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PODCAST

two & a half gamers

This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!

leisure video games

All Episodes

00:38:21

Butcher Hero Review: The Next Alien Invasion? Not...

two & a half gamers ·

2026/04/09

In this episode of Two and a Half Gamers, we break down Butcher Hero / Hook RPG, a new game from Multicast that’s currently pulling 20–30K downloads per day , but struggling to reach the scale of its predecessor, Alien Invasion.At first glance, the concept is strong:• Warcraft-inspired hook mechanics• Idle-RPG progression• Weapon-based scaling and map farmingBut after hours of gameplay, the cracks start to show.We dive into:• Why the game feels like a grinding simulator• Missing meta systems and

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00:13:55

🤑 Top 5 Advanced Ad Placements by Jakub Remiar

two & a half gamers ·

2026/04/08

In this solo episode of Two and a Half Gamers, Jakub breaks down 5 advanced ad placements that are actively driving revenue in top mobile games.No theory. No fluff. Just practical systems you can implement today.He covers:🎯 Before-level boosters that increase win probability⚙️ Idle stacking mechanics that multiply impressions✈️ Dynamic “random drop” placements🎰 Gacha-based ad conversion systems📺 Rewarded interstitials that improve retentionPlus, a hidden system used by top games to scale ad

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00:30:19

💎 Brilliant Sort review: The next Hexa Sort?

two & a half gamers ·

2026/04/06

This puzzle game feels like work… but it’s making moneyIn this episode of Two and a Half Gamers, we break down Brilliant Sort, a puzzle game by Belka Games that is scaling fast - despite gameplay that feels more like a chore than entertainment.With around 50K DAU and strong monetization, the game proves once again that in mobile gaming, player psychology beats gameplay innovation.We analyze:• Why “cleaning mechanics” are so addictive• How extreme friction drives monetization• Why UA creatives are

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00:09:08

🚨📢 BREAKING NEWS: New Ubisoft Mobile Shooter +...

two & a half gamers ·

2026/04/03

Layoffs, closures, and major strategy shifts across gamingThis week in Two and a Half Gamers Breaking News, we cover one of the toughest weeks for the gaming industry — with layoffs, shutdowns, and major strategic pivots across multiple companies.Here’s what happened:🎮 Ubisoft launches The Division Resurgence on mobile📉 Multiple studios shut down or reduce teams💸 A $100M+ project gets cancelled after 7+ years🤖 Unity doubles down on AI and ad tech strategy📊 Nazara raises $50M for acquisitions

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00:37:46

🚀 Castle Clashers!: Voodoo’s new HIT is scaling hard

two & a half gamers ·

2026/04/02

Today, we break down Castle Clashers, a new game from Voodoo that’s generating $220K+ daily revenue and scaling aggressively with 100K downloads per day.But this is not your typical Voodoo game.It combines:• Artillery shooter gameplay (Worms-style)• Clash Royale-inspired gacha systems• Heavy-rewarded ad monetization• Aggressive UA scalingWe dive into why this hybrid approach works, where it breaks industry “rules”, and why this could be a blueprint for the next generation of midcore-lite games.Get

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00:39:32

🚨Lily's garden & Loomit: How Top Games Make Money...

two & a half gamers ·

2026/04/01

In this special episode, we sit down with Tactile Games and Loomit to break down how ad monetization actually works at scale - using Lily’s Garden as a real-world example.https://loomit.ai/https://meetings.hubspot.com/iortizf/25gamers?uuid=c4c16368-14b8-4277-9ab2-ab55d5614c2d - to book a meetingFrom segmentation and A/B testing to dynamic floors, multiple ad units, and user-level optimization — this episode goes deep into the systems behind modern ad revenue.We also tackle the biggest challenges in

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00:44:56

🧶 Yarn Loop Review: Puzzle Gold Rush continues with...

