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PODCAST

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

Ayo Abbas, Marketing Consultant

The Built Environment Marketing Show is an independent podcast hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don"t ordinarily get to hear. Each episode shares useful hints and tips from a built environment marketing context, and the experts on the show know not just marketing but marketing that works for architects and engineers. To me that"s the most important part, the

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All Episodes

41:52

WRAP Retrofit: why an architecture practice launched...

The Built Environment Marketing Show: marketing... ·

2026/09/25

Decarbonisation and retrofit are two of the biggest challenges the built environment industry faces. In this episode, Ayo talks to Max Rengifo, Director of WRAP Architects and its new spin-off, WRAP Retrofit, about how a service that started as an aspect of everyday projects became a business in its own right. And what it will actually take to retrofit the UK’s housing stock at the scale the Government is committed to.In this episode we cover:How retrofit went from being a byproduct of Wrap's

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09:57

Building visibility through thought leadership with...

The Built Environment Marketing Show: marketing... ·

2026/09/11

Why do some people get seen and others don't? In this solo episode, Ayo talks visibility and thought leadership, and the invisible work sitting underneath both.Nobody just lands on a stage, a panel or an advisory board. Ayo shares the six months of unseen work behind one senior director's conference appearance, and why that story stopped a room of junior engineers in their tracks. Then she turns to the other side of invisible work: the expertise technical leaders hold that rarely travels beyond a

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56:38

Andy Burnham's first weeks: Social media and...

The Built Environment Marketing Show: marketing... ·

2026/08/14

Andy Burnham has been Prime Minister for few weeks and the content he's been pushing out has been relentless. Reddit AMAs, a chair in a square in Cardiff, a TikTok account built from zero, 26 posts in two weeks in fact. Politics aside, there's a serious comms strategy running underneath all of it, and it is worth understanding if you are running marketing and BD for a professional firm.I am joined by two people who have been watching it closely. Alex McCann runs social media agency Altrincham HQ and

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33:06

The rise of Manchesterism, collaborative development...

The Built Environment Marketing Show: marketing... ·

2026/07/24

Welcome back to The Built Environment Marketing Show hosted by strategic marketing consultant Ayo Abbas. This week I'm joined by Tim Heatley, co-founder of Capital&Centric, an investor, developer and operator spending three to four million pounds a week on regeneration across the UK.We talk about how he builds trust with communities before a single plan is shown, why his advice to architects and engineers is to take a naff scheme off their website, and, with the UK's political leadership in

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46:35

Is marketing a 'dirty' word in architecture? with...

The Built Environment Marketing Show: marketing... ·

2026/06/26

In this episode, Ayo talks to Rachael Bernstone, founder of Sounds Like Design and former architecture journalist of nearly 25 years, about why marketing has such a bad reputation inside architecture practices — and what changes when firms stop avoiding it.Topics covered:Why marketing feels like a "dirty word" to architects, and where that resistance comes fromThe link between university crit culture and adult reluctance to self-promoteWhy referrals remain the most important (and most under-used)

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12:48

What to do when things don't go quite to plan with...

The Built Environment Marketing Show: marketing... ·

2026/06/12

The Built Environment Marketing Show hosted by Ayo Abbas, strategic marketing consultant from Abbas Marketing. Book an intro call with AyoToday's episode is all about what actually happens when things go sideways midway through marketing execution? In this episode, I get honest about two moments where marketing didn't go to plan — a content cliché bingo card for a campaign that was derailed by Wi-Fi not working and a bid submission that never arrived thanks to an incident......Both carry real

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26:38

101 Episodes In: My Honest Reflections on Built...

The Built Environment Marketing Show: marketing... ·

2026/05/15

Episode 101 of The Built Environment Marketing Show is a solo milestone, a chance to reflect, celebrate and take stock of six years of conversations about marketing in one of the most complex, overlooked sectors in business.Ayo Abbas shares what 101 episodes, 20,000+ downloads and 70+ guests have taught her about the state of built environment marketing in 2026, and what separates the firms who are winning from those watching their pipelines dry up.She covers four defining themes:the real role of AI

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55:12

Getting ready for UKREiiF 2026 with Nathan Spencer

The Built Environment Marketing Show: marketing... ·

2026/04/24

Today's episode of the podcast features Nathan Spencer, MD of UKREiiF which is taking place at the Royal Armouries in Leeds from May 19 - May 21.We talk through:What's happening at the event this year including must see sessionsHow to navigate the programme and events so you reach your business goalsHow to manage your marketing and BD approach so you get the biggest bang for your buck.Resources DOWNLOAD - 101 practical ideas to get more from events checklistUKREiiFAbbas MarketingAbout the showThe

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25:21

The seven deadly sins of built environment comms with...

The Built Environment Marketing Show: marketing... ·

2026/04/10

What does it look like when comms professionals get fed up of seeing the same mistakes and decide to do something about it? That's exactly how the BE Comms Collective was born.In this episode, I’m joined by Aceil Haddad (founder of Matt PR) and Lisa Levy (independent comms consultant) to introduce the BE Comms Collective, a group of senior strategic communications specialists tackling the chronic comms failures they see across built environment organisations.Together we break down the seven deadly

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12:27

"I'm just not seeing your stuff on LinkedIn" with Ayo...

The Built Environment Marketing Show: marketing... ·

2026/03/20

Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.In this solo episode, I share real data from my own LinkedIn performance (impressions down 17%, engagement up 19%), unpacs how the new 360Brew algorithm is changing the rules, and explain why passive scrolling is quietly killing your reach. If you've been wondering why fewer people seem to be seeing your content, or whose content you've stopped seeing, this episode gives you the answers and a clear action plan.Key

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31:08

25 Years on: what's really changed in construction...

The Built Environment Marketing Show: marketing... ·

2026/03/06

Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.To mark me working for 25 years in the construction industry, this epsiode is an interview with my very first boss, Anna Hern from Ridgemount. Together we chart the evolution of construction marketing: from the old PR vs advertising divide, through the explosion of digital channels, to the AI era we're now navigating.Anna brings sharp, no-nonsense realness on what great clients look like, why strategy is still misunderstood,

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13:43

Are you networking in the right rooms? with Ayo Abbas

The Built Environment Marketing Show: marketing... ·

2026/02/20

Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.Most built environment firms know networking matters but are they actually in the right rooms? In this solo episode, I share a real decision I had to make between two events on the same day, and why choosing the less familiar option led to two potential project conversations by the time I got home.This episode looks at why strategic networking has to match your positioning and what happens when it doesn't.If you're an

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18:44

Lost in translation: UK–US AEC marketing, AI, and...

The Built Environment Marketing Show: marketing... ·

2026/01/30

Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.In this special crossover episode with Keelin Cox from The AEC Marketer podcast. In this episode we're talking about what's really happening with AI in marketing (spoiler: quantity is up, quality is questionable), why AEC marketers still aren't getting the strategic recognition they deserve, and what UK firms need to know before attempting to crack the US market.This is a rare behind-the-scenes conversation between two

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10:15

Communicating your value: lessons learned from 25...

The Built Environment Marketing Show: marketing... ·

2026/01/16

This month is the 25th anniversary of podcast host Ayo Abbas starting work in the construction sector so she shares some lessons she's learned about the importance of articulating value that will help you whether you work in-house or elsewhere.Key takeawaysWhy you must understand that clients aren't buying your timeIdentify your unique value proposition and share it via real-world examplesApply the 3-step Value Framework:The importance of articulating your value clearly to avoid the "race to the

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21:46

2025 reflections and a nod to '26

The Built Environment Marketing Show: marketing... ·

2025/12/19

Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2025 in our End of year reflections and predictions.It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and where I'm planning to take the show in 2026.Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated.Resources and linksAbbas

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39:47

AI in marketing the good, the bad, and the reality...

The Built Environment Marketing Show: marketing... ·

2025/07/25

In this episode, Ayo Abbas kicks off a mini-series exploring how marketers are using AI across industries. She interviews Stuart Wilks and Kristian Downer about the practical realities of AI adoption, sharing real-world examples, concerns, and the future of marketing with artificial intelligence.Key takeawaysStuart and Kristian shared:How to unlock AI's creative potential while preserving brand authenticityWays to build robust AI governance that enables innovation What effective AI leadership looks

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38:04

Why marketing funnels don't work for B2B and what to...

The Built Environment Marketing Show: marketing... ·

2025/07/11

Marketing consultant Anna O'Riordan joins me, Ayo Abbas to challenge the B2B marketing funnel. Often heralded as the gospel of all types of marketing, we explore why traditional funnel thinking fails in B2B environments and share practical alternatives that actually work for complex buying journeys.oh and here are the two LinkedIn posts that sparked this conversation:Ayo's post

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07:41

5th birthday episode

The Built Environment Marketing Show: marketing... ·

2025/07/04

In this episode, I Ayo Abbas, founder of Abbas Marketing and host of this podcast share some of my thoughts on this very podcast turning 5 on July 3rd. Resources and linksAbbas MarketingAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show

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35:16

Using spoken communication to build confidence and...

The Built Environment Marketing Show: marketing... ·

2025/06/20

In this episode, Ayo Abbas interviews Tom Coupe, founder of Design Communication Training and former communications leader at David Chipperfield Architects, Heatherwick Studio, and Squint Opera. Tom discusses how architects can master spoken communications to build stronger client relationships, win more work, and scale their practices effectively.He shares: How to adapt your design language beyond technical jargon to communicate design concepts clearly to non-architectsWays to build client trust

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19:25

Architecture and construction industry awards from...

The Built Environment Marketing Show: marketing... ·

2025/06/06

Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. In this episode, I share some of my experiences of being involved in industry awards from three perspectives, as a judge, as an organiser and as an entrant. This year alone, I've judged three major awards programmes The RIBA Awards West London region, The Brunel University Entrepreneurship Awards, and the global Architizer A+ Awards. On top of this last year I assessed over 100 award entries, so I

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