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PODCAST

forank Marketing

Welcome to the forank Marketing podcast with Leigh and Zoe! We dive into all things marketing—no fluff, just honest, actionable insights. From SEO and PPC to industry trends and real-world strategies, we share our expertise with a dose of humour and straight talk. Occasionally joined by special guests, we keep it real while helping you navigate the ever-changing marketing landscape. Tune in for a frank take on marketing success!

business marketing

All Episodes

00:51:37

Episode #10: Marketing: Lessons in Failures

forank Marketing ·

2025/10/31

In this episode of forank marketing, we dive into a refreshingly honest theme: Marketing: Lessons in Failures.Zoe Ashbridge and Leigh Buttrey open up about the campaigns that didn’t go to plan — and why those moments often lead to the biggest breakthroughs in marketing. We unpack why failure is such a powerful teacher, the most common reasons campaigns flop, and how to turn setbacks into strategic wins. From misjudged targeting and overcomplicated funnels to lessons in testing, measurement, and

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00:58:44

Episode #9: Impact Marketing: Strategies for...

forank Marketing ·

2025/09/26

In this episode of forank marketing, we dive into a powerful theme: impact marketing for charities and non-profits.Zoe Ashbridge and Leigh Buttrey are joined by Tom Pratt, Director at Albert Road Consulting, to explore how mission-driven organisations can build campaigns that inspire action, maximise limited budgets, and genuinely make a difference in the world. We unpack what impact marketing really means — aligning every message with a mission-driven outcome, balancing emotional storytelling with

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01:13:11

Episode #8 - Why Marketing Isn't Linear

forank Marketing ·

2025/08/29

In this episode of forank marketing, we unpack a hard truth: marketing isn’t linear. Zoe Ashbridge and Leigh Buttrey are joined by Chris Nightingale, Performance Marketing Specialist at Can-Do Marketing, to explore why leads don’t follow a perfect funnel, why attribution isn’t as simple as it looks in reports, and why expecting instant ROI from a single campaign is a fast track to disappointment. We break down how real marketing works—layered, messy, and full of touchpoints that rarely follow a

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00:57:24

Episode #7 - Hiring Marketing Freelancers, Yay or Nay?

forank Marketing ·

2025/07/25

In this episode of forank marketing, we tackle the big question: Hiring freelancers, Yay or Nay? Zoe Ashbridge and Leigh Buttrey are joined by special guest Louis Smith to unpack the pros and cons of working with freelancers versus in-house teams or agencies. From cost effectiveness and flexibility to quality control and communication challenges, we share real world insights to help you make the right choice for your business. You’ll learn when freelancers are a game changer, when they might fall

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00:55:00

Episode #6 - Mastering SEO & PPC For Small Business

forank Marketing ·

2025/06/27

In this episode of forank marketing, we dive into SEO and PPC strategies that actually work for smaller businesses. From getting the basics right to smart budget allocation, Zoe Ashbridge and Leigh Buttrey share practical tips to help you drive traffic, generate leads, and compete with bigger players—without blowing your budget.Whether you're managing your own marketing or working with an agency, you'll leave this episode with clear, actionable advice to boost your visibility and conversions

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00:48:16

Episode #5 - Cracking the Code on B2B Attribution

forank Marketing ·

2025/05/30

Welcome to forank's latest podcast episode: Cracking the Code on B2B AttributionJoin Zoe and Leigh as they unpack one of B2B marketing’s toughest challenges: understanding what’s actually driving results.From the hidden impact of SEO and the limitations of platform-reported data to practical ways to track the untrackable, this episode is all about making sense of attribution—without overcomplicating it.We cover attribution models, offline conversions, multi-touch reporting, gut feel vs. data, and

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00:51:23

Episode #4- The Future of Marketing & AI Search

forank Marketing ·

2025/04/25

Welcome to forank's latest podcast episode: Why Sales and Marketing Need to Align! Join Zoe and Leigh as they dive into one of the biggest challenges businesses face—getting sales and marketing teams on the same page. From sharing data and aligning messaging to creating campaigns that truly support sales, we explore why collaboration is crucial for growth. Whether you're a marketer, a sales pro, or a business owner, this episode is packed with tips to help your teams work better together and drive

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00:50:29

Episode #3 - Why Sales And Marketing Need To Align

forank Marketing ·

2025/03/28

Welcome to forank's latest podcast episode: Why Sales and Marketing Need to Align! Join Zoe and Leigh as they dive into one of the biggest challenges businesses face—getting sales and marketing teams on the same page. From sharing data and aligning messaging to creating campaigns that truly support sales, we explore why collaboration is crucial for growth. Whether you're a marketer, a sales pro, or a business owner, this episode is packed with tips to help your teams work better together and

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00:54:54

Episode #2 - Measuring Marketing Success

forank Marketing ·

2025/02/28

Welcome to forank's latest podcast episode: Measuring Marketing Success! Join our hosts as they sit down with Kyle Rushton McGregor to dive into all things GA4, tracking, and analytics. From setting up accurate measurement frameworks to answering common questions, we explore why proper tracking is crucial for marketing success. Learn why you need to set up tracking, how it impacts your strategy, and how to make data-driven decisions that drive real results. Whether you're a business owner, a

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00:30:38

Episode #1 - Creating Your Yearly Marketing Plan

forank Marketing ·

2025/01/24

Welcome to forank's very first podcast episode! Join our hosts, Zoe, and Leigh, as they dive into the importance of getting a head start on your marketing for the new year. From setting clear goals to actionable tips, this episode is packed with insights to help you start the year on the right foot.Whether you're a business owner, a marketer, or just looking for inspiration, this conversation will give you the tools to make your marketing strategies more effective and impactful. 📍 Find us

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