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PODCAST

The Resilient Retail Game Plan

Resilient Retail Club"s Catherine Erdly

Welcome to the Resilient Retail Game Plan - a small business podcast with me, independent UK-based small business and retail expert Catherine Erdly, founder of The Resilient Retail Club. A podcast for anyone wanting to start, grow, or scale a profitable small business. Aimed at independent retailers, e-commerce brands, indie sellers, online shops, independent boutiques, shopkeepers, brands and makers. The Resilient Retail Game Plan is a small business podcast dedicated to one thing - breaking

business entrepreneurship

All Episodes

20:38

The Power of Planning Your Retail Sales Year: How...

The Resilient Retail Game Plan ·

2025/10/30

If you’re tired of winging it with your retail sales, this episode of The Resilient Retail Game Plan is your turning point. I'm Catherine Erdly, and in this episode I'm revealing how mapping out your sales year gives you more creativity, not less. Plus, we're all about calmer launches, better cash flow, and loyal customers. Learn how to replace last-minute panic with a confident plan that fits your life, not the other way around.Timestamped overview00:00 Planning Enhances Creativity03:40 Avoid

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19:23

When Numbers Finally Tell the Truth - Retail Reality...

The Resilient Retail Game Plan ·

2025/10/23

Resilient Retail Club member Petrina Reddy from "Saints at Sea" thought she was doing everything right — until the numbers told a different story. In this episode, she joins me, Catherine Erdly, to share the moment she realised her retail business wasn’t actually working the way she thought it was.We talk honestly about the emotional side of facing your figures, the hard decisions that come next, and how Petrina rebuilt her business with clarity and confidence.If you’ve ever avoided looking too

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17:35

Overcome 'feast or famine' in your product retail...

The Resilient Retail Game Plan ·

2025/10/16

Sound familiar? Ever felt your sales rhythm drop from celebration to silence overnight?Welcome to the Resilient Retail Game Plan podcast, where I, Catherine Erdly, cut through the feast-or-famine fog so many independent retailers face. In this episode, I crack open the real reasons your product business swings from record months to radio silence and arm you with retail-savvy strategies that’ve worked for multi-billion pound chains—plus the lean, scrappy shops braving the UK high street right now

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19:18

3 mistakes that keep small product retail businesses...

The Resilient Retail Game Plan ·

2025/10/09

Ever wondered why your sales are stuck in first gear – and what you can actually do to shift them?I'm Catherine Erdly and this episode of the Resilient Retail Game Plan drills into three mistakes I see again and again with small product businesses. If you’re posting on Instagram, trying in-person markets, running the odd promotion yet still seeing stubbornly flat sales month after month, you’re not alone. I draw on 25 years in retail, from big business stockrooms to indie brands, to break down

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21:20

Black Friday 2025: smart strategies for small product...

The Resilient Retail Game Plan ·

2025/10/02

Black Friday: Profit or Pitfall? The Retail Game Plan for Indie Brands Black Friday isn’t designed for indies, so why do so many small retail business owners still feel pressure to play? In this episode of the Resilient Retail Game Plan, I pull you behind the screens and into the real numbers; sharing where the opportunities actually lie for UK product businesses come November, what the headlines miss, and how you can plan Black Friday on your own terms. No boss babe myths. No one-size-fits-all

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29:28

Get loyalty from your retail business customers

The Resilient Retail Game Plan ·

2025/09/25

Loyalty in retail isn’t just about discounts anymore — it’s about creating experiences customers remember. In this episode, Catherine Erdly talks with Charlie Casey, CEO of LoyaltyLion, about what loyalty means in 2025.You’ll learn:Why discounts alone don’t drive loyaltyHow experiences like VIP drops & events keep customers coming backReal examples from brands using loyalty to boost salesWhy loyal customers spend 4× more in tough economiesHow to balance short-term sales with long-term