two & a half gamers ·

2026/03/31

In this episode of Two and a Half Gamers, we break down one of the strangest success stories in mobile gaming right now — Yarn Loop.Despite having a relatively small player base, the game is already generating millions in revenue, driven by strong Tier 1 users, efficient monetization, and heavy AppLovin scaling strategies.We explore how this “Pixel Flow-inspired” puzzle game evolved into a top performer, why iteration beats originality in today’s market, and how studios like Spyke are building

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00:42:20

Subway Surfers City: Sybo built the Best Ad...

two & a half gamers ·

2026/03/26

Subway Surfers City just hit 10 million downloads in 3 weeks — but is it actually a good business?We tear apart Sybo's long-awaited follow-up to one of the most downloaded games in history. We break down the gameplay, the surprisingly advanced (and stingy) economy, Felix's obsession with the ad placements, and why the UA setup is basically a ghost town despite having MiniClip's full weight behind it.After 5+ years of development in Denmark and a soft launch back in July 2024, Subway

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00:15:07

🤖 Building a UA reporting agent live, in 15 minutes...

two & a half gamers ·

2026/03/25

I automated my weekly UA reporting using AppsFlyer MCP and it took less than 15 minutes to set up. https://bit.ly/4lMS8jMEvery week, I was doing the same painful thing: opening AppsFlyer for one client, then another, then another. 10 accounts, 10 dashboards, hours gone before the week even starts. Not anymore.In this episode, I walk you through the exact setup I use - live, on screen - so you can copy it for your own accounts today.What you'll learn:→ What MCP (Model Context Protocol) actually

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00:44:21

🚀 Last Asylum Review: Is this the next Kingshot...

two & a half gamers ·

2026/03/25

In this episode of Two and a Half Gamers, we break down the insane launch strategy behind Last Asylum: Plague by 37 Entertainment - a game that mixes onboarding mini-games, massive AI-driven creative production, and aggressive scaling tactics that could define the next phase of the 4X market.From My Perfect Hotel-style onboarding loops to hundreds of AI-generated creatives flooding ad networks, this launch shows how Chinese publishers are building growth machines that are almost impossible to

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00:09:10

🚨📢 Breaking News: Apple AI money, rewarded roll-up,...

two & a half gamers ·

2026/03/20

Mobile Gaming & AI Industry Breaking News. This week’s biggest stories reveal major shifts in platform power, investment flows and UA channel consolidation.In this Breaking News segment of Two and a Half Gamers, Felix explains:• How Apple is making nearly $1B from generative AI apps despite lacking a clear AI product strategy• Why new mobile gaming funding rounds signal renewed investor confidence• The strategic acquisition of JustPlay by NCsoft for $200M• Why rewarded UA companies are starting

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00:36:14

Why Slay the Spire 2 exploded: Review

two & a half gamers ·

2026/03/19

Slay the Spire 2 just proved that game design still winsIn this episode of Two and a Half Gamers, we break down one of the biggest indie launches in recent years.Slay the Spire 2 reportedly generated over $100M in revenue within two weeks of early access, driven by massive wishlist numbers, Twitch coverage and an already legendary community built over nearly a decade.The hosts discuss why the game works despite minimal visual upgrades, how roguelite deck-building loops create extreme engagement, and

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00:28:21

Influencer Marketing in mobile games actually...

two & a half gamers ·

2026/03/18

Influencer marketing in mobile gaming is growing fast, but most campaigns still fail. Not because creators are bad or games are weak. The real problem is setup.In this episode of Two and a Half Gamers, Marion breaks down the real execution framework behind profitable influencer campaigns. From defining goals and calculating budgets to choosing the right creators and measuring organic uplift, this episode is a practical guide built on real campaign experience.You will learn why organic traffic

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00:33:54

🐻 SAVED $1.6 mil UA BUDGET! How Super Bear Adventure...

