wallace Nozile's journey is the masterclass you didn’t know you needed. In this episode, Mimi and Dr. Portela sit down with Dr. Wallace shares how he went from avoiding social media to building a thriving platform, rooted in storytelling, creativity, and authenticity. He breaks down his content strategy for simplifying complex topics, crafting unforgettable hooks, and creating content patients actually care about.Follow

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33:24

Dr. Neera Nathan, The Harvard-Trained Dermatologist...

Med Creator 101 ·

2025/11/17

From the OR to your “For You” page, Dr. Neera Nathan, double board-certified Harvard-trained dermatologist and MOHS surgeon, proves that education never stops in the classroom, it just goes online. In this episode, Mimi and Dr. Portela sit down with Dr. Nathan, as she shares how her desire to teach led her from academic dermatology to a thriving social media platform with over 1.5 million Instagram followers and 700K on TikTok. She opens up about her early experiments with TikTok trends,

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34:59

How to Stand Out as a Med Creator with Erica Mallett

Med Creator 101 ·

2025/11/10

What makes a creator unforgettable? In this episode, Mimi Banks and Dr. Dustin Portela sit down with Australian brand strategist Erica Mallett, a former national radio host turned advisor for billion-dollar brands, to uncover what it really takes to stand out on social media. Find out how to define your tone of voice, turn your expertise into emotion-driven storytelling, make education entertaining and more!Follow us on Instagram: @medcreator101Subscribe to our YouTube channel:

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29:06

How Dr. Katie Beleznay Turns Education Into Engaging...

Med Creator 101 ·

2025/11/03

“Know your why, and everything else will follow.” For Vancouver-based dermatologist, Dr. Katie Beleznay, that’s the secret to transforming education into scroll-stopping content. In this episode, she shares her secrets to creating content, working with brands, and building trust through authenticity.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok:

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27:56

Dr. Kunal Malik’s Social Media Journey

Med Creator 101 ·

2025/10/27

Dr. Kunal Malik proves you don’t need fancy equipment or a content team to make an impact. Showing up as yourself is the ultimate growth strategy! In this episode, the New York–based dermatologist shares how he built a trusted, relatable online presence by keeping education and authenticity at the core of his content, plus his top tips for balancing clinic life with content creation.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi

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21:14

Instagram Strategy: What you need to know

Med Creator 101 ·

2025/10/20

Instagram is evolving, and so should your strategy. Mimi and Dr. Portela share what actually drives engagement, attract new followers, and why authentic content still beats every algorithm hack. From trial reels and broadcast channels to the return of carousels and verified trust signals, learn how to grow real connection on Instagram.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela:

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31:44

Inside LTK with Reesa Lake

Med Creator 101 ·

2025/10/13

Mimi and Dr. Portela welcome Reesa Lake, Head of Creator Agency Partnerships at LTK. Reesa shares how the platform helps creators turn influence into income, build stronger brand partnerships, and unlock new opportunities beyond social media.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaApply to become a creator on LTK now:

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28:01

Building Your Brand (Online)

Med Creator 101 ·

2025/10/06

In this episode, Mimi and Dr. Portela explore brand building, the evolution of Dr. Portela's name, including creative decisions like logo, colors, and website, establishing a consistent tone and persona and Mimi shares MB Social’s growth and the key branding lessons learned along the way. Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok:

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28:27

Battling Misinformation with Dr. Nathan Newman

Med Creator 101 ·

2025/09/29

What happens when a pioneer in stem cell therapy steps into the world of social media? Dr. Nathan Newman, board-certified dermatologist, cosmetic surgeon, and founder of STEM Natural Intelligence, takes us inside his journey of using social media to educate millions on regenerative medicine. In this episode, he shares how he tackles misinformation, breaks down complex science for patients and peers, and balances clinical breakthroughs with content creation. Follow us on Instagram:

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19:50

Why Every Creator Needs a Media Kit

Med Creator 101 ·

2025/09/22

Struggling to land partnerships? Your media kit might be the missing piece. In this episode, Mimi Banks and Dr. Dustin Portela break down why every creator needs one, what to include, how to design it, and the strategies to pitch yourself with confidence.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel: www.youtube.com/@MedCreator101Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportelaTools and Creator

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18:21

SPECIAL EPISODE: Live at Science of Skin Summit

Med Creator 101 ·

2025/09/18

Thinking about starting on social, but not sure where to begin? This special episode was recorded live at the 2025 Science of Skin Summet in Austin, Texas. Dr. Dustin Portela, Mimi Banks and Lisa Morris President and CEO, Pierre Fabre USA shared valuable tips from the sold out Dermfluencer University Session. This episode is packed with actionable insights straight from the experts to help you stand out, educate, and grow on social media.Follow us on Instagram: @medcreator101Subscribe to

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34:33

Dr. Tommy Martin’s Journey as a Creator, Father &...

Med Creator 101 ·

2025/09/15

Meet Dr. Tommy Martin, internal medicine and pediatric physician, father and creator with 4M+ followers who proves that authenticity beats algorithms every time. Dr. Tommy shares how he balances medicine, family, and social media while staying true to his mission: helping just one person at a time. This episode is packed with raw insights, powerful stories, and advice every HCP creator needs to hear.Follow us on Instagram: @medcreator101Subscribe to our YouTube channel:

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26:29

What Your Metrics Actually Mean

Med Creator 101 ·

2025/09/10

Your follower count only tells part of the story. In this episode of Med Creator 101, Mimi and Dr. Portela break down what your social media metrics actually mean and how to use them to grow with confidence. From likes, comments, and shares to reach, impressions, retention, and conversions, they unpack how to read the numbers, what brands really look for, and how to spot the insights that can improve your content strategy.Follow us on Instagram: @medcreator101Subscribe to our YouTube

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56 results

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