Perry Marshall

Exponentiate Your Body of Work: 9 Questions & the...

Perry Marshall ·

2026/07/15

Instead of asking your clients to learn and master your expertise, give them the tools to CARRY OUT your expertise. What do you mean by “exponentiate your body of work”? Remembering, digitizing, explaining, dot-connecting, pattern-extracting and inventing – and then connecting to external people and systems, deploying, and feeding back. You have books, newsletters, courses, transcripts, emails, web pages, spreadsheets, ... Read MoreThe post Exponentiate Your Body of Work: 9

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I met my wife 40 years ago today

Perry Marshall ·

2026/06/08

Laura and I met 40 years ago today. June 8, 1986. High school music trip in Colorado. I was the sound man, she was the singer. She fell in love with my reverb. “Perry, I really like the way you make my voice sound.” June 8 was also my parents’ wedding anniversary. A month before, my dad’s cancer had been ... Read MoreThe post I met my wife 40 years ago today first appeared on Perry Marshall.

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Exponentiating Your Body of Work

Perry Marshall ·

2026/05/11

The last few months have been my most productive in 15 years. And created a ridiculous hyper-exponential relationship to my body of work, and it’s like living a dream. I call it Exponentiating Your Body of Work. Taking what you already created and catapulting it to unprecedented levels of insight and effectiveness – because you can analyze and apply in ... Read MoreThe post Exponentiating Your Body of Work first appeared on Perry Marshall.

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The $100 Lesson That Changed Everything I Believe...

Perry Marshall ·

2025/07/16

Most people think I’m in the marketing business. They’re wrong. I’m in the liberation business. And I didn’t fully understand that until I met a crippled cobbler in a muddy village outside Nairobi, Kenya. The Day That Shattered My Assumptions I went to Kenya expecting to see poverty. What I didn’t expect was to have my entire worldview turned upside ... Read MoreThe post The $100 Lesson That Changed Everything I Believe About Business first appeared on Perry

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The 80/20 Rule of Cancer Survival

Perry Marshall ·

2025/04/03

What’s the 20% of cancer prevention and cost, that gets 80% of the results? A study by Goddard published in Journal of the American Medical Association Oncology considers the impact of cancer prevention, screening, and treatment on mortality rates for breast, cervical, colorectal, lung, and prostate cancers in the U.S. from 1975 to 2020. They estimated 5.9 million deaths were ... Read More The post The 80/20 Rule of Cancer Survival first appeared on Perry Marshall.

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Simple Trumps Complex: Why The Star Principle...

Perry Marshall ·

2025/03/25

The world runs on principles. Principles are simple truths that run impossibly complex systems. VERY simple levers steer those systems. Simplicity Controls Complexity Your body has 10 trillion cells. Every cell has a trillion atoms. Your body is more complex than anyone can fathom. Yet… Denis Noble, a famous Oxford scientist says: “Your blood pressure, weight, breathing and heart rate ... Read More The post Simple Trumps Complex: Why The Star Principle Determines Your Business Success

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How Giving Away 170 MacBook Pros Taught Me ‘Skin in...

Perry Marshall ·

2024/11/25

I teach “Skin in the Game” via the “IF IF THEN ELSE” guarantee. I’ve seldom explained where it came from. It was birthed in the school of hard knocks when I gave away over 170 Apple MacBook Pro computers at my very first seminar. The hotel “promised me” my computers were safe… but would NOT guarantee a single thing. Their ... Read More The post How Giving Away 170 MacBook Pros Taught Me ‘Skin in the Game’ first appeared on Perry Marshall.

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Reaching the Bottom of the Swamp

Perry Marshall ·

2024/08/20

Are You Willing to Go to Any Length? In high school or college, did you have to read the epic poem Beowulf? I did. I’m guessing most were bored by it. I didn’t grasp its true meaning until I was in my late 40s. King Hrothgar has built an impressive beer hall. All his merry men love to come together ... Read MoreThe post Reaching the Bottom of the Swamp first appeared on Perry Marshall.

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How to Charge Whatever You Want, Communicate with...

Perry Marshall ·

2024/05/16

Perry Marshall (00:00:01): Good morning everybody, and welcome, uh, welcome to Andrew Bob Krista, Keith Lawrence. Uh, the names are jumping around because they’re coming in fast. Mark, uh, Milee, Marlene, Mitch Muhammad. I got a lot of Ms. Paul Perez, who’s going to be at our retreat. Pete Thompson, Rick Johnson. Um, lots of people popping in. I ... Read MoreThe post How to Charge Whatever You Want, Communicate with Innate Power, and Blaze Your Path to Benevolent World Domination

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The Evolution of a Marketing Guru: Perry & “Doberman”...

Perry Marshall ·

2024/04/17

Listen in as I dive deep into my personal and professional evolution (from my early days of tinkering with stereo equipment to becoming a pioneering force in internet marketing and beyond), in this wide-ranging conversation with cop-turned-copywriter “Doberman” Dan Gallapoo.The post The Evolution of a Marketing Guru: Perry & “Doberman” Dan Gallapoo first appeared on Perry Marshall.

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From Electrical Engineer to Curing Cancer

Perry Marshall ·

2024/04/11

I had the pleasure of being a guest on the podcast “Beyond Curious” hosted by Brandon Fong. The title of the episode is “From Electrical Engineer to Curing Cancer.” But it’s not about how I’m curing cancer really. It’s more about how YOU can solve your most perplexing problems. As Brandon put it… This is one of those “break your ... Read MoreThe post From Electrical Engineer to Curing Cancer first appeared on Perry Marshall.

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Mind Over Matter: Getting prospects to whip out their...

Perry Marshall ·

2024/04/01

I’ve always suspected that whether people buy from you or not depends on things that have NOTHING to do with what you said. Or what they saw. Or your webpage. Or your photos. Or your USP. Or your branding. Or anything else that’s “tangible” and “measurable”. I think it has to do with your INTENT. There are sound scientific reasons ... Read MoreThe post Mind Over Matter: Getting prospects to whip out their credit cards first appeared on Perry Marshall.

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AI and the New Renaissance of Creativity

Perry Marshall ·

2024/03/15

Scott Schang, Bob Regnerus and I recently explored the mind-expanding potential of AI and how it can liberate human creativity in ways we haven’t seen in centuries. Yes, AI will handle many of the routine tasks that currently monopolize our time and mental bandwidth. But by delegating the tedious but necessary workload to AI assistants, we can reclaim our ... Read MoreThe post AI and the New Renaissance of Creativity first appeared on Perry Marshall.

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Will AI create massive unemployment?

Perry Marshall ·

2024/03/13

The job AI is about to take away from you? You never liked it anyway. Computers don’t eliminate jobs. They create jobs. New industries and professions. How many people work in the IT industry? How many people telecommute? The well of human desires is bottomless. As soon as you had all the world’s music for $10 a month, you wanted ... Read More The post Will AI create massive unemployment? first appeared on Perry Marshall.

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A voice of AI reason from an industry insider (Watch...

Perry Marshall ·

2024/03/12

Register for the Definitive AI Seminar As with any hot button issue, AI has its extreme pessimists and its extreme optimists. Doomsayers and wide-eyed Utopianists. The truth? As always, it will be somewhere in the middle. Which is why you need to be VERY careful about WHO you listen to right now. Most people who invest heavily in AI right ... Read More The post A voice of AI reason from an industry insider (Watch this video now) first appeared on Perry Marshall.

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10 Sober Thoughts on AI and Marketing

Perry Marshall ·

2024/03/11

I’ve been going to go deep on the future of AI, in preparation for my April 16-18 Definitive AI Seminar in Chicago (in-person & live stream registration now available). There’s a lot of intoxicated doomsaying and blathering about AI out there. But my take on AI and marketing is unique, sober, optimistic and principled…and you need to hear it. To ... Read More The post 10 Sober Thoughts on AI and Marketing first appeared on Perry Marshall.

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AI Powered Customer Service

Perry Marshall ·

2024/03/07

Finn Peacock, founder of SolarQuotes.com.au built an automated AI chatbot that answers sophisticated questions about solar power. He’s built this on their own private knowledge engine, which makes a very clever “moat” around his business castle, and prevents competitors from encroaching. Listen to this 15 minute discussion about Finn’s AI implementation: I’d love to talk to you about your AI ... Read MoreThe post AI Powered Customer Service first appeared on Perry

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The Truth Will Set You Free – Perry Marshall’s candid...

Perry Marshall ·

2024/02/08

Whatever you did to compensate for your childhood traumas became your superpower – which means that even the most horrible circumstances DID come with a gift: Hear Perry’s interview with Brian Robinson on the Real Faith Stories Podcast.The post The Truth Will Set You Free – Perry Marshall’s candid childhood history first appeared on Perry Marshall.

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Urgent: Will you avoid Google’s (and Yahoo’s) email...

Perry Marshall ·

2024/01/17

We’re on the brink of another Google (and Yahoo) Slap . This time it’s about email delivery. ** If email plays any role in your marketing strategy, you need to pay attention. ** Google and Yahoo have announced new email authentication requirements, effective February 1, 2024. The consequences of not complying are severe. If your emails aren’t properly authenticated by ... Read More The post Urgent: Will you avoid Google’s (and Yahoo’s) email slap? first appeared on Perry

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Ethical Marketing Practices: Respecting Your Customers

Perry Marshall ·

2023/12/02

About ten years ago, at a mastermind meeting I was hosting, a “mercenary” marketer was in the hot seat. He was selling something to the elder market…senior citizens. And he was frustrated that the sheep weren’t doing what he wanted them to do. “Why is it so hard to sell to these geezers?” “What’s the matter with these stupid people?” ... Read More The post Ethical Marketing Practices: Respecting Your Customers first appeared on Perry Marshall.

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