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PODCAST

two & a half gamers

This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!

leisure video games

All Episodes

00:44:21

🚀 Last Asylum Review: Is this the next Kingshot...

two & a half gamers ·

2026/03/25

In this episode of Two and a Half Gamers, we break down the insane launch strategy behind Last Asylum: Plague by 37 Entertainment - a game that mixes onboarding mini-games, massive AI-driven creative production, and aggressive scaling tactics that could define the next phase of the 4X market.From My Perfect Hotel-style onboarding loops to hundreds of AI-generated creatives flooding ad networks, this launch shows how Chinese publishers are building growth machines that are almost impossible to

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00:09:10

🚨📢 Breaking News: Apple AI money, rewarded roll-up,...

two & a half gamers ·

2026/03/20

Mobile Gaming & AI Industry Breaking News. This week’s biggest stories reveal major shifts in platform power, investment flows and UA channel consolidation.In this Breaking News segment of Two and a Half Gamers, Felix explains:• How Apple is making nearly $1B from generative AI apps despite lacking a clear AI product strategy• Why new mobile gaming funding rounds signal renewed investor confidence• The strategic acquisition of JustPlay by NCsoft for $200M• Why rewarded UA companies are starting

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00:36:14

Why Slay the Spire 2 exploded: Review

two & a half gamers ·

2026/03/19

Slay the Spire 2 just proved that game design still winsIn this episode of Two and a Half Gamers, we break down one of the biggest indie launches in recent years.Slay the Spire 2 reportedly generated over $100M in revenue within two weeks of early access, driven by massive wishlist numbers, Twitch coverage and an already legendary community built over nearly a decade.The hosts discuss why the game works despite minimal visual upgrades, how roguelite deck-building loops create extreme engagement, and

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00:28:21

Influencer Marketing in mobile games actually...

two & a half gamers ·

2026/03/18

Influencer marketing in mobile gaming is growing fast, but most campaigns still fail. Not because creators are bad or games are weak. The real problem is setup.In this episode of Two and a Half Gamers, Marion breaks down the real execution framework behind profitable influencer campaigns. From defining goals and calculating budgets to choosing the right creators and measuring organic uplift, this episode is a practical guide built on real campaign experience.You will learn why organic traffic

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00:33:54

🐻 SAVED $1.6 mil UA BUDGET! How Super Bear Adventure...

two & a half gamers ·

2026/03/16

How Super Bear Adventure Became a Massive Ad Revenue MachineIn this episode of Two and a Half Gamers, Matej, Jakub and Felix break down one of the most surprising mobile success stories right now.Super Bear Adventure looks like a nostalgic low-budget console platformer.But behind the simple visuals hides a huge scale business driven by ads, social features and organic traffic.The game reached millions of daily active users, especially in Tier-2 and Tier-3 markets like Indonesia, Brazil and

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00:10:23

🚨📢BREAKING NEWS: 15% Google play fees, EA layoffs,...

two & a half gamers ·

2026/03/13

This week’s biggest industry stories come straight from GDC announcements, platform changes and new market predictions.Here’s what we cover:🎮 Google reveals more details about reduced Play Store fees💸 Fortnite increases V-Bucks pricing ahead of the new season🤖 Google Genie world models disappoint investors📉 Gaming stocks react to AI hype cooling down📊 Newzoo predicts PC will overtake console revenue by 2028🎰 Loot box regulation tightening in Europe🎮 Xbox reveals early next-gen console plans📦

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00:30:36

Steam Scanner: Steam hits mobile studios are watching

two & a half gamers ·

2026/03/12

In this episode of Two and a Half Gamers, we run Steam Scanner to look at the latest PC games that are quietly exploding in revenue.Why does this matter for mobile?Because some of the biggest mobile hits originally came from PC trends first. Studios that watch Steam early often get a 12–24 month head start on mechanics that later dominate mobile charts.We break down several surprising titles, including Escape From Duckoff, which generated nearly $70M, and discuss why quirky concepts, niche genres,

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00:40:45

📈🤌 Why studios now spend 40% on Rewarded UA?

two & a half gamers ·

2026/03/11

Rewarded user acquisition and offer walls are suddenly becoming a major part of mobile game UA strategy.In this episode of Two and a Half Gamers, Matej and Felix talk with Max from MAF about how rewarded UA evolved from a questionable growth hack into a legitimate acquisition channel.Studios are now allocating 30–40% of their UA budgets to rewarded channels, and some games are scaling them even more aggressively.The conversation covers ROI timelines, retention dynamics, monetization setups, genre

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00:36:03

Cell Survivor Review: When UA creative meets hardcore...

two & a half gamers ·

2026/03/09

The Mobile Game That Makes Money… But nobody understands why. Well, we kinda do. In this episode of Two and a Half Gamers, we dive into one of the strangest successful mobile games they’ve seen recently: Cell Survivor.The game looks confusing, the onboarding is painful, and the design feels chaotic. Yet somehow it’s making serious money, especially in Asian markets.So the team breaks down what’s actually happening under the hood.They discuss the game’s unusual progression systems, monetization

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00:10:20

🚨📢 BREAKING NEWS: Fortnite Returns, AI Wars Begin,...

two & a half gamers ·

2026/03/06

Three huge stories this week are reshaping the mobile and tech landscape.First, Epic and Google finally settled their long legal battle, meaning Fortnite is returning to Google Play. Even more importantly, Google is cutting store fees and allowing developers to use alternative payment providers.Second, the AI race just took a strange turn. Claude briefly overtook ChatGPT in US App Store downloads after OpenAI announced a deal with the US Department of Defense.And finally, Netflix walks away from the

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00:39:56

How Malpa Games scaled “Boring” puzzle games to...

