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PODCAST

Meat Success

Are you a farmer or butcher ready to master direct-to-consumer marketing and “Meat Success”? Then you"re in the right place! From the team responsible for the ChopLocal meat marketplace, each episode of this podcast features interviews with farmers and butchers who have built successful direct-to-consumer meat businesses. And they’re going to share their secrets for success with you! From actionable tips to inspiring stories, this podcast has the ingredients you need to succeed in the meat

education marketing

All Episodes

53:09

Exploring Social Media Trends and Tactics for Direct...

Meat Success ·

2026/02/19

Grab our mEat-Commerce Essentials to start making money in your direct-to-consumer business today with $100 off the course with code: POD100 Snag Access Here: https://www.choplocaluniversity.com/meat-commerce-essentials-1On this episode of Meat Success, Dr. Leona Su joins the conversation to explore how farms and ranches can use social media as a practical business tool—not just a promotional outlet. The discussion covers building trust with consumers, choosing the right platforms for your

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36:04

Regeneration Through Technology: A Conversation with...

Meat Success ·

2026/02/12

In this episode of the Meat Success podcast, Katie Olthoff, co-founder of Chop Local and Chop Local University, sits down with Tom Richards to learn more about his regenerative ranch in California and his efforts with HarvestPath. Tom discusses his family’s long history in agriculture and their journey into selling beef direct to consumers. Additionally, Tom dives deeper into HarvestPath, a software solution he developed to solve data management challenges in ranching. This comprehensive tool aids

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46:30

Rachel Jantzi's Path to Regenerative Agriculture in...

Meat Success ·

2026/02/05

In this episode of the Meat Success podcast, Katie Olthoff, co-founder of Chop Local and Chop Local University, interviews Rachel Jantzi, a farmer from northeastern British Columbia. Rachel shares her journey from being a conventional and organic farmer to starting her own regenerative farm called Grazing Patch Farm. She discusses her current farm operation, which includes laying hens, meat birds, sheep, and pigs, and the logistics and challenges of raising these animals. Rachel outlines her diverse

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25:57

Office Hours Special: Maximizing Customer Value in 2026

Meat Success ·

2026/01/29

Episode 32 | In this special episode of the Meat Success podcast, Katie Olthoff, co-founder of Chop Local and Chop Local University, presents key insights and data from the 2025 CHOP Local marketplace. The episode explores various metrics such as average order size and customer lifetime value, offering actionable strategies to increase repeat customer rates. Listeners will gain tips on enhancing customer satisfaction through personalized touches, effective post-order communication, and strategic

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16:48

How to Price and Sell Your Meat Online Direct to...

Meat Success ·

2026/01/22

Episode 31 | In this episode of the Meat Success podcast, Katie Olthoff, co-founder of Chop Local and Chop Local University, prepares to speak at the Annual Grassworks Conference about effective e-commerce strategies for direct-to-consumer farms. She shares insights from her presentation, which includes results from a national survey on online meat sales. Katie discusses the pros and cons of selling meat by exact weight versus using weight ranges, emphasizing that the latter can reduce customer

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43:45

The Power of Storytelling with Jeff Charlton, 3C...

Meat Success ·

2026/01/15

Episode 30 | In this episode of the Meat Success podcast, Katie Olthoff discusses with Jeff Charlton, also known as the Chief Beef Slinger at 3C Joppa Ranch, his journey from corporate sales to managing a direct-to-consumer beef business. Jeff shares his background, entering the cattle industry through his wife's family ranch, and evolving the traditional cattle ranch into a modern operation optimized with technology. He delves into the importance of authenticity in marketing, evidenced by his use

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47:02

Meat Marketing Trends You Need to be Using in 2026

Meat Success ·

2026/01/08

Episode 29 | In the first episode of 2026, Katie Olthoff, co-founder of Chop Local and Chop Local University, and Sierra Long, the marketing specialist at Chop Local, discuss marketing strategies and trends for the year. They emphasize the importance of authenticity on social media, especially behind-the-scenes content and showcasing real people. The discussion also touches on the cautious use of AI in marketing, highlighting its utility for text but noting the current flaws in AI-generated images

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23:13

Profit-Driven Promotions: Mastering Meat Marketing...

Meat Success ·

2025/12/18

Grab our mEat-Commerce Essentials to start making money in your direct-to-consumer business today with $100 off the course with code: POD100Snag Access Here: https://www.choplocaluniversity.com/meat-commerce-essentials-1In this episode of the Meat Success podcast, Katie Olthoff, co-founder of Chop Local and Chop Local University, shares her expertise on executing effective sales and promotions for meat businesses. Katie discusses the importance of promotions in attracting budget-conscious consumers,

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41:03

Email Marketing for D2C Livestock Farmers, Ranchers,...

Meat Success ·

2025/12/11

Episode 27 | This is a webinar replay brought to you by ChopLocal University. Email marketing is arguably the most effective marketing strategy that you can be using for your meat business - and it doesn't have to be scary!In this free webinar, we'll uncover the secrets to successful email marketing.You'll learn:- effective email design- how to get people to WANT to sign up for your list- best practices to maximize your email marketing effortsWhether you're just getting started with email marketing,

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23:38

Maximize Your Meat Business with These Four Winter...

Meat Success ·

2025/12/04

Episode 25 | In this episode of the Meet Success podcast, host Katie Olthoff, co-founder of Chop Local and Chop Local University, shares four essential winter projects that will significantly improve your meat business and marketing. Katie emphasizes the importance of effective, low-cost, one-and-done tasks such as SEO optimization, gathering customer reviews, taking mouthwatering product photos, and creating an automated welcome sequence for email subscribers. These strategies aim to enhance your

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01:01:54

How Grants Can Transform Your Direct-To-Consumer Meat...

Meat Success ·

2025/11/27

Grab our mEat-Commerce Essentials to start making money in your direct to consumer business today with $100 off the course with code: POD100Snag Access Here: https://www.choplocaluniversity.com/meat-commerce-essentials-1In this episode, Katie Oltoff, co-founder of Chop Local and Chop Local University, sits down with Stephen Ussery from Stewart's Unlimited to discuss various grant opportunities for farmers and meat processors. They cover the value of agricultural grants, particularly the Value-Added

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47:05

Listener Favorite Re-Run: Meat Pricing and Marketing:...

Meat Success ·

2025/11/20

Episode 24 | Grab our mEat-Commerce Essentials to start making money in your direct to consumer business today with $100 off the course with code: POD100Snag Access Here: https://www.choplocaluniversity.com/meat-commerce-essentials-1We’re bringing back one of the most-loved episodes of the Meat Success podcast — and for good reason. In this fan-favorite conversation, Katie Olthoff, co-founder of ChopLocal and ChopLocal University, sits down with Matt LeRoux, one of the most trusted voices in

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56:39

Creating & Marketing Irrestible Holiday Gift Boxes

Meat Success ·

2025/11/13

Episode 23 | This webinar replay focuses on strategies for increasing holiday sales, particularly through the use of online marketplaces like Chop Local. The panel features two Chop Local vendors, Theresa Davis of West 40 Market and Rebecca Dalton of Dalton Farms, who share their experiences and tips. Topics discussed include the importance of early and consistent marketing, flexible and appealing packaging, collaborating with local businesses for gift bundles, and handling pre-orders and

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36:06

How Margaret Schwartz is Redefining...

Meat Success ·

2025/11/06

Make sure to sign up for the Spring Webinar Series, where we are sharing strategies on how to better sell your meat! Learn more here: https://www.choplocaluniversity.com/blog/2025-meat-marketing-webinarsIn this episode of the Meat Success Podcast, Katie Olthoff interviews Margaret Schwartz of Schwartz Meat Company, a family-run lamb farm in Eastern Kentucky. Margaret discusses the farm's six-generation sheep-raising legacy, which she and her husband expanded into a meat business just before the

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51:00

Pinterest Marketing Strategies for Farmers and...

Meat Success ·

2025/10/30

Make sure to sign up for the Spring Webinar Series, where we are sharing strategies on how to better sell your meat! Learn more here: https://www.choplocaluniversity.com/blog/2025-meat-marketing-webinarsIn this episode of the Meat Success podcast, Katie Olthoff talks with Kate Ahl from Simple Pin Media about leveraging Pinterest for business marketing. Kate explains how Pinterest has evolved from a platform for creative ideas to a powerful search engine and marketing tool, particularly useful for

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57:54

Unlocking SEO Success for Farmers: Tips and...

Meat Success ·

2025/10/23

Grab our mEat-Commerce Essentials to start making money in your direct to consumer business today with $100 off the course with code: POD100Snag Access Here: https://www.choplocaluniversity.com/meat-commerce-essentials-1Episode 20 | In this episode of the Meat Success podcast, Katie Olthoff, co-founder of Chop Local and Chop Local University, is joined by Kelly Stanze as they focus on Search Engine Optimization (SEO) and its importance for farmers and butcher shops setting up their own websites

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53:57

Building a Locker from the Ground Up with Ty Gustafson

Meat Success ·

2025/10/16

Grab our mEat-Commerce Essentials to start making money in your direct to consumer business today with $100 off the course with code: POD100Snag Access Here: https://www.choplocaluniversity.com/meat-commerce-essentials-1Episode 19 | In this episode of the Meat Success podcast, co-founder of Chop Local, Katie Olthoff, interviews Ty Gustafson, a co-owner of Story City Locker. Ty discusses the inception of Story City Locker, which he and his business partner Bobbie started in 2013 to achieve a more

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45:48

Optimizing Your Farm Market: Lessons from Pleasant...

Meat Success ·

2025/10/09

Grab our mEat-Commerce Essentials to start making money in your direct to consumer business today with $100 off the course with code: POD100Snag Access Here: https://www.choplocaluniversity.com/meat-commerce-essentials-1Episode 18 | In this episode of the Meat Success podcast, Katie Olthoff from Chop Local interviews Kayla Lewis of Pleasant View Beef. The conversation explores the role of women in the family farm business, particularly focusing on marketing and store management. Kayla details the

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41:26

Sustainable Success: Navigating Growth in...

Meat Success ·

2025/10/02

Grab out mEat-Commerce Essentials to start making money in your direct to consumer business today with $100 off the course with code: POD100Snag Access HereL: https://www.choplocaluniversity.com/meat-commerce-essentials-1In this episode of the Meat Success Podcast, Katie Olthoff, co-founder of Chop Local and Chop Local University, is back for Season 2! In this first episode, she chats with Deb Gress of Vintage Beef. Deb shares how she and her husband launched their farm-to-table beef business in

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47:05

Meat Pricing and Marketing: Strategies for Success...

Meat Success ·

2025/05/01

In this episode of the Meat Success podcast, host Katie Olthoff, co-founder of ChopLocal and ChopLocal University, interviews Matt LeRoux, a resident expert on direct-to-consumer meat marketing and meat pricing. Matt shares his journey from being a vegetarian to becoming a meat marketing expert, working extensively with farmers in the northeast. They discuss Matt's roles at Cornell and the Dyson School of Applied Economics, his project 'Meat Suite,' which is a directory for bulk meat sales, and

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