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PODCAST

What the Fixed Ops?! (WTF?!)

Russell Hill, Charity Dunning

Join automotive expert and entrepreneur Russell B. Hill and CMO Charity Dunning as they venture into the world of automotive, fixed operations, and the successes and failures in life in the What the Fixed Ops?! podcast. Get new episodes by following our social media networks or by visiting us at www.FixedOPSMarketing.com/WTF.

leisure automotive

All Episodes

0:45

One-Click Pay Is Coming to Auto. Time to Prepare. -...

What the Fixed Ops?! (WTF?!) ·

2025/12/11

Carvana and Amazon mastered one-click buying and the auto industry is next. Scott Armstrong explains what this shift means for dealers.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

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0:48

Surcharges Too High? Here’s the REAL Cost. -...

What the Fixed Ops?! (WTF?!) ·

2025/12/10

High surcharges can push customers away fast. Scott Armstrong explains why today’s choices might come back to haunt dealerships in five years.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

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0:59

THIS is the Ugly Truth About Surcharges - #automotive...

What the Fixed Ops?! (WTF?!) ·

2025/12/09

Scott Armstrong explains the actual mechanisms processors use to "lower your costs" and why it's ultimately terrible for building lasting relationships with clients.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

en

58:40

Dealers: You’re Paying WAY Too Much. Fix Payment...

What the Fixed Ops?! (WTF?!) ·

2025/12/08

Think you understand payment processing? Think again.In this episode, Russell and Charity get a full education from Scott Armstrong - Co-Founder of DealerCharge - who’s on a mission to revolutionize dealership payments.For 20+ years, the financial tech world has evolved at lightning speed... but dealerships? Still stuck using outdated systems, paying unnecessary fees, and giving up control of their own terminals.That ends today.Scott breaks down what dealers actually have the power to control (hint:

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0:59

He Didn't Expect to Love This EV! - #automotive ...

What the Fixed Ops?! (WTF?!) ·

2025/12/04

Tony Thorstad shares a bit about the cars he drives, including his bZ4X electric - and he loves it!Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

en

0:55

What EVs Really Mean for Dealers - #automotive ...

What the Fixed Ops?! (WTF?!) ·

2025/12/03

Tony Thorstad puts politics aside to break down whether EVs will actually hurt the car business or open new opportunities for dealers who adapt.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

en

1:00

Tony's Biggest Failure - #automotive #shorts...

What the Fixed Ops?! (WTF?!) ·

2025/12/02

Tony Thorstad shares one of his biggest failures: supporting 60+ nonprofits at once and losing the depth of connection that truly mattered. His lesson? Fewer relationships, deeper impact.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

en

0:57

Email & Direct Mail Still Work! - #automotive ...

What the Fixed Ops?! (WTF?!) ·

2025/12/01

Tony Thorstad explains why email marketing and direct mail are far from dead and why his customers still expect them alongside newer digital tactics.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

en

1:01

Eliminate Wasteful Work! Do Only What You Love -...

What the Fixed Ops?! (WTF?!) ·

2025/11/28

Tony Thorstad went from one full-time job to two, until he cut the waste and focused only on the work he loves. Here’s the mindset shift that changed everything.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

en

0:56

How He Cut $20K/Month in Spending! - #automotive ...

What the Fixed Ops?! (WTF?!) ·

2025/11/27

Tony Thorstad cut $20K per month in ad spend by shifting away from Google Ads and doubling down on SEO. Here’s how he did it.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

en

0:44

How They Hit 240 ROs/Day! - #automotive #shorts...

What the Fixed Ops?! (WTF?!) ·

2025/11/26

Tony Thorstad reveals how simple word-of-mouth momentum and the Dare to Compare strategy helped make it happen.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

en

0:28

The Best Process for Merchandising - #automotive ...

What the Fixed Ops?! (WTF?!) ·

2025/11/25

Tony Thorstad breaks down how a properly documented merchandising process allows anyone on the team to step in and execute it. When the steps are clear, the work becomes consistent, efficient, and easy to replicate. No bottlenecks, no guessing. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today

en

58:21

Behind the Scenes of Dealership Marketing with Tony...

What the Fixed Ops?! (WTF?!) ·

2025/11/24

Tony Thorstad is the marketing guru at Smart Motors Toyota, and in this episode of What the Fixed Ops?!, he shares how he navigates the unique challenges of automotive marketing today.We dive into:* The complexity of marketing Toyota vehicles with shifting incentives* How merchandising before inventory hits the lot can create challenges* Smart Motors' digital strategy for both variable and fixed ops* Increasing RO count through SEO, digital ads, and capacity planning* Creative tools like overhead PA

en

0:59

$100K STOLEN – What He Learned the Hard Way -...

What the Fixed Ops?! (WTF?!) ·

2025/11/20

Adam Marburger shares the story of when he was robbed of $100K and how it transformed the way he does business. Sometimes the hardest lessons lead to the biggest growth. Learn from his mistake, so you don’t have to make it.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE

en

0:59

How to Build GRIT - Mental Toughness Explained -...

What the Fixed Ops?! (WTF?!) ·

2025/11/19

Adam Marburger shares what it really takes to build grit. Something bad is always going to happen, with your kids, your career, or your health. To truly build grit, you need belief in yourself, a strong tribe behind you, and a list of non-negotiables that guide your actions when things get hard.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule

en

0:59

The Secret to Sales (Rejection?!) - #automotive ...

What the Fixed Ops?! (WTF?!) ·

2025/11/19

Adam Marburger shares why the best salespeople aren't afraid to hear "NO." Learn how mastering rejection, staying patient, and thinking on your feet can take your sales game to the next level.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

en

0:53

The Victim Mindset is a DISEASE - Here's the CURE -...

What the Fixed Ops?! (WTF?!) ·

2025/11/18

Playing the victim keeps you stuck. Adam Marburger shares why forgiveness, of others and of yourself, is the key to breaking free from the victim mindset. You can’t grow if you’re still blaming.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

en

0:46

This One Organic Post Beat Out Indeed - #automotive ...

What the Fixed Ops?! (WTF?!) ·

2025/11/14

Adam Marburger shares how a single unpaid social media post brought in more applicants than Indeed. With a 74% recruiting return rate, social recruiting is changing the game.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

en

0:48

The Service Department is Where the Money Hides -...

What the Fixed Ops?! (WTF?!) ·

2025/11/13

F&I professionals are missing a ton of opportunity in the service department. Learn how to unlock retention and revenue post-sale with Adam Marburger.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

en

1:00

How to Get HOT Leads on Social Media (No More Cold...

What the Fixed Ops?! (WTF?!) ·

2025/11/12

Forget knocking on doors. The best leads today are finding you on social. Learn how LinkedIn and Facebook generate a different kind of opportunity, if you show up the right way. Adam Marburger explains how...Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW

en

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