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15:46

How to Manage Cash Flow During Seasonal Peaks in Retail

The Resilient Retail Game Plan ·

2025/09/18

Teetering bank balance, shelves groaning with unsold stock, and a to-do list that rustles louder than tissue wrap? Lean in—this festive crunch is survival mode for indie retailers. Christmas is coming, and with it, that age-old retail cash flow pinch. I’m Catherine Erdly—host of the Resilient Retail Game Plan and twenty-five years deep in this glorious, gritty industry. In this episode, I break down why September and October send even the most seasoned retailers’ stomachs flipping and how you can

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22:44

Scaling your product retail business beyond six figures

The Resilient Retail Game Plan ·

2025/09/11

Are you running your retail business – or is it running you into the ground?I’m Catherine Erdly, and on this episode of the Resilient Retail Game Plan, I peel back the glossy sales charts to reveal what really comes after that six-figure milestone. I’ve seen it firsthand: when independent product business owners hit £100K or more, the chaos, decision fatigue and burnout can hit even harder – unless you’re ready to swap the founder hustle for actual strategy. Through candid stories and my Focus

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21:22

Your Q4 Retail Marketing Plan (PR, email, ads,...

The Resilient Retail Game Plan ·

2025/09/04

Will your Q4 plan make or break your Christmas sales? I’m Catherine Erdly, drawing on 25 years in retail trenches, and this episode of the Resilient Retail Game Plan podcast is your hands-on guide to prepping a joined-up Q4 marketing plan. Featuring insights from PR guru Rosie Davis Smith, email strategist Katie Farrell, ad creative powerhouse Narada McCoy, and social storytelling pro Emily Hansen. We cut past the shiny distractions to give you product business advice you can bank on, including

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22:19

Christmas Stock Planning For Product Retail...

The Resilient Retail Game Plan ·

2025/08/28

Will your Christmas cash flow jingle or stall? Hi! Catherine Erdly here, host of the Resilient Retail Game Plan. It’s that time of year when indie retailers either outsmart January’s excess stock blues or get a cash flow headache that lingers long past the mince pies. In this episode of the resilient retail club podcast, I’m rolling up my sleeves with a no-fluff checklist for peak season stock planning, tested across 25 years and countless Q4s. Forget gut feeling; I’ll help you tune into hard data,

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22:43

The four best ways to grow your small product retail...

The Resilient Retail Game Plan ·

2025/08/21

Four levers, infinite impact: Which one’s your sales superpower?Ever feel like you’re pouring all your energy into driving new traffic but your sales aren’t leaping as much as you hoped? You’re not alone. In this episode of the Resilient Retail Game Plan, I pull back the curtain on the actual four ways to grow a product business—ways that go way beyond just chasing new customers. With 25 years in the retail trenches (and plenty of stockroom tales to prove it), I’ll walk you through the no-fluff

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27:57

Just £170 could save your retail business from disaster!

The Resilient Retail Game Plan ·

2025/08/14

Could missing a simple £170 expense cost you your entire business overnight? This week on The Resilient Retail Game Plan, I sit down with the sharp, straight-talking Lucy Wheeler of Lucy Legal to tackle the legal booby traps hiding in plain sight for indie retailers. Hi, I'm Catherine Erdly and I’ve seen it too many times: stock room full, launch morning on the horizon… only for a cease-and-desist email to land and unravel months of work. From that infamous £170 mistake to new rules around AI, GPSR,

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19:14

Controlling Cash Flow - The SHOPS Framework

The Resilient Retail Game Plan ·

2025/08/07

Ever feel like your till’s ringing, but your bank balance is whispering “not this month”?I’m Catherine Erdly, and this episode of the Resilient Retail Game Plan gets painfully real about the truth behind cash flow for retailers. If you’ve ever panicked at 3am, wondering how to pay that looming supplier invoice, you’re not alone. I break down my “SHOPS” framework;Sales, Having It Mapped Out, Overheads, Profit, Stock.Turning the messy, anxiety-inducing side of product business finance into a clear

