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PODCAST

The Places We"ll Go Marketing Show

The Places We"ll Go Show

Welcome to The Places We"ll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.

business marketing

All Episodes

00:54:15

The Success Secrets They Don’t Teach You With Jo...

The Places We"ll Go Marketing Show ·

2025/10/09

Join us as we chat with Jo McClintock, VP of Brand & Marketing at Trainline, about what it takes to stand out in marketing today. From leading your brand story like a protagonist to navigating international markets and supporting new talent, Jo shares actionable insights for marketers at all stages of their careers.Whether you’re a budding marketer or a seasoned professional, this episode is packed with practical insights and inspiring advice.Don’t forget to like, comment, and subscribe for more

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00:45:11

How to Future-Proof Your Career | Insights from...

The Places We"ll Go Marketing Show ·

2025/10/02

In this episode, we sit down with Pete Markey, one of the most respected CMOs in the industry, to dive deep into the mindset, lessons, and philosophies behind a successful marketing career.From navigating a purpose-driven journey to embracing constant learning and understanding the power of personal branding, Pete shares powerful insights for anyone looking to grow as a leader and stand out in today’s fast-changing business world.Whether you’re a marketer, founder, or simply curious about how top

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00:48:55

How to Build a World-Class Marketing Team in 2025 |...

The Places We"ll Go Marketing Show ·

2025/09/25

What does it take to build a world-class marketing team in 2025? In this in-depth conversation, marketing leader Rachel Exton shares actionable insights on everything from brand building and customer orientation to AI integration and leadership strategies. Whether you’re a marketer, entrepreneur, or business leader, this episode is packed with wisdom to help you stay ahead.Subscribe for more conversations with global leaders, marketing experts, and business innovators!

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00:48:45

Top Skills Every Marketer Needs Today | Chris Clark...

The Places We"ll Go Marketing Show ·

2025/09/18

What makes a modern CMO truly board-ready? Why don’t marketers always get the status they deserve, even though they understand customers best? And what’s the underrated skill every marketer should build today?In this conversation, Chris Clark, former Global Head of Marketing at HSBC and now Deputy Chair at Aviva Insurance shares career-defining lessons on leadership, resilience, and the future of marketing. From blending brand, product, and performance, to why “half plan is the plan,” Chris brings

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00:45:41

AI Has a Gender Gap ⚠️ Ft. Zehra Chatoo

The Places We"ll Go Marketing Show ·

2025/09/13

AI isn’t just hype, it’s reshaping our world. But here’s the catch: 25% fewer women are adopting it than men. ⚡️In this episode, Zehra Chatoo dives into:👉 The hidden bias in AI👉 What it means for brand building today👉 Why creators are the new algorithm👉 How to navigate workplace culture & bias👉 The career advice she wishes she had at the startWhether you’re a creator, marketer, or someone navigating the future of work, this episode is packed with insights you can’t afford to miss.

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00:55:26

The Biggest Shifts in Marketing, Careers & Technology

The Places We"ll Go Marketing Show ·

2025/09/04

In this episode with guest Mr. Ben Carter, we dive into the big changes happening in the world of business, marketing, and careers and what they really mean for the future. From driverless taxis to bold career pivots to the rise of AI, this conversation covers the trends, risks, and lessons that matter today.

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00:48:15

Can AI Make Us Immortal? ft Dr. Daniel Hulme

The Places We"ll Go Marketing Show ·

2025/08/28

Artificial Intelligence isn’t just about what it can do, it’s about what it should do. In this deep-dive conversation with Dr. Daniel Hulme, AI leader and futurist, we unpack the myths, fears, and possibilities shaping our future.From business misconceptions to longevity, ethics, kids using AI, and even the question: Would you let your child marry an AI? This episode is one of the most important conversations on the future of humanity with technology.Listen to more such conversations :YouTube 👉

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00:57:49

How to Build a Winning Brand ft Amelia Sordell

The Places We"ll Go Marketing Show ·

2025/08/21

"In this brutally honest episode, Amelia Sordell breaks down personal branding, shares her own journey, and reveals the real keys to standing out online. From bouncing back after setbacks to manifesting success, this conversation is packed with raw insights and practical takeaways.Watch now and take your first step toward creating a brand that stands out.Timestamps:00:00 – Intro with Amelia Sordell01:06 – What is personal branding, really?03:53 – Amelia’s journey: Finding passion &

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00:47:46

Ep 201 | Marketing’s Next Big Shift | Ian on...

The Places We"ll Go Marketing Show ·

2025/08/14

The marketing world is about to change forever, and most people aren’t ready.In this powerful conversation, Ian reveals the #1 trend marketers are missing, how AI could replace CFOs & CMOs. If you’re a marketer, entrepreneur, or business leader, this is your wake-up call for 2025.Chapters:00:00 – Intro – Ian00:47 – One big trend marketers are not paying attention to05:53 – Ian’s take on the UK macro environment & its implications for marketing and advertising13:08 – Ian on a narrowly defined

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00:51:29

Ep 200 | Why Fear Is a Good Sign | Marketing Lessons...

The Places We"ll Go Marketing Show ·

2025/08/07

With over 200 Cannes Lions, 2 Adweek Brand Genius Awards and campaigns that shook culture (“Moldy Whopper,” “Proud Whopper,” “Real Beauty Sketches”), Fernando Machado has become one of the most daring voices in marketing.And what better way to celebrate our 200th episode than with one of the boldest marketers of our time?🎉🔔 Subscribe for more episodes with the boldest minds!In this no-holds-barred conversation with Ritchie Mehta & Mark Evans, Fernando reveals:⚠️ Why fear is essential to

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00:49:41

Why 'Being Liked' Is Holding You Back - With Amy Kean

The Places We"ll Go Marketing Show ·

2025/07/29

What happens when you care too much about being liked? Discover why letting go of the 'likability trap' could transform your career and wellbeing. In this episode, author and firestarter Amy Kean shares how reclaiming your voice—at work and in life—unlocks true power, using her viral book 'The Little Girl Who Gave Zero Fucks' as a bold case study in self-empowerment and rebellion against conformity. We dig deep into the emotional cost of fitting in, the unspoken cultural rules that

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00:49:46

Is Beating Cancer Within a Generation Possible? -...

The Places We"ll Go Marketing Show ·

2025/07/22

Can we really beat cancer within a generation? Cancer Research UK's Michelle Mitchell believes so—and in this deeply personal and practical episode, she explains why we're in a genuine "golden age of cancer research" with survival rates doubling in the last 50 years.From her roots as the first in her family to attend university in 1980s Merseyside, Michelle shares how witnessing injustice and lost opportunity shaped her belief in the power of people to create change. Today, she

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00:29:34

How Lucky Saint Became the UK's #1 Alcohol-Free Beer...

The Places We"ll Go Marketing Show ·

2025/07/10

How Lucky Saint Became the UK's #1 Alcohol-Free Beer is the story of how a side project turned into the best non alcoholic beer in the UK, powered by distinctive brand assets and bold marketing strategy.In this episode, Kerttu Inkeroinen, Marketing Director at Lucky Saint, reveals how the brand broke into the mainstream by disrupting the beer industry, building brand identity, and launching creative advertising campaigns that cut through.You’ll learn:How Lucky Saint used branding and advertising

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00:49:18

Stand Out by Doing Less: The No-BS Science of Brand...

The Places We"ll Go Marketing Show ·

2025/07/03

Most marketers are overwhelmed, burned out, and chasing tactics that don’t work. Louis Grenier says it’s time to stop. In this episode, the bestselling author of Stand the Fck Out* shares a brutally honest, science-backed framework for building brands that last – by doing less, but better.We dive into:-Why solving real problems beats shiny tricks-The behavioural science behind brand distinctiveness-Why most marketers forget what actually works-How a cancer diagnosis made Louis double down on what

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00:50:10

How Brands Shape Minds: Expert Explained - Phoebe Barter

The Places We"ll Go Marketing Show ·

2025/06/27

Brand stories shape what we feel and remember far beyond logos or adverts. Phoebe Barter, Aviva’s powerhouse Brand Director, exposes how emotional branding and brilliant storytelling leave their mark in the corner of your mind and influence behaviour.Go behind the scenes of leading with vulnerability, evolving 300-year-old legacies, and see how brand marketing battles performance in the boardroom. From Aviva’s hidden archives to the true lessons of creative marketing careers, discover actionable

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00:51:09

Why 96% of Creators Don’t Make Six Figures – The Real...

The Places We"ll Go Marketing Show ·

2025/06/23

Only 4% of creators make over $100,000—discover the untold truths behind the creator economy and influencer marketing in this eye-opening interview with Jennifer Quigley Jones, CEO of Digital Voices. If you want to know why most creators struggle, and what’s really broken (and hopeful) beneath the hype, this is essential. Jenny shares the economic inequalities overlooked in influencer marketing, reveals hard-won leadership lessons from building a people-first agency, and explains how brands can tap

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00:55:00

How Brands Win Customer Loyalty (According to a Pro)...

The Places We"ll Go Marketing Show ·

2025/06/12

How Brands Win Customer Loyalty (According to a Pro) is the question every business needs to answer. Discover why customers truly keep coming back and how you can create unbreakable loyalty with insights from Tamara Strauss, the marketing mind behind Premier Inn's standout success.Tamara reveals the real drivers behind customer experience, how to build loyalty beyond points and perks, and why authentic storytelling will define tomorrow’s winning brands. Tune in to learn actionable retention

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00:41:06

Why Your Personal Brand Matters More Than Ever - With...

The Places We"ll Go Marketing Show ·

2025/06/05

A personal brand isn’t just a buzzword. It’s your competitive edge. In this powerful episode, Nishma Patel Rob (ex-Google, now founder of Glitter Sphere) reveals how a personal brand can open doors, amplify influence, and help you lead on your own terms.We explore how storytelling in business and authentic visibility empower outsiders, underrepresented voices, and creatives to drive change, not just fit in. From corporate pivots to founding your own venture, learn why your uniqueness is your

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00:57:33

How Top Beauty Brands Win – With Estée Lauder’s VP...

The Places We"ll Go Marketing Show ·

2025/05/29

Estée Lauder’s VP of Marketing Data, Katharine Newby-Grant, joins us to unpack how top beauty brands are evolving in 2025. We explore how AI is shaping consumer insight, the rise of purpose-led branding, and why influencer marketing still matters — but only when it’s real.Whether you're building a global beauty brand or just want to understand the future of marketing, this episode offers hard-won insight from one of the most respected voices in the industry.#BeautyMarketing #EsteeLauder

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01:01:46

Marketing’s Not Just Ads – It Saved Lives. - Claire...

The Places We"ll Go Marketing Show ·

2025/05/22

What if your next marketing campaign didn’t just sell a product — it saved lives?In this episode, we sit down with Claire Sadler, Chief Marketing Officer at the British Heart Foundation and incoming Vice President of WACL, to unpack how purpose-driven marketing can create real-world impact. We dive into the CPR awareness campaign with Sky Bet that trained over 270,000 people to save lives — and how Claire and her team made it happen.But this episode goes deeper than just one campaign. Claire shares

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211 results

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