two & a half gamers ·

2026/03/16

How Super Bear Adventure Became a Massive Ad Revenue MachineIn this episode of Two and a Half Gamers, Matej, Jakub and Felix break down one of the most surprising mobile success stories right now.Super Bear Adventure looks like a nostalgic low-budget console platformer.But behind the simple visuals hides a huge scale business driven by ads, social features and organic traffic.The game reached millions of daily active users, especially in Tier-2 and Tier-3 markets like Indonesia, Brazil and

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00:10:23

🚨📢BREAKING NEWS: 15% Google play fees, EA layoffs,...

two & a half gamers ·

2026/03/13

This week’s biggest industry stories come straight from GDC announcements, platform changes and new market predictions.Here’s what we cover:🎮 Google reveals more details about reduced Play Store fees💸 Fortnite increases V-Bucks pricing ahead of the new season🤖 Google Genie world models disappoint investors📉 Gaming stocks react to AI hype cooling down📊 Newzoo predicts PC will overtake console revenue by 2028🎰 Loot box regulation tightening in Europe🎮 Xbox reveals early next-gen console plans📦

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00:30:36

Steam Scanner: Steam hits mobile studios are watching

two & a half gamers ·

2026/03/12

In this episode of Two and a Half Gamers, we run Steam Scanner to look at the latest PC games that are quietly exploding in revenue.Why does this matter for mobile?Because some of the biggest mobile hits originally came from PC trends first. Studios that watch Steam early often get a 12–24 month head start on mechanics that later dominate mobile charts.We break down several surprising titles, including Escape From Duckoff, which generated nearly $70M, and discuss why quirky concepts, niche genres,

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00:40:45

📈🤌 Why studios now spend 40% on Rewarded UA?

two & a half gamers ·

2026/03/11

Rewarded user acquisition and offer walls are suddenly becoming a major part of mobile game UA strategy.In this episode of Two and a Half Gamers, Matej and Felix talk with Max from MAF about how rewarded UA evolved from a questionable growth hack into a legitimate acquisition channel.Studios are now allocating 30–40% of their UA budgets to rewarded channels, and some games are scaling them even more aggressively.The conversation covers ROI timelines, retention dynamics, monetization setups, genre

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00:36:03

Cell Survivor Review: When UA creative meets hardcore...

two & a half gamers ·

2026/03/09

The Mobile Game That Makes Money… But nobody understands why. Well, we kinda do. In this episode of Two and a Half Gamers, we dive into one of the strangest successful mobile games they’ve seen recently: Cell Survivor.The game looks confusing, the onboarding is painful, and the design feels chaotic. Yet somehow it’s making serious money, especially in Asian markets.So the team breaks down what’s actually happening under the hood.They discuss the game’s unusual progression systems, monetization

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00:10:20

🚨📢 BREAKING NEWS: Fortnite Returns, AI Wars Begin,...

two & a half gamers ·

2026/03/06

Three huge stories this week are reshaping the mobile and tech landscape.First, Epic and Google finally settled their long legal battle, meaning Fortnite is returning to Google Play. Even more importantly, Google is cutting store fees and allowing developers to use alternative payment providers.Second, the AI race just took a strange turn. Claude briefly overtook ChatGPT in US App Store downloads after OpenAI announced a deal with the US Department of Defense.And finally, Netflix walks away from the

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00:39:56

How Malpa Games scaled “Boring” puzzle games to...

two & a half gamers ·

2026/03/05

What if you built a puzzle game in the most crowded genre on earth……and scaled it to 5M downloads per month?In this episode, we sit down with Vlad from Malpa Games and Ritzki from PVX Partners to unpack:Why Malpa focused on production before ideas90%+ ad revenue strategyWhy is ad tolerance in puzzles insanely highHow Cardscapes grew 200% month over monthWhy AppLovin ROAS campaigns are the scaling engineHow UA cohort financing unlocked aggressive growthThe truth about incentivized traffic in ad-heavy

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