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PODCAST

Employer Content Marketing

Chris Le"cand-Harwood

Did you know that only 21% of employees are engaged with their work? That"s $8 trillion in lost productivity [Gallup"s State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le"cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We

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All Episodes

00:17:41

Welcome to "Co-Created: How to Build Authentic...

Employer Content Marketing ·

2025/10/15

Welcome to Employer Content Club and our Autumn Series! In this episode, we're launching our exciting Autumn Series: "Co-Created: How to Build Authentic Content with Employees."Chris Le'cand-Harwood and Chris Murdoch [co-hosts of Employer Content Club] discuss why employer content is the beating heart of effective talent attraction, and why creating community around content creation is so crucial for in-house teams.What's Coming This Autumn:📍 Episode 1: Vlogging from the

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00:03:55

IHR London Live 2025: Key Takeaways on AI, Human...

Employer Content Marketing ·

2025/09/25

Just wrapped up an incredible day at IHR London Live! Here are my top takeaways from this year's event:🔗 LinkedIn Networking Power: Being active on LinkedIn before events transforms your experience - within minutes I was reconnecting with familiar faces and building on existing conversations🤖 AI vs Human Touch: While AI dominated the conversations, the real focus was on maintaining authenticity and finding those "magic moments" that humanize your employer brand🏊‍♂️ Lessons from Mark

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00:21:30

AI Won’t Replace Employer Branding. But It Will...

Employer Content Marketing ·

2025/09/16

AI isn’t here to take over employer branding—but it is reshaping the way teams approach it.In this episode of the Cliquify mini-series, Chris sits down with Amit Parmar, CEO of Cliquify, to explore how AI is changing the role of employer branding. From early adoption to advanced use, we unpack where the opportunities really are - and what EB leaders need to focus on next.What you’ll hear in this episode: • How AI is being used in employer branding today • The biggest mindset shift EB leaders need to

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00:21:34

The Employer Branding Shift: How to Prove ROI (+ Free...

Employer Content Marketing ·

2025/09/16

Employer branding is changing fast. It’s no longer just about creative campaigns, job posts, or a flashy career site - it’s about proving ROI, winning leadership buy-in, and connecting EB to real business impact.In this episode, Chris sits down with Amit Parmar, CEO of Cliquify (with 20+ years in TA and EB leadership), to explore: • How employer branding is evolving in 2025 • The real challenges practitioners face behind the scenes • Why leadership buy-in is still the #1 barrier • How to prove ROI

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00:27:34

Doing More With Less: The Reality of Talent...

Employer Content Marketing ·

2025/09/02

Whether you're in talent acquisition or employer branding right now, you're probably feeling the squeeze. The lines between these disciplines are blurred, and the stakes have never been higher.In my latest podcast episode, I sat down with Mike Bradshaw, VP of Talent at Pinpoint, who's spent 15 years in HR and TA - from Apple to being the first Head of People at multiple startups.What makes this conversation essential for both TA professionals and employer branders is Mike's insight

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00:36:21

How to Build Employee Generated Content Programmes To...

Employer Content Marketing ·

2025/08/11

Transform your talent attraction with authentic employee-generated content. Welcome to a special episode that combines the podcasts, Employer Content Marketing with Chris Le'cand-Harwood and Employer Bland with Chris Murdoch. Welcome to Employer Content Club, where we help people in the employer content creation profession through conversations online and in-person. Our first event in London was supported by Vouch, so we just had to get them on for an episode.We sit down with Gary Zurnamer, CEO

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00:28:37

🏆 Lifting the Lid on Award-Winning Employer Branding...

Employer Content Marketing ·

2025/08/03

Ever wonder what it takes to create employer brand content that actually wins awards? Chris and Roger have both been judges at multiple awards and have been involved in more submissions than they can remember over their careers. And they've had nominations and won some awards recently. So they got together to lift the lid on what it takes to produce nomination and award worthy work.In this episode, Chris sits down with Roger Cayless from Leap Create to dissect their award-winning DE&I

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00:09:57

What I Learned at RecFest 2025 ☀️🎡

Employer Content Marketing ·

2025/07/14

I spent a blazing hot day at RecFest 2025 talking to talent acquisition leaders about the one thing keeping them up at night: CHANGE.From Rory Sutherland's brilliant keynote on behavioural science and hiring "weirdos" to game-changing AI tools that are transforming interviews, here's what I discovered about the future of talent acquisition.KEY TAKEAWAYS:• Rory Sutherland's "bee theory" - why 20% of your hires should be explorers• AI note-taking is changing interviews

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00:41:17

Unlock Your Creative Flow: Revealing the Secrets to...

Employer Content Marketing ·

2025/07/07

Struggling to find your creative flow at work? Want to be more strategically productive instead of just busy? In this flow state episode, Chris sits down with Steven Puri, founder of The Sukha Company, who reveals how to unlock your creative potential and work with true intention.Steven has one of the most unique career journeys you'll ever hear - from software engineer at IBM to Academy Award winner for Independence Day visual effects, to Vice President of Production at DreamWorks running

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00:24:12

Inside one of Europe's Largest Employer Branding...

Employer Content Marketing ·

2025/06/08

Join me as I take you behind the scenes of EB Con, one of Europe's largest employer branding conferences. I share insights from my talk on employer content creation and feature conversations with other speakers on topics such as AI, employee advocacy, and strategy activation. Learn how companies are evolving their employer branding approaches to attract and retain talent, the importance of employee advocacy, and even some grounded advice on integrating AI into your workflow. There are also

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00:11:31

Vox Pops at EB Uncut 🎥 The Employer Branding...

Employer Content Marketing ·

2025/06/04

Being the The EB Space's first Employer Branding Unconference was great!EB Uncut promised to be a different kind of conference for the EB community. And it lived up to it for sure.As part of my coverage of the conference, I did some Vox Pops with some of the panelists and attendees.We talk about a load of things:✅ Purpose✅ Resilience✅ Giving employees a voice through AI✅ The underrated role of onboarding in employer branding✅ To EVP or Not to EVPSubscribe to my newsletter for more content direct

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00:25:56

Inside EB Uncut 🎙️ The Employer Branding Unconference...

Employer Content Marketing ·

2025/05/30

EB Uncut - the Employer Branding Unconference was at King's Cross on 7th May. It's the first conference from the wonderful team [Claire de Souza and Alex Her] who founded The EB Space. I was invited to capture some of the conversations at the conference with my fellow podcaster Chris Murdoch - host of the Employer Bland podcast].Resilience, Diversity, Inclusion, AI, EB career advice, EB Therapy, EVP vs NoEVP debate...There was plenty going on!Here's some of the behind the scenes, on

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00:23:10

Reboot Hiring: Save time, money and hassle when...

Employer Content Marketing ·

2025/05/29

How do you get hiring right? Especially when you have to do more with less. Especially when AI is bringing both opportunities and challenges. If you’re in talent acquisition or employer branding then Episode 131 of Employer Content Marketing is for you. I chat with Katrina Collier, the author of “Reboot Hiring”. I first met Katrina over 10 years ago and she’s got a couple of decades in recruitment. She was at the cutting edge of social recruiting when social media hit the big time in the noughties

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00:02:03

Employer Content Club in London 🇬🇧

Employer Content Marketing ·

2025/05/21

We had our very first Employer Content Club event today! It's a community for employer content creators. A place to share experiences, offer advice and even therapy!Subscribe if you want to find out about the next event!https://www.employercontent.marketing/

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00:06:43

EBcon 2025 - Employer branding conference, Bucharest 🇷🇴

Employer Content Marketing ·

2025/05/19

I went to Bucharest to speak at EBcon - Romania’s annual conference for all things employer branding. Now in it’s 6th year.I was talking about my upcoming guide to in-house employer content creation - subscribe for when it lands next month!https://www.employercontent.marketing/There’s a thriving community of people passionate about employer branding in Romania. Some organisations are just starting out and some are already well down the road.Either way there was plenty to take from a day in

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00:14:09

EB Uncut - The Employer Branding Unconference

Employer Content Marketing ·

2025/05/02

I've joined forces with Chris Murdoch's Employer Bland podcast to cover a new event for the employer branding community. EB Uncut - the Unconference is happening at King's Cross on Wednesday 7th May.We're taking our podcasts to this new event created by founders of The EB Space - Claire de Souza and Alex Her. We'll be vox popping throughout the day to capture the key conversations and get people've opinions and advice along the way. EB Uncut isn't your typical

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00:12:33

Use AI to Help Tell Your Organisation's Story | Plus...

Employer Content Marketing ·

2025/03/31

Wondering how AI could help explain your organisations why and what? AI has a role to play - not as a replacement but as a co-pilot.So, in this episode I share my experiment with Google Notebook LM - An AI research and writing assistant. I've given them content about my business and podcast and turned it into a podcast episode. This is the first episode of Employer Content Marketing that's brought to you by two AI hosts [let's call them Pia and Ben!].As someone who helps organisations

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00:28:05

Unlocking Intranet Success: Engaging Employees and...

Employer Content Marketing ·

2025/03/23

Intranets often get a bad rap!And rightly so. Too often they are places where information and communication goes to die. In this episode, I chat with Ben Leach - Consulting Director and Co-Founder of Information EXP. We dive into the true potential of intranets, debunking myths that they are places where information and productivity go to die. Ben discusses his extensive experience with SharePoint and intranet projects, highlighting the pivotal role an intranet can play in organisational

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00:04:03

How to succeed in employer branding

Employer Content Marketing ·

2025/02/19

How do you set up employer branding for success in your organisation?We chatted to Victor Rubin again to cover this important topic.Getting it right will ultimately help grow the influence of employer branding and elevate its business importance.

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00:07:21

How to create in person events for employer branders

Employer Content Marketing ·

2025/02/17

What’s better for employer branding? Online or in person events?It's really important for the employer branding community to have in-person events. Brining experiences together in one place can play a big role in elevating the sector.Chris Le'cand-Harwood chats with the EBCon Wizard - Sorin Olteanu - about the importance of in-person events and how to set them up. He's joined Emmple as a fellow event organiser [EBCon in Bucharest].

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