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35:21

The Jellycat drama explained

The Resilient Retail Game Plan ·

2025/07/31

When your best-selling supplier pulls the rug out, what’s your next move? I’m Catherine Erdly and this week’s Resilient Retail Game Plan episode dives straight into the Jellycat drama that’s rocking UK indie retail. Plush toys flying off the shelves one day, a curt rejection letter from your biggest brand partner the next. So how did Jellycat, the darling of TikTok and Instagram, go from indie retailers’ secret weapon to their biggest heartache? You’ll hear first-hand from shop owners blindsided by

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28:38

Product pricing and the value triangle

The Resilient Retail Game Plan ·

2025/07/24

Welcome to another episode of the Resilient Retail Game Plan podcast, hosted by me, retail expert Catherine Erdly. In this episode, I'm getting right to the heart of one of the biggest challenges for independent product business owners: pricing your products with confidence. Whether you’re creating your own products or reselling others’, pricing often brings up tricky questions, self-doubt, and even a touch of money mindset drama.I'll be explaining why undercharging is so common and why your

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23:04

Sell Less, Make More: Pricing and Profit Margin Tips...

The Resilient Retail Game Plan ·

2025/07/17

Why Strong Profit Margins Matter More Than Sales in Your Product BusinessLet’s be honest. Selling more doesn’t always mean you’re making more. In this episode of the Resilient Retail Game Plan podcast I share why strong profit margins are the foundation of a sustainable product business.I’ll walk you through how to calculate your real margins how to spot the most common mistakes including ones I’ve seen big retailers make and what you can do to improve your pricing without sacrificing sales.In this

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28:16

5 retail lessons from 5 years of this podcast

The Resilient Retail Game Plan ·

2025/07/10

Hear that stockroom hum? Let's talk about itEver felt like you’re building your indie product business with one hand on the till and the other on the panic button?This week on the Resilient Retail Game Plan, I’m cracking open five years of the Resilient Retail Game Plan podcast vault to bring you the biggest, most valuable independent retailer tips I’ve learned (and lived through) across 25 years in retail. Whether you’re tripping over boxes in your spare room or juggling inventory management on

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23:09

How to Improve Your Shopify Conversion Rate with Pip...

The Resilient Retail Game Plan ·

2025/07/03

In this episode of the Resilient Retail Game Plan, I’m joined by Shopify web design expert Pip Hounslow for a deep dive into website conversion rates. We chat about what’s considered “normal”, why your conversion rate might be lower than you’d expect, and the small tweaks that can make a big difference to your sales. Pip also shares tips on improving your add-to-basket button, ensuring your website works beautifully on mobile, and why your founder story could be the key to connecting with

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36:47

How Bird and Blend Turned Tea into an Experience at...

The Resilient Retail Game Plan ·

2025/06/26

It’s no secret I’m a big fan of Bird & Blend, so chatting with co-founder Mike Turner at Retail ROAR was a real treat. From a single market stall to 25+ shops across the UK, Mike and his co-founder Krisi have built something truly unique. In this episode—a sneak peek from our Retail ROAR 2025 summit—Mike shares how Bird & Blend grew from iced tea samples and hand-packed blends into a beloved national brand, all while staying people-focused and rooted in community. We cover: What “experiential

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31:44

255 | Turn Comments Into Sales: Using Social...

The Resilient Retail Game Plan ·

2025/06/19

What if your next sale is hiding in your Instagram comments? This week on the podcast, I’m diving into social listening and social care with the brilliant Brooke Sellas, founder of B Squared Media and host of the Social Media CX Podcast. We get into the real reason you need to respond to those “Do you ship to ___?” questions—and how your answers could be the tipping point for someone making a purchase. Brooke shares practical, no-cost ways small business owners can start using social media

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277 results

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