two & a half gamers ·

2026/03/05

What if you built a puzzle game in the most crowded genre on earth……and scaled it to 5M downloads per month?In this episode, we sit down with Vlad from Malpa Games and Ritzki from PVX Partners to unpack:Why Malpa focused on production before ideas90%+ ad revenue strategyWhy is ad tolerance in puzzles insanely highHow Cardscapes grew 200% month over monthWhy AppLovin ROAS campaigns are the scaling engineHow UA cohort financing unlocked aggressive growthThe truth about incentivized traffic in ad-heavy

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00:40:45

D2C Trends: Apple bringing back fees & Why is that a...

two & a half gamers ·

2026/03/04

D2C Trends 2026: Steering is still allowed in the US. No fees (for now). But that window is closing. In this episode, we sit down with Chip Thurston from FastSpring to break down:The current state of D2C in the USJapan’s 15–20% platform feesBrazil joining the partyApple’s 7-day attribution windowGoogle’s 24-hour windowWhy this might actually increase D2C adoptionHow to treat web shops like e-commerce brandsWhy hybrid monetization is the real playThis isn’t theory.This is how publishers are thinking

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01:01:29

Mobile Gaming OG Akin Babayigit: The real truth about...

two & a half gamers ·

2026/03/02

This episode is special. We sit down with Akin Babayigit — early Facebook gaming, Audience Network launch team, King, co-founder of Tripledot, investor at Arcadia — to talk about what actually builds winning game studios.We go deep into:Why Pixelflow explodedWhy Match Villains keeps growingWhy China, Turkey & Vietnam are aheadWhy copying doesn’t kill winnersWhy are ads misunderstood?Why execution beats everythingAnd why is there no such thing as an “end game” in your careerThis is not

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00:04:51

🚨📢 Block blast for SALE? Sensor Tower drops Bombshell...

two & a half gamers ·

2026/02/27

Mobile revenue barely grew in 2025. Downloads fell on both app stores. Meanwhile 200,000+ new games launched across iOS and Google Play. The market is saturated and attention is fragmented.The only category that keeps expanding across downloads, revenue and time spent? Strategy. Especially 4X. Deep systems, high LTV, long retention curves. That’s where scale still exists.The lesson is simple. You can launch another puzzle game. You can chase trends. Or you can build depth and monetization power. In

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00:44:33

🚀 War Inc Review: It's not 2018 anymore! Great game,...

two & a half gamers ·

2026/02/26

In this episode, we break down War Inc: Rise, the new title from the studio behind Art of War: Legions - a game that previously generated over $150M.The gameplay? Solid.The systems? Efficient.The monetization? Confusing.The UA strategy? Questionable.We dive into:Why War Inc feels like Battle Legion + Lucky Defense combinedHow Fastone Games recycled their old IP smartlyWhy ad monetization is almost nonexistent (and why that’s crazy)The missed Applovin opportunityCreative strategy mistakes that cap

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00:29:49

🎮 How to build playables that actually convert by...

two & a half gamers ·

2026/02/25

I also built a playable during the recording! Playables are no longer optional. If you're running on AppLovin, Unity, ironSource, or any SDK network and you don’t have playables, you’re leaving scale on the table.https://playablemaker.com/25gamers/ build your playables now!In this solo episode, I break down:• Why top games produce 60 playables per month• The real playable testing structure• Why “just wrapping your tutorial” doesn’t work• Template strategy vs gameplay fidelity• How to iterate

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00:42:47

🤖 AI just leveled up AGAIN. We Tracked 127 AI Ads....

two & a half gamers ·

2026/02/23

AI game creatives just made another massive leap. In this episode, we break down 127 new creatives across Dark War, Top Heroes, Township and more and the quality jump in just one month is honestly insane.We’re talking:• Full anime-quality world model sequences• AI influencers everywhere (grandmas, gamers, street interviews)• 50+ completely different “games” promoted under one title• Movie-level 4X fantasy ads• Hyper-niche creative strategy instead of broad targetingThis is not an incremental

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00:08:04

🚨📢 BREAKING NEWS: PixelFlow & Scopely MEGA deal,...

two & a half gamers ·

2026/02/20

This week’s episode centers around two major AI developments in gaming. Unity claims its upcoming AI beta will allow developers to prompt full casual games into existence. At the same time, Meta has begun embedding Manus AI into Ads Manager, signaling deeper automation inside UA workflows. The industry is clearly shifting — but whether this is real product evolution or investor-driven positioning remains the big question.🧠 CORE INSIGHTS1️⃣ Unity Is Selling the “No Code” DreamPrompt-based game

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00:39:28

🎯 Creative trends don’t DIE. They cycle! Quiet...

two & a half gamers ·

2026/02/19

In this episode, we break down what’s really happening in mobile game creatives right now. Creative trends for January 2026 are here.. From Kingshot clones everywhere to Pixel Flow conveyor belts invading other genres… from 2022 impulse puzzles coming back to life… to the brutal truth about creative fatigue lasting DAYS instead of weeks.We look at Golden Goblins, Royal Kingdom, Match Factory, Tasty Travels, Tile Survive and more, and what their ads tell us about 2026.If you work in UA, creative

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00:18:12

🎙️ Mobile Ad Monetization basics: What every studio...

two & a half gamers ·

2026/02/18

If you think eCPM is the most important metric in ad monetization, this episode is for you.Felix breaks down:• eCPM vs Fill Rate• Why Ad ARPDAU is king• Recency model & impression decay• Why more ads can hurt revenue• SDK crash risks & ANR thresholds• Aggressive end cards & churn• How mediation doubles revenue• Networks vs exchanges explainedThis is a practical introduction to how mobile ads actually work once the SDK is live.Key takeaway:Ad monetization is not about showing more ads

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410